The following definitions are used in this article:
ADVERTISING SIGN, OUTDOOR
A structural poster panel or painted sign, either freestanding
or attached to the outside of a building, for the purpose of conveying
information, knowledge or ideas to the public about a subject either
related or unrelated to the premises upon which located.
[Added at time of adoption of Code (see Ch. 1, General Provisions,
Art. II)]
AREA OF SIGN
The area is the perimeter which forms the outside shape,
but excluding the necessary supports or uprights on which the sign
may be placed unless they are designed as part of the sign. If the
sign consists of more than one section or module, all areas will be
totaled. The area of an irregularly shaped sign shall be computed
using the actual sign face surface. The area of the irregularly shaped
sign shall be the entire area within a single continuous rectilinear
perimeter of not more than eight straight lines.
AWNING
A temporary hood or cover which projects from the wall of
the building which can be retracted, folded or collapsed against the
face of a supporting structure.
AWNING SIGN
A nonilluminated, projecting identification sign painted
on or affixed flat to the surface of an awning and which does not
extend vertically or horizontally from the awning.
[Added at time of adoption of Code (see Ch. 1, General Provisions,
Art. II)]
BILLBOARD
Any outdoor sign, display, device, notice, figure, painting,
drawing, mural, message, placard, poster or other thing which is designed,
intended or used to advertise or inform, any part of which is visible
from any place on the traveled way of any town, county, state or federal
highway or roadway and which is larger than 75 square feet in total
area.
BLANKETING
The unreasonable obstruction of view of a sign caused by
the placement of another sign.
CANOPY
A "canopy" is a shelter, with or without a sign, attached
to or connected with a building and extending into a setback or over
the public sidewalk.
DAY
A "day" shall be designated as a period of time in terms
of calendar days.
DIRECTLY ILLUMINATED SIGN
Any sign designed to give any artificial light directly through
any transparent or translucent material from a source of light originating
within or on such sign.
DIRECTORY SIGN
Any sign on which the names and locations of occupants or
the use of a building is given. This shall include offices and church
directories. Directory signs shall be encouraged for use with advertising
of multiple-occupied commercial and industrial buildings.
ELECTRONIC MESSAGE UNIT SIGN
Any sign whose message may be changed by electronic process,
including such messages as copy, art, graphics, time, date, temperature,
weather or information concerning civic, charitable or other noncommercial
activities or the advertising of products or services for sale on
the premises. This also includes traveling or segmented message displays.
[Amended at time of adoption of Code (see Ch. 1, General
Provisions, Art. II)]
FLASHING SIGN
Any directly or indirectly illuminated sign on which artificial
light is not maintained stationary and constant in intensity and color
at all times when in use.
IDENTIFICATION SIGN
Any sign which carries only the name of the firm, major enterprise,
institution or principal products offered for sale on the premises
or combination of these.
MARQUEE SIGN
Any sign attached to and made part of a marquee. A "marquee"
is defined as a permanent rooflike structure projecting beyond a building
wall at an entrance to a building or extending along and projecting
beyond the building's wall and generally designed and constructed
to provide protection against weather.
OFF-PREMISES SIGN
Any sign, device or display which advertises goods other
than that commonly available or services other than that commonly
performed on the premises on which the sign is located.
POLITICAL SIGN
Any sign displaying a candidate for an election, or a current
election's subject matter.
PORTABLE SIGN/MESSAGE BOARDS
Any sign not permanently attached to the ground which is
designed to be easily moved from one location to another.
PROJECTING SIGN
Any sign extending more than 18 inches, but less than four
feet, from the face of a wall or building; such sign may not extend
more than three feet into the right-of-way.
REAL ESTATE SIGN
Any sign which are used to offer for sale, lease or rent
the property upon which the sign is placed.
ROOF SIGN
Any sign erected upon or over the roof or parapet of any
building.
SIGN
Any outdoor display, device, notice, figure, painting, drawing,
mural, message, placard, poster or other thing which is designed,
intended or used to advertise or inform, and in which any part of
the advertising or informative contents is visible from any place
on the traveled way of any portion of a town, county, state or federal
highway or roadway and is less than 75 square feet in total area.
SIGN, DIRECTIONAL
A sign erected for the purpose of directing persons to a
place of business, recreation or public building, school or church.
[Added at time of adoption of Code (see Ch. 1, General Provisions,
Art. II)]
TEMPORARY SIGN
Any sign which is erected or displayed for a limited period
of time not to exceed 28 consecutive days or which is displayed only
during regular business hours and removed for storage at other times.
A temporary sign shall not exceed eight square feet in area. Examples
of temporary signs include banners and decorative-type displays. For
purposes of this chapter, a portable sign is not a temporary sign.
TOTAL SIGN STRUCTURE
Includes the sign area, plus any exposed area or members
of the supporting structure on or to which the sign (sign message)
is affixed. Decorative, landscaped earth berms or structures which
are composed principally of exposed earth and/or landscape (plant)
materials shall not be included as part of a total sign structure
but shall meet sign setback requirements as set forth herein.
[Added at time of adoption of Code (see Ch. 1, General Provisions,
Art. II)]
WALL SIGN
Any sign attached to, erected on or painted on the wall of
a building or structure and projecting not more than 16 inches from
such wall.
WINDOW SIGN
Any sign located completely within an enclosed building and
visible from a public way. For purposes of this chapter, a window
sign shall not include any sign permanently attached in the window
or directly painted on the glass.
The following signs do not require a sign permit, provided that
they are not located over a public road right-of-way or in, on or
over public water:
A. Commercial, industrial and planned unit development (commercial/industrial)
districts.
(1) Warning signs not to exceed four square feet located on the premises.
(2) Memorial signs, tablets, names of buildings and date of erection
when cut into any masonry surface or when constructed of metal and
affixed flat against the structure.
(3) Official signs, such as traffic control, parking restriction, information
and notices.
(4) Rummage or garage sale signs not to exceed eight square feet in area,
but use of this type of sign shall be limited to 72 hours per sale.
(5) Signs designating entrances, exits, service areas, parking areas,
restrooms and other such signs relating to functional operation of
the building or premises shall be permitted without limitation other
than reasonable size and necessity.
(6) Signs not exceeding two square feet in area and bearing only property
numbers, postbox numbers or names of occupants of premises.
(7) Flags and insignia of any government, except when displayed in connection
with commercial promotion.
(8) Legal notices, identification information or directional signs erected
by governmental bodies.
(9) Integral decorative or architectural features of buildings, except
letters, trademarks, moving parts or moving lights.
(10)
Signs directing and guiding traffic and parking on private property,
but bearing no advertising matter.
(11)
Political message signs during an election campaign period.
As defined in § 12.04(1), Wis. Stats. Said sign shall be
a maximum of 32 square feet. Such signs shall only be erected on private
property, with the permission of the owner or occupant.
[Amended at time of adoption of Code (see Ch. 1, General
Provisions, Art. II)]
(12)
Window signs are allowed with no permits.
(13)
Bills, posters and banners shall be allowed with no permits.
(14)
Unlighted real estate signs advertising the sale or lease of
the premises on which the sign is located provided in residential
districts are limited to four square feet and one sign per street
frontage, and in all other districts are limited to 32 square feet.
Permanent rental signs, such as for apartments, shall be limited to
12 square feet.
(15)
Bulletin boards and identification signs for public, charitable
or civic institutions, apartments, planned residential developments
and subdivisions and model homes, in residential districts, provided
they:
(a)
Do not exceed 32 square feet in area except model homes not
to exceed 16 square feet in area;
(b)
Are located a minimum of 22 feet from the right-of-way;
(c)
Conform to the other yard requirements of the basic district;
(d)
Do not exceed in height 10 feet above the crown of the road.
B. Residential, conservancy and agricultural districts.
(1) Signs over show windows or doors of a nonconforming business establishment
announcing without display or elaboration only the name and occupation
of the proprietor and not to exceed two square feet.
(2) Memorial signs, tablets, names of buildings and dates of erection
when cut into any masonry surface or when constructed of metal and
affixed flat against a structure.
(3) Official signs, such as traffic control, parking restrictions, information
and notices.
(4) Awnings or canopies servicing only a particular single-family dwelling
unit, provided the same shall conform to the regulations applicable
to the zoning district in which the same are located.
(5) House numbers or signs identifying parks or country clubs or official
bulletin boards.
(6) Political message signs during an election campaign period, as defined
in § 12.04(1), Wis. Stats. Political signs may be posted
60 days before an election and must be removed within 10 days after
said election. Said sign shall be a maximum of eight square feet.
Such signs shall only be erected on private property, with the permission
of the owner or occupant.
[Amended at time of adoption of Code (see Ch. 1, General
Provisions, Art. II)]
(7) Rummage or garage sale signs not to exceed eight square feet in area,
but use of this type of sign shall be limited to 72 hours per sale.
(8) Unlighted real estate signs advertising the sale or lease of the
premises on which the sign is located provided in residential districts,
are limited to four square feet and one sign per street frontage,
and in all other districts are limited to 32 square feet. Permanent
rental signs, such as for apartments, shall be limited to 12 square
feet.
(9) Bulletin boards and identification signs for public, charitable or
civic institutions, apartments, planned residential developments and
subdivisions and model homes, in residential districts, provided they:
(a)
Do not exceed 32 square feet in area except model homes not
to exceed 16 square feet in area.
(b)
Are located a minimum of 10 feet from the right-of-way.
(c)
Conform to the other yard requirements of the basic district.
(d)
Do not exceed in height 10 feet above the crown of the road.
(10)
Directional signs in all agricultural districts, according to §
295-55E.
(11)
Farm names and identification signs in all agricultural districts.
(12)
Agricultural signs advertising farm products produced on the
premises or the sale of farm equipment, stock and personal goods,
not exceeding 32 square feet.
In addition to those permitted signs not requiring a permit pursuant to §
295-54B, the following nonflashing, nonilluminated signs are permitted under the conditions specified in all residential and planned unit development (residential) districts established by this chapter:
A. Nameplate and identification signs. Subject to the following:
(1) Area and content, residential. There shall be not more than one nameplate,
not exceeding four square feet in area, for each dwelling unit, indicating
the name or address of the occupant or a permitted home occupation.
On a corner lot, two such nameplates for each dwelling unit (one facing
each street) shall be permitted.
[Amended at time of adoption of Code (see Ch. 1, General
Provisions, Art. II)]
(2) Projection. Such signs shall be affixed flat against the wall of
the building.
(3) Height. No sign shall project higher than one story or 15 feet above
curb level, whichever is lower.
B. "For sale" and "to rent signs." Subject to the following:
(1) Area and number. There shall be not more than one sign per zoning
lot, except that on a corner zoning lot, two signs (one facing each
street) shall be permitted. No sign shall exceed eight square feet
in area nor be closer than 12 feet to any other zoning lot.
(2) Height. No sign shall project higher than one story or 15 feet above
curb level, whichever is lower, when attached to a building; detached
or freestanding signs shall not be more than four feet in height,
measured from the soil grade to the top of the signpost.
C. Signs accessory to parking area. Subject to the following:
(1) Area and number. Signs designating parking area entrances or exits
are limited to one sign for each such exit or entrance, and to a maximum
size of two square feet each. One sign per parking area, designating
the conditions of use or identity of such parking area and limited
to a maximum size of nine square feet, shall be permitted. On a corner
lot, two such signs (one facing each street) shall be permitted.
(2) Projection. No sign shall project beyond the property line into the
public way.
(3) Height. No sign shall project higher than seven feet above curb level.
D. Signs accessory to roadside stands. Subject to the following:
(1) Content. The signs shall be only for the purpose of identification
of the roadside stand and advertising the agricultural products for
sale therein.
(2) Area and number. The signs shall be on the same zoning lot (either
zoned agricultural or with a conditional use permit) as the roadside
stand, and there shall be not more than two signs per lot. No sign
shall exceed 12 square feet in area nor be closer than 50 feet from
any other zoning lot.
(3) Projection. No sign shall project beyond the property line into the
public way.
(4) Height. No sign shall project higher than 15 feet above curb level.
(5) Permit. A sign permit is required for this type of sign.
E. Temporary signs accessory to subdivision developments or other permitted
improvements in residential districts. Subject to the following:
(1) Content. The signs shall be only for the purpose of identification
of homes for sale or rent in the subdivision under construction, or
for the identification of other nonresidential uses under construction.
(2) Area, number and setback. Such signs shall not exceed two in number
for each subdivision nor 32 square feet each in area. They shall observe
the front yard requirement of the principal use and shall be located
at least 50 feet from all other boundaries of the site.
(3) Height. No sign shall project higher than eight feet above curb level.
(4) Time limitations. The sign or signs shall be removed by the applicant
or property owner within two years of the date of the issuance of
a sign permit.
F. Subdivision identification signs. Subject to the following:
(1) Content. The signs shall bear only the name of the subdivision or
development.
(2) Area and number. There shall be not more than two signs located at
each entrance to a subdivision. No sign shall exceed 50 square feet
in area. Such identification signs shall only be erected after review
and approved by the Zoning Administrator/Permit Issuer.
(3) Height. No sign shall project higher than 12 feet above curb level;
the Town Board may, however, temporarily authorize a larger sign for
a period not to exceed two years.
(4) Permit. A sign permit is required for this type of sign. Drawings
showing the specific design, appearance and location of the sign shall
be submitted to the Zoning Administrator/Permit Issuer for approval.
The location of any such sign shall be at the discretion of the Zoning
Administrator/Permit Issuer based upon the character of the area,
the type and purpose of the sign and the length of time permitted.
G. Nonflashing, illuminated church bulletins. Subject to the following:
(1) Area and number. There shall be not more than one sign per lot, except
that on a corner lot, two signs (one facing each street) shall be
permitted. No sign shall exceed 16 square feet in area nor be closer
than eight feet from any other zoning lot.
(2) Projection. No sign shall project beyond the property line into the
public way.
(3) Height. No sign shall project higher than one story or 15 feet above
the curb level, whichever is lower.
The following signs are permitted in the AG-1 General Agricultural
District upon the granting of a permit and subject to the following
regulations:
A. Name, occupation or organization signs not to exceed 10 square feet
in sign area, and not exceeding two in number per form or premises.
B. Off-premises directional sales signs.
C. Real estate signs pertaining to the lease or sale of any building,
land, farm equipment or animals. Such signs shall not exceed 32 square
feet in sign area; shall not be less than 25 feet away from the right-of-way
of any street or highway and upon the property so offered for sale
or lease; and shall not exceed one sign per street frontage.
Landscape features such as plant materials, berms, boulders,
fencing and similar design elements unincorporated or in conjunction
with the freestanding signs are encouraged and shall not be counted
as allowable sign area.
Variances or exceptions to these sign regulations may be granted
by the Board of Appeals following a recommendation from the Town Board
and Zoning Administrator/Permit Issuer, pursuant to the standards
of this chapter.
Applications for permits shall be filed with the Zoning Administrator,
who shall review the application for its completeness and accuracy
and approve or deny the application within 45 days of receipt unless
the time is extended by written agreement with the applicant. A sign
permit shall become null and void if work authorized under the permit
has not been completed within six months from the date of issuance.
Applications shall be made on forms provided by the Zoning Administrator
and shall contain or have attached thereto at least the following
information:
A. Name, address and telephone number of the applicant, and location
of building, structure, lot or property to which or upon which the
sign is to be attached or erected.
B. Name of person, firm, corporation or association erecting the sign.
C. Written consent of the owner or lessee of the building, structure,
or land to which or upon which the sign is to be affixed or erected.
D. A scale drawing of such sign indicating the dimensions, the materials
to be used, the type of illumination, if any, and the method of construction
and attachment.
E. A scale site drawing indicating the location and position of such
sign in relation to nearby buildings, structures, property boundaries,
or signs.