The purpose of this article is to preserve,
protect, promote and advance the public health, safety and welfare
by regulating and establishing standards for the erection of outdoor
signs within the Town. The Town Board has concluded that the character,
quality and appearance of the Town and quality of life of its residents
are directly and substantially affected by the location, height, size,
construction and general design of the signs contained therein. Those
signs which exist in harmony with the surrounding community serve
to simultaneously convey the message depicted thereon while not detracting
from the public health, safety and welfare. Conversely, signs if misplaced,
disproportionate to the surrounding environment, in excessive proliferation
or containing excessive lighting or other displaced fixtures, exist
in disharmony to the environment of the Town and constitute egregious
examples of ugliness, distraction and deterioration. Such signs degrade
the aesthetic quality of the environment; detract from natural and
scenic beauty, as well as from the character and order of the developed
sections of the Town whether residential, commercial or industrial.
Further, such signs can cause diminution in property values and do
provide visual distractions and obstructions to passing motorists
which can cause or contribute to traffic accidents. Also, improperly
placed signs cause physical and visual obstructions to vehicular and
pedestrian traffic. Finally, unsafe or improperly constructed signs
(or signs which could be confused with or mistaken for traffic signals,
railroad crossings, aviation landing fixtures, governmental signs
or aviation signs) can provide serious hazards to the health, safety
and welfare of persons and property.
As used in this article, the following terms
shall have the meanings indicated:
ABANDONED SIGNS
Any sign which is located on property which becomes vacant
and unoccupied for a period of three months or more; any sign which
pertains to an event or purpose which no longer applies or exists;
or a sign which no longer advertises a business, product or activity
conducted or available on the premises where such sign is located.
A-FRAME SIGN
A portable, temporary sign of solid construction connected
at the top and angled down on either side in the shape of an "A,"
usually with advertisement or menus on two sides. Sandwich-board and
menu signs shall be considered A-frame signs.
[Added 8-31-2016 by L.L.
No. 12-2016]
AVIATION SIGN
Directional signs used for aviation purposes or otherwise
affixed to the flat roofs of buildings or structures.
AWNING SIGN
A sign painted on, printed on, or attached flat against the
surface of an awning.
[Added 4-7-2015 by L.L.
No. 3-2015]
BAND SIGN
A sign that extends no more than six inches beyond the building
facade, which is painted onto, incised into, or attached parallel
to the building wall, normally over the first floor storefront.
[Added 4-7-2015 by L.L.
No. 3-2015]
BLADE SIGN
A sign that either projects perpendicular from a wall or
hangs from an overhead architectural element perpendicular to the
building wall.
[Added 4-7-2015 by L.L.
No. 3-2015]
BOARD SIGN
A sign that is painted or applied onto a sign board.
[Added 4-7-2015 by L.L.
No. 3-2015]
CHANGEABLE COPY SIGN
Any sign designed to display copy which will be changed or
altered more frequently than once per twelve-month period.
COPY
Letters, numbers, symbols, designs or other pictorial matter
located on any sign or governmental sign.
DIRECTLY ILLUMINATED SIGN
A sign which gives forth artificial light directly or through
a transparent or translucent material from a source of light connected
to the sign or part of the sign structure. The light from such sign
may not illuminate a residentially zoned or used parcel.
DIRECTORY SIGN
Any sign identifying two or more persons, agencies or establishments
located in a location or place common to all.
DISPLAY WINDOW
Any glass or other transparent or translucent material comprising
a panel, window or door of a building.
ELECTRICAL SIGN
Any sign containing any electrical device, fixture or accessory.
ENTRANCE SIGN
Any sign affixed to or incorporated into the exterior face
of any wall having an entrance facing a public thoroughfare or the
subject parcel's parking area.
GOVERNMENTAL SIGN
Any sign erected and maintained by or at the direction of
any governmental body, organization, agency or corporation.
GROUND SIGN
Any sign erected on or attached to a freestanding frame,
mast, pole or structure. Any sign partially attached to a building
and partially attached to a freestanding frame, mast, pole or structure
shall be considered a ground sign.
HOME-BASED BUSINESS SIGN
A nonilluminated sign containing only the name and occupation
of a permitted home occupation.
[Added 4-7-2015 by L.L.
No. 3-2015]
IDENTIFICATION SIGN
A sign which identifies a business, industry, service or
attraction conducted upon the lot on which the sign is displayed or
which attracts attention to a commodity sold or displayed upon the
lot or premises.
INDIRECTLY ILLUMINATED SIGN
A sign illuminated by a source of light which is detached
from the sign structure and which is shielded so that illumination
is directed upon the sign and the source of light is not visible from
an adjoining property or street and may not illuminate a residentially
zoned or used parcel.
MANSARD ROOF
A sloping roof where the angle of the roof is no more than
30° from perpendicular.
MARQUEE SIGN
A canopy extending more than one foot from a building, with
lettering thereon.
MONUMENT SIGN
A freestanding identification sign erected upon a masonry
base and not supported by columns, girders or other structural elements.
A monument sign shall be constructed of material similar in nature
or complementary to the building which it identifies and may contain
letters, numbers, trademarks and logos.
MOVEABLE COPY
Copy that is electronically produced and moves across the
face of the sign.
PAINTED WALL SIGN
A sign painted on the wall of a building or structure in
such a manner that the wall forms the background surface of the sign.
[Added 4-7-2015 by L.L.
No. 3-2015]
PORTABLE SIGN
Any sign not permanently attached to the ground, a building
or a vehicle.
REAL ESTATE SIGN
A sign pertaining to the sale, or rental lease of the premises,
or a portion of the premises, on which sign is located.
[Added 4-7-2015 by L.L.
No. 3-2015]
ROOFLINE
The top edge of the roof or the top of the parapet, whichever
forms the top line of the building silhouette.
ROOF SIGN
Any sign erected upon, against or directly above a roof or
on top of or above the parapet of a building.
SCULPTURAL SIGN
A portable sign that contains a sculptural element, such
as a sculpture of a chef, which is attached to a sign board, such
as a restaurant menu.
[Added 8-31-2016 by L.L.
No. 12-2016]
SECURITY SIGN
A sign indicating the provision of security protection service
for the property.
[Added 4-7-2015 by L.L.
No. 3-2015]
SIGN
Any identification, description, illustration, symbol, structure,
material, statue or device, illuminated or nonilluminated, which is
visible from any public place designed or employed to identify or
convey information or draw attention to any building or structure,
including but not limited to rope lights, tape lights, accent lights,
decorative lights, neon lights, LED lights, incandescent lights, but
not including governmental signs.
[Amended 4-6-2016 by L.L.
No. 6-2016]
SIGN FACE
The entire area of a sign or a governmental sign on which
copy is or could be placed.
SIGN STRUCTURE
Any structure which supports, has supported or is designed
to support a sign. A decorative cover is part of a sign structure.
STREAMER
Any piece of cloth, plastic or other flexible material more
than 10 feet in length when unfurled and placed on the ground and
attached at one or both ends to a mast, pole, building or structure.
A streamer must be solid in color, contain no copy and, when unfurled
and placed flat on the ground, must have a width of no more than 12
inches. A streamer must be made of weatherproof material, and securely
fastened to a mast, pole, building or structure. A streamer shall
be considered a sign. A streamer is permitted only as a temporary
sign.
UTILITY SIGN
The standard signs erected and maintained by or at the direction of a public utility. Such signs are limited in size to 12 inches by 12 inches and shall be placed in an area designed to inform the public of the location or the presence of utility facilities available to or for the service of the general public. Such signs may only be illuminated by illumination not exceeding 40 watts of power. A utility sign may be created or maintained only in a business or industrial district and is not subject to the restrictions found in §
213-398,
213-400 or
213-401.
VEHICULAR SIGN
Any letter, groups of letters, words or other devices or
representations which form or are used as or are in the nature of
an announcement, advertisement or other attention-directing device,
placed, painted, affixed, annexed or attached upon a motor vehicle,
trailer or other vehicle commonly used for transportation, travel
or delivery, whether or not such motor vehicle, vehicle or trailer
is operable or registered. Excluded herefrom are motor vehicles, vehicles
or trailers lawfully registered and insured, regularly used in the
business conducted on the premises and not having attached thereto
temporary or removable signs.
VERTICAL SIGN
A sign whose message is oriented perpendicular to the ground.
[Added 4-7-2015 by L.L.
No. 3-2015]
WALL SIGN
Any sign, other than an entrance sign, affixed to or incorporated
into the exterior face of any wall of any building and which does
not extend more than 12 inches beyond such wall at any point of measurement.
WINDOW SIGN
Any sign that is affixed to or painted on the interior of
a window or any sign located within one foot of the inside face of
the window, which sign is designed to be visible from the exterior
of the window.
Abandoned signs are prohibited and the permit
for any abandoned sign shall be deemed to have expired at the time
of abandonment.
Portable signs standing on the ground or attached
to vehicles or trailers shall be prohibited. A vehicle or trailer
may not be used primarily as a sign or structural support for a sign.
No sign shall advertise, announce, refer to
or call attention to any business, commercial product or commercial
service not performed on or connected with the property or building
on which the sign is located.
No sign shall be erected, placed or maintained
in any residential district except:
B. Not more than one professional nameplate, affixed
to a building and indicating the office of a physician, attorney,
dentist or other practitioner lawfully using the premises in whole
or in part as professional office space; the maximum size of which
shall be two square feet. In the alternative, a professional nameplate
may be affixed to the ground; in which event, the maximum size thereof
shall be one foot by two feet; it shall be erected at a height of
not more than four feet from the ground, and it shall be placed at
least 10 feet from the nearest property lines. Such sign may be illuminated
only by indirect illumination by an electric lamp not exceeding 15
watts of power contained on the sign or sign structure. Any illuminated
professional nameplate shall be equipped with shielding devices so
that the f low emanating therefrom shall be directed only on and towards
such premises.
C. Not more than one sign in connection with the sale,
rental, construction or improvement of the land or premises upon which
it is located. The maximum dimensions thereof shall be an area of
four square feet and five feet in height to the top of the sign structure.
Such signs may only be illuminated by indirect illumination not exceeding
40 watts of power. If affixed to the ground, such signs must be placed
at least 10 feet from the nearest property line. Any such illuminated
sign shall be equipped with shielding devices so that the flow emanating
therefrom shall be directed only on and towards such premises.
D. House numbers and nameplates not exceeding two square
feet in area for each residential building. No more than two house
numbers or nameplates shall be allowed for each residential building.
Such house number or nameplate may be illuminated only by indirect
illumination not exceeding 15 watts of power. If affixed to the ground,
such house numbers or nameplates must be placed at least 10 feet from
the nearest property line and may be limited to a maximum size of
one foot by two feet and a maximum height of four feet from the ground.
Any illuminated house number or nameplate shall be equipped with shielding
devices so that the flow emanating therefrom shall be directed only
on and towards such premises.
E. A sign containing a cautionary message, such as "Beware
Of Dog," "No Trespassing" or "No Peddlers." Such signs are limited
in size to 12 inches in length by 12 inches in width. Such signs may
only be attached to a building or fence and may be illuminated only
by indirect illumination not exceeding 15 watts of power. No more
than four such signs may be erected or maintained on any parcel.
The following operations shall not be considered
as creating a sign insofar as requiring the issuance of a sign permit,
provided that the sign is in conformance with all other provisions
of this article:
A. Changing of the copy alone on an existing approved sign, provided that the copy has not been changed within one year prior thereto; changing of the copy on a changeable copy sign in conformance with the provisions of §
213-407.
B. Painting, repainting, cleaning or other normal maintenance
and repair of a sign not involving structural alterations or additions.
Signs shall be permitted in business and industrial
districts and are subject to the following additional restrictions
and specifications:
A. There shall be no more than one wall sign or entrance
sign per wall. However, in the case of a building which has been divided
into separate units, one entrance sign shall be allowed per unit.
In addition, there may be erected or maintained a sign containing
a cautionary message, such as "Beware of Dog," "No Trespassing" or
"No Peddlers." Such signs are limited in size to 12 inches in length
by 12 inches in width. Such signs may only be attached to a building
or fence and may be illuminated only by indirect illumination not
exceeding 15 watts of power. No more than four such signs may be erected
or maintained on any parcel.
B. No sign shall project more than one foot from the
wall or lowest point of contact between the sign structure and the
building structure.
C. No wall sign shall be wider than the building or structure
to which the sign is affixed or incorporated into.
D. No wall sign shall exceed 50 feet in length or six
feet in height.
E. No sign shall be painted, colored, etched or carved
directly upon any wall without Planning Board approval.
F. A wall or entrance sign may be erected upon a permanent
structural canopy or mansard roof, but may not extend above the standing
parapet or roofline.
G. If a sign is immediately adjacent to a roadway, sidewalk,
driveway or right-of-way on the subject parcel's parking area, it
shall be not less than eight feet from grade.
H. If a number designating the address of the property
is not included on any sign located at the property, a number designating
the address of the property may be included as a separate wall, entrance
or window sign. Such a sign shall be limited to four square feet in
area. One such sign is permitted for each actual address.
I. No entrance sign shall exceed 80% of the width of
the wall to which the sign is affixed, attached or incorporated into.
No wall or window sign shall exceed 50% of the width on the wall to
which the sign is affixed, attached or incorporated into.
J. No entrance sign shall exceed in area two square feet
per each horizontal foot of the wall to which the sign is affixed,
attached or incorporated into. No wall or window sign shall exceed
in area one square foot per each horizontal foot of the wall to which
the sign is affixed, attached or incorporated into.
K. Illuminated signs, directly or indirectly illuminated,
shall be illuminated from sunrise to 10:00 p.m., except those signs
which identify establishments operating before sunrise and/or after
10:00 p.m. In those exceptions the sign may be illuminated during
the hours of operation of the business. At no time may an illuminated
sign illuminate a residentially zoned or used parcel.
L. Neon border tubing, rope lighting, and/or border lighting of any
kind are prohibited for use on windows, doors, facades, or within
four feet of the border of any exterior window. Border lighting shall
include light-emitting diode (LED) lighting.
[Added 9-27-2017 by L.L.
No. 8-2017]
Window signs shall be permitted in business
or industrial districts subject to the following additional restrictions:
A. There shall be no more than one window sign per wall,
except in the case of a building which has been divided into separate
units, in which case one window sign per unit shall be allowed.
B. No window sign shall exceed 25 feet in length or six
feet in height.
C. No window sign shall be painted, colored, etched or
carved directly upon any display window.
D. No window sign shall be erected, constructed or maintained
which shall obstruct more than 50% of the total glass area of the
building on which it is affixed 50% of any door.
Ground signs and monument signs shall be permitted
in business and industrial districts and are subject to the following
additional limitations and specifications:
A. Such signs shall only be permitted on a plot of ground
on which a business or industry is conducted.
(1) When the primary use of the parcel is for the purposes
of retail sales, there shall only be permitted one ground sign or
monument sign on the parcel.
(2) When the primary use of the parcel is industrial use,
there shall be permitted one ground sign or monument sign on each
street frontage of the parcel.
B. No such ground sign shall exceed 15 feet in height
from grade to the top of the sign structure, nor exceed 32 square
feet in area; no such monument sign shall be greater than six feet
in height above grade, nor more than 60 square feet in area. No monument
sign shall be located within 10 feet of a street line.
C. There are no minimum height requirements for ground
signs. However, should the ground sign be located within a radius
of 30 feet of the corner formed by an intersecting road or highway,
the ground sign shall not exceed 2 1/2 feet in height from elevation
of the crown of adjoining roadway or, alternatively, be less than
eight feet in height from grade to assure an unobstructed view to
pedestrians and motorists.
D. No such sign shall be erected nearer than 10 feet
to any property line.
E. When located in a nonlandscaped area, all signs shall
be protected from vehicular damage by an approved curb and by a suitably
shrubbed planting area, acceptable to a Building Inspector, that shall
be equal in area to 1 1/2 times the area of the sign face. The
sign or any part of the sign may not be located within two feet of
the approved curb. All ground signs erected on sites developed after
the date of adoption of this article must be located in a landscaped
area and approved by the Planning Board at the time of site plan approval.
F. All ground sign structures shall be self-supporting
structures erected on and permanently attached to concrete foundations.
Foundations shall be designed to carry weight and wind load of the
sign in soil in which it is placed. Such structures or poles shall
be fabricated only from painted or galvanized steel or such other
materials as may provide equal strength.
Signs in gasoline and/or petroleum filling stations
and/or garages respecting the selling price of gasoline, car parts
and car accessories shall be permitted subject to the following additional
restrictions and specifications:
A. Signs for the advertisement of the selling price of
gasoline, car parts and car accessories used by gasoline filling stations,
garages and battery and tire service stations shall be limited to:
(1) One price sign not to exceed three feet by four feet
or 12 square feet, with changeable uniform letters, together with
the grade, if any, of the gasoline. The price sign shall be mounted
on the logo-pylon at least eight feet from grade but no more than
15 feet above grade or mounted on the building at least eight feet
from grade, but no more than 15 feet above grade or above the building
roofline. Such sign shall conform with all other requirements of this
chapter.
(2) A sign or placard on any pump or dispensing device
not less than seven inches in height and eight inches in width, nor
larger than 12 inches in width, and stating clearly and legibly in
numbers of uniform size the selling price or prices per gallon of
such gasoline so sold or offered for sale from that pump or other
dispensing device, together with the grade, if any, of the gasoline.
B. No other sign or placard stating or referring to the
price or prices of gasoline shall be placed or maintained on any part
of the premises upon which gasoline is sold or offered for sale or
upon which any gasoline filling station, garage and battery and tire
service station business is conducted.
Signs exclusively directing traffic or parking on premises open to the public and not constituting governmental signs shall be permitted in business or industrial districts, subject to the approval of the Commissioner of Planning and Development as to the number and location adequate to provide for a safe and controlled flow of traffic and parking on the premises. Such signs shall not exceed four square feet in area and not exceed 2 1/2 feet in height to the top of the sign structure. Such signs may be double-faced but may not exceed eight inches in depth. Indirect illumination is the only permissible method for illumination of directional signs. Directional signs shall not be subject to the restrictions of §
213-404A, nor shall such signs be counted as ground signs for the purpose of that subsection.
A sign upon the marquee of a theater shall be subject to the requirements of §
213-400C,
F,
G,
I,
J and
K. Moveable copy shall be permitted on a theater marquee sign. However, when a theater marquee sign is visible from a residentially zoned or used parcel, then moveable copy shall not be permitted.
Changeable-copy signs shall be permitted in
business in industrial districts and are subject to the following
additional limitations and specifications:
A. Changeable-copy signs may only be erected as wall,
entrance or window signs.
B. The copy on any changeable-copy sign may not be changed
more frequently than once every 30 days. Should the copy or any changeable-copy
sign be changed two or more times within a thirty-day period, the
permit for such sign shall be deemed to have expired at the time of
the second change of copy.
C. No changeable-copy sign shall exceed 20 feet in length
or six feet in height or be located more than 15 feet above ground.
D. Such signs shall be made of durable material capable
of withstanding the wind, rain, snow and other weather conditions
and firmly fastened to the building to which it is attached. If a
changeable-copy sign is erected as a wall or entrance sign, such sign
may not be made of cardboard or any other paper product.
E. No such sign shall be erected, constructed or maintained
where the copy of such sign shall be changed by placing or adhering
any new copy over preexisting copy.
To encourage harmony in design and aesthetics,
the maximum sign areas for certain entrance, wall, freestanding or
ground and directory signs, as set forth in this article, may be increased
by the percentages as provided for herein. A separate bonus is granted
for compliance with each of the criteria and the area is cumulative,
but the percentage increase is based on the original sign area limitation:
A. Entrance or wall signs may be increased as follows:
(1) Twenty percent when all the lettering and background
is uniform in style and color for signs in a shopping center or for
any three consecutive separate establishments.
(2) Ten percent if the wall sign is the only sign identifying
the establishment.
(3) Five percent if the sign is designed to contain only
the name or logo of the establishment without advertisement of any
products sold on the premises.
B. Freestanding or ground signs may be increased as follows:
(1) Twenty percent when the sign is installed in an approved
curb and suitably shrubbed planting area that shall be equal in area
to three times the area of the sign and the sign is approved by the
Planning Board. The landscaped area must be in addition to any landscaped
area required for the specific zone.
(2) Ten percent if the ground sign is the only sign identifying
the establishment.
(3) Five percent if the sign is designed to contain only
the name or logo of the establishment without advertisement of any
products sold on the premises.
C. Directory signs may be increased as follows:
(1) Twenty percent when the sign is installed in an approved
curb and suitably shrubbed planting area that shall be equal in area
to three times the area of the sign and the sign is approved by the
Planning Board. The landscaped area must be in addition to any landscaped
area required f or the specific zone.
(2) Ten percent when the sign utilizes uniform coloring
and lettering for all establishments listed on the directory sign.
(3) Ten percent if the directory sign is the only sign
identifying the establishment.
D. This section does not apply to changeable-copy signs,
temporary signs or signs in residential districts.
Temporary signs shall be allowed in all districts
in addition to any other signs permitted by this article, subject
to the following additional restrictions and specifications:
A. Permit required. It shall hereafter be unlawful,
except as otherwise provided herein, for any person to erect, construct,
alter, relocate, reconstruct, display or maintain in any business,
manufacturing or industrial district any temporary sign, including
streamers, banners, vinyl banners, poster, placard, corrugated plastic
signs and any similar banners or signs not of a permanent nature,
without first having obtained a written permit from a Building Inspector,
in compliance with the provisions of this article. All signs shall
be subject to the approval of a Building Inspector as to the structural
safety thereof in conformity with recognized engineering standards.
[Amended 5-10-2005 by L.L. No. 7-2005]
B. Application for permit. Any person who wishes to procure
a permit as above required shall file with a Building Inspector a
written application indicating the structural members, the lettering,
the pictorial matter or other copy located on the sign face, the position
of the sign on the building, the material comprising the sign and
sign structure, the method of attachment and such other information
as a Building Inspector may require to show compliance with the provisions
of this article. The applicant shall also present a written statement
showing the name of the owner or of the person in control of the building,
structure and plot of land where such sign is to be located and the
right or authority of the applicant to obtain a permit.
C. Fees. Except as otherwise provided, no sign permit
shall be issued until the applicable fee established by the Town Board
from time to time is paid.
D. No such sign shall be illuminated.
E. Any permit granted for such sign shall expire 30 days
after issuance and may not be renewed.
F. Not more than two such sign permits shall be issued
respecting any parcel of property within any twelve-month period.
G. Not more than four such signs, exclusive of streamers,
shall be erected or maintained on any parcel in a commercial or industrial
district, and no more than one such sign exclusive of streamers, shall
be erected in any residential district.
H. No such sign, exclusive of streamers, shall be larger
than 24 feet in area or 15 feet in height in any business or industrial
district or four square feet in area and five feet in height when
placed in any residential district.
I. When located in residential districts, such signs
shall only be maintained as wall, entrance or window signs.
J. No streamer shall be erected or maintained which is
less than eight feet above grade or more than 15 feet above grade.
A sign permit may be revoked by a Building Inspector
for any of the following reasons:
B. The sign is altered in a manner which would require
a new sign permit.
C. The sign is altered in a manner which would render
the sign prohibited under the terms of this article.
All signs for which permits are required by
the terms hereof shall also be issued a sticker bearing the permit
number and expiration date. Said sticker should be prominently and
permanently affixed on the exterior face of the front door and all
expired stickers must be removed. Failure to so affix the permit number
shall constitute grounds for revocation of the permit by the Building
Inspector, in addition to any other penalties or remedies prescribed
by law.
No existing sign shall be structurally altered,
rebuilt, enlarged, extended, relocated or modified except in conformity
with the provisions of this article.
All existing signs and devices which do not
conform to this article shall be removed on or before December 31,
1997. Thereafter, the permit for each such sign shall be deemed to
have expired.
Except as provided in this article, no sign shall be erected or placed upon any premises in any use district except as approved by the Board of Appeals as a special exception, in accordance with the standards and conditions provided in Article
II of this chapter.
Any sign authorized by this chapter is permitted
to contain noncommercial copy in lieu of any other copy.