Words and phrases used in this chapter shall have the meanings set forth in this section. Words and phrases not defined in this section but defined in Massachusetts Building Code shall be given the meanings set forth therein.
ANIMATED SIGN
A Sign, or any portion of a Sign, made or equipped to move or give the appearance of moving, either by the movement of any light used in conjunction with a Sign, such as blinking, traveling, flashing, or changing the degree of intensity, or by mechanical means, or that is wind-driven and is designed to move with the movement of the air. See § 237-16A and § 237-16E.
ART/MURAL SIGN
A Sign that provides an artistic expression that does not include in whole or in part the name, text, logo, or illustration depicting any business, establishment, service, or product.
AWNING SIGN
Any and every Sign displayed on an awning or canopy. See § 237-13C, § 237-16I, § 237-19A, and § 237-20E.
BANNER SIGN
Any Sign of lightweight fabric or similar material that is mounted to a pole or a building at one or more edges. National flags, state, or the official flag of any institution or business shall not be considered Banners. See FLAG, TRADE FLAG, § 237-13F.
BILLBOARD SIGN
A Freestanding Sign larger than 100 square feet of Sign panel area, or a Sign affixed to a building covering more than 20% of the Wall Area to which it is affixed. See § 237-18C. Roof-mounted Billboards shall not qualify as a Creative Sign.
BUILDING SIGN
Any Wall Sign, Projecting Sign, Suspended Sign, or any Sign attached to any exterior part of a building.
CENTER IDENTIFICATION SIGN
A Sign identifying only the name and location of an entire planned commercial, office, or industrial complex developed or managed under one ownership or single control.
CHANGEABLE COPY SIGN
A Sign with changeable portions limited to portions that contain characters or letters using electronic or other technologies that can be changed without altering the face or the surface of the Sign. Except for messages that indicate time or temperature, a Sign on which the message changes more than once per day shall be considered an Animated Sign. See § 237-19B, § 237-20G, and § 237-20I.
CREATIVE SIGN
A Sign that does not meet the strict requirements of this chapter but provides a superior design for the specific requirements of the Premises on which it is located. See § 237-9C.
DIRECTORY SIGN
A Sign located at or near the entrance of a multitenant building, lot, park, or campus, whose sole purpose of which is to provide a listing of the names of the individual tenants or users located therein.
FREESTANDING SIGN
Any Sign supported by dedicated structures or supports that are placed on or anchored in the ground and that are independent of any building or other structure. An Awning Sign is not a Freestanding Sign. See § 237-19D.
HISTORICAL MARKER SIGN
Any Sign indicating the name of a building, date of construction, or other incidental information about its construction or history. See also § 237-16H and § 237-19G.
IDENTIFICATION SIGN
A Sign whose copy is limited to the name and address of the building, institution, or person(s) being identified. In a Residential District, an Identification Sign may include a Commercial Message advertising goods and services offered on the Premises where the Sign is located, provided that offering such goods or services conforms with all requirements of applicable zoning and town regulations. See § 237-17A and § 237-19E.
ILLEGAL SIGN
A Sign erected or installed without municipal approval that is not otherwise exempt. See § 237-24.
ILLUMINATED SIGN
A Sign with electrical equipment installed for illumination, either internally illuminated through its Sign face by a light source contained inside the Sign or externally illuminated by a light source aimed at its surface. See § 237-20 for all Illuminated Signs.
ILLUMINATED SIGN - BACK-LIGHTED
Any wall-mounted Sign which is illuminated by a diffused light source projected on the mounting surface to allow light to extend beyond the actual limits of an opaque Sign panel or individual letters.
DIGITAL DISPLAY SIGN
An Illuminated Sign utilizing an electronic digital display. This Sign type utilizes a light source derived from LCD, LED, or other electronic display technologies to compose the Sign surface and messages. The Sign may consist of changeable or program-controlled content. Changeable Copy Signs with digital display of letters or characters are not considered Digital Display Signs. See § 237-18E, § 237-19C, § 237-20G, and § 237-20I.
ILLUMINATED SIGN - EDGE-LIT
Sign composed of transparent material with letters or illustrations illuminated through concealed edge-mounted LED or other light sources.
ILLUMINATED SIGN - EXTERNAL
A Sign which is lighted from a source which is outside of the Sign panel, with the light source mounted on the building face, the Sign structure, or on the ground. See § 237-20B.
ILLUMINATED SIGN - INTERNAL
A Sign that is lighted by a source concealed behind a translucent Sign panel. See § 237-20C and § 237-20I.
ILLUMINATED SIGN - NEON-TYPE
A Sign comprised of narrow lines, letters, or shapes emitting light using either electric discharge tubing filled with inert gas or light-emitting diodes mimicking the characteristics of neon technology. See § 237-18F and § 237-20D.
ILLUMINATED SIGN - SINGLE-COLOR LED
A Sign composed of single-color LEDs, including Signs with fixed and Changeable Copy.
INCIDENTAL SIGN
A Sign that displays general site information, instructions, directives, or restrictions that are primarily oriented to pedestrians and motor vehicle operators who have entered a Property from a public street. These Signs shall not contain any Commercial Message. See § 237-19F.
LEGALLY NONCOMPLIANT SIGN
A Sign which was erected legally but which does not comply with subsequently enacted regulations. See Article V.
LIMITED DURATION SIGN
Any On-Premises Sign that is not permanently affixed to the ground. See § 237-9D and § 237-19H.
MARQUEE SIGN
Any permanent roof-like structure projecting horizontally and projecting beyond the wall of the building, generally designed and constructed to provide protection from the weather. See § 237-20D.
MONUMENT SIGN
Any detached Sign whose Sign surface is attached to a proportionate base or structural frame, the width of which shall be a minimum of 1/2 the width of the widest part of the Sign face. Said base shall not exceed a height of three feet above the average finished grade. An enclosed or solid Sign base shall not be required if the Sign face is within one foot of the average finished grade. A Monument Sign is a Freestanding Sign.
OFF-PREMISES SIGN
A Sign pertaining to products, accommodations, services, or activities not located on the Premises. See § 237-18G and § 237-19I.
ON-PREMISES SIGN
A Sign pertaining exclusively to the Premises on which it is located or to the products, accommodations, services, or activities on the Premises.
PENNANT SIGN
Any lightweight plastic, fabric, or other material, whether containing a message of any kind, fixed or attached on one or two sides from a support so as to allow the Sign to move in the wind. See § 237-18H.
POLE OR PYLON SIGN
Any Sign that is supported by uprights, braces, columns, poles, or other vertical members which are not attached to a building and where the bottom edge of the Sign face is located three feet or more above the Normal Grade at the base of the Sign. A Pole or Pylon Sign is a Freestanding Sign.
PORTABLE SIGN
A Sign designed to be transported or moved and not permanently attached to the ground, a building, or other structure. See § 237-18I.
PROJECTING SIGN
Any Sign affixed to a building or wall in such a manner that its leading-edge extends more than 12 inches beyond the surface of the building or wall. A Projecting Sign may be either perpendicular or parallel to a wall and may have a message on more than one face. See § 237-13C and § 237-19J.
ROOF SIGN
Any Sign erected upon a roof and wholly or partially supported by the Sign structure placed upon the roof. See § 237-18J.
SANDWICH BOARD SIGN
A non-illuminated, Portable Sign located on an A- or T-frame support that is not attached to the ground or adjacent structures, and which has a Commercial Message limited to advertising goods or services sold or available on or within directly adjacent Premises. See § 237-13E, § 237-19K, and § 237-20F.
SUSPENDED SIGN
A Sign that is suspended from the underside of a horizontal plane surface and is supported by that surface. See § 237-13C and § 237-19J.
TEMPORARY SIGN
Any On-Premises Sign that is not permanently mounted. See § 237-14 and § 237-19H.
TRADE FIGURE OR SYMBOL SIGN
A three-dimensional representation of a business that is used to indicate the type of merchandise or services offered by the business.
TRADE FLAG SIGN
Any Sign consisting of lightweight fabric that is affixed to a pole displaying letters, designs, or icons exemplary of the business displaying the Flag.
V-SHAPED SIGN
A Sign with two faces or panels not supported by one common structural member and which faces are not back-to-back.
WALL SIGN
Any Sign parallel and attached to a wall, painted on the wall surface of, or erected and confined within the limits of an outside wall of any building or structure, which is supported by such wall or building, and displays only one Sign surface. See § 237-19N and § 237-20D.
WINDOW SIGN
Any Sign that is applied, painted, or affixed to a window, or placed inside a window, within three feet of the glass, facing the outside of the building, and easily seen from the outside. Customary displays of merchandise or objects and material without lettering behind a store window are not considered Signs. See § 237-19O.
WINDOW SIGN - ILLUMINATED
A Sign that is located within the interior of a window and is either a Digital Display Sign, Neon-Type Sign, or an Edge-Lit Sign. See § 237-19O and § 237-20.
WINDOW SIGN - INCIDENTAL
Signs displayed in the window displaying information such as the hours of operation, open or closed status, credit institutions accepted, commercial and civic affiliations, and similar information. See § 237-19O.
APPLICATION, DRAB
An application for a Sign permit for a Sign type that requires review by DRAB. This application shall also be used for a request for a waiver of this chapter by DRAB, including a waiver for a Creative Sign. The application form and content shall be as determined by the Planning & Zoning Department and the Building Department. See § 237-5, § 237-8, and § 237-9.
APPLIED LETTERING
A Sign or informative text, which is created by applying each letter individually, adhering them directly to a wall or the surface of a window, without any contrasting Sign panel background material.
AWNING/CANOPY
An Awning or canopy is any device with a sloped or curved surface that extends over or otherwise covers a sidewalk, courtyard, walkway, eating area, driveway, or other area or space.
BEACON
Any light with one or more beams directed into the atmosphere or directed at one or more points not on the same Lot as the light source or any light with one or more beams that rotate or move. See § 237-18B.
BUSINESS OR ESTABLISHMENT
A Business or Establishment occupying an entire building or a part of a building. A business occupying part of a building must meet the following conditions to be eligible for Signage as provided in this Code: accessed by its own separate entrance door and surrounded by permanent floor to ceiling walls.
COMMERCIAL MESSAGE
Any content of a Sign that includes text, wording, logos, or illustrations and building or site-mounted features that directly identifies or promotes a specific business, establishment, product, or service.
COMMISSIONER
The Building Commissioner of the town or a designee of the Commissioner.
DRAB
Design Review Advisory Board.
FLAG
Any fabric, containing distinctive colors, patterns, or symbols used as a symbol of a government, political subdivision, or other non-commercial entity on a pole or suspended from a building. See Trade Flag for businesses. See also § 237-16F.
LOT
An area of land in single ownership with definite boundaries, established by a recorded plan or deed, including a Lot created by combining several previously recorded Lots, and used or available for use as the site of one or more buildings or for any other purpose.
LOT, MULTI-BUILDING
Any Lot with more than one Principal Building.
LOT, MULTI-TENANT
Any Lot with more than one business or more than one use with exterior Signs.
NORMAL GRADE
Normal Grade shall be construed to be the average adjacent grade as measured along the face of the Sign and shall be either (i) the existing grade if there is no new construction or (ii) the newly established grade after construction, exclusive of any filling, berming, mounding, or excavating solely for the purpose of locating the Sign.
PLANNED COMMERCIAL DEVELOPMENT
As defined and used in the Dedham Zoning By-law.
PREMISES
One or more Lots as defined in this chapter which are in the same ownership and are contiguous.
PRINCIPAL BUILDING
The building in which is conducted the principal use of the Lot on which it is located. Lots with multiple principal uses may have multiple Principal Buildings, but storage buildings, garages, and other clearly accessory uses shall not be considered Principal Buildings.
PRINCIPAL FACADE
Any facade that constitutes the primary visual and functional orientation of the building or tenant space, characterized by a combination of such features as principal entry, storefront, and visibility from streets or parking areas.
PROPERTY
See LOT definition.
SETBACK
The distance from the Property line to the nearest part of the applicable building, structure, or Sign, measured perpendicularly to the Property line.
SIGN
Any device, structure, fixture, painting, emblem, or visual effect that uses words, graphics, colors, illumination, symbols, numbers, or letters for the purpose of communicating a message. Sign includes the Sign faces as well as any Sign supporting structure.
SIGN AREA
The area of a Sign Panel or three-dimensional Sign such as a Trade Figure, Symbol Sign, or Art Sign as calculated according to the requirements of this Code.
SIGN BAND
A horizontal plane that is the top-most component of a storefront, distinguishing the storefront from the remainder of the upper portion of the building facade. Wall Signs related to the storefront are located within the Sign Band.
SIGN HEIGHT
The height of a Sign shall be computed as the distance from the base of the Sign at the Normal Grade to the top of the highest attached component of the Sign.
SIGN PACKAGE
An optional master Sign plan for an entire Lot and/or multi-tenant building that includes drawings, material, color specifications, number of Signs, types of Signs and locations. See § 237-19L.
SIGN PANEL
Each Sign Panel encompasses the extreme limits of the writing, representations, emblem, or other display for Applied Lettering, together with any material or color forming an integral part of the background of the display or used to differentiate the Sign from the backdrop or structure against which it is placed for all other Signs, but not including any supporting framework, bracing, or decorative fence or wall when such fence or wall otherwise meets all applicable regulations and is clearly incidental to the display itself.
VISIBLE
Capable of being seen without visual aid by a person of normal visual acuity.
WALL AREA
The combined area of a wall or walls consisting of and aligned with the Principal Facade.