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City of St. Francis, WI
Milwaukee County
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Table of Contents
Table of Contents
[HISTORY: Adopted by the Common Council of the City of St. Francis 4-17-2012 by Ord. No. 1319.[1] Amendments noted where applicable.]
GENERAL REFERENCES
Sales and vending — See Ch. 367.
Zoning — See Ch. 455.
[1]
Editor's Note: This ordinance also repealed former Ch. 380, Signs, consisting of Art. I, Commercial Off-Site Signs, adopted as §§ 8.14 and 8.20 of the 1981 Code, and Art. II, General Regulations, adopted 12-20-2005 by Ord. No. 1207 (§ 14.15 of the 1981 Code), as amended.
As used in this chapter, the following terms shall have the meanings indicated:
COMMERCIAL
For the purpose of promoting or advertising for sale and/or distribution of goods or services to the general public.
OFF-SITE
Being on a different legally described parcel of land as the building or business, even if on a contiguous parcel of land.
ON-SITE
Being on the same legally described parcel of land as the building or business.
SIGN
Any printed, drawn or painted words, pictures, caricatures or descriptions of any size displayed for viewing by the general public.
All commercial off-site signs are hereby prohibited.
All commercial off-site signs existing on the effective date of this article shall be removed by March 19, 1988.
Any person who shall violate any provision of this article or any order, rule or regulation made hereunder shall be subject to a penalty as provided in § 1-4 of this Code.
The purposes of the sign regulations of this article are to promote the effective use of signs as a means of communication; to maintain and enhance the aesthetic environment of the City; to promote pedestrian and vehicular safety; to protect property values by minimizing the adverse effects of signs; and to provide a procedure for fair and consistent enforcement. These purposes will be accomplished by:
A. 
Establishing a permit system to allow a broad variety of sign types in commercially and industrially zoned districts and a limited variety of signs in other zoned districts, subject to the standards and procedures of this article;
B. 
Allowing certain signs in residentially zoned districts that are small, unobtrusive and incidental to the principal use of the respective premises on which they are located, subject to the substantive requirements of this article, but without a requirement for permits;
C. 
Prohibiting all signs not expressly permitted by this article;
D. 
Prohibiting all signs which have the potential for disrupting or distracting vehicular traffic; and
E. 
Providing for the enforcement of this article.
[Amended 3-18-2014 by Ord. No. 1359]
As used in this chapter, the following terms shall have the meanings indicated:
EAVE
The lower edge of an angled roof of a building or the top edge of the wall of flat-roofed buildings. Surfaces at an angle of 20° or less from vertical are to be considered as wall rather than roof.
GROSS SIGN AREA
The aggregate area of all display signs on premises, excluding signs exempted in § 380-9 and advertising signs authorized under § 380-11.
OUTDOOR SALES AREA
That portion of a site used for the outdoor conduct of business or for display and selection of merchandise.
PREMISES
A parcel or part thereof used as the location of a particular business and its accessory uses, such as customer parking, yard, etc. If more than one business occupies a building, that part of the first story occupied by a particular business and the lot directly in front of such business, unless larger assemblage is declared as the premises by the owner of such building.
R-3B ZONING
An R-3 zoning of which the principal use is business.
R-3R ZONING
An R-3 zoning of which the principal use is residential.
SIGNABLE AREA
The area of the facade of a building up to the eave which is free of windows, doors and major architectural detail.
SIGN, ADVERTISING
Any display sign on which the message is not exclusively related to the use of the premises on which the sign is located.
A. 
The total exterior surface of a sign having one exposed display surface or 1/2 of such total for a sign having more than one display surface, including structural members which frame the display surface, but not the supporting members.
B. 
For characters individually mounted on a building wall and painted display signs integrated into decorative wall graphics, the area within a line circumscribed closely around each word of the display.
SIGN, BANNER
A sign intended to be hung either with or without a frame, and which possesses characters, letters, illustrations, or ornamentations applied to paper, plastic, or fabric of any kind.
SIGN, DETACHED
Any display sign which, with its supporting structure, is situated on the site independent of any building.
SIGN, DISPLAY
Any display, including its supporting structure and component parts, intended to be observed from outside for advertising, announcement or identification, in any medium, excluding official street signs.
SIGN, HEIGHT OF
The distance from the grade at the base of a detached sign to the highest point on the sign or its supporting structure.
SIGN, HOME OCCUPATION
Any display indicating the presence of a home occupation as defined in Chapter 455, Zoning, of this Code.
SIGN, MONUMENT
Any display sign that is attached to or part of a completely self-supporting structure that is firmly set in, upon or below the ground surface in conformity with the provisions of this chapter.
SIGN, PORTABLE
A sign that is not affixed to a building, including a structure, or to the ground; and is mounted on wheels to make it transportable. Signs mounted on trucks, taxicabs or other motor vehicle as a secondary or incidental use of such vehicle and signs mounted on a motor vehicle in use on a public street or highway shall not be considered as a portable sign for purposes of this chapter.
SIGN, PROJECTING
Any display signs other than a flat sign that is mounted on the wall of a building.
SIGN, ROOF
Any display sign mounted on a building situated in total or in part above the eave of that part of the building to which it is mounted.
SIGN, TEMPORARY
A sign fabricated of paper, cardboard, wallboard, plywood, canvas, fabric, window whitewash or paint, plastic, metal, vinyl or other like materials, with or without frames, and any type of sign that is not permanently attached to the ground, wall or building which is permitted for display for a limited period of time on public or private property. See § 380-10.
SIGN, WINDOW
Any display sign that is affixed to a building on the inside of a window, including those painted on the glass.
WIDTH, BUILDING
The width of a building or the total of the widths of buildings on a premises as viewed if all the front walls were projected to a common plane at the front property line, not including any portions which are obstructed in such view.
Except as otherwise provided in § 380-9, no advertising, display, or temporary sign may be erected without a permit issued by the Building Inspector. This does not apply to face changes of existing signs.
A. 
The application for permit shall include a scale drawing of the sign showing materials, message, colors and construction; a scale drawing or photo of the building facade with sign location, if building mounted; a scale plot plan showing detached sign location and relevant site features; and an inventory of all existing display signs on the premises with dimensions and areas.
B. 
Permit applications for all signs, except those exempted in § 380-9, shall be accompanied by the applicable fee.
(1) 
Permit fees for signs, including temporary signs that require a permit, are provided by the current fee schedule on file with the City Clerk.
(2) 
Double fees. Where work for which a permit is required by this article is begun before a permit has been obtained, the fees specified shall be doubled, but the payment of such double fees shall not relieve any persons from complying fully with the requirements of this article.
All display signs shall conform to the following:
A. 
Architectural compatibility. No display sign may cover doors, windows or other major architectural detail. A display sign shall be designed to be as compatible as is practicable with the design of the building to which it relates and to the surroundings.
B. 
Avoid needless elaboration. All display signs on any premises in aggregate shall avoid unnecessary repetition of information.
C. 
Consolidation of signs. To the greatest extent practicable and consistent with design objectives, display signs on any premises shall be consolidated in common signs or supporting structures.
D. 
Distracting signs prohibited. No display signs shall include flashing or alternating illumination, moving parts, moving or alternating message displays or searchlights, be similar to traffic signs, or cast direct light upon adjacent properties or public rights-of-way. Electrified time and temperature or operational displays are not prohibited.
E. 
Maintenance required.
(1) 
All display signs and their supporting structures, including chains and cables, shall be properly maintained:
(a) 
To prevent rust, rot, peeling, fading or similar deterioration.
(b) 
To prevent becoming so out of repair as to be dangerous and unsafe to members of the public or property.
(c) 
In such manner that complies with the construction and stability provisions of Subsection J of this section.
(2) 
No sign shall be in such a state of disrepair that it is an obvious detriment to the visual character of the neighborhood and would be considered a devaluing influence upon it.
(3) 
If the Building Inspector determines that a sign(s) is not being maintained in accordance with this subsection, the Building Inspector may issue a written notice and order to the property owner describing the defects and setting forth the corrections required. Failure by the property owner to make the required corrections set forth in the order within 30 days of receipt of the order shall constitute a violation of this chapter. In addition to any other applicable penalty, the City may prosecute an action for an order of the court requiring the owner to comply with the order.
F. 
Obsolete signs.
(1) 
The owner of any display sign which no longer relates to the use of the premises due to a change or cessation in occupancy or use or any advertising sign which no longer advertises a bona fide business, product or service shall modify or remove such sign as provided in Subsection F(2) below within 15 days of the change or cessation which rendered such sign obsolete. If an obsolete sign is not removed within the fifteen-day period, the Building Inspector may issue a written notice and order to the property owner to modify or remove the sign in accordance with the provisions of Subsection F(2). If the property owner fails to comply with such order within 30 days of the date of the order, the City may, in addition to pursuing an action seeking a forfeiture for each day of each violation, seek a court order requiring the owner to comply with the order.
(2) 
Sign modification/removal. A sign that is obsolete under this section shall be modified or removed in accordance with the following provisions:
(a) 
A sign that is nonconforming with the provisions of this chapter in effect as of the date such sign becomes subject to Subsection F(1) above shall be removed in its entirety within the time provided for in Subsection F(1). For ground-mounted signs, the disturbed area shall be restored to grade and placed in a dust-free, erosion-free condition.
(b) 
A sign that conforms with the provisions of this chapter that are in effect as of the date such sign becomes subject to Subsection F(1) above shall be removed or modified as follows within the time periods provided for in Subsection F(1):
[1] 
Internally illuminated signs: An internally illuminated sign may be either removed in its entirety or modified by the removal of all panel(s) containing text and/or graphics that identify the obsolete use. The owner shall immediately replace any panels removed in accordance with this subsection with opaque panels of comparable solid material so that no internal part(s) or component(s) of the sign are visible.
[2] 
Externally illuminated and nonilluminated signs.
[3] 
Wall-mounted signs.
G. 
Not to face residence district. Display signs which face a lot line of any lot in a residence district shall be not less than 50 feet from that lot line.
H. 
Residence districts. In any residence district, only temporary or home occupation signs shall be permitted.
I. 
Clearance. There shall be a clearance of at least 10 feet between any projecting part or span of any display sign and any ground surface intended for or likely to be used for pedestrian or vehicular movement, except where a raised planter is maintained beneath the projection or span.
J. 
Construction and stability. Display signs shall be constructed to withstand a wind pressure of at least 30 pounds per square foot of surface and shall be structurally safe and securely anchored so they will not be a menace to persons or property. Electrified signs shall be wired to conform to the National Electric Code and rigidly mounted so as not to swing. Building-mounted signs shall be adequately grounded where exposed to lightning. Flat-mounted wall signs shall not extend more than one foot beyond the wall surface and may exceed 24 square feet only if made of incombustible materials or approved combustible plastics as defined in the Standard A60.1-1975 of the American National Standards Institute. Wooden supporting members shall be treated to prevent decomposition wherever they contact the ground. All display signs and the premises surrounding them shall be maintained and be kept free of noxious weeds and rubbish.
K. 
Corner lots and multiple frontages. Regulation of premises located on corner lots in districts other than B-2 shall be based on the larger street frontage. Regulations shall be applied independently for each street or parking lot frontage of any premises:
(1) 
Having frontage on two or more streets which do not intersect adjacent to such premises;
(2) 
Having frontage on a parking lot having multiple users and not abutting the street frontage of such premises; or
(3) 
Located on a corner lot in the B-2 District.
L. 
Corner vision. Display signs shall be designed and located in a manner that will not obstruct visibility at street and driveway intersections. There shall be a minimum vision clearance of 15 feet on local streets and 50 feet on arterial streets.
M. 
Roof signs. In districts where permitted, only the following roof signs may be authorized and only on a roof of one story in height:
(1) 
Time and temperature displays having no commercial message or identification.
(2) 
Individually mounted letters of 30 inches or less in height mounted directly at and not extending below the eave.
N. 
Signs on public rights-of-way.
(1) 
Except for official street signs, no permanent sign may be erected on any public right-of-way.
(2) 
Temporary signs are prohibited on all public rights-of-way except:
(a) 
Official street signs and signs used during construction to warn motorists and pedestrians of potential hazards or traffic direction; and
(b) 
Banners as regulated and approved by the Common Council.
O. 
Monument sign required.
(1) 
Any display sign that is hereafter altered or erected on any property in the City used, or being developed for use, for commercial purposes in the City shall be constructed as a monument sign. Monument signs shall, in addition to compliance with all other applicable provisions of this chapter, conform to all of the following regulations:
(a) 
Only one detached sign may be erected on the premises of a business establishment or in or upon parking lots that serve one or more business establishments. A detached sign shall be limited to six feet maximum height from ground level (including the foundation) and shall be sited in accordance with all applicable vision setback area requirements. Detached monument signs shall be limited to business names and address information. For the purpose of determining allowable area of a detached sign, only the square footage of one side of a two-sided sign shall be used, provided that both sides of said sign are identical.
(b) 
All monument signs shall be self-supporting structures typically constructed of masonry materials and erected on and permanently attached to a concrete foundation that is aesthetically compatible with the principal structure(s) on the subject property.
(2) 
Monument signs are encouraged to feature landscaped element(s) within the sign design.
[Amended 6-18-2019 by Ord. No. 1451]
The following display signs are exempt from the display area limits of this article in districts where permitted:
A. 
Time and temperature displays;
B. 
Unlighted signs having characters four inches or less in height located in an outdoor sales area and related to the business conducted therein;
C. 
One sign of 20 square feet or less in area for each street frontage displaying only the price of gasoline sold on the premises and the hours of operation;
D. 
On-site operational signs of not over five square feet in area needed to control traffic, parking, access, etc., but not including any commercial message;
E. 
Signs on theaters limited to current attractions and show times, not to exceed a one- or two-faced panel board of up to 80 square feet per face, mounted flat on a marquee or wall, and two wall-mounted poster displays of up to nine square feet each;
F. 
One Wisconsin and one United States flag per premises plus one flag per premises no larger than five feet by eight feet and no higher than 30 feet containing the logo of the business on that premises;
G. 
Signs advertising municipal functions, such as Fourth of July, St. Francis Day, etc.; and
H. 
A scoreboard (i.e., a display sign that has the primary purpose of displaying the score of a game or match) that is permanently affixed to the ground as an accessory structure to a baseball, football, and/or soccer playing field of regulation size, provided that:
(1) 
Such scoreboard has a display area of 350 square feet or less; and
(2) 
Such scoreboard is erected on a parcel not less than 20 acres in size.
[Amended 3-18-2014 by Ord. No. 1359]
A. 
Display signs as listed in Subsection E below may be temporarily erected in the districts where permitted, exempt from area limits and subject to approval as provided herein.
B. 
All temporary signs shall be erected and maintained in a safe and attractive manner and shall be subject to applicable regulations as set forth in this section.
C. 
A special exception to the provisions of this § 380-10 may be granted by the Planning Commission upon application, and without cost, following a finding by the Planning Commission that, with or without conditions:
(1) 
The proposed sign is architecturally and aesthetically compatible with the major structures on the subject site and adjacent sites and is compatible with the character of the established neighborhood and general environment;
(2) 
Granting the application is in conformance with the goals, policies, and objectives of this chapter and this Code and would not constitute a grant of special privilege inconsistent with the limitations on other properties in the vicinity and the same zoning district; and
(3) 
Granting the application would not be detrimental or injurious to property or improvements in the vicinity of the subject site, or to the public health, safety, or general welfare.
D. 
Notwithstanding anything to the contrary in this Code, no temporary sign in a residential district may be illuminated.
E. 
Temporary signs.
(1) 
Real estate signs. Signs advertising the sale, rental or lease of the premises on which the sign is located may be erected in any district and shall be removed within one week of the date of sale, rental or lease. Signs of up to 15 square feet for one- and two-family properties and up to 18 square feet for other properties require no approval. Signs that are deteriorated must be replaced at the direction of the City Building Inspector.
(2) 
Development signs. A nonilluminated sign 32 square feet or less identifying the future use of, or remodeling of, the premises and contractors involved in the construction may be erected without authorization in any district on a site under construction with approval of the Building Inspector and the City Engineer. Such signs may be erected up to 30 days before construction begins and shall be removed within two weeks of completion of the project.
(3) 
Promotional signs. Signs in commercial districts relating to temporary promotions on the premises being promoted may be authorized by the Building Inspector for a period not to exceed two weeks in any three-month period. Displays on the sites of builders' model homes may be authorized by the Building Inspector for the duration of their use as models. In residential districts, signs that promote, for example, social or societal issues or an event sponsored by a religious, educational, or fraternal organization not exceeding six square feet may be erected without a permit.
(4) 
Window signs. Window signs may be affixed without a permit to the inside of windows in all districts, not to cover over 25% of the area of the window to which the sign(s) are affixed. No window sign(s) shall be affixed to the door in any nonresidential district that obscure/obstruct/prevent a clear view of the interior of the premises.
(5) 
Political signs. The Common Council of the City of St. Francis declares that citizens possess important rights of free speech and association, the regulation of which may stem only from compelling governmental interests or significant governmental interests, as the case may be. The public, however, also possesses the important right of safe and unobstructed travel over the public rights-of-way. Additionally, as a matter of public policy, it is necessary that the buildings and grounds of public agencies maintain a strict appearance of political neutrality. A substantial possibility exists of a proliferation of political campaign signs in the City with the attendant traffic safety, litter, structural hazards, and loss of meaning of the message conveyed by said signs in the absence of any regulation of such signs. A significant governmental interest therefor exists for a reasonable system of regulation of political campaign signs in order to protect the rights and advance the concerns stated in this section, while being narrowly tailored, and affording ample alternative means to communicate the desired speech. Therefore, political signs may be erected in any district without a permit subject to the following provisions:
(a) 
The provisions of § 12.04, Wis. Stats., are hereby adopted and incorporated by reference herein.
(b) 
Size, shape and placement. The gross surface area of a political campaign sign shall not exceed 11 square feet in any residential district or in any other district where its proposed or actual placement will impair visibility or site lines from and to public rights-of-way and private roads, so as to adversely impact on pedestrian or traffic safety.
(c) 
Political campaign signs shall not be posted on any public building, public structure, public right-of-way or grounds that are owned, operated or maintained by any public or governmental agency.
(d) 
Political campaign signs located on private property may only be placed by an owner or lessee of the subject property, or with the consent of either. No such sign, however, may obstruct any window, door, fire escape, ventilation shaft or other area that is required by an applicable building or fire code to remain unobstructed.
(e) 
Special conditions. The St. Francis Police Department shall be authorized to remove any political campaign signs that are placed in the public right of way, or on other public property, in violation of the provisions of this section.
(f) 
No political campaign sign located in any residential district, or within 50 feet of any public right-of way, may use or employ an electronic, mechanical or electro-mechanical message generator, or audio broadcast component.
(6) 
Event signs. Signs regarding matters of public concern may be erected pursuant to the authorization granted for the public event by the Common Council, subject to compliance with the following standards:
(a) 
In residence districts, such signs may not exceed 11 square feet in area. This would apply to a sign which is affixed to a permanent structure and does not extend beyond the perimeter of the structure if the sign does not obstruct a window, door, fire escape, ventilation shaft or other area which is required by an applicable building code to remain unobstructed.
(b) 
No event sign(s) may have an electrical, mechanical or audio auxiliary.
(c) 
Event signage may be placed not more than 21 days prior to the scheduled commencement date of the event and shall be removed within 48 hours of the last day for which the event was permitted by the Common Council.
(d) 
Display of event signage shall be limited to two weeks in any three-month period.
(e) 
No person shall place any event sign(s) within the median of any City street unless specifically authorized by the Common Council in conjunction with the issuance of an event permit.
(7) 
Portable signs. The parking of portable signs, as defined in § 380-6, in a location in the City that is visible from the main traveled portion of any vehicular or pedestrian right-of-way more than 72 hours is prohibited. Any motor vehicle or trailer having a nonpermanent or detachable sign and parked continuously for a period in excess of 72 hours in a site visible from the main traveled portion of any vehicular or pedestrian public right-of-way in the City will be presumed to be in violation of this subsection.
(8) 
Banner signs, flag/teardrop. Flag and teardrop banner signs may be erected in any commercial district upon issuance of a permit, at no charge, subject to compliance with all of the following standards:
(a) 
Not more than one sign, having no more than two sides, for every 15 feet of street frontage for the premises.
(b) 
Sign shall be placed on a level and stable surface and shall be weighted or otherwise secured to prevent movement by wind gusts. Anchoring the sign to a building or ground with ties, chains or similar mechanisms is prohibited.
(c) 
Sign structure and message shall have a professional application.
(d) 
Sign structure and message shall not use highly reflective materials, colors or neon and shall not resemble a traffic sign.
(e) 
Sign shall not be illuminated or contain moving parts.
(f) 
Sign shall be displayed only during hours of operation.
(g) 
Sign shall be set back from any public pedestrian or vehicular right-of-way at a distance that is, at least, equal to the height of the sign when fully erected and shall not obstruct ingress/egress to the site or building entrance(s).
(h) 
Sign placement for stand-alone buildings shall remain on private property outside of the public right-of-way.
(i) 
Sign placement for businesses within a multi-tenant building shall maintain a maximum ten-foot setback from the principal building entrance for the business or entity to which the sign pertains.
(9) 
Banner signs, hanging. Hanging banner signs may be erected in any district following issuance of a permit by the Building Inspector subject to the following standards:
(a) 
A banner sign, of not more than three feet by 12 feet in size, may be displayed on any premises for not more than 30 days; provided, however, that a longer period of display may be permitted by the Common Council in conjunction with the issuance of a temporary structure permit for the same premises.
(b) 
Not more than four banner sign permits may be issued for any premises within any twelve-month period.
(c) 
The banner sign shall be securely affixed/anchored to a building on the premises.
(d) 
The maximum height for any banner sign shall be the roofline of the building to which such banner is affixed/anchored.
(10) 
Flags. Flags or banners representing the United States, the State of Wisconsin, Milwaukee County, the City of St. Francis, or any bona fide religious, fraternal, or educational organization may be displayed in any district without a permit.
(11) 
Rummage sale signs. Rummage and garage sale signs shall be subject to the regulations set forth in § 367-6, Rummage sales, of this Code.
(12) 
Sandwich board signs. "A" frame, sandwich board signs, sidewalk or curb signs, not exceeding eight square feet per side or four feet in height are permitted in any commercial district subject to the issuance of a permit, at no charge; provided, however, that "A" frame, sandwich board signs, sidewalk or curb signs shall be subject to compliance with the following standards:
(a) 
One sign, having no more than two sides, per premises.
(b) 
Sign shall be placed on a level and stable surface and shall be internally weighted to prevent movement by wind gusts. Anchoring the sign to the building or ground with ties, chains or similar mechanisms is prohibited.
(c) 
Sign shall be constructed of finished materials such as wood, metal, aluminum or plastic. Rough-cut plywood or similar unfinished material is prohibited.
(d) 
Sign structure and message shall have a professional application. A chalkboard background with hand-written message is permitted; however, a message by spray paint, stencil or similar application is prohibited. Background material such as paper, cardboard or similar material shall be prohibited.
(e) 
Sign structure and message shall not use highly reflective materials, colors or neon and shall not resemble a traffic sign.
(f) 
Sign shall not be illuminated or contain moving parts.
(g) 
Sign shall be displayed only during hours of operation.
(h) 
Sign placement shall maintain a minimum clearance width of four feet when located on any pedestrian walkway and shall not obstruct ingress/egress to the site or building entrance(s).
(i) 
Sign placement for stand-alone buildings shall remain on private property outside of the public right-of-way.
(j) 
Sign placement for restaurants within a multi-tenant building shall maintain a maximum ten-foot setback from the principal building entrance for the business or entity to which the sign pertains.
Advertising signs shall be exempt from the area limitations for the premises on which the sign is located but shall be subject to the general regulations set forth in § 380-8 except as modified herein.
A. 
No advertising sign shall be erected, placed or maintained within 400 feet of another advertising sign on the same side of any one street.
B. 
No advertising sign shall exceed six feet in height or 750 square feet in area or be located within 25 feet of the front lot line.
C. 
No advertising sign shall be constructed, erected, or maintained so as to be visible from any lot in a residence district or used for residential purposes and which is within 400 feet from the nearest lot line of any occupied parcel. Such use shall automatically terminate when development occurs on any lot within 400 feet of the sign.
D. 
A permit may be issued for advertising signs as an interim use of undeveloped land in any district. Such signs shall be located at least 400 feet from the nearest lot line of any occupied parcel. Such use shall automatically terminate when development occurs on any lot within 400 feet of the sign.
E. 
All advertising signs shall:
(1) 
Be of design compatible with the building or other structure on or adjacent to its site;
(2) 
Be integrated into the overall landscape scheme of its site;
(3) 
Avoid obstruction of any view of scenic or historic importance;
(4) 
Avoid restriction of light, air or view from windows;
(5) 
Avoid interference with the right of adjacent property to visibility; and
(6) 
Be attractive on all sides visible to passersby or from adjacent property.
A. 
Removal of nonconforming signs. The lawful use of a display sign existing at the time of an amendment to this article which becomes nonconforming as a result of such amendment may be maintained as a nonconforming sign. Thereafter, except as otherwise provided in § 62.23(7)(hc) of the Wisconsin Statutes, the use of any such nonconforming sign shall terminate and it shall be removed or otherwise made to comply with requirements of this article by the owner thereof when a permit would be required under this article.
B. 
Alteration of nonconforming signs. Subject to § 62.23(7)(hc) of the Wisconsin Statutes as amended from time to time, any advertising or display sign existing as of the effective date of any amendment to this article and not conforming to the provisions of this article, when removed from its mounting or when the facing thereof is altered, shall not be re-erected or maintained unless the sign, location, and construction thereof are made to conform to the provisions of this article. The change of copy of any display sign which is designed to be changed at regular intervals, such as billboards, theater marquees or grocery stores shall not be construed to constitute an alteration for purposes of this section, provided such change of copy shall not include the insertion of new or different panels in existing framework which alters or changes the message of such preexisting framework.
The following table is attached to and made part of this article.[1] Display signs shall conform to the limitations on size, area and number set forth in the table for each zoning district and shall be prohibited where so designated.
[1]
Editor's Note: The table is included as an attachment to this chapter.
Any person aggrieved by a decision of the Building Inspector under this article may appeal such decision pursuant to the terms of Chapter 455, Zoning, of this Code, and the provisions thereunder shall apply.
Any person who shall violate any provision of this article or any regulation, rule or order made hereunder shall be subject to a penalty as provided in § 1-4 of this Code.