The intent of this section is to provide comprehensive and balanced
sign regulations that will preserve the right of free speech and expression;
avoid excessive levels of visual clutter or distraction that are potentially
harmful to traffic and pedestrian safety, property values, business
opportunities, and community appearance; and ensure that signs are
well-constructed and maintained and expressive of the identity of
individual activities and the community as a whole.
Any sign authorized by this section may contain a noncommercial
message. Noncommercial signs shall be subject to the same permit requirements,
restrictions on size and type, and other specifications set forth
in this section.
The following signs are exempt from the regulations contained
in this section:
A.
A sign posted by: the Village; a county, state or federal agency;
or school, college or university (including both on-premises and off-premises
signs).
B.
A sign integrated into or on an automatic teller machine, coin-operated
machine, or vending machine.
C.
A sign carried by a person.
D.
A sign not visible from any public right-of-way, public property,
or navigable water. This includes signs located within the interior
of any building which are not oriented or intended to be visible from
outside the building.
E.
Street addresses and numbers.
F.
Murals and other works of art that are not related by logo, pictorial
depiction, or other means to the advertisement of any product or service
or the identification of any business.
G.
Seasonal, holiday or other temporary lights and decorations containing
no commercial message and displayed during the appropriate time of
year.
H.
Flags of the United States and Wisconsin and other countries or states,
up to a maximum of three per lot or parcel. If the flag is displayed
on a flagpole, the maximum dimension of any flag shall be proportional
to the flagpole height, and the hoist side of the flag shall not exceed
20% of the vertical height of the pole. Flags must be flown in accordance
with protocol established by the U.S. Congress. Any flag not meeting
these requirements shall be considered a sign subject to the requirements
of this section and not allowed as an exemption under this subsection.
A.
Permit required. No sign shall hereafter be located, erected, moved,
reconstructed, extended, enlarged, converted, or structurally altered
without conformance with the provisions of this chapter and a sign
permit, except a sign permit shall not be required for the following:
B.
Application for a sign permit. Application for a permit shall be
filed with the Zoning Administrator upon forms provided by the Village
and shall include the following information:
(1)
Applicant and property owner. Name, address, and telephone number
of the applicant and property owner.
(2)
Location. Location of the building, structure, or lot upon which
the sign is to be attached or erected.
(3)
Responsible parties. Name of the person, firm, corporation, or association
erecting the sign.
(4)
Consent. Written consent of the owner or lessor of the building,
structure, or lot upon which the sign is to be affixed. No written
consent is required if the property owner is the applicant.
(5)
Sign plan. A scaled drawing or image of the sign, including colors
to be used. A written description of the drawing shall also be submitted,
including a detailed description of the materials and colors to be
used; the sign dimensions; the type of illumination, if any; and the
method of construction and attachment. A foundation plan, prepared
by a professional engineer, may be required at the discretion of the
Zoning Administrator or Building Inspector.
(6)
Site plan. A scaled drawing of the site indicating the location and
position of the sign in relation to nearby buildings and structures,
existing signs on the site, property lines, public rights-of-way,
and easements.
(7)
Other permits. Copies of any other permits required and issued for
the sign.
(8)
Additional information. Additional information as may be required
by the Zoning Administrator or Plan Commission.
C.
Application fee. All permit applications shall be accompanied by
a fee established by the Village of Mishicot Board of Trustees. Any
costs associated with a third-party consultant hired by the Village
for review of an application (e.g., engineering, architectural, legal,
etc.) may be the responsibility of the applicant.
D.
Permit review.
(1)
The Zoning Administrator shall review the application for its completeness
and accuracy and approve or deny, in writing, the application within
20 working days of receipt of a complete application, unless Plan
Commission review is required or the time is extended by written agreement
with the applicant. Submittal of a complete application and required
application fee does not guarantee approval/issuance of the permit.
(2)
If deemed necessary because of sign type, location, or proposed construction,
the Zoning Administrator may refer any application for a sign permit
to the Plan Commission for review and guidance. The Plan Commission
shall review and make a recommendation within 45 days of receiving
the application.
(3)
When reviewing a sign permit application, the Village shall consider
the following:
(a)
Compliance with this section and other appropriate laws and
regulations.
(b)
The location, appearance, material, lighting, height, and size
of the proposed sign and supporting structure in relation to the site
and surrounding uses.
(c)
The safety of pedestrians, bicyclists, and vehicle operators
on adjoining streets and highways and occupants of abutting properties.
(d)
The effect of the sign on the scenic beauty or character of
the streetscape, neighborhood, and community.
E.
Time to construct. A sign permit shall become null and void if work
authorized under the permit has not been completed within six months
of the date of issuance. The Zoning Administrator may approve an extension
of up to three months based on a written request from the applicant.
F.
Financial surety. Applicants for a sign permit, before the permit
is granted, may be required to execute a cash bond or other appropriate
surety in a sum fixed by the Plan Commission upon recommendation of
the Zoning Administrator, but not to exceed $25,000. The cash bond
or other surety shall be of a form and type approved by the Village
Attorney. The form of the cash bond or other surety shall indemnify
the Village against all loss, cost of damages, or expense incurred
or sustained by or recovered against the Village by reason of the
erection, construction, or maintenance of the sign. A liability insurance
policy issued by an insurance company authorized to do business in
the State of Wisconsin and conforming to the requirements of this
section may be permitted by the Plan Commission in lieu of a bond
or other surety.
G.
Indemnification. By applying for a sign permit, all persons engaged
in the erection and maintenance of the sign, including the applicant,
shall indemnify, defend, and hold harmless the Village, its officers,
agents, and employees from and against any and all third party claims
arising out of the installation or maintenance of the sign, or otherwise
related to the sign.
A.
General provisions.
(1)
Signs facing residential districts. No sign, except those permitted in §§ 395-46, 395-49, 395-51 and 395-55, shall be permitted to face a residential district within 50 feet of such district boundary. The distance shall be calculated as the shortest measurable distance between the face of the sign and the edge of the residential zoning district, in a straight line without regard to intervening structures.
(2)
Words for phrases on signs should be minimized to allow reading or
interpretation from a moving vehicle at posted speed limits without
hazard. A combination of 10 words, sets of numbers, logos, or pictures
normally will be considered as a guide and the applicant may be requested
to modify the sign to delete excessive verbiage or numbers.
(3)
Signs shall not resemble, imitate, or approximate the shape, size,
form, or color of railroad or traffic signs, signals, or devices and
shall not obstruct or interfere with the effectiveness of railroad
or traffic signs, signals, or devices.
(4)
Signs shall not be placed so as to obstruct or interfere with traffic
visibility, nor be lighted in such a way as to cause glare or impair
driver visibility upon public ways.
(5)
Sign colors.
(a)
Florescent colors shall not be permitted. Where such colors
constitute a component of a standard corporate theme or identity,
muted versions of such colors shall be used.
(b)
Color schemes and lettering styles shall be used consistently
on all signage used on a single lot, shopping center or other multitenant
building.
B.
Construction and maintenance.
(1)
Wind pressure and dead load requirements. All signs and supporting
structures shall be designed and constructed to withstand wind pressure
of not less than 40 pounds per square foot of area; and shall be constructed
to receive dead loads as required in the Village Building Code or
other applicable ordinance.
(2)
Protection of the public. The temporary occupancy of a sidewalk or
street or other public property during construction, removal, repair,
alteration, or maintenance of a sign is permitted provided the space
occupied is roped or fenced off, or otherwise isolated.
(3)
Maintenance. The owner of any sign shall keep the sign and supporting
structure in good maintenance and repair which includes restoring,
repainting, or replacement of a worn or damaged legally existing sign
to its original condition; and shall maintain the premises on which
the sign is erected in a clean, sanitary, and inoffensive condition,
free and clear of all obnoxious substances, rubbish, and weeds. Restoration
or painting which changes the size, color, or location of a sign will
require a new sign permit.
(4)
Supporting foundations, posts, or braces.
(a)
Supporting foundations, posts, or braces shall be constructed
of galvanized iron or properly treated wood, steel, copper, brass,
or other noncorrosive and noncombustible material.
(b)
Projecting signs shall be attached to the supporting building
or structure by noncorrosive metal bolts, anchors, cable, or other
metal attachments so as to ensure permanent and safe construction,
and shall be maintained free from rust or other defects.
[1]
Every means or device used for attaching any sign shall extend
through the walls of the building should the Building Inspector determine
that the safe and permanent support of such sign so requires and shall
be securely anchored by wall plates and nuts to the inside of the
walls or to bearings on the underside of two or more roof or ceiling
joists in accordance with instructions given by the Building Inspector.
[2]
Small flat signs containing less than 10 square feet of area
may be attached to a building by the use of lag bolts or other means
to the satisfaction of the Building Inspector.
(5)
No signs or sign anchors, braces, or guide rods shall be attached,
fastened, or anchored to any fire escape, fire ladder, or standpipe.
No sign or any sign anchor, brace, or guide rod shall be erected or
maintained so as to hinder or prevent ingress or egress through any
door, window, or fire escape or so as to hinder or prevent the raising
or placing of ladders against such building by the Fire Department.
(6)
Signs with electrical wiring shall require an electrical permit from
the Village Building Inspector. Overhead electrical wiring shall be
prohibited.
C.
Measurement standards.
(1)
Measuring sign area.
(a)
In calculating the area of a sign to determine whether it meets
the requirement of this section, the Zoning Administrator shall include
the sign copy and any border or frame surrounding that copy. Supporting
posts or foundations shall be excluded from the area calculation.
(b)
The area of irregularly shaped signs or signs containing two
or more detached elements shall be determined by the area of the smallest
regular polygon that will encompass all elements of the sign.
(c)
When a sign has more than one display face, the combined surface
area of all display faces that can be viewed simultaneously shall
be considered the sign area.
 |
(2)
Measuring sign height. The sign height shall be the vertical distance
measured from the grade at the base of the sign structure to the highest
point of such sign or sign structure. In the case where a sign is
to be located in a raised planting bed or berm, the grade shall be
determined by the average of the grades measured at the base of the
planting bed or the toes of the slope at the front and back of the
bed or berm.
D.
Setbacks.
(1)
All freestanding signs, including all components, shall be set back
a minimum of five feet from any property line or public right-of-way
line.
(2)
All projecting signs, including all components, shall be set back
a minimum of five feet from any side or rear property line.
(3)
No sign, including all components, shall be erected within the vision
clearance triangle of any road intersection.
E.
Illumination.
(1)
Signs may be illuminated provided they are not located in an R-1
Single-Family Residential District, R-2 Single- and Two-Family Residential
District, or R-3 Multiple Family Residential District.
(2)
Signs, other than public traffic control signs, shall have no elements
that are flashing, blinking, rotating, or pulsating. Bare (uncovered)
light bulbs are prohibited. Signs that include changeable copy reader
boards and electronic message boards (EMBs) shall not be considered
flashing or pulsating signs, provided they comply with all other applicable
provisions of this section.
(3)
No sign shall be illuminated by any source of light that is not shielded
to prevent glare or illumination of property containing a residential
use or property in a R-1 Single-Family Residential District, R-2 Single-
and Two-Family Residential District or R-3 Multiple Family Residential
District, other than that of the sign owner; nor shall the glare or
any light source be so directed as to impair the safety of moving
vehicles.
(4)
Internal illumination, including neon lighting, shall be static in
intensity and color.
(5)
External illumination shall be by a steady, stationary light source
that is static in intensity and color, shielded, and directed either
downward or solely at the sign.
(6)
If external illumination is approved, the fixture shall be mounted
on a permanent unmovable base and the neck soldered so as to prevent
the fixture from being tampered with or redirected.
F.
Electronic message boards (EMBS) and changeable copy reader boards.
EMBs or changeable copy reader boards shall be subject to the following
additional requirements:
(1)
Blinking or flashing messages are prohibited.
(2)
Text or images, or any portions thereof, on an EMB shall not change
more frequently than once every five seconds and shall not change
more than six times per minute.
(3)
The maximum illumination of any electronic message or manual changeable
letter sign shall not exceed 15 footcandles when measured with a light
meter held perpendicular to the sign at a distance of 24 inches.
(4)
Each sign shall be placed in such a manner so as to not interfere
with, confuse, or present any hazard to traffic or pedestrians.
(5)
A sign containing an EMB shall not be located closer than 50 feet
from a property in an R-1 Single-Family Residential District, R-2
Single- and Two-Family Residential District or R-3 Multiple Family
Residential District. The distance shall be calculated as the shortest
measurable distance between the face of the sign to the edge of the
property in a R-1, R-2 or R-3 District, in a straight line without
regard to intervening structures.
(6)
Audio speakers and all forms of pyrotechnics are prohibited.
The following signs are permitted in all zoning districts without
a permit, subject to the specified conditions:
A.
Signs carved into or affixed flat to a building in such a way that
they are not directly illuminated, are not made of a reflecting material,
do not contrast sharply in color with the building, and do not exceed
two inches in thickness. Examples include but are not limited to memorial
signs, tablets, names of buildings, and date of erection when cut
into any masonry surface or constructed of metal.
B.
Temporary freestanding or wall signs on properties or buildings for
sale, lease, or rent, subject to the following requirements:
(1)
For properties in the A-1, R-1, R-2, R-3, and C-1 Districts, such
signs shall not exceed six square feet in area and a maximum of six
feet in height.
(2)
For properties in the B-1, B-2, I-1, and I-2 Districts, such signs
shall not exceed 24 square feet in area and a maximum of 12 feet in
height.
(3)
Such signs shall be removed within 10 days after the property or
building is sold, leased, or rented.
C.
One additional temporary freestanding sign, not exceeding six square
feet in area, provided that no such signs shall exceed four feet in
height or be erected or placed within a public right-of-way. Such
temporary signs are limited to no more than three days' duration
two times in any calendar year.
D.
One permanent wall sign not to exceed two square feet in area and
mounted flush against a dwelling.
E.
Two permanent on-premises flag signs not to exceed 32 square feet
in area. Such flag signs shall meet the setback requirements described
in Subsection F(4) of this section.
F.
Election campaign signs. As provided in § 12.04, Wis. Stats.,
election campaign signs are permitted in residential zoning districts
subject to the following requirements:
(1)
The sign shall not be erected prior to the first day of the "election
campaign period" as defined in the Wisconsin Statutes, and shall be
removed within 10 days following the election.
(2)
Election signs shall not exceed 11 square feet in area unless the
sign is affixed to a permanent structure; does not extend beyond the
perimeter of the structure; and does not obstruct a window, door,
fire escape, ventilation shaft, or other area which is required by
the Village Building Code to remain unobstructed.
(3)
No election campaign sign shall be placed within a public right-of-way
nor so close to a pedestrian way as to hinder or endanger safe passage.
The following signs are permitted in the A-1 Agricultural and
Residential and C-1 Conservancy Districts:
The following signs are permitted in the R-1 Single-Family Residential,
R-2 Single- and Two-Family Residential, R-3 Multiple Family Residential
Districts:
A.
One permanent ground sign placed at the entrance to a subdivision
or development, subject to the following requirements:
(1)
Such sign shall not be located in a public right-of-way.
(2)
The Plan Commission shall determine the appropriate size of the sign
based on the design of the sign and its compatibility with adjacent
land uses.
(3)
The subdivider, condominium association, or homeowners association
shall be responsible for paying all costs for maintenance of the sign
and associated landscaping. Written agreements shall be on file between
the Village and the subdivider, condominium association, and/or homeowners
association as to the maintenance and care of the sign and landscaping.
The agreement shall also identify the responsible party for paying
the costs of removing the sign in the event it is not properly maintained.
(4)
All subdivision or development ground sign placement, replacement,
relocation, and removal shall be at the expense of the subdivider,
condominium association, or homeowners association. If the sign is
in disrepair or becomes a hazard to public safety, the Village shall
have the authority to remove the sign and assess the costs as provided
for in the agreement.
B.
Temporary signs on land actively being subdivided or developed, subject
to the following requirements:
C.
One on-premise wall sign on a property containing a home occupation,
public, institutional, or nonconforming land use, subject to the following
requirements:
The following signs are permitted in the B-1 General Business,
B-2 Community Business, I-1 Light Industrial, and I-2 General Industrial
Districts:
A.
On-premise wall signs, subject to the following requirements:
(1)
Such signs shall not extend more than 12 inches from the wall surface.
(2)
Maximum sign height: 20 feet in height above the mean centerline
street grade or above the building's roofline, whichever is lower.
For signs affixed on the face of a parapet, the top plane of the parapet
shall be considered the building's roofline.
(3)
Maximum sign area: 200 square feet.
D.
On-premise projecting signs, subject to the following requirements:
(1)
Location:
(a)
Such signs shall not extend more than three feet into a required
side or rear yard.
(b)
Such signs may extend a maximum of three feet into a public
right-of-way, upon approval by the Village Board.
(c)
Such signs shall be located a minimum of 10 feet above any sidewalk
and a minimum of 15 feet above any driveway or alley.
(2)
Maximum sign height: 20 feet in height above the mean centerline
street grade or above the building's roofline, whichever is lower.
For signs affixed on the face of a parapet, the top plane of the parapet
shall be considered the building's roofline.
(3)
Maximum sign area: 100 square feet of total, cumulative sign area
for all projecting signs.
E.
Electronic message boards (EMBS) and changeable copy reader boards, subject to the requirements of § 395-48F.
F.
On-premise awning, canopy, or marquee signs affixed flat to the surface
of the marquee, awning, or canopy, subject to the following requirements:
(1)
Location:
(a)
A marquee, awning, or canopy shall not extend more than three
feet into a required side or rear yard.
(b)
A marquee, awning, or canopy may extend a maximum of three feet
into a public right-of-way, upon approval by the Village Board.
(c)
A marquee, awning, or canopy shall be located a minimum of 10
feet above any sidewalk and a minimum of 15 feet above any driveway
or alley.
(d)
Such signs shall be applied only to the surface and shall not
extend vertically or horizontally beyond the limits of said marquee,
awning, or canopy.
(2)
Maximum sign height: 20 feet in height above the mean centerline
street grade.
(3)
Maximum sign area: 25% of the marquee, awning, or canopy area.
G.
On-premise menu boards, not to exceed two per drive-through or walk-up
food establishment.
I.
On- or off-premise wayfinding and directional signs provided that
no sign shall exceed four square feet in area or exceed a height of
four feet.
K.
Combinations and maximum number of signs.
(1)
Combinations. Combinations of any of the above signs shall meet all
the requirements for that type of sign.
(2)
Maximum number of signs. The total number of signs shall be limited
as follows:
(a)
Shopping centers or other multitenant buildings may provide
one freestanding sign for each 500 feet of street frontage. The shopping
center or multitenant building may also provide one wall, canopy,
and/or fascia sign for each business in the shopping center or multitenant
building.
(b)
The Village may require the owner of a shopping center or other
multitenant building to submit a master sign plan for review and approval.
The number and size of signs shall conform to the requirements of
this section.
(c)
Gasoline and/or service stations may provide:
[1]
One freestanding sign and one wall sign per street frontage.
[2]
Additionally, gas pump protection canopies may contain one wall
sign per street frontage, not to exceed 50% of the street-facing gas
pump protection canopy wall.
[3]
Price signs for gasoline or diesel fuel sales required by state
or federal regulatory agencies shall be incorporated into permanent
sign(s) as permitted in this section.
(d)
Maximum number of signs. For all other freestanding businesses
and industries, total signs shall be limited by the following table:
|
Floor Area
(square feet)
|
Maximum Number of Signs Permitted
|
|---|---|
|
0 to 20,000
|
3
|
|
20,001 to 50,000
|
4
|
|
Greater than 50,000
|
5
|
(e)
Menu boards, wayfinding/directional signs, window signs, flag
signs and signs located on backrests of pedestrian benches shall not
be included in the calculation of the maximum number of signs under
this subsection.
In addition to the temporary signs allowed under §§ 395-46 and 395-49, the following temporary and portable signs are permitted in all districts without a permit subject to the following requirements:
A.
Temporary flag signs and banners are permitted without a permit in
any district. A maximum of two total temporary flag signs and/or banners
may be erected/displayed at any one time for a period not to exceed
30 consecutive days. Temporary flag signs and banners shall not exceed
32 square feet in area.
B.
Temporary signs. A temporary sign other than a flag or banner is permitted in any district without a permit for up to 30 consecutive days, provided the sign is not permanently mounted or affixed to the ground. The sign area shall not exceed 32 square feet and shall meet the setback requirements described in § 395-48D of this chapter. Only one temporary sign in addition to temporary flag signs or banners described in Subsection A of this section may be located on a lot.
C.
Moveable signs. Moveable signs on sidewalks are permitted without
a permit in the General Business (B-1) and Community Business (B-2)
Districts. The sign shall not exceed 2.5 feet in width or four feet
in height. The sign shall not be permanently attached to the sidewalk
and shall not be chained or attached to street trees, street furniture,
or other structures or fixtures. The sign shall be displayed only
during hours in which the business it advertises is open, and shall
be located within 10 feet of the main building entrance. The sign
shall be placed to allow at least three feet of sidewalk width for
pedestrian movement.
The following signs are not permitted in any zoning district:
A.
Roof signs.
C.
Advertising vehicles or trailers: a vehicle or trailer which has
attached to or located thereon any sign or device for the purpose
of advertising a business, product, or service or for directing people
to a business or activity. No person shall park any such vehicle or
trailer on a public right-of-way, on public property, or on private
property so as to be visible from a public right-of-way. This provision
is not intended to prohibit vehicle signs that are customarily attached,
lettered, or painted on a vehicle or trailer to identify the ownership
or function of the vehicle, provided the vehicle is operated in the
normal course of business which is not primarily the display of signs.
D.
Signs whose content violates village, county, state, or federal laws
or regulations, including but not limited to the obscenity provisions
of Chapter 944 of the Wisconsin Statutes.
E.
Signs painted, attached, or affixed to trees or other living vegetation.
A.
Signs lawfully existing at the time of the adoption or amendment of this chapter may be continued although the use, size or location does not conform with the provisions of this chapter. Such signs shall be deemed nonconforming uses or structures and the nonconforming use and structure provisions of Article IX shall apply. Maintenance of a nonconforming sign shall comply with § 395-48B(3).
B.
When a business or other use changes necessitate a new sign message
or sign structure, the sign shall be brought into conformance with
the provisions of this section, including an application for a sign
permit.
A.
All signs, sign messages, and/or supporting structures, as applicable,
shall be removed by the owner or lessee of the premises upon which
a sign is located if such sign has been abandoned or discontinued,
or if the sign is dilapidated or beyond repair under the provisions
of § 66.0413, Wis. Stats.
B.
A sign is abandoned or discontinued if for a period of 12 months
or longer it is composed of obsolete advertising matter or is without
advertising matter or is in need of substantial repair [See § Trans
201.10(2)(f), Wis. Adm. Code].
C.
If the owner or lessee fails to remove such signs or sign structures,
the Zoning Administrator shall give the owner a thirty-day written
notice by certified mail to remove said sign. Upon failure to comply
with the first notice, the Zoning Administrator shall, by certified
mail, send a second notice giving the owner an additional 10 days
to remove the sign. Upon failure to comply with the second notice,
the Village may cause removal to be executed. Removal expenses of
which will be charged to the owner of the sign or to the owner of
the property where the sign is located. In the event removal costs
are unpaid by the owner of the sign or to the owner of the property,
removal costs shall be assessed as a special tax to the property on
which the abandoned sign is located.
