A sign may include only the following information:
A.
The principal name of the business, proprietor or owner.
B.
A description of the principal goods, services, products or uses
offered in trade.
C.
A graphic logo or trademark symbol by which the business, proprietor
or owner is identified.
D.
The street number.
E.
The street name.
F.
Any other notice or information required to be provided by law or
regulation.
G.
Historical significance of a property.
H.
Phone number.
A.
There shall be no more than one sign per tax lot, except as follows:
(1)
Where there is more than one building, office or storefront on one
tax lot, one sign per building, office or storefront shall be permitted.
(2)
Where more than one sign per tax lot is expressly permitted by this
chapter.
(3)
Where a waiver has been granted by the Swedesboro Planning Board
pursuant to this chapter to permit more than one sign.
B.
The following signs shall not be counted as signs for the purpose
of determining the number of signs on a site under this subsection:
A sign must be on the tax lot, building or storefront with which
it is identified, unless a waiver has been granted by the Swedesboro
Planning Board pursuant to this chapter. No signs shall be allowed
for or on accessory buildings.
A.
The total area of all signs, except for signs counted per § 266-4B, located on any one tax lot shall not exceed 40 square feet.
B.
Where there is more than one building or storefront on one tax lot,
the total square footage of all signs, except for those signs excluded
above, shall not exceed 40 square feet per building or storefront.
C.
This maximum square footage of signs may be reduced by application
of the provisions of other sections of this chapter.
D.
At a minimum, the sign should be no less than four square feet.
The size of any sign shall be computed by determining the area
of the smallest quadrilateral into which the sign can fit, exclusive
of supporting structure or decorative border, as permitted by this
chapter.
The signboard surface and any decorative border could include
the following: metal, wood, fabric, Sunbrella, artificial wood grain
texture or plastic.
Illumination of a sign shall be arranged so that no substantial
light or glare is directed or reflected onto adjacent streets or properties.
No sign shall be illuminated between the hours of 11:00 p.m. and 7:00
a.m. if the lit sign creates any light or glare that substantially
affects any dwelling or residential zone.
Any sign on any one tax lot shall be part of a sign plan for
the entire tax lot. Where there is more than one building or storefront
on one tax lot, the sign plan may be limited to that one building
or storefront. Signs for any one tax lot, building or storefront shall
be considered as a unitary application, and a sign permit shall not
be issued for any sign on any such tax lot, building or storefront
unless it is part of a complete sign plan.
The CBD is defined in the Swedesboro Master Plan and can be
obtained at Borough Hall.
A.
In addition to the requirements set forth above for the particular
zone, a sign in the Central Business District (CBD) shall conform
to the requirements of this section of this chapter.
B.
Any sign in the CBD shall be granted a permit only if its appearance,
coloring, lettering, size, texture of materials, design, location,
position and method of attachment and lighting conform to the historical
and distinctive character of the CBD; the sign must not be detrimental
to the intent and plan of the CBD or to those buildings and structures
having architectural and historical significance, and it shall be
in harmonious relationship to the streetscape and the signs located
thereon. This will be determined by the Swedesboro Historical Preservation
Committee.
C.
Any sign in the CBD shall not be placed on a building or structure
so as to obscure or mar any architectural feature deemed to be important
to the architectural integrity of the building or structure, or be
so located so that the sign, by itself or by its means of attachment,
would materially damage the structure to which it is attached. This
will be determined by the Swedesboro Historical Preservation Committee.
A.
The following signs and types of signs are prohibited:
(1)
Any digital, flashing, blinking, twinkling, animated or moving sign,
and any sign which presents an illusion of movement.
(2)
Any sign erected, constructed or maintained so as to obstruct any
fire escape, door or other legally required means of egress from the
structure, or blocking any door, window or other opening required
by law.
(3)
Any sign which has any form, character, lighting, color, content,
location or shape that may confuse or distract the operator of a motor
vehicle.
(4)
Any sign which in any way simulates any official, functional, directional,
or warning sign erected or maintained by any federal, state, county
or local government or any instrumentality thereof, or by any railroad
or public utility.
(5)
Any off-site commercial sign, including the sandwich board type,
unless expressly permitted by this chapter.
(6)
Any mobile sign.
(7)
Any billboard or similar sign.
(8)
Any internally lighted sign.
(9)
Any other sign of any kind whatsoever that is not expressly allowed
by this chapter.
(10)
Electronic messaging center.
B.
The following locations for signs are prohibited:
(1)
Within or over any state, county or municipal right-of-way, except
by permission of the governing body. The Swedesboro Planning Board,
in considering whether to grant a permit for any such sign, shall
consider vehicular and pedestrian safety.
(2)
On any roof, including a pent roof, of any structure.
(3)
Directly painted on any part of a structure other than a fascia board
or other architectural element designed to serve as a signboard.
(4)
Affixed or painted on trees, rocks, fences, gates, curbs, public
rights-of-way, walkways, utility poles, or other signs.
(5)
On any window glass or door glass of any structure (unless a waiver
has been granted by the Swedesboro Historic Preservation Commission
or the Swedesboro Planning Board pursuant to this chapter to permit
a sign to be so located).
(6)
Where the sign, by itself or by its means of attachment, would materially
damage the structure to which it is attached. This will be reviewed
by the Building Inspector.
(7)
Located so as to allow less than seven feet clearance over any pedestrian
walkway.
