A.
The purpose of this chapter is to establish standards for the fabrication,
erection, and use of signs, and to regulate the location, type, size,
and height of signage for all properties within the City of Jefferson.
The adoption of this chapter reflects the formal finding of fact by
the City of Jefferson Plan Commission and City Council that regulation
of signage advances the following compelling governmental interests:
(1)
Reduce signage that the City has determined to be a cause of
unsafe traffic and visibility conditions for pedestrians, bicyclists,
drivers, and passengers.
(2)
Protect pedestrians, bicyclists, drivers, and passengers from
injury caused by the faulty and uncontrolled construction and use
of signs within the City.
(3)
Protect pedestrians, bicyclists, drivers, and passengers from
injury caused by distractions, obstructions, and hazards created by
certain signs or by cluttered, distracting, or illegible signage.
(4)
Promote the public welfare, health, and safety of all persons
using public thoroughfares and rights-of-way within the City of Jefferson
in relation to the signage displayed thereon, or overhanging, or projecting
into such public spaces.
(5)
Preserve the value of private property by assuring the compatibility
of signs with surrounding land uses.
(6)
Assure that public benefits derived from expenditures of public
funds for the improvement and beautification of public streets and
other public structures and spaces are protected by exercising reasonable
controls over character and design of signage.
(7)
Advance the aesthetic goals of the City throughout the community
and ensure the effectiveness and flexibility in the design, creativity,
or use of signage without creating a detriment to the general public.
B.
Furthermore, this chapter leaves ample and adequate alternative channels
of commercial speech communication for the messages portrayed on advertising
signs — namely, distributed print media, broadcast media, and
point-of-purchase display — and is narrowly defined so as to
limit said prohibition to commercial speech on exterior signage and
signage intended to be viewed from beyond the boundaries of a site.
C.
The penalties of the City of Jefferson Municipal Code may be applicable
to violations of the provisions of this chapter.
D.
Any sign authorized by this chapter may contain a noncommercial message.
A.
Definition of a sign. In this chapter, the word “sign”
means any object, device, display, structure, or part thereof, situated
or visible from outdoors, which is used to advertise, identify, display,
direct or attract attention to an object, person, institution, organization,
business, product, service, event, or location by any means, including
words, letters, figures, designs, logos, symbols, fixtures, colors,
illumination, or projected images.
B.
Signs do not include:
(1)
Traffic control and other government messages located within
a right-of-way.
(2)
Decorations that are incidentally and customarily associated
with any national holiday or religious holiday, or with any community
festival or similar event.
(3)
Flags which do not contain a commercial message, commercial
logo, or commercial colors.
(4)
Art works, including but not limited to wall murals, which do
not contain a commercial message, logo, or colors; and/or which contain
pictorial representations referring to businesses, merchandise, products,
or services of an exclusively historic nature of 50 years or older
(meaning no longer offered as an active commercial enterprise).
(5)
Building colors and lighting which do not contain a commercial
message, commercial logo, or commercial colors.
(6)
Interior site signs located on the interior of the grounds of
the following land uses: outdoor open space, passive outdoor recreational,
or active outdoor public recreational facility, which are primarily
oriented to persons within the grounds.
(7)
Interior building signs located on the interior of a building
and not attached to or located within three feet of the inside of
a window, which are primarily oriented to persons within the building.
(8)
Window displays of merchandise, pictures, or models of products
or services incorporated in a window display, which are not directly
attached to an interior or exterior window surface.
(9)
Vehicles that are licensed, operable, and parked in legal parking
spaces.
(10)
Individual signs less than one square foot in area are not regulated
by this chapter. Individual signs shall not be combined in a “mosaic”
arrangement to create a resulting larger sign.
This section provides the definitions and rules related to various
sign groups, sign categories, and sign types. Figures 300-9.11a through
300-9.11d provide the regulations for these signs applicable to each
zoning district. Any sign type not addressed by this chapter shall
be construed to be prohibited.
A.
Definitions and rules related to the permanent business signs group:
(1)
PERMANENT BUSINESS SIGN — A permanent sign which directs
attention to a business, commodity, service, or entertainment conducted,
sold, offered, or manufactured upon the site where the sign is located.
(2)
“Permanent business signs” is a sign group containing
various sign categories and sign types that a business is eligible
to use. Permanent business signs include the following sign categories:
freestanding signs, on-building signs, pedestrian signs, and daily
notice signs. See Figure 300-9.11a for additional rules for permanent
business signs related to zoning districts.
(a)
Freestanding sign category: A sign permanently resting on or
supported by a slab, pedestal, post, pylon, or any other form of base
located on the ground. The following freestanding sign types are addressed
by this chapter:
[1]
Monument sign. A type of freestanding sign in which
the bottom edge of the sign face is located within one foot of a ground-mounted
pedestal. Monument signs shall not interfere with vehicle visibility
or circulation. The footing and related supporting structure of a
monument sign, including bolts, flanges, brackets, etc., shall be
concealed by the sign exterior, masonry covering, earth and permanent
ground cover, or using landscaping.
[2]
Dual post sign. A type of freestanding sign mounted
to the sides or ends of two or more posts, with the majority of the
sign area located between the outermost posts, with the bottom edge
located within an average of three feet of existing grade.
(b)
On-building sign category. A type of sign permanently affixed
to an outside wall of a building. The following on-building sign types
are addressed by this chapter:
[1]
Wall sign. A type of on-building sign that is mounted
directly on, and parallel to, a building facade or other vertical
building surface. A wall sign also includes a sign located on the
interior of a building that is intended to be viewed primarily from
beyond the boundaries of the site. Whether an interior sign is considered
a wall sign shall be determined by the Building/Zoning Inspector during
the sign permit review process.
[a]
The top edge of a wall sign shall not extend above
the top edge of the vertical exterior wall or above the lowest edge
of a roof line of the portion of the building to which it is mounted.
[b]
Wall signs shall not project more than one-foot
horizontally beyond the edge of any wall or other surface to which
they are mounted.
[c]
Wall signs may be allowed on a mansard surface,
only if the surface is within 25° of vertical and only if the
Building Inspector deems that such is acceptable.
[2]
Awning sign. A type of on-building sign that is
directly affixed via sewing, silk screening, painting, or similar
method to a non-rigid removable awning which is mounted to the facade
of a building.
[a]
Sign copy shall be horizontally and vertically
centered on the face(s) of the awning.
[b]
Sign copy shall not project above, below, or beyond,
the awning surface.
[c]
Sign copy shall not exceed 50% of the area of an
angled face of the awning.
[d]
Sign copy shall not be more than 12 inches tall
on a vertical face of the awning.
[e]
The entire awning facade (including the vertical
and angled faces combined) shall be considered a sign for purposes
of area measurement. See Figure 300-9.11a.
[f]
The area of individual letters of the sign copy
may be measured using either of the methods described in Example 1
of Figure 300-9.15b.
[3]
Canopy sign. A type of on-building sign that is
directly affixed via bolts, brackets, or similar method to a rigid
permanent canopy which is mounted to, or adjacent to, the facade of
a building.
[4]
Marquee sign. A type of on-building sign that is
mounted to a permanent roof-like structure that projects out from
the exterior wall of a structure and shelters the entrance and/or
entrance approaches to a building.
[a]
Sign copy shall be horizontally and vertically
centered on the face(s) of the marquee.
[b]
Marquee signs must be finished and enclosed on
both the top and bottom of the sign between the back of the sign face
and the building facade.
[c]
Marquee signs must be a minimum of six feet deep
and 16 feet wide.
[d]
Letters displayed on a marquee sign must be a minimum
of 10 inches tall.
(c)
Pedestrian category. A sign attached perpendicularly to the
facade of a building and mounted just above sidewalk level, and which
is oriented and sized for visibility to nearby pedestrians rather
than to motorists. The following pedestrian sign types are addressed
by this chapter:
[1]
Blade sign. A type of pedestrian sign that is mounted
perpendicular to the wall on which it is mounted, extends less than
three feet from the wall, and is oriented to pedestrian traffic.
[2]
Suspended sign. A type of pedestrian sign that
is mounted perpendicular to the nearest wall and suspended from the
underside of a horizontal plane surface, such as a covered porch,
arcade, or canopy.
(d)
Daily notice sign category. A sign typically used to advertise
daily specials, daily menu items, or on-site events that change on
a daily basis and which usually includes changeable copy. This type
of sign is often associated with restaurants, taverns, retail stores,
music venues, and retail stores. The following daily notice sign types
are addressed by this chapter:
[1]
Menu board sign. A type of daily notice sign mounted
flat against a wall containing changeable copy.
[2]
Sandwich board sign. A type of daily notice sign
placed on the ground and constructed in such a manner as to form an
“A”-like shape, hinged or not hinged at the top, with
each angular face held together at an appropriate distance by a supporting
element such as a folding bar, latch, or chain. Anything attached
to a sandwich board sign shall not project outside the perimeter of
the sign face nor project in excess of one inch from the sign face.
[3]
Bulletin board sign. A type of freestanding daily
notice sign located on-site containing changeable copy. Bulletin Board
signs shall only be permitted on lots where the primary use is a religious
institution.
[4]
Order board sign. A type of daily notice sign used
only in conjunction with drive-through or drive-in establishments.
[a]
Order board signs shall require a conditional use
permit. The conditional use permit application for a drive-through
sign is typically reviewed as a component of a conditional use permit
application for an in-vehicle sales and service land use, but a drive-through
sign may be applied for as a distinct conditional use permit.
[b]
Order board signs shall be freestanding or mounted
on the exterior wall of the building containing the use.
[c]
Freestanding two-way microphone/speaker devices
shall not count toward the maximum permitted area of the order board
sign.
B.
Definitions and rules related to the temporary business signs group:
(1)
TEMPORARY BUSINESS SIGN — A temporary sign which directs
attention to a business, commodity, service, or entertainment conducted,
sold, offered, or manufactured upon the site where the sign is located.
Temporary business signs do not require a sign permit and are typically
used to promote temporary activities.
(2)
“Temporary business signs” is a sign group containing
various sign categories and sign types that a business is eligible
to use. Temporary business signs includes the following sign categories:
window signs, temporary board and banner signs, temporary flag or
feather signs, and temporary approved development signs. See Figure
300-9.11b for additional rules for temporary business signs related
to zoning districts.
(a)
Window sign category. A sign located within a building that
is attached to the inside face of an exterior window. The following
window sign types are addressed by this chapter:
[1]
Window sign. A type of sign that is either painted
onto a window, attached to the inside face of an exterior window,
or located inside a building within three feet of a window and intended
to be viewed from the exterior of the building. Window signs may face
toward the outside, the inside, or both.
(b)
Temporary board and banner sign category. A sign located outside
of a building for up to two limited periods of display in a calendar
year, up to 30 consecutive days. Such signs are often used for the
purpose of informing the public of a sale or special offer. The following
temporary board and banner sign types are addressed by this chapter:
[1]
Board sign. A type of temporary board and banner
sign that is temporarily placed on the ground and is made of rigid
material such as plywood or corrugated plastic.
[2]
Banner sign. A type of temporary board and banner
sign that is made of flexible material such as cloth or vinyl and
is supported along one or more sides or at two or more corners by
wires, ropes, string, nails, or other removable fastening materials.
(c)
Temporary flag and feather sign category. A sign located outside
of a building with no display time limit. Such signs are often used
for the purpose of informing the public of a sale or special offer.
[1]
Flag sign. A type of temporary flag and feather
sign that is located outside of a building. It’s made of vinyl,
fabric, or other similar lightweight all-weather flexible material
which is mounted on a pole. The pole can either be driven into the
ground or attached to a building. If the pole is driven into the ground,
it must be rigid and permanent. If the pole is attached to the building,
it must also be rigid.
[2]
Feather sign. A type of temporary flag and feather
sign consisting of a piece of vertically elongated, flexible material
such as cloth or vinyl which is affixed to a single pole driven in
the ground. The pole may be rigid or flexible but is not permanent.
(d)
Temporary approved development sign category. A sign which is
limited to display only during the active development of a building
or plat. Mesh screens [construction site fencing as defined in § 66.1102(5),
Wis. Stats.] containing images and/or text are permitted only during
this time period, but are not considered signs. The following temporary
approved development sign types are addressed by this chapter:
[1]
Active building board sign. A type of temporary
approved development sign that is made of a rigid material such as
plywood or corrugated plastic, which may be displayed only on the
site of a building under construction, and only during the time period
in which the building permit is valid.
[2]
Active plat board sign. A type of temporary approved
development sign that is made of a rigid material such as plywood
or corrugated plastic, which may be displayed only on the site of
a subdivision plat under construction, and only during the time period
when less than 90% of the lots in the plat phase have been sold.
C.
Definitions and rules related to the permanent miscellaneous signs
group:
(1)
PERMANENT MISCELLANEOUS SIGN — A permanent sign that is
available to all sites in the City regardless of land use (with the
exception of institutional information signs, which is only permitted
for Institutional land uses).
(2)
“Permanent miscellaneous signs” is a sign group
containing various sign categories and sign types that a site or business
is eligible to use. Permanent miscellaneous signs includes the following
sign categories: City-required signs and optional miscellaneous signs.
See Figure 300-9.11c for additional rules for permanent miscellaneous
signs related to zoning districts.
(a)
City-required sign category. A sign category that includes signs
that the City finds essential in order to protect the public health,
safety, and/or welfare. Specifically, these signs are used to provide
information essential to the following public purposes: to deliver
mail; to identify property addresses for the provision of emergency
services such as fire or rescue service; to identify the management
of rental properties for the provision of emergency services; to provide
information about parking limitations or warnings against trespass;
and, to provide information about required traffic flow where a safe
path to a destination is not evident. The following City-required
sign types are addressed by this chapter:
[1]
Address sign. A type of City-required sign that
contains address numerals.
[2]
Building management identification sign. A type
of City-required sign indicating the name and/or address of the property
owner, tenant, and/or manager of the property.
[3]
On-site warning sign. A type of City-required sign
that indicates a warning from the property owner related to conditions
on-site and/or that cites a City, state, or federal law, order, rule,
or regulation. Such signs shall contain no commercial message. Examples
include signs listing parking hours or “No Trespassing,”
“No Loitering,” or “Customer Parking Only”
signs.
[4]
On-site directional sign. A type of City-required
sign that includes a directional arrow or symbol that directs people
to a specific destination within a development or site. On-site directional
signs may also include either the name, logo, or symbol of the destination,
provided that the name, logo, or symbol is less than one square foot.
(b)
Optional miscellaneous sign category. A sign category that conveys
information which the City of Jefferson finds essential to encourage
placemaking, particularly related to officially-recognized historic
places, officially-designated neighborhoods, and conveying information
for the general public. Signs in this category are only permitted
through official government action, including designation of historic
places, creation of outlots in a plat or certified survey map, and
the presence of an Institutional land use. The following optional
miscellaneous sign types are addressed by this chapter:
[1]
Metal plaque sign. A type of optional miscellaneous
sign available to officially-recognized historic properties, sites,
or districts, typically denoting the name of the building onto which
it is mounted, its date of erection, and/or historical information.
[2]
Permanent plat sign. A type of optional miscellaneous
sign typically indicating the name of a neighborhood, neighborhood
association, or subdivision recognized by the City of Jefferson.
[3]
Institutional information sign. A type of optional
miscellaneous sign typically providing information to the community
regarding scheduled public events, public activities, and public facilities.
D.
Definitions and rules related to the temporary miscellaneous signs
group:
(1)
TEMPORARY MISCELLANEOUS SIGN — A temporary sign that may
contain a commercial message or noncommercial message.
(2)
“Temporary miscellaneous signs” is a sign group
containing one sign category, yard signs, which is available to all
land uses. See Figure 300-9.11d.
(a)
Yard sign category. A sign category that is intended to accommodate
a wide variety of sign purposes (e.g., garage sale signs, for sale
signs, political signs, “slow down for kids” signs, on-premises
advertising signs, off-premises advertising signs, etc.), often needed
on a temporary basis. Such signs are freestanding and mounted on one
or two stakes or posts and do not have footings. Yard signs are not
permitted in any street terrace or other portion of a right-of-way.
The following yard sign types are addressed by this chapter:
[1]
Stake sign. A type of yard sign that consists of
a sign face erected upon one or more metal wires or wood, metal, or
plastic stakes of no more than three inches in width.
[2]
Frame sign. A type of Yard Sign that consists of
a frame into which a sign face can be inserted and erected upon two
wood, metal, or plastic stakes or ground spikes.
[3]
Arm and post sign. A type of yard sign mounted
on a post or posts, either with a bracket arm extending outward to
support a hanging sign, with the sign attached directly to the side
of the post, or with the sign mounted between two posts.
E.
Prohibited signs. Refer to § 300-9.30A for additional sign prohibitions and limitations.
(1)
Abandoned sign. Any sign remaining in place on a site or a portion
of a site (such as a single tenant in a multitenant building) that
has been vacant, closed, or otherwise unoccupied for a period of 60
days.
(2)
Advertising vehicle sign.
(a)
A vehicle, trailer, or other piece of equipment which contains
any sign or advertising device, which is unlicensed and/or inoperable,
and which is parked on a public right-of-way or in a location that
is not an active worksite so as to be seen from a public right-of-way.
(b)
Business vehicles legally parked in any of the locations described
below shall not be considered advertising vehicle signs.
[1]
A business vehicle parked on-site at the place of business in a parking
space designated for company vehicle parking or storage on a site
plan approved by the City; or
[2]
A business vehicle legally parked on-site at the residence of an
employee (including driveways and legal off-street parking spaces).
(3)
Beacon/search beacon sign. Any light with one or more beams
directed into the atmosphere or directed at one or more points not
on the same site as the light source; also, any light with one or
more beams that rotate or move.
(4)
Board sign. A sign that is temporarily placed on the ground
and is made of rigid material such as plywood or corrugated plastic.
(5)
Feather sign. A sign consisting of a piece of vertically elongated,
flexible material such as cloth or vinyl which is affixed to a single
pole driven in the ground. The pole may be rigid or flexible but is
not permanent.
(6)
Flashing/scrolling/animated sign. A sign having lights or illumination which flashes, scrolls, moves, rotates, twinkles, blinks, flickers, varies in intensity of color, or uses intermittent electrical pulsations. Electronic message signs meeting the definition and requirements of § 300-9.08 of this chapter shall not be considered flashing, scrolling, or animated signs.
(7)
Inflatable sign. A sign capable of being filled with and expanded
by air or other gas, including includes animated or “dancing”
inflatable signs.
(8)
Mobile/portable sign. A sign not permanently attached to the
ground that is designed to be moved from one location to another.
Also, a sign mounted on a frame or chassis designed to be easily relocated,
including unlicensed or inoperable vehicles and/or trailers whose
principal commercial use is for signage. Licensed and operable business
vehicles, trailers, or other pieces of equipment shall not be considered
mobile or portable signs. Sandwich board signs meeting the definition
and requirements of § 300-9.05A(4)(b) of this chapter shall
not be considered mobile or portable signs.
(9)
Off-premises advertising sign. A sign which directs attention
to a business, commodity, service, or entertainment that is conducted,
sold, or offered elsewhere than upon the site where the sign is displayed.
Off-premises advertising signs include billboards.
(a)
Existing legal off-premises advertising signs made nonconforming by this section shall be permitted to continue as legal, nonconforming signs, subject to the requirements of § 300-9.35.
(b)
New off-premises advertising signs are only permitted as board
or banner signs per the rules of Figure 300-9.11b and yard signs per
the rules of Figure 300-9.11d.
(c)
Any sign not considered an Off-Premises Advertising Sign is
considered to be an On-Premises Advertising Sign.
(10)
Roof sign. A sign displayed above the eaves or cornice of a
building.
F.
ADVERTISING
BUILDING FRONTAGE
BUSINESS/TENANT FRONTAGE
CHANGEABLE COPY
COMMERCIAL MESSAGE
COPY
CUSTOMER ENTRANCE
ELECTRONIC MESSAGE SIGN
ELEVATION, BUILDING
EXTERNAL ILLUMINATION
FACADE
FOR LEASE
FOR RENT
FOR SALE
HEIGHT OF SIGN
LIGHTING, AMBIENT
LIGHTING, BACKLIT
LIGHTING, GOOSENECK
LIGHTING, INTERNAL
(1)
(2)
LIGHTING, NEON
MAINTAIN
OPEN HOUSE
PLAT PHASE
SIGN AREA
SIGN FACE
SITE
TEMPORARY SIGN
THREE-DIMENSIONAL SIGNS
WINDOW PANE
Other definitions. As used in this article, the following terms shall
have the meanings indicated:
Any writing, painting, display, emblem, drawing, sign, or
other device designed, used, or intended for display or any type of
publicity for the purpose of making anything known or attracting attention
to a place, product, goods, services, idea, or statement.
The width of the building facade that fronts a public street,
highway, or interstate.
The portion of a building frontage occupied by a single tenant
space having a public entrance within the building frontage. For businesses
located on the interior of a building without frontage, the building
elevation providing customer access shall be considered the business
frontage.
Sign copy that may be changed manually to provide different
information such as boards with changeable letters, bulletin boards,
and chalkboards.
Any sign wording, logo, or other representation that, directly
or indirectly, names, advertises, or calls attention to a business
product, service, idea, or commercial activity.
Words, letters, numbers, figures, designs, or other symbolic
representations incorporated into a sign.
The entrance that the public can use when an establishment
is open to the public.
See § 300-9.08.
The view of any building or other structure from any one
of four sides regardless of the configuration or orientation of a
building. No building shall be treated as having more than four building
elevations. Each elevation will generally be identified as a north,
south, east or west building elevation.
The lighting of an object from a light source located a distance
from the object.
See “elevation.”
The period of time in which a property is being offered for
lease through a licensed real estate agent or is being offered for
lease by the owner.
See “for lease,” above.
The period of time in which a property is being offered for
sale through a licensed real estate agent or is being offered for
sale by the owner.
The vertical distance from the average ground level at the base of the sign to the top of the highest attached component of the sign. See § 300-9.15B for the measurement of sign height.
Illumination in which the only light that falls onto the
sign comes from sources that are available naturally (e.g., sunlight,
moonlight) or from artificial lighting sources used for other purposes
in the vicinity of the sign (e.g., street lights, lighting installed
for other purposes or sites).
Illumination that is arranged in such a way that the light
is cast from behind the sign to the eyes of the viewer. Often, the
lighting element is unshielded but concealed behind individual freestanding
letters, creating a silhouette effect.
Illumination resulting from light emitted directly from a
shielded light fixture located at the top of the sign and angled downward
onto the sign face. The light fixture is attached to a curved neck
which is often flexible, allowing the user to position the light source
onto the sign face.
Illumination emanating from a lighting element that is located
behind the sign face and which is completely enclosed.
Internally illuminated signs shall have a light-colored copy
on a dark-colored or opaque background, so that the copy is legible
during the day and night. When illuminated, the sign shall appear
to have an illuminated copy with a dark or nonilluminated background.
Neon lighting is not considered to be internal lighting.
Glass tube lighting in which a gas and phosphors are used
in combination to create a colored light. Neon lighting is not considered
internal lighting as defined above.
Maintaining the existing appearance of the sign; replacing
the sign face or the supporting structure with identical materials,
colors, and messages; changing the message of a marquee sign; or changing
the face of an off-premises advertising sign (billboard).
An on-premise event used to advertise the lease, rent, or
sale of a property.
The collection of lots, rights-of-ways, and outlots located
within the perimeter boundary of a final plat.
The entire face of a sign, including the extreme limits of writing, representation, emblem, or other display, together with any material or color forming an integral part of the background of the display but not including any supporting framework. See § 300-9.15D.
The area or display surface used for the message.
A site shall include all lots that are contiguous, under
unified single ownership and intended to remain under unified single
ownership under the jurisdiction of this chapter. A site may also
be determined to be a portion of a single lot where more than one
building contains separate businesses. For the purposes of this chapter,
the site shall be determined by the Building/Zoning Inspector.
A sign or advertising intended to be displayed for a certain
limited period of time. If a sign display area is permanent, but the
message displayed is subject to periodic changes, that sign shall
not be considered as temporary. A mobile or portable sign shall not
be considered a temporary sign or used for such a purpose. Refer to
Figure 300-9.11b and Figure 300-9.11d for rules related to temporary
signs.
Signs that have a depth or relief on their surface. Where a sign consists of one or more three-dimensional objects (i.e., balls, cubes, clusters of objects, sculpture or statue-like trademarks), the sign area shall be measured as their maximum projection upon a vertical plane. See § 300-9.15D(7).
The area defined by any combination of the window frame and
mullions located within said frame.
An electronic message sign is a type of sign that displays words,
lines, logos, graphic images, or symbols, which may be changed electronically
to provide different information, and which includes computer signs,
electronic reader boards, video screens, LCD signs, electronic time
and temperature signs, and other signs with electronically-controlled
changing or moving displays.
A.
Electronic message signs shall be permitted only with a nonresidential
land use.
(1)
No more than one electronic message sign shall be permitted
per site.
B.
In addition to the setback requirements of this chapter, no electronic
message sign shall have a message that is visible from any residential
zoning district within 150 feet of the sign.
C.
Electronic message signs may be integrated into the design of the
following sign types: monument signs, order board signs, or institutional
information signs.
D.
Messages and nontext images shall not change appearance more than once every 10 seconds, and transitions between messages shall be via instantaneous change. Use of electronic message signs for images, text, or lighting that change appearance in a manner not permitted above shall be considered flashing, scrolling, or animated signs, which are prohibited per § 300-9.05E.
E.
Electronic message signs shall be equipped with photosensitive equipment
which automatically adjusts the brightness and contrast of the sign
in direct relation to the ambient outdoor illumination.
G.
Electronic message signs shall be maintained so as to be able to
display messages in a complete and legible manner.
A.
Fuel price signs. A type of sign that lists the price of gasoline
sold on-site, as required by Wis. Stats. § 100.18(8).
B.
Fueling station canopy signs and stripes. A type of sign that is
placed on the facia of a fueling station canopy.
A.
Signs shall be allowed on private property in the City in accordance
with Figures 300-9.11a through 300-9.11d, which address permitted
signage as it relates to permits, quantity, area, location, lighting,
and zoning districts. The requirements set forth in Figures 300-9.11a
through 300-9.11d shall be declared to be part of this chapter.
(1)
The rules for permanent business signs are located in Figure
300-9.11a.
(2)
The rules for temporary business signs are located in Figure
300-9.11b.
(3)
The rules for permanent miscellaneous signs are located in Figure
300-9.11c.
(4)
The rules for temporary miscellaneous signs are located in Figure
300-9.11d.
(5)
Signage for all uses in the Planned Unit Development Zoning
District shall be permitted per the base zoning district and may be
granted flexibility through the Planned Unit Development process.
|
Figure 300-9.11a
Permanent Business Sign Group2
Abbreviations: ft = feet, max = maximum, min = minimum,
sf = square feet, C.U.P. = Conditional Use Permit, P.C. = Plan Commission
|
Sign Area and Height Maximums for Zoning Districts
|
Example Sign Diagrams:
| ||||||||||||
|
Sign Categories and Sign Types
|
Sign Permit Required and Approver
|
Number of Signs Allowed
|
Sign Locations Allowed
|
Sign Face Materials Allowed
|
Sign Lighting Allowed
|
Sign Area Formula
|
1- and 2-Family Residential
|
Multifamily Residential
|
Nonresidential and Mixed-Use
|
Downtown
|
 | |||
|
RH-35, SR-2, SR-3, SR-5, SR-7, SR-10, MH-7, DR-8, TF-10
|
MRL-8, MRM-12
|
I, NMU, UMU, SMU, BP, LI, MI, HI, IOS, IOC, AO, EX, FG
|
DHMU
| |||||||||||
|
A. Freestanding Sign Category1, 2 Choose 1 of the following sign types.
| ||||||||||||||
|
(1) Monument sign1, 2, 4, 6, 11
|
Yes: for each new sign
P.C. approval
|
1 per lot
|
15 feet from the street curb face9
|
Durable, all-weather materials in all districts9, 11
|
Standard5
|
1 sf of sign area per 1 ft of street frontage or on-site parking
|
Not allowed
|
50 sf area
6 ft height limit
|
120 sf area
8 ft height limit
|
120 sf area
8 ft height limit
| ||||
|
(2) Dual-post sign1, 2, 4, 6, 11
| ||||||||||||||
|
(3) Pylon sign6, 13
|
Not allowed
|
Not allowed
|
Not allowed
|
Not allowed
| ||||||||||
|
B. On-Building Sign Category1, 2Choose
1 of the following sign types. Note: All on-building signs on the
same building facade must be the same type of sign (1) through (5),
below.
| ||||||||||||||
|
(1) Wall sign1, 2, 6, 7, 8
|
Yes: for each new sign
P.C. approval
|
1 per exterior wall not abutting residential use or zoning district,
plus 1 per customer entry3
|
Sign shall not extend above parapet or facia.
Minimum overhang rules8, 9
Sign may not project within 2 feet of curb
|
Durable, all-weather materials in all districts
|
Standard5
|
1 sf of sign area per 1 ft of building facade length3, 7
|
Not allowed
|
Per formula
| ||||||
|
(2) Awning sign1, 2, 8
|
Gooseneck
|
Not allowed
|
Per formula
| |||||||||||
|
(3) Canopy sign1, 2, 8
|
Backlit, gooseneck
|
Not allowed
|
40 sf area
|
60 sf area
|
40 sf area
| |||||||||
|
(4) Marquee sign1, 2, 8
|
1 per lot
|
Standard5
|
Not allowed
|
Not allowed
|
60 sf area
| |||||||||
|
(5) Projecting sign
|
Ambient only
|
Not allowed
| ||||||||||||
|
C. Pedestrian Sign Category1, 2 Choose
1 of the following sign types. Note: All pedestrian signs on the same
building facade must be the same type of sign (1) through (2), below.
| ||||||||||||||
|
(1) Blade sign1, 2, 8
|
Yes: for each new sign
City staff approval
|
1 for each customer entrance
|
Minimum overhang rules8, 9
|
Durable, all-weather materials in all districts
|
Ambient or gooseneck
|
None; use max area
|
Not allowed
|
16 sf area
|
8 sf area
| |||||
|
(2) Suspended sign1, 2, 8
|
Not allowed
|
10 sf area
|
8 sf area
| |||||||||||
|
D. Daily Notice Sign Category1, 2
| ||||||||||||||
|
(1) Menu board sign1, 2
|
Yes: for each new sign
City staff approval
|
1 for each business
|
Within 10 ft of customer entrance9, 12
|
Durable, all-weather materials in all districts
|
Internal
|
None; use max area
|
Not allowed
|
8 sf area
| ||||||
|
(2) Sandwich board sign1, 2
|
Ambient only
|
Not allowed
|
6 sf area/3 ft height/2 ft width
| |||||||||||
|
(3) Bulletin board sign14
|
15 ft from the street curb face9, 12
|
Internal
|
Not allowed
|
16 sf area/10 ft height
| ||||||||||
|
(4) Order board sign1, 2, 10
|
Yes: for each new sign
P.C. approval
|
Drive-through10
|
Standard5
|
Not allowed
|
24 sf area/8 ft height
| |||||||||
|
Footnotes Containing Additional Development Requirements:
| ||||||||||||||
|
1
|
Refer to § 300-9.05 for definitions and rules for each sign category (lettered), and each sign type (numbered).
| |||||||||||||
|
2
|
Available to land uses identified in § 300-3.05.
| |||||||||||||
|
3
|
The number of permitted on-building signs may be transferred
from one wall to another, but the total combined sign area of all
signs on the receiving wall shall still be limited by its length ratio
of said wall.
| |||||||||||||
|
4
|
Electronic message signs (of up to 50% of the sign area) are permitted for this sign type in nonresidential districts. See § 300-9.08.
| |||||||||||||
|
5
|
“Standard” means the following forms of sign lighting:
ambient, backlit, internal, and gooseneck.
| |||||||||||||
|
6
|
Any parcel located within the State Highway 26 Bypass Overlay Zoning District may exceed the maximum sign size and maximum sign height per § 300-9.16. Pylon signs are only permitted on parcels within the State Highway 26 Bypass Overlay Zoning District.
| |||||||||||||
|
7
|
Every business shall be guaranteed a minimum of 40 square feet
of wall sign area, regardless of the business’s actual building
facade length.
| |||||||||||||
|
8
|
Bottom of sign shall be a min. of 14 feet above a drive, alley,
street, parking space or other vehicle surface; a min. of 8 feet above
a sidewalk, patio, or other ground-level-surface; and a maximum three
feet from the building. Wall signs shall not project more than 12
inches horizontally beyond the edge of any wall or other surface to
which they are mounted.
| |||||||||||||
|
9
|
Sign must be located on-site and must not be located within
any street right-of-way (which includes the entire public sidewalk
and street terrace area) without a permit from the City Engineer.
Off-premises freestanding signs are prohibited.
| |||||||||||||
|
10
|
Order board signs shall conform to the location requirements for drive-through and in-vehicle sales or service land uses. See § 300-3.10J.
| |||||||||||||
|
11
|
Sign must be designed of materials complementary to and harmonious
with the building and site, and must be closely integrated with site
landscaping.
| |||||||||||||
|
12
|
Signs shall only be located on a public sidewalk or private
walk way that is a minimum 6 feet wide and shall only be displayed
during the hours of operation for the on-site land use.
| |||||||||||||
|
13
|
Sign type only permitted within the State Highway 26 Bypass Overlay Zoning District per § 300-9.16.
| |||||||||||||
|
14
|
Sign type only permitted within the Institutional Zoning District.
| |||||||||||||
|
Figure 300-9.11b
Temporary Business Sign Group2
Abbreviations: ft = feet, max = maximum, min = minimum,
sf = square feet, C.U.P. = Conditional Use Permit, P.C. = Plan Commission
|
Sign Area and Height Maximums for Zoning Districts
|
Example Sign Diagrams:
| ||||||||||||
|
Sign Categories and Sign Types
|
Sign Permit Required and Approver
|
Number of Signs Allowed
|
Sign Locations Allowed
|
Sign Face Materials Allowed
|
Sign Lighting Allowed
|
Sign Area Formula
|
1- and 2-Family Residential
|
Multifamily Residential
|
Nonresidential and Mixed-Use
|
Downtown
|
 | |||
|
RH-35, SR-2, SR-3, SR-5, SR-7, SR-10, MH-7, DR-8, TF-10
|
MRL-8, MRM-12
|
I, NMU, UMU, SMU, BP, LI, MI, HI, IOS, IOC, AO, EX, FG
|
DHMU
| |||||||||||
|
A. Window Sign Category1, 2, 4 No
time limit on the display of these signs.
| ||||||||||||||
|
(1) Window sign1, 2, 4
|
No: sign permit not required
|
Not to exceed maximum coverage percentages5
|
Only allowed on the inside of the window
|
Paper, vinyl, or similar lightweight material
|
Ambient only; up to 1 internally illuminated or neon sign per
tenant
|
Based on the percent of window area covered
|
Not allowed
|
50% max window area coverage
20% max window coverage area per facade per story
| ||||||
|
B. Temporary Board or Banner Sign Category1, 2,
3 Display limit of 30 consecutive days, 2 times per
calendar year
| ||||||||||||||
|
(1) Board sign1, 2, 3, 8, 9
|
No: sign permit not required
|
1 per lot
|
Sign setback shall be at least max. sign height3
|
Plywood or similar rigid, all-weather material
|
Ambient only
|
None; Use max sign area limit
|
Not allowed
|
32 sf max area
8 ft max height9
|
Not allowed
| |||||
|
(2) Banner sign1,2,3,9
|
1 per business
|
On-building
|
Vinyl, fabric, or lightweight all-weather material
|
Not allowed
|
50 sf max area
No max height9
|
32 sf max area
No max height
| ||||||||
|
C. Temporary Flag or Feather Sign Category1,2,3 No time limit on the display of these signs
| ||||||||||||||
|
(1) Flag sign1, 2, 3, 7
|
No: sign permit not required
|
1 per lot7
|
Sign setback shall be at least max. sign height3
|
Vinyl, fabric, or lightweight all-weather material
|
Ambient only
|
None; use max sign area limit
|
32 sf max area
Cannot exceed building height
| |||||||
|
(2) Feather sign1, 2, 3
|
1 per 50 ft of lot frontage
|
Not allowed
|
8 sf max area
6 ft max height
|
Not allowed
| ||||||||||
|
D. Temporary Approved Development Sign Category1, 2 Display limit is based on the period of active
development.5, 6
| ||||||||||||||
|
(1) Active building sign1, 2
|
No: sign permit not required
|
1 for each development team member
|
On-building or freestanding and clustered in a single location
approved by the City Engineer8
|
Any durable, all-weather material
|
Ambient only
|
None; use max sign area limit
|
100 sf max area
8 ft max height
| |||||||
|
(2) Active plat sign1,2,6
| ||||||||||||||
|
E. Prohibited Temporary Sign Category1 Display of the following signs is always prohibited in all zoning
districts:
| ||||||||||||||
|
(1) Signs resembling any traffic control sign or located within
a required vision triangle near a street intersection or driveway
apron, as determined by the City Engineer.
| ||||||||||||||
|
(2) Signs that project above the building parapet or eave.
| ||||||||||||||
|
(3) Signs that flutter, undulate, swing, rotate, or otherwise
move, e.g. inflatable signs, wind socks/tubes, pennants, streamers,
festoons, and pinwheels; except signs permitted in A through C, above.
| ||||||||||||||
|
(4) Flashing, scrolling, or animated signs (including signs
that change their appearance more often than once per 10 seconds),
beacon, search lights, and strobe lights.
| ||||||||||||||
|
(5) Signs mounted on platforms, with wheels or runners, such
as trailer signs, sled signs, or other portable signs.
| ||||||||||||||
|
Footnotes Containing Additional Development Requirements:
| ||||||||||||||
|
1
|
Refer to § 300-9.05 for definitions and rules for each sign category (lettered), and each sign type (numbered).
| |||||||||||||
|
2
|
Available to land uses identified in § 300-3.05.
| |||||||||||||
|
3
|
Sign must be located on-site and must not be located within
any street right-of-way (which includes the entire public sidewalk
and street terrace area) or vision triangle.
| |||||||||||||
|
4
|
A “window” is the total area within a window frame,
which may be divided by muntins or mullions. Glass areas divided by
walls, piers or columns are considered separate windows.
| |||||||||||||
|
5
|
Period of active building development is between the issuance
of the building permit and the issuance of the first occupancy permit
for the building.
| |||||||||||||
|
6
|
Period of active plat development is between the recording of
the final plat to the issuance of building permits for 90% of the
lots; as applied to each development phase in the final plat.
| |||||||||||||
|
7
|
The following flags are exempt: National flags, flags of political
subdivisions, and symbolic flags of any institution or business or
badge or insignia of the United States, State of Wisconsin, Jefferson
County, City of Jefferson, foreign countries or official historic
plaques.
| |||||||||||||
|
8
|
One board sign is permitted during the sale or lease of the
subject property or on-site building. Signs are permitted to be displayed
between the listing of the subject property or on-site building for
sale or for lease and shall be removed within 10 days after undergoing
a rental or lease agreement or sale.
| |||||||||||||
|
9
|
One board or banner sign is permitted in the Institutional District
as an on-premises advertising sign or off-premises advertising sign
for up to 30 consecutive days, two times per calendar year.
| |||||||||||||
|
Figure 300-9.11c
Permanent Miscellaneous Sign Group2
Abbreviations: ft = feet, max = maximum, min = minimum,
sf = square feet, C.U.P. = Conditional Use Permit, P.C. = Plan Commission
|
Sign Area and Height Maximums for Zoning Districts
|
Example Sign Diagrams:
| ||||||||||||
|
Sign Categories and Sign Types
|
Sign Permit Required and Approver
|
Number of Signs Allowed
|
Sign Locations Allowed
|
Sign Face Materials Allowed
|
Sign Lighting Allowed
|
Sign Area Formula
|
1- and 2-Family Residential
|
Multifamily Residential
|
Nonresidential and Mixed-Use
|
Downtown
|
 | |||
|
RH-35, SR-2, SR-3, SR-5, SR-7, SR-10, MH-7, DR-8, TF-10
|
MRL-8, MRM-12
|
I, NMU, UMU, SMU, BP, LI, MI, HI, IOS, IOC, AO, EX, FG
|
DHMU
| |||||||||||
|
A. City-Required Sign Category1, 2, 6
| ||||||||||||||
|
(1) Address sign1, 2, 6, 9
|
No: sign permit not required
|
1 per address6, 9
|
On-building, and visible from street
|
Any durable, all-weather material
|
Ambient only
|
None needed
Use max sign area limit
|
4 sf max area
6 ft max mounted height
| |||||||
|
(2) Building management identification sign1, 2,
6, 9, 11
|
Yes: for each new sign
Staff approval
|
On-building, and next to main entry8
|
4 sf max area
6 ft max mounted height
| |||||||||||
|
(3) On-site warning sign1, 2, 6
|
As permitted in writing by the Building/Zoning Inspector
|
On-building, or freestanding6
|
6 sf max area
4 ft max post-mounted height
6 ft max building or fence height
| |||||||||||
|
(4) On-site directional sign1, 2, 6, 10
|
6 sf max area10
4 ft max post-mounted height
6 ft max building or fence height
| |||||||||||||
|
B. Optional Miscellaneous Sign Category1, 2, 6
| ||||||||||||||
|
(1) Metal plaque sign1, 2
|
Yes: for each new sign
P.C. approval
|
Up to 3 per historic building, property, or district
|
On-building8 or freestanding6
|
Bronze, aluminum, or stainless steel
|
Standard7
|
None needed
Use max sign area limit
|
6 sf max area
6 ft max height
| |||||||
|
(2) Permanent plat sign1, 2, 3, 6
|
As approved per the final plat
|
Sign setback shall be at least max. sign height6
|
Any durable, all-weather material
|
Ambient only
|
100 sf max area
6 ft max height
|
Not allowed
| ||||||||
|
(3) Institutional information sign1, 2, 4, 5, 6
|
1 per site with a C.U.P.
|
Freestanding with minimum 15 ft setback6
|
Standard5, 7
|
10 sf per 100 ft of lot frontage
|
Not allowed
|
120 sf max area
6 ft max height
| ||||||||
|
Footnotes Containing Additional Development Requirements:
| ||||||||||||||
|
1
|
Refer to § 300-9.05 for definitions and rules for each sign category (lettered), and each sign type (numbered).
| |||||||||||||
|
2
|
Available to all land uses in § 300-3.05, other than Institutional Information Signs.
| |||||||||||||
|
3
|
Permanent plat signs shall be located within a platted outlot or within a permanent sign easement. See § 300-9.05C(2)(b).
| |||||||||||||
|
4
|
Institutional information signs are only allowed for institutional
land uses as determined by the Building/Zoning Inspector.
| |||||||||||||
|
5
|
An electronic message sign (of up to 50% of the sign area) is
permitted for institutional information signs that are not located
in or have a screen visible within 100 feet of a residential zoning
district.
| |||||||||||||
|
6
|
Sign must be located on-site and must not be located within
any street right-of-way (which includes the entire public sidewalk
and street terrace area) or vision triangle.
| |||||||||||||
|
7
|
“Standard” means the following forms of sign lighting:
ambient, backlit, internal, and gooseneck.
| |||||||||||||
|
8
|
On-building signs must be located within 10 feet of building’s
main entrance.
| |||||||||||||
|
9
|
Additional address and building management identification signs
are allowed on each public right-of-way facing side of a property
(corner lots).
| |||||||||||||
|
10
|
May also include either the name, logo, or symbol of the destination,
provided that the name, logo, or symbol is less than 1 square foot.
| |||||||||||||
|
11
|
Home occupations are permitted one building management identification
sign.
| |||||||||||||
|
Figure 300-9.11d
Temporary Miscellaneous Sign Group
Abbreviations: ft = feet, max = maximum, min = minimum,
sf = square feet, C.U.P. = Conditional Use Permit, P.C. = Plan Commission
|
Sign Area and Height Maximums for Zoning Districts
|
Example Sign Diagrams:
| |||||||||||
|
Sign Categories and Sign Types
|
Sign Permit Required
|
Number of Signs Allowed
|
Sign Locations Allowed
|
Sign Face Materials Allowed
|
Sign Lighting Allowed
|
Sign Area Formula
|
1- and 2-Family Residential
|
Multifamily Residential
|
Nonresidential and Mixed-Use
|
Downtown
|
 | ||
|
RH-35, SR-2, SR-3, SR-5, SR-7, SR-10, MH-7, DR-8, TF-10
|
MRL-8, MRM-12
|
I, NMU, UMU, SMU, BP, LI, MI, HI, IOS, IOC, AO, EX, FG
|
DHMU
| ||||||||||
|
A. Yard Sign Category
| |||||||||||||
|
(1) Stake sign1, 2, 4, 5, 8, 9
|
No: sign permit not required
|
2 per lot
|
Must be located on-site3
|
Any material
|
Ambient only
|
None needed
Use max sign area limit
|
6 sf max area
4 ft max height
| ||||||
|
(2) Frame sign1, 2, 4, 5, 8, 9
| |||||||||||||
|
(3) Arm and post sign1, 2, 3, 4, 5, 6, 7, 8, 9
|
10 sf max area7
6 ft max height
| ||||||||||||
|
Footnotes Containing Additional Development Requirements:
| |||||||||||||
|
1
|
Refer to § 300-9.05 for definitions and rules for each sign category (lettered), and each sign type (numbered).
| ||||||||||||
|
2
|
Available to all land uses identified in § 300-3.05.
| ||||||||||||
|
3
|
Yard signs must be located on-site and must not be located within
any street right-of-way (which includes the entire public sidewalk
and street terrace area) or vision triangle.
| ||||||||||||
|
4
|
Yard signs may be displayed permanently, but typically are not.
| ||||||||||||
|
5
|
One additional yard sign per street lot is permitted if the
subject property is for lease, for rent, for sale, or hosting an open
house. The additional sign(s) must be removed within 10 days after
undergoing a rental or lease agreement, sale, or open house.
| ||||||||||||
|
6
|
One additional arm and post sign is permitted per lot that is
for lease, for rent, for sale, not to exceed the total number of units
for lease, rent, or sale on the site. The additional sign(s) must
be removed within 10 days after undergoing a rental or lease agreement
or sale.
| ||||||||||||
|
7
|
The area maximum for arm and post signs includes the sign face,
as well as any additional placards that are attached to the sign.
| ||||||||||||
|
8
|
Any number of yard signs is permitted within a period of 30
days prior to, and 10 days following, and local, state, or federal
election hosted by the City, with a maximum area of 32 square feet
per sign and maximum height of 6 feet per sign.
| ||||||||||||
|
9
|
Any permitted yard sign may be an on-premises advertising sign
or off-premises advertising sign.
| ||||||||||||
A.
Sign setbacks. Signs must be located on-site, outside of the vision
triangle, and must not be located within any street right-of-way,
unless otherwise specified or approved by the Plan Commission. Each
sign type must be setback in a location consistent with Figure 300-9.11a,
Figure 300-9.11b, Figure 300-9.11c, and Figure 300-9.11d.
B.
Sign height.
(1)
The height of a freestanding sign shall be measured from the
average ground level adjacent at the base of the sign to the top of
the highest attached component of the sign, or from the center line
grade of the nearest adjacent public road, if such information is
supplied with the permit application and confirmed by the Building/Zoning
Inspector, whichever is higher.
(2)
The average ground level is defined as the average elevation
of the ground upon which the sign supports are placed, except when
the sign supports rest upon a berm or other area elevated above the
surrounding ground. In such cases, the average elevation of the base
of such berm or other area shall be considered as the ground level.
C.
Minimum ground clearance. All on-building and pedestrian signs shall
have a minimum clearance of 14 feet above a drive, alley, or street
and a minimum of eight feet above a sidewalk, path, trail, or other
ground-level surface.
D.
Measurement of sign area. The measurement of sign area is based on
the arrangement of sign copy and sign background:
(1)
In the case of a freestanding sign (including three-dimensional
objects), sign area shall include the total sign area(s) that can
be viewed from any single vantage point. i.e., for a typical freestanding
sign that faces two directions, only the largest sign face visible
from any single vantage point shall count toward the total permitted
sign area. Sign area shall not include any elements of the sign structure
designed solely for support of the sign structure and located below
or to the side of the sign message. Examples of parts of a freestanding
sign structure which are exempt from the sign area include the sign
base and the supporting columns, posts, or poles.
(2)
For signs comprised of individual letters and related copy which
are attached to a background surface with one or more neutral surface
colors, sign area shall be measured as the sum of the smallest rectangle
or as the sum of the irregular shapes enclosing each letter or related
copy. See Example 1 in Figure 300-9.15b.
(a)
If an exact sign area calculation is not provided by the sign
manufacturer, then the sign shall be measured using the smallest rectangles
method.
(b)
If an exact sign area calculation is provided by the sign manufacturer,
then the applicant has the option to use the sum of the irregular
shapes enclosing each letter or related copy to calculate the sign’s
total area.
(3)
For signs comprised of individual letters and related copy which
are attached to a background surface with one or more non-neutral
background colors, sign area shall be measured as the sum of the smallest
rectangles and right triangles enclosing entire sign message and any
and all non-neutral background color areas. See Example 2 in Figure
300-9.15b.
(4)
For signs comprised of letters and related copy surrounded by
one or more sign background colors on a single panel, frame, or cabinet,
the sign area shall be measured as the smallest single rectangle enclosing
the entire sign message and any and all background color areas. See
Example 3 in Figure 300-9.15b.
(5)
For signs comprised of individual letters and related copy surrounded
by one or more sign background colors on individual panels, sign area
shall be measured as the smallest single rectangle enclosing the entire
sign message and any and all background color areas. See Example 4
in Figure 300-9.15b.
(6)
Groupings of related smaller signs may be counted as one sign.
In such cases, sign area shall be measured as the smallest single
rectangle enclosing the individual signs and any and all background
color areas. See Example 4 in Figure 300-9.15b.
(7)
For signs comprised of one or more three-dimensional objects
(i.e., balls, cubes, clusters of objects, sculpture or statue-like
trademarks), the sign area shall be measured as their maximum projection
upon a vertical plane. See Figure 300-9.15a.
|
Figure 300-9.15a
Measurement of a 3D Sign Area
 |
|
Figure 300-9.15b
| |
|
Measurement of Sign Area
| |
 |
Example 1: Individual letters on a neutral surface
|
|
If a sign area calculation is not provided, the sum of smallest
rectangles; or
| |
 |
If a sign area calculation is provided with the sign permit
application, the sum of the irregular shapes enclosing each letter
or related copy
|
 |
Example 2: Individual letters on a colored background
|
|
Sum of smallest rectangles and right triangles
|
 |
Example 3: Individual letters or words grouped on one
or more panels
|
|
Smallest single rectangle
|
 |
Example 4: Individual letters on separate panels
|
|
Smallest single rectangle
|
A.
The State Highway 26 Bypass Overlay Zoning District is intended to
permit additional maximum sign size area and sign height at identified
locations within the City of Jefferson that are adjacent to the State
Highway 26 Bypass. All lots permitted to have additional sign size
and sign height beyond those provided in Figure 300-9.11a, Figure
300-9.11b, Figure 300-9.11c, and Figure 300-9.11d are limited to those
parcels identified on Figure 300-9.16a.
(1)
One of the permitted freestanding signs or wall signs on properties
located in the State Highway 26 Bypass Overlay Zoning District can
exceed the maximum permitted sign area up to a maximum of 250 square
feet and must follow all other requirements as outlined in Figure
300-9.11a.
(2)
One of the permitted freestanding signs on properties located
in the State Highway 26 Bypass Overlay Zoning District can exceed
the maximum permitted sign height up to a maximum of 100 feet in height
above the nearest elevation point of the State Highway 26 Bypass and
must follow all other requirements as outlined in Figure 300-9.11a.
(4)
Pylon signs are permitted in the State Highway 26 Bypass Overlay
Zoning District and must follow all requirements as outlined in Figure
300-9.11a.
(5)
Any sign for a parcel identified on Figure 300-9.16a[2] is subject to review and approval of the Plan Commission.
[2]
Editor's Note: The State Highway 26 Bypass Overlay Zoning District Map can be found as an attachment to this chapter.
[1]
Editor's Note: The State Highway 26 Bypass Overlay Zoning District Map can be found as an attachment to this chapter.
A.
Applicability.
(1)
No freestanding sign listed under § 300-9.05A(1), on-building sign listed under § 300-9.05A(2), pedestrian sign listed under § 300-9.05A(5), bulletin board or order board sign under § 300-9.05A(4), or optional miscellaneous sign under § 300-9.05C(2) shall be erected, installed, or constructed without approval from the City of Jefferson Plan Commission.
(2)
No menu board or sandwich board signs listed under § 300-9.05A(4) or building management identification sign, on-site warning sign, or on-site directional sign listed under § 300-9.05C(1), shall be erected, installed, constructed, or maintained without the granting of a permit from the Building/Zoning Inspector in accordance with the provisions of this section.
(3)
For signs requiring a permit in Subsection A(1), above, this section shall apply and be construed to require a permit for a change of copy on any sign or for any conversions or changes in the sign structure.
(4)
This section shall not apply to repainting or refacing with
the same sign copy, cleaning, repair, or other normal maintenance
of the sign or sign structure.
(5)
No new permit is required for signs which are in place as of the effective date this chapter, and such signs may remain as legal nonconforming signs. Any alteration or relocation of such signs shall conform to the requirements of this chapter. Refer to § 300-9.35 for rules pertaining to nonconforming signs.
(6)
Any sign permit granted hereunder shall not be assigned or transferred
to any other sign, including a modified sign face or modified sign
structure.
(7)
The owner or tenant may request all such signs at one site be
included under one permit.
B.
Review authority. The Plan Commission shall review all freestanding,
on-building, pedestrian, bulletin board, order board, or optional
miscellaneous signs, all signs accompanying changes in use or new
use which must receive approval of a zoning permit, and sites which
will have more than one sign viewed together as part of a group of
signs. This may be required with a zoning permit for change of use
or a sign permit. All signs which require approval of a sign permit
by the Building/Zoning Inspector or Plan Commission shall be reviewed
according to the following evaluation factors:
(1)
Conformance to the zoning and sign code.
(2)
Minimization of conflict with vehicular or pedestrian circulation.
(3)
Compatibility with the building characteristics, adjacent uses,
and adjacent signs.
(4)
Compatibility with the specific physical site conditions which
warrant approval of the proposed sign.
(5)
Materials and maintenance aspects.
(6)
Legibility and visual clarity.
C.
Sign permit application. Each sign permit application shall include:
(1)
The name, address, phone number, and email address of the applicant.
(2)
The name of the business or land use the proposed sign will
serve.
(3)
The name, address, phone number, email address, and signature
of the property owner.
(4)
The name, address, phone number, and email address of the sign
contractor.
(5)
The property’s zoning designation.
(6)
The property’s current land use or uses for the entire
subject property, including all indoor and outdoor areas.
(7)
The approved site plan for the subject property (per § 300-10.43). If a site plan was not previously required or approved, a site plan for the subject property with requirements as determined by the Building/Zoning Inspector shall be provided. At a minimum, the site plan shall include the following:
(a)
Location, type, height, width, and area of the proposed sign.
(b)
Location, type, height, width, and area of all existing signs
on the property and indication of whether existing sign(s) will remain
or be removed/replaced.
(c)
All property lines and buildings on the property and within
50 feet of the proposed sign.
(d)
All parking areas, driveways, and public roads.
(e)
Method of attachment, structural support, method of illumination,
and sign materials.
(f)
The total area of all signs on the subject property both before
and after installation of the proposed sign.
(g)
Approximate value of the sign to be installed, including cost
of installation.
(8)
Payment of the sign permit fee, as established from time to
time by the City Council.
(9)
A written statement that all temporary signs will be removed
per the limits.
(10)
Any other information that may reasonably be requested by the
Building/Zoning Inspector for the purpose of application evaluation.
(11)
Any existing or proposed sign on property abutting a state highway,
United States highway, or interstate highway may also require approval
from the Wisconsin Department of Transportation or the Federal Highway
Administration.
D.
Granting and issuance.
(1)
The Building/Zoning Inspector shall review the application to ensure it is complete per the requirements of Subsection C, above.
(2)
In cases where no other review or approvals are required under this chapter, the Building/Zoning Inspector shall review said application for compliance with Subsection E, below, and shall, in writing, either approve or deny said sign permit within 10 working days of the acceptance of the complete application and payment of the required fee.
(3)
When a proposed sign is associated with any development that requires a site plan, a sign permit shall not be granted prior to the approval of a site plan. In such cases, the Building/Zoning Inspector shall review said application for compliance with Subsection E, below, and shall schedule the item on the appropriate meeting agenda(s) within 30 working days of the acceptance of the complete application and payment of the required fee. Within 30 working days of recommendation or action by the body with recommending or approval authority, the Building/Zoning Inspector shall approve or deny said sign permit based on such recommendation or action.
(4)
Denial of a sign permit shall not result in total or partial
reimbursement of permit fees paid.
(5)
A granted sign permit shall expire, and shall be null and void,
if the sign is not attached or erected within 180 days after the issuance
of the sign permit.
E.
Basis for granting a sign permit. In deciding whether or not to grant
a sign permit, the Building/Zoning Inspector shall determine whether
the proposed sign is in compliance with the provisions of this chapter.
In such review, the Building/Zoning Inspector may also consider the
following factors:
(1)
Whether the sign is designed, constructed, installed, or maintained
in such a manner that it does not endanger public safety or traffic
safety.
(2)
Whether the sign is in compliance with all provisions of the
City of Jefferson Municipal Code and Building Code, including those
related to traffic safety, traffic visibility, sign setbacks, and
structural integrity.
F.
Enforcement and revocation of sign permit.
(1)
A sign permit may be revoked if the applicant has failed to
comply with the provisions of this chapter or any conditions that
may have accompanied the permit at the time of issuance. Revocation
requires written notice by either the Building/Zoning Inspector for
Zoning Ordinance violations or the Building Inspector for Building
Code or other construction code violations.
(2)
In the event that construction, installation, or manufacture
of a sign for which a permit has been issued has not commenced within
180 days from the date of the issuance of such permit, said permit
shall be null and void and automatically revoked. If work authorized
by such permit is suspended or abandoned for a period of 90 days any
time after the work is commenced, the original permit shall become
null and void. In such cases, a new permit shall be obtained to complete
the work and a new permit fee shall be required.
(3)
Any sign subject to a revoked permit shall be removed by the
licensee, sign owner, or property owner within 45 days of such revocation.
(4)
Revocation shall not result in total or partial reimbursement
of permit fees paid.
G.
Appeals. Any person affected by a decision of the Building/Zoning
Inspector may petition for a hearing before the Board of Zoning Appeals.
The filing of such petition automatically stays removal of any sign
involved and already legally erected until the Board of Zoning Appeals
decides whether to sustain, modify, or withdraw the notice.
H.
Removal of signs in violation of this chapter.
(1)
If the Building/Zoning Inspector determines that any sign exists
in violation of this chapter, the Building/Zoning Inspector shall
notify the sign permit holder or the owner of the property on which
the sign is located. Said notification shall indicate that such violation
shall be corrected within 60 days of receipt of said notice on penalty
of automatic revocation of any sign permit, and that removal of the
sign by the City may occur at the expense of the owner of the property.
(2)
If notification is sent and the violation is not corrected within
60 days, the Building/Zoning Inspector shall revoke the permit for
any sign which is in violation of this chapter. It shall be the duty
of the Building/Zoning Inspector to cause removal of such sign.
(3)
The expense of removing such sign shall be charged to the owner
of the property on which the sign is located. If the owner fails to
pay such expense within one month of being billed therefore, or has
not made arrangement for payment satisfactory to the City Attorney,
then such expense shall become a lien on the property and shall be
placed upon the tax roll.
(4)
Any sign illegally placed in a public right-of-way shall be
subject to immediate removal and confiscation without notice by the
Building/Zoning Inspector.
The regulations contained in this section apply to signs in
all zoning districts.
A.
Sign prohibitions.
(1)
No sign shall be erected at any location where it may, by reason
of its position, shape, color or design, interfere with, obstruct
the view of, or be confused with any authorized traffic sign, signal
or device, nor shall such sign make use of words such as “stop,”
“look,” “danger,” or any other word, phrase,
symbol, or character in such a manner as to interfere with, mislead,
or confuse users of streets or highways.
(2)
No fluttering, undulating, swinging, rotating, or otherwise
moving signs such as windsocks, motorized signs, pennants, and streamers
shall be permitted. This shall not apply to banners signs, flag signs,
or feather signs as defined in § 300-9.11B.
(3)
No signs shall project above the building parapet or eave, or
be mounted on or extend above the roof, if attached to the building.
(4)
No flashing, scrolling, or animated signs shall be permitted.
Flashing is defined as changing more than once within a ten-second
time interval.
(5)
No signs shall be mounted to an unlicensed trailer or other
unlicensed vehicle.
(6)
No beacons or search beacons shall be permitted.
(7)
No billboards or off-premises advertising signs shall be permitted,
unless otherwise specified in this chapter.
(8)
No abandoned signs shall be permitted. See § 300-9.05E(1).
(9)
No sign shall be located within a required bufferyard or within
a permanently protected green space area.
B.
Sign limitations.
(1)
No sign shall be erected, relocated, or maintained so as to
prevent free ingress to or egress from any door, window, or fire escape,
and no sign shall be attached to a standpipe or fire escape.
(2)
No sign shall be placed in a manner that would impede vehicular or pedestrian safety, or impede access or visibility. Signs shall meet the visibility requirements of § 300-6.05.
(3)
No private sign shall be attached to or painted on any natural
feature (e.g., tree or rock), fence, fire hydrant, public utility
pole, public light pole, or traffic regulatory structure, unless otherwise
authorized by the City Engineer.
(4)
Except for permitted awning, canopy, marquee, blade, suspended,
on-site warning, on-site directional signs, or unless otherwise allowed
by this chapter, no sign shall be permitted within or extend into
a public right-of-way.
(5)
No person shall: paste, tape, staple, or otherwise fasten any
paper or other material to, nor paint, stencil, or otherwise write
or color any object, vegetation, or pavement located within any street
right-of-way; nor shall any of such object, vegetation, or pavement
be defaced in any manner. The only exception to these restrictions
is that painting may be allowed on curbs when approved by the City
Council upon receiving a favorable recommendation from the City Engineer,
after his/her investigation of a written request.
A.
All signs shall be constructed, mounted, and maintained so as to
comply with the appropriate detailed provisions of the Building Code
as adopted by the City relating to the design, structural members
and connections. Signs shall also comply with the applicable provisions
of the Electrical Code as adopted by the City.
B.
The base or support(s) of all ground-mounted signs shall be securely
anchored to a concrete base or footing, and shall meet minimum wind
load capabilities of 30 pounds per square foot.
C.
Freestanding signs, permanent plat signs, and institutional information
signs shall:
(1)
Conceal the footings and related supporting structure, including
bolts, flanges, and brackets with landscaping using the formula of
two landscaping points for every foot of sign’s width as measured
on the sign face or sign base — whichever is greater.
(2)
Construct the base of the sign from masonry or aluminum products.
The tone and texture of the base shall reflect the principal building
construction as close as possible. The base of the sign must be equal
or larger in width to the face of the sign.
(3)
Follow the color scheme of the principal building and incorporate
architectural features (such as sills, piers, reveals, capstones,
medallions, etc.) which are part of the architectural makeup of the
building shall be incorporated into the sign.
D.
Signs shall be mounted so that the method of installation is concealed.
Signs applied to masonry surfaces shall be mechanically fastened to
mortar joints only and not directly into brick or stone. Drilling
to provide electrical service shall follow the same rule.
E.
No sign shall be suspended in a way that will allow the sign to swing
due to wind action. Signs shall be anchored to minimize any lateral
movement that would cause wear on the sign face or supporting members
or connections.
F.
All permanent signs and their supporting members shall be constructed
of standardized, durable, all-weather sign materials.
G.
Sign materials shall be compatible with the design of the face of
the facade where they are placed and shall contribute to the legibility
of the sign.
H.
No combustible materials other than approved plastics shall be used
in the construction of electric signs.
I.
All signage within the jurisdiction of this chapter shall remain
in a state of proper maintenance. Proper maintenance shall be the
absence of loose materials (including peeling paint, paper or other
material), the lack of excessive rust, the lack of excessive vibration
or shaking, and the presence of the original structural integrity
of the sign, its frame and other supports, its mounting, and all components
thereof.
J.
Every sign requiring either Plan Commission or Building/Zoning Inspector
approval hereafter erected shall have marked in a conspicuous place
thereon the date of erection, the manufacturer’s name, the permit
number, and the voltage of any electrical apparatus used in connection
therewith.
K.
The repainting, changing of parts, and preventive maintenance of
signs which completely conform to the requirements of this chapter,
and result in absolutely no change in the appearance of the sign from
that originally approved, shall not be deemed alterations requiring
a sign permit.
L.
Any signs which may be, or may hereafter become rotted, unsafe, or in a state which is not properly maintained shall be subject to the provisions of § 300-10.60.
M.
If any sign is suspended or projects above a public right-of-way,
the issuance and continuation of a sign permit shall be conditioned
on the sign owner agreeing to hold the City harmless, and obtaining
and maintaining in force liability insurance for such a sign in such
form and such amount as the City may reasonably from time to time
determine, provided that the amount of such liability insurance shall
be at least $1,000,000 per occurrence per sign.
A.
Nonconforming signs. Permanent signs existing as of the effective
date of this chapter, which do not conform to the provisions of this
chapter, such as brightness, scrolling, size, height, and location
provisions, shall be nonconforming signs.
B.
Continuation of a nonconforming sign.
(1)
Nonconforming signs may be maintained.
(2)
Nonconforming signs shall not be altered or moved to a new location without being brought into compliance with the requirements of this chapter. See Subsection C(1), below, for what would constitute an alteration of a sign.
(3)
When the principal structure located on the site undergoes a change of land use per the lettered land use categories described in Article III, all nonconforming signs shall be brought into conformance with the provisions of this chapter or shall be removed.
(4)
Whenever there is a change in the sign user (excluding off-premises
signs), sign owner, or owner of the property on which the sign is
located, the new sign user, sign owner, or new property owner shall
forthwith notify the Building/Zoning Inspector of the change. No new
sign permit is required unless there is modification of the sign face
or sign structure. The sign will continue to be considered nonconforming.
C.
Alteration of nonconforming signs.
(1)
For the purpose of this section, alteration of a sign is considered
to be any change to the sign’s frame, supporting structure,
lighting, material, height, location, or any other alterations as
determined by the Building/Zoning Inspector.
(2)
Altering a sign does not include maintaining the existing appearance
of the sign; changing the appearance of the sign face; replacing the
sign face or the supporting structure with identical materials, colors,
and messages; changing the message of a marquee sign; or changing
the face of an off-premises advertising sign (billboard).
(3)
A tenant sign may be replaced to accommodate a new tenant sign
without triggering the need to bring the entire project identification
sign, or any of its parts, into compliance with the provisions of
this chapter.
A.
A building, portion of a building, or site shall be determined to
be vacated based on the following criteria: vacancy, cessation of
some or all utilities, or lapse or termination of occupational license.
Vacation of a building, structure or site shall have the following
effect:
(1)
At 60 days, the owner of the property shall take action regarding any permanent or temporary business signs and/or sign structures associated with the vacant building, portion of a building, or site located on the property. At the property owner’s option, the property owner shall do one of the following: remove all such signs and structures, or replace the face of such signs with a blank sign face. If the property owner is granted an extension under Subsection A(2) below, the requirement shall not apply during the extension period.
(2)
An extension allowing signs and/or sign structures associated
with vacant buildings, portions of buildings, or sites to remain on
the property for an additional six-month time period after the original
60 days have lapsed may be granted under the following conditions:
(a)
The property owner shall submit an application with the appropriate
fee and allow staff to inspect the signs and/or sign structures on
the vacated building, portion of a building, or site.
(b)
Staff shall review the application and sign to determine that
the sign will not be a hazard, safety concern, or blight for the duration
of the extended time period.
(c)
Signs shall be properly blanked out and contain no commercial
message.
(d)
If the sign has been damaged during the vacated period to the
point it becomes a safety hazard or blight on the property, staff
may have the structure removed.
(e)
After the original six-month extension, one additional six-month
extension may be approved by staff for up to one year upon submittal
of a new application and fee. Any additional applications for an extension,
beyond the first year, shall be approved by the Plan Commission.
(f)
Owners of nonconforming signs may also apply for an extension;
however, the sign shall not thereafter be reestablished except in
full compliance with this chapter.
B.
Sign structures that have been left without a sign face, or where
the permit holder no longer has any interest in the site as owner
or tenant, any of which for a continuous period of 90 days, shall
be deemed abandoned and shall be removed by the owner of the sign
structure or the City shall proceed to remove such sign structure
pursuant to the terms of this chapter if the owner has not been granted
an extension.
C.
If the sign and/or sign structure(s) have not been removed, the City
shall send written notification to the property owner of record and/or
last known occupant, via certified mail, return receipt requested,
indicating that said property owner or occupant remove the sign and/or
sign structure or apply for and be granted an extension. If the sign
and/or sign structure have not been removed within 60 days after the
City sends notice, and an extension has not been granted, the City
may have the sign and/or sign structure removed.
D.
Any and all costs incurred by the City in the removal of a sign or
sign structure pursuant to the provisions of this section, which authorized
assessment of the cost, shall constitute a lien against the property
upon which the sign or sign structure existed and shall be collected
in the same manner as provided elsewhere in the regulations of the
City of Jefferson.
Fees related to signage shall be determined by the current City fee schedule found in Chapter 1, Article 1 of the City of Jefferson Municipal Code.
