As used in this chapter, the following terms shall have the meanings
indicated:
BASE RETAIL PRICE
The price for which a garment may be purchased without any addition
of a customizing process.
CUSTOM GARMENT FABRICATION
A process where a plain, unadorned garment, such as a shirt, sweatshirt,
sweater, jacket or other garment, is processed through a heat-transfer, screen
printing or other similar process to add adornments, such as lettering, designs,
artwork or similar artistic or commercial designs to add to its value to a
buyer.
FULL PURCHASE PRICE
The maximum price for which a garment may be sold, which shall be
inclusive of all charges, services, taxes (if any) and fees.
POINT OF SALE
The location at which a purchase for goods is consummated, being
a cash register, or where orders for garments are taken.
RETAIL BUSINESS
A business that sells products to a single customer normally in what
is traditionally known as a retail business outlet.
The Borough of Seaside Heights has received many complaints from its
residents and visitors about unethical business practices of individuals engaging
in the sale of custom fabricated garments. The Mayor and Council of the Borough
of Seaside Heights finds that it is in the public interest to adequately regulate
such businesses to ensure the public safety and health against unethical business
practices.
Any business operating under the conditions of this chapter shall operate
in accordance with the following:
A. Price marking of garments. A price must be shown for
each garment posted separately in accordance with the following:
(1) Display type:
(a) Individually: a tag attached to or immediately adjacent
to the garment with its price (as defined below) exposed to plain view in
numerals clearly marked at least two inches tall.
(b) Rack: If composed of identical or identically priced
garments, each individual rack holding the garment must have the price marked
on a sign on the rack, in exposed plain view of the buyer, on a sign at least
six by six inches with numerals clearly printed at least three inches tall.
(c) Shelf: For each individual pile of garments on a shelf
and composed of identical or identically priced garments, the price must be
posted on or above the shelf in exposed plain view of the buyer and a sign
or other identifying device at least six by six inches with numerals clearly
printed at least three inches tall. One such sign or marking may be used to
identify no more than two identical piles of such garments.
(d) Horizontal rod: If identical or identically priced garments,
the price must be exposed in plain view of the buyer and a sign or other identifying
device at least six by six inches with numerals clearly printed at least three
inches tall on the rod, located at a minimum of every four feet along the
rod.
(e) Mixed goods: In any type of shelf, rack, rod or similar
display, where differently priced or different garments are displayed, each
garment displayed shall be priced individually with a tag attached to the
garment at the collar, sleeve, base or other commonly found area, exposed
in plain view. The tag shall be at least three-fourths by one inch or 0.75
square inches in area, with the price shown in ink in clear numerals at least
1/4 inch high.
(2) The price to be marked shall be in accordance with the
type of garment as follows:
(a) An unadorned garment shall be marked with its base retail
price.
(b) Precustomized garments (customizing done prior to a customer
requesting it), including samples or garments not available for resale, shall
be marked with the full purchase price of the garment, complete with customization.
[Amended 5-21-1997 by Ord.
No. 97-6]
Where a business offers for sale materials, such as decals, transfers,
appliques and similar items, for use in the fabrication of custom garments
or offers additional services where a price is charged for the service on
any basis, the following shall apply:
A. At each point of sale in a store, there shall be a clearly
lettered sign, at least 8 1/2 inches by 11 inches, exposed in plain view
to the public, with lettering at least two inches high, that itemizes by category
or process the unit price for each type of item or process that can be purchased,
either independently or as part of the custom fabricated garment.
B. Two prices may be shown, one the price of the item included
on a garment, and the other, if purchased independently. If this practice
is used, headings at the top of each price column, in letters no smaller that
three inches tall, with the wording bought separately and included on garment,
as appropriate.
C. A clearly visible identifying mark, at least 1/2 inch
high must be used adjacent to a price or item to refer to a legend at the
bottom of the posting, that reads in one-inch-high letters the phrase taxable
item for all items for which New Jersey sales tax is charged, if such New
Jersey sales tax is applicable to any of the items.
D. The following requirements shall apply to the display
of prices of adhered and unadhered decals, transfers, appliques and other
similar items for use in the fabrication of custom garments:
(1) There shall be a display in full public view of prices
of decals, transfers, appliques and similar items for use in the fabrication
of custom garments. The price display shall not be obstructed by any materials,
shelving, racks or any other item which would prevent full public view. The
prices of all such items shall be displayed on a white sign clearly lettered
in two-inch black lettering, which sign shall also be exposed in plain view
to the public.
(2) If any such decal, transfer, applique or similar item
shall be available to the public in more than one size, then every available
size must be displayed, indicating in two-inch black lettering, the price
and corresponding size of the item.
(3) Where there is a processing or service charge applicable,
the same must be indicated in two-inch black lettering on the same sign where
prices and sizes are indicated to inform the public of the separate cost of
any such service charge and what the service entails.