[Code 1971, § 3-15]
The purpose of this article is to promote and protect the public health, welfare and safety by regulating existing and proposed outdoor advertising, outdoor advertising signs and outdoor signs of all types. It is intended to protect property values, create a more attractive economic and business climate, enhance and protect the physical appearance of the community, preserve the scenic and natural beauty of designated areas, and provide a more enjoyable and pleasing community. It is further intended hereby to reduce sign or advertising distractions and obstructions that may contribute to traffic accidents, reduce hazards that may be caused by signs overhanging or projecting over public rights-of-way, provide more open space, and curb the deterioration of natural beauty and community environment.
[Code 1971, § 3-16]
This article by its terms applies to all signs within the city excepting those signs erected and maintained in the neighborhood development area of the urban renewal plan for the city.
[Code 1971, § 3-17]
The following words, terms and phrases, when used in this article, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:
SIGN
Any device for visual communication that is used for the purpose of bringing the subject thereof to the attention of the public.
SIGN, ADVERTISING
A sign which directs attention to a business commodity, service or entertainment conducted, sold or offered elsewhere than on the same lot. This shall include billboards.
SIGN, BUSINESS
A sign which directs attention to a business or profession conducted or to products sold upon the same lot. A "For Sale" sign relating to the lot on which it is displayed should be deemed a business sign.
SIGN, IDENTIFICATION OR PROFESSIONAL
A sign showing the name and profession, occupation, or pursuit conducted on the premises.
ZONING DISTRICTS
The terms R-9 residential, R-4 residential, R-C commercial, B-1 business, B-2 business, I industrial, and CR commercial recreational. All references to zoning districts are defined as those terms which are defined and used pursuant to the zoning ordinance of the city as it may from time to time be amended or modified.
[Code 1971, § 3-18]
(a) 
The construction, erection, alteration, reconstruction, display, ownership, maintenance, or operation of any sign within the city, except as provided by this article, is hereby prohibited.
(b) 
Signposts are specifically prohibited from the public right-of-way with the exception of those that are necessary or recommended by the state manual of uniform traffic control devices.
(c) 
Signs overhanging the public right-of-way are specifically prohibited except as provided by this article.
(d) 
No electric sign or electrically illuminated sign, or any signboard, signpost, portion of any advertising nature, or otherwise shall be permitted or allowed to remain on the sidewalk or on any portion of the city streets.
[Code 1971, § 3-53]
Billboards shall be permitted by special use permit only and shall be permitted only in industrial districts. Off-premises advertising signs shall be permitted by special use permit only and shall be permitted in B-1, B-2, and industrial districts only. Such special use permit shall be defined in and be issued as provided by the zoning ordinance.