Basis of approval. The Common Council shall base its
determinations on general considerations as to the effect of such
grant on the health, general welfare, safety and economic prosperity
of the city and, specifically, of the immediate neighborhood in which
such use would be located, including such considerations as the effect
on the established character and quality of the area, its physical
attractiveness, the movement of traffic, the demand for related services,
the possible hazardous, harmful, noxious, offensive or nuisance effect
as a result of noise, dust, smoke or odor and such other factors as
would be appropriate to carry out the intent of the Zoning Code.