No transient merchant shall engage in sales within the Village
without being registered for that purpose as provided herein.
As used in this chapter, the following terms shall have the
meanings indicated:
CHARITABLE ORGANIZATION
Includes any benevolent, philanthropic, patriotic or eleemosynary
person, partnership, association or corporation or one purporting
to be such.
MERCHANDISE
Includes personal property of any kind, and shall include
merchandise, goods or materials provided incidental to services offered
or sold. The sale of merchandise includes donations required by the
seller for the retention of goods by a donor or prospective customer.
PERMANENT MERCHANT
Any merchant who, for at least one year prior to the consideration
of the application of this chapter to the merchant, has continuously
operated an established place of business in the local trade area
among the communities bordering the place of sale or has continuously
resided in the local trade area among the communities bordering the
place of sale and now does business from his residence.
TRANSIENT MERCHANT
Any individual who engages in the retail sale of merchandise
at any place in this state temporarily and who does not intend to
become and does not become a permanent merchant of such place. For
purposes of this definition, "sale of merchandise" includes a sale
in which the personal services rendered upon or in connection with
the merchandise constitute the greatest part of value for the price
received, but does not include a farm auction sale conducted by or
for a resident farmer of personal property used on the farm or the
sale of produce or other perishable products at retail or wholesale
by a resident of this state.
The following shall be exempt from all provisions of this chapter:
A. Any person delivering newspapers, fuel, dairy products or bakery
goods to regular customers on established routes.
B. Any person selling merchandise at wholesale to dealers in such merchandise.
C. Any permanent merchant or employee thereof who takes orders at the
home of the buyer for merchandise regularly offered for sale by such
merchant within this county and who delivers such merchandise in their
regular course of business.
D. Any person who has an established place of business where the merchandise
being sold is offered for sale on a regular basis and in which the
buyer has initiated contact with and specifically requested a home
visit by such person.
E. Any person who has had or one who represents a company which has
had a prior business transaction, such as a prior sale or credit arrangement,
with the prospective customer.
F. Any person selling or offering for sale a service unconnected with
the sale or offering for sale of merchandise.
G. Any person holding a sale required by statute or by order of any
court and any person conducting a bona fide auction sale pursuant
to law.
H. Any employee, officer or agent of a charitable organization who engages
in direct sales for or on behalf of such organization, provided that
there is submitted to the Clerk proof that such charitable organization
is registered under § 202.12, Wis. Stats. Any charitable
organization not registered under § 202.12, Wis. Stats., or which
is exempt from the statute's registration requirements, shall be required
to register under this chapter.
[Amended at time of adoption of Code (see Ch. 1, General
Provisions, Art. II)]
I. Any person who claims to be a permanent merchant but against whom
complaint has been made to the Clerk that such person is a transient
merchant, provided that there is submitted to the Clerk proof that
such person has leased for at least one year or purchased the premises
from which he has conducted business in the market area for at least
one year prior to the date the complaint was made.
J. Any individual licensed by an examining board as defined in § 15.01(7),
Wis. Stats.
K. Transient merchants while doing business at special events authorized
by the Village Board.
Any person refused or denied registration may appeal the denial under the applicable provisions of Chapter
5, Administrative Review, of the Code of the Village of Williams Bay.
The Chief of Police shall report to the Clerk all convictions
for violation of this chapter and the Clerk shall note any such violation
on the record of the registrant convicted.
[Amended at time of adoption of Code (see Ch. 1, General
Provisions, Art. II)]
In addition to the suspension or revocation of a registration issued under this chapter, any person who shall violate any provision of this chapter or any regulation, rule or order made hereunder shall be subject to a penalty as provided by §
1-4 of this Code.