A. 
Change of premises. No establishment shall allow online purchase of alcohol beverages and curbside delivery of such purchases ("click and collect"), without first obtaining a change of premises from the Common Council, upon recommendation of the Administrative Committee to license that portion of the establishment's parking lot that will allow vehicles to park for purposes of picking up their online order.
B. 
Operation plan. The licensed establishment shall file a detailed operation plan with their change of premises form that clearly details how their click and collect operation will function. The operation plan shall include the licensee's protocols for assuring that underage persons and intoxicated persons do not pick up alcohol via the click and collect program. Failure of licensee to provide a detailed operation plan with their change of premises application shall result in the City Clerk's office not forwarding the change of premises form to the Administrative and Judiciary Committee for consideration.
A. 
Sale. No establishment holding an alcohol beverage license shall allow online purchase and pickup of alcohol beverages unless the sale is consummated on the licensed premises.
1. 
Payment for the purchase must be completed on premises and may not be completed until the purchaser is at the licensed premises and has presented valid photo identification that has been verified by a licensed operator employed by the premises.
2. 
The licensed operator must verify that the person placing the click and collect order is the same person picking up the order.
3. 
The sale and delivery of click and collect purchases shall be made only by a licensed operator.
4. 
No alcohol sales are permitted if the purchaser fails to present valid photo identification.
5. 
The click and collect system must allow the purchase of alcohol to be denied without affecting the remainder of the purchase.
B. 
Records. Each click and collect transaction must capture and retain an image of the vehicle into which the order is being loaded for 30 days. Each click and collect transaction must record and retain the following information for 30 days:
1. 
The name of the purchaser.
2. 
The type of identification card presented and the number and expiration of that identification card.
3. 
The purchaser's date of birth.
4. 
The license plate of the vehicle into which the order is being loaded.
C. 
Time restrictions. Pickup of click and collect orders shall be prohibited between the hours of 8:00 p.m. and 8:00 a.m. Orders must be placed by 3:00 p.m. for same-day pickup.
D. 
If the click and collect purchaser is not the driver of the vehicle into which the order is being loaded, the licensed operator must verify that the driver is 21 years of age or older.
E. 
The licensed operator shall report to their manager any purchaser who shows signs of alcohol consumption and, in conjunction with the manager, shall assess sobriety for purposes of approving or denying the sale.
F. 
The pickup area for click and collect purchases shall be clearly defined with visible markings, signs, and/or barriers.
G. 
No events other than the delivery of click and collect orders shall be allowed on the expanded premises.
A. 
Penalty. Any licensee or person who violates any provision of this Division shall be subject to a fine of not less than $250 nor more than $1,000, plus court costs and fees.