No direct seller shall engage in direct sales within the City
without being registered for that purpose as provided in this chapter.
For the purposes of this chapter, the following words and phrases
shall be defined:
CHARITABLE ORGANIZATION
Includes any benevolent, philanthropic, patriotic or eleemosynary
person, partnership, association or corporation or one purporting
to be such.
CLERK
The City Clerk/Treasurer.
DIRECT SELLER
Any individual who, for himself or for a partnership, association
or corporation, sells goods or takes sales orders for the later delivery
of goods at any location other than the permanent business place or
residence of such individual, partnership, association or corporation
and shall include, but not be limited to, peddlers, solicitors and
transient merchants. The sale of goods includes donations required
by the direct seller for the retention of goods by a donor or prospective
customer.
GOODS
Includes personal property of any kind and shall include
goods provided incidental to services offered or sold.
PERMANENT MERCHANT
A direct seller who, for at least one year prior to the consideration
of the application of this chapter to such merchant, has continuously
operated an established place of business in the City, or has continuously
resided in the City and now does business from his residence.
The following shall be exempt from all provisions of this chapter:
A. Any person delivering newspapers, fuel, dairy products or bakery
goods to regular customers on established routes.
B. Any person selling goods at wholesale to dealers in such goods.
C. Any person selling agricultural products which such person has grown.
D. Any permanent merchant or employee thereof who takes orders away
from the established place of business for goods regularly offered
for sale by such merchant within this county and who delivers such
goods in his regular course of business.
E. Any person who has an established place of business where the goods
being sold are offered for sale on a regular basis, and in which the
buyer has initiated contact with and specifically requested a home
visit by such person.
F. Any person who has had, or one who represents a company which has
had, a prior business transaction, such as a prior sale or credit
arrangement, with the prospective customer.
G. Any person selling or offering for sale a service unconnected with
the sale or offering for sale of goods.
H. Any person holding a sale required by statute or by order of any
court and any person conducting a bona fide auction sale pursuant
to law.
I. Any employee, officer or agent of a charitable organization who engages
in direct sales for or on behalf of such organization, provided that
there is submitted to the Clerk proof that such charitable organization
is registered under § 202.12, Wis. Stats. Any charitable
organization not registered under § 202.12, Wis. Stats.,
or which is exempt from that statute's registration requirements,
shall be required to register under this chapter.
J. Any person who claims to be a permanent merchant but against whom
complaint has been made to the Clerk that such person is a transient
merchant, provided that there is submitted to the Clerk proof that
such person has leased for at least one year, or purchased, the premises
from which he is conducting business or proof that such person has
conducted such business in the City for at least one year prior to
the date complaint was made.
[Amended 11-17-2014 by Ord. No. 2014-05]
Any person denied registration may appeal the denial through
the appeal procedure provided by Ch. 68, Wis. Stats.
The Chief of Police shall report to the Clerk all convictions
for violation of this chapter and the Clerk shall note any such violation
on the record of the registrant convicted.
[Amended 11-17-2014 by Ord. No. 2014-05]
Except as otherwise specifically provided in this chapter, any person found to be in violation of any provision of this chapter shall be subject to a penalty as provided in §
1-4 of this Municipal Code. Such penalty may be in addition to the revocation, suspension or nonrenewal of any registration issued under the provisions of this chapter.