The purpose of these sign regulations is to
preserve the public health, welfare and/or safety within the Township
of River Vale by the following:
A. Promotion of safety on the Township's highways and
roadways:
(1)
Establishment of a clear and orderly pattern
of signs that are appropriately designed to be compatible and not
competitive with other signs.
(2)
Reduction of obstructions, distractions and
other conditions which cause confusion or otherwise threaten to compromise
pedestrian and vehicular safety.
(3)
Promotion or ready identification of governmental
and institutional sites and events.
(4)
Coordination of signs with prevailing speed
limits and roadway conditions.
B. Promotion and protection of the Township's visual
resources by:
(1)
Creation of a pleasing streetscape.
(2)
Encouragement of artistic, creative, expressive
and distinctive signage of appeal and quality appropriate to the respective
environs.
(3)
Encouragement of signage compatible and reflective
of desirable architectural buildings and features.
(4)
Eradication and prevention of visual clutter
caused by the competitive proliferation of signs, disorderly placement,
excessive height, size and illumination and redundancy.
C. Promotion of commerce in River Vale by:
(1)
Affording each Township profession, business,
industry and service a fair and protected opportunity to communicate,
identify and safely and effectively direct traffic to its site by
means which are expressive of identity and appropriate to the nature
of the enterprise and the surroundings.
(2)
Creating a distinctive commercial environment
which attracts business because of a heightened visual quality and
image.
For the purposes of this Part
9, the following words and phrases shall have the meanings respectively ascribed to them by this section.
AWNING
A roof-like cover made of nylon, canvas or other such material
or fabric that is attached to and projects from the wall of a building,
which may also be for the purpose of shielding a doorway or window
from the elements.
BANNER
A temporary paper, plastic or cloth device hung to attract
attention to a business or special event.
CONSTRUCTION OFFICIAL
The Construction Official of the Township or his/her designee
or other authorized agency.
ELECTRONIC MESSAGE CENTERS
A sign whose alphabetic, graphic or symbolic informational
content can be changed or altered on a fixed display surface, composed
of electrically illuminated or mechanically driven changeable segments
either by means of preprogramming or by computer-driven electronic
impulses.
ERECT
To build, construct, reconstruct, attach, hang, rehang, alter,
place, affix, enlarge, move or relocate.
FLAG
Any fabric or bunting containing distinctive colors, patterns
or symbols.
FLAG, OFFICIAL.
Any flag of the United States, the State of New Jersey, the
County of Bergen, the Township of River Vale or any other governmental
unit or recognized nonprofit organization.
FLAG, TRADEMARK
Any flag that displays only a registered trademark, logo,
corporate name or any combination of the former three. No other wording
or display of any kind shall be considered a trademark flag.
FRONTAGE
The side of a lot abutting a street; the front lot line.
On lots with multiple street fronts, the frontage shall include the
length of the lot abutting all such streets.
GARAGE SALE
The offering for sale of multiple items of personal property
on property designed, used or intended as a residence.
GASOLINE SERVICE STATION
Any business that dispenses, or is designed, used or intended
to dispense, gasoline and oil for use in motor vehicles and boats.
GASOLINE SERVICE STATION CANOPY
A freestanding structure located on the same premises as
a gasoline service station affording protection from the elements
to persons or property there under.
PLINTH
A monument sign base that rests directly on the ground designed
as a support unit, architectural unit or decorative design element.
SIGN
Any object, device, display or structure, or part thereof,
situated outdoors or indoors, which is used to advertise, identify,
display, direct or attract attention to an object, person, institution,
organization, business, product, service, event or location by any
means, including words, letters, figures, designs, symbols, fixtures,
colors, illumination or projected images, but excluding the American
flag or other governmental flags, athletic scoreboards on school premises
or official announcements and signs of government.
SIGN, ABANDONED
A sign that, after a period of 30 days, no longer correctly
directs or exhorts any person, advertises a bona fide business, lessor,
owner project or activity conducted or product available on the premises
where such sign is displayed.
SIGN, ADVERTISING
A sign which directs attention to a business, commodity,
service or entertainment conducted, sold or offered elsewhere than
upon the same lot on which the sign is located.
SIGN, ANIMATED
Any sign that includes action or motion, or any changes in
physical position of its whole or parts or a change in light intensity
by rotation or movement.
SIGN AREA
The total sign area shall be measured as below.
SIGN, AWNING
A sign that is painted, mounted or otherwise permanently
affixed to an awning.
SIGN, BUSINESS
A sign which directs attention to a business, commodity,
service or entertainment conducted, sold or offered upon the premises
where the sign is located.
SIGN, CHANGEABLE COPY
Any sign designed to allow the sign copy to be changed or
altered without undertaking a physical alteration to the sign (such
as changing sign panels or repainting the sign), i.e., through the
use of movable letters, electronic displays, interchangeable parts
or other means. Changeable copy does not include copy pertaining to
the business, occupation or tenant advertised or identified.
SIGN, CONSTRUCTION INFORMATION
A temporary sign used during the construction of new buildings
or reconstruction of or additions to existing buildings, which identifies
the project or future use of a site and provides information denoting
the owner, architect, engineer, contractor, financing institutions
or similar individuals or firms having a role or interest in the project.
SIGN COPY
The wording or graphics on a sign surface.
SIGN, DAILY ADVERTISING
A freestanding sign (e.g., A-frame, sandwich boards) that
is displayed during hours in which a business is open and removed
during hours in which a business is closed.
SIGN, DIRECTIONAL
A sign that is limited to directional messages principally
for vehicular or pedestrian traffic or other movement.
SIGN, DIRECTORY
A sign listing the tenants or occupants of a building or
group of buildings that may indicate their respective professions
or business activities and containing two or more names within a single
sign.
SIGN, DRIVE-THROUGH MENU BOARD
A sign displaying food, beverages or other services, offered
for sale at a business with drive-through service, and located adjacent
to the drive-through lane on the premises upon which such service
is offered.
SIGN, FLASHING
Any sign which contains an intermittent or flashing light
source, or which includes the illusion of intermittent or flashing
light by means of animation, or an externally mounted intermittent
light source. Automatic changing signs such as public service time,
temperature and date signs or electronically controlled message centers
are not defined as "flashing signs."
SIGN, FLUTTERING
A sign which flutters or is made of flexible materials which
moves with the wind or by some other artificial means, including,
but not limited to, pennants, banners, balloons, spinning devices,
streamers and flags other than official and trademark flags.
SIGN, FREESTANDING
Any sign supported by structures or supports that is placed
on, or anchored in, the ground and that is independent from any building
or other structure, but excluding monument signs.
SIGN, GARAGE SALE
A sign posted on a residential lot on which the garage sale
is to be held.
SIGN, ILLUMINATED
Any sign that is illuminated by light source mounted on or
in the sign or at some other location.
SIGN, INFORMATION
A sign that gives parking, building address, fire protection,
traffic flow (other than directional signs), height clearance, pedestrian
or other similar information and that does not advertise a business
or use located on the lot or parcel.
SIGN, INSTITUTIONAL
A sign that identifies or describes the services or functions
of premises or facilities used, maintained or owned by any not-for-profit
educational institution, church, religious society, fraternal organization,
public utility, hospital or any other similar organization.
SIGN, MEMORIAL or TABLET
The permanent part of a building that denotes the name of
the building, date of erection, historical significance, dedication
or other similar information.
SIGN, MONUMENT or GROUND SIGN
Any detached sign on the same lot or parcel as the use it
advertises which has its bottom portion attached to a proportionate
base or plinth, integrated ground planter box or structural frame.
SIGN, NEON
An illuminated sign, typically constructed of a glass discharge
tube that has been shaped to form letters or symbols, and which contains
a gas or vapor (typically neon or mercury) that emits light when voltage
is applied across electrodes at either end of the tube.
SIGN, POLITICAL
A temporary sign advocating or opposing any political proposition
or candidate for public office.
SIGN, PORTABLE
A sign that is not permanently affixed to a building or structure,
or the ground, and that may be readily moved or relocated.
SIGN, PROFESSIONAL
A sign directing attention to the office of a recognized
profession located on the same lot.
SIGN, PROJECTED LIGHTING
Any sign which is created or displayed by the projection
of lights or illuminating sources through a screen, transparency,
filter or otherwise that projects onto a surface.
SIGN, PROJECTING
Any sign that is wholly or partly dependent upon a building
for support and projects more than 14 inches from such building.
SIGN, ROOF
Any sign erected on or above a roof, excluding wall signs.
The generally vertical plane of a mansard-type roof shall be interpreted
as the same as a wall of a building.
SIGN, TEMPORARY
Any sign intended for a limited or intermittent period of
display.
SIGN, WALL
Any painted sign, letter, word, model, device or representation
that may be affixed to the front, side or rear wall of any building
and in the same plane as the face of the wall, and which does not
project more than 12 inches from that wall.
SIGN, WINDOW
A sign internally or externally affixed on a window or glass
door or located inside the window which is designed or intended to
be visible from the exterior of the building.
SPECIAL DISPLAYS
Signs or an assemblage of materials used for holidays or
promotion of civil welfare or charitable purposes.