The affirmative marketing program is a continuing
program and will meet the following requirements:
A. All newspaper articles, announcements and requests
for applications for low- and moderate-income units will appear in
the following daily regional newspapers:
B. The primary marketing will take the form of at least
one press release sent to the above publications and a paid display
advertisement in each of the above newspapers. Additional advertising
and publicity will be on an "as needed" basis.
C. The advertisement will include the:
(2) Direction to housing units;
(3) Number of bedrooms per unit;
(4) Range of selling prices/rents;
(6) Household income limits; and
(7) Location of applications, including business hours
and where/how applications may be obtained.
D. All newspaper articles, announcements and requests
for applications for low- and moderate-income housing will appear
in the following neighborhood-oriented weekly newspapers within the
region:
(2) New Brunswick Home News Tribune.
(6) Somerset Messenger Gazette.
(7) Hunterdon County Democrat.
E. The following is the location of applications, brochure(s),
sign(s) and/or poster(s) used as part of the affirmative marketing
program, including specific employment centers within the region:
(3) Developer's Sales/Rental Office On Site.
F. The following is a listing of community contact person(s)
and/or organizations(s) in Middlesex, Somerset and Hunterdon Counties
that will aid in the affirmative marketing program with particular
emphasis on contacts that will reach out to groups that are least
likely to apply for housing within the region:
(1) Urban League of Greater New Brunswick.
(2) Catholic Charities - Diocese of Metuchen.
(3) Middlesex County Housing Coalition.
G. Mailing of applications.
(1) Applications will be mailed to prospective applicants
upon request.
(2) Additionally, applications will be sent to the chief
administrative employees of each of the following agencies in the
counties of Middlesex, Somerset and Hunterdon:
(b)
Housing Agency or Authority.
(d)
Area community action agencies.
The following is a description of the random
selection method that will be used to select occupants of low- and
moderate-income housing: random "lottery" drawing.
Metuchen Borough is ultimately responsible for
administering the affirmative marketing program. Metuchen Borough
has delegated this responsibility to Piazza & Associates. Piazza
& Associates will income qualify low- and moderate-income households;
place income eligible households in low- and moderate-income units
upon initial occupancy; provide for the initial occupancy of low-
and moderate-income units with income-qualified households; continue
to qualify households for reoccupancy of units as they become vacant
during the period of affordability controls; assist with advertising
and outreach to low- and moderate-income households if in contract;
and enforce the terms of the deed restriction and mortgage loan as
per N.J.A.C. 5:93. The Borough Administrator within Metuchen Borough
is the designated housing officer to act as liaison to Piazza &
Associates. Piazza & Associates will provide counseling services
to low- and moderate-income applicants on subjects such as budgeting,
credit issues, mortgage qualification, responsibilities of homeownership,
rental lease requirements and landlord/tenant law. The following service
providers have agreed to perform the above services: Piazza &
Associates.
Households who live or work in the COAH-established
housing region may be given preference for sales and rental units
constructed within that housing region. Applicants living outside
the housing region will have an equal opportunity for units after
regional applicants have been initially serviced. Metuchen Borough
intends to comply with N.J.A.C. 5:93-11.7.
Developers of low- and moderate-income housing
units may assist in the marketing of the affordable units in their
respective developments if so designated by Metuchen Borough.
The marketing program will commence at least
120 days before the issuance of either temporary or permanent certificates
of occupancy. The marketing program will continue until all low- and
moderate-income housing units are initially occupied and for as long
as affordable units are deed restricted and occupancy or reoccupancy
of units continues to be necessary. Piazza & Associates will comply
with monitoring and reporting requirements as per N.J.A.C. 5:93-11.6
and 12.1.