Motor
Vehicle Fuel Sign. In addition to the freestanding sign permitted
by subsection (A)(1) of this section, each use dispensing any motor
vehicle fuel at retail to the general public shall be permitted to
erect and maintain one freestanding service station price sign for
the primary purpose of advertising motor vehicle fuel prices. The
sign shall comply with the provisions of California Business and Professions
Code Section 13531, as it may be amended, regarding display requirements.
Any
freestanding sign shall maintain a setback, measured from that part
of the sign that is closest to the nearest property line of the parcel
or lot on which it is placed, equal to at least one-half the height
of the sign.
Height
and Design. The maximum height for any freestanding sign shall be
15 feet, including the base. The base shall be constructed of materials
which match the exterior materials utilized on the main building.
Identification
Sign. Except as otherwise provided, the maximum area of a freestanding
sign shall be one square foot for each lineal foot of street frontage,
not to exceed 160 square feet. If a use fronts on more than one street,
either, but not both, frontages may be used to determine maximum sign
area allowed. Provided, however, that the freestanding sign must be
placed along and oriented to the frontage which is used to determine
permitted area.
Motor
Vehicle Fuel Price Sign. The maximum area of any motor vehicle fuel
price sign, excluding the base or embellishments shall be 100 square
feet; the maximum area of the sign including the base and/or embellishments
shall be 150 square feet.
Motor vehicle fuel price signs may consist of programmable electronic
signs. Use of said signs shall be limited to the portion of any sign
structure devoted exclusively to display of motor vehicle fuel price
information required or permitted by Division 5, Chapter 14, Article
12 of the California Business and Professions Code (Section 13530
et seq., as it may be amended).
Except as permitted below, the provisions for motor vehicle fuel and service station wall signs shall comply with the requirements specified in Section 17.06.130 (Wall sign criteria for individual uses).
Due
to the potential for multiple buildings within a motor vehicle fuel
and service station project, additional wall signs (beyond those granted
in this section for the station building(s)) may be permitted for
installation upon the fuel canopy of the station.
In addition to the permitted number of wall signs per Section 17.06.130(A) the total number of additional wall signs upon the fuel canopy shall not exceed four. The use of corporate logos or symbols shall count towards this figure.
The combined area permitted for all wall signs, including the wall signs located upon the fuel canopy, shall be as specified in Section 17.06.130(C).
(Ord. 4648 § 2, 2008)
Additional signs advertising the price of each grade of gasoline
may be placed on each gasoline pump or beneath any canopy which is
over the gasoline pumps.