The provisions of this Chapter are to regulate and control the location, design, quality of materials, illumination, and maintenance of signs, sign structures, and other exterior advertising formats within the City. It is also the intent of this Chapter to:
(a) 
Recognize that the eventual elimination of existing signs that do not conform with the provisions of this Title is as important as prohibiting new signs that would violate these regulations;
(b) 
Implement the goals and policies of the General Plan, particularly with regard to developing a City that is visually attractive and to preserve and enhance the visual aspects of the City's streets and highways.
(c) 
Provide for a more orderly presentation of advertising displays and identification on properties within the City that are appropriate to the type of activity to which they pertain, that identity individual properties or the community as a whole, that encourage sound signing practices as an aid to business, that provide information to the traveling public, that reduce hazards to motorists and pedestrians, and that protect the general welfare of the businessmen and residents within the same area, as well as the citizens of Indian Wells.
(Ord. 311 § 1, 1992)
If any section, subsection, sentence, clause, phrase or portion of this Title is for any reason held invalid or unconstitutional by any court of competent jurisdiction, such portion shall be deemed a separate, distinct and independent provision and such holding shall not affect the validity of the remaining portions hereof.
(Ord. 311 § 1, 1992)
For purposes of this Chapter, the following terms, phrases, words and their definitions shall have the meaning given herein:
"Advertising device"
means any balloon, vehicle, flag, propeller, oscillating, rotating, pulsating light; or other contrivance except a sign used to attract attention for the purpose of promoting the sale of products of any person.
"Advertising display"
means any device, contrivance, statue or structure other than a sign used as a display, regardless of size and shape, for the purpose of attracting attention or making anything known, the origin or place of sale of which is on the property with such advertising display.
"Area of a sign"
means the entire area within a single continuous perimeter which enclose the extreme limits of writing, representation, emblem or any figure of similar character, together with any frame, background area of sign, structural trim, or other material or color forming an integral part of the display or used to differentiate such sign from the background against which it is placed.
"Back lighted"
means the lighting of sign copy via lights mounted onto, within, or attached to, or behind the sign copy.
"Building face"
means the outer surface of any main exterior wall or foundation of a building, including windows and store fronts.
"Directional sign"
means a sign, other than a real estate directional sign, designed solely to provide direction or guidance to pedestrians or vehicular traffic.
"Externally lighted"
means a sign whose immediate source of illumination is not enclosed by the surface of the sign structure.
"Frontage"
means the lineal extent of a building which fronts on either a street or parking area and used as a basis for determining the maximum sign area and numbers of signs allowed individual activities.
"Ground sign"
Including monument, pylon, freestanding, and pole signs. "Ground sign" means a sign supported by one or more uprights, poles, posts or braces placed in or upon the ground which are not a part of, or attached to a building. This definition includes "monument signs," "pylon signs," "freestanding signs" and "pole signs."
"Identification sign"
means a sign limited to identifying the name, address and lawful use of the activity to which it relates and which sets forth no other advertisement.
"Internally lighted"
means a sign with an immediate source of illumination that is completely enclosed by the surface of the sign structure.
"Model homes"
refers to completed dwellings or residential structures with the following characteristics:
(1) 
The dwellings or residential structures must be completed, the dwellings or residential structures have final inspection approvals from the Building and Safety, Engineering and Planning Departments.
(2) 
The dwellings or residential structures are intended to be temporarily utilized as an example of other buildings which are existing or proposed to be built in the same subdivision.
"Non-conforming sign"
means a sign which was validly installed under laws or ordinances in effect prior to the effective date of the ordinance codified in this Title or subsequent revisions, but which is in conflict with the provisions of this Title.
"Parking area"
means an area, other than a street or alley, designed or used primarily for the temporary parking of vehicles.
"Political campaign sign"
means any sign concerning candidates for political office or involving ballot issues.
"Projecting sign"
means a sign other than a wall sign suspended from or supported by a building or structure and projecting outward therefrom.
"Real estate directional sign"
means a temporary sign providing direction to real property that is for sale, lease, or exchange, that is displayed on real property other than the real property that is for sale, lease, or exchange, and that is placed on the other real property with the consent of the owner of that other real property, and which includes directions to the real property that is for sale, lease, or exchange, indicating an "open house."
"Real estate sign"
means a temporary sign advertising the sale, lease, or exchange of the real property upon which the sign is located, and which may contain the name of the owner of that real property, or the owner's agent, and the owner's or agent's address and telephone number.
"Sign"
means any thing of visual appearance primarily used for, or having the effect of, attracting attention from the streets, sidewalks or other public areas for identification and/or advertising purposes. A sign is a device used for visual communication or attraction including any announcement, declaration, demonstration, display, illustration, insignia or symbol used to advertise or promote the interest of any person, together with all parts, materials, frame and background.
"Temporary banner"
means any non illuminated banner which requires a sign permit and is displayed for public view for a period not to exceed thirty (30) days.
"Wall sign"
means a sign attached to or erected on the exterior wall of a building or structure with the exposed face of the sign in a plane approximately parallel to the plane of the exterior wall.
"Window sign"
means any sign exposed to public view, attached, painted or pasted, either permanently or temporarily, on the interior of a window.
(Ord. 311 § 1, 1992; Ord. 380 § 1, 1996; Ord. 405 § 1, 1997; Ord. 449 § 1, 1999)