[HISTORY: Adopted by the Township Council of the Township of Maple Shade 9-20-2000 by Ord. No. 2000-13. Amendments noted where applicable.]
The Township of Maple Shade has a fair share obligation of 74 units, of which none is new construction (inclusionary). This affirmative marketing chapter shall apply to all developments that contain low- and moderate-income housing units which are not currently part of the township's obligation.
The affirmative marketing plan is a regional marketing strategy designed to attract income eligible households of all majority and minority groups, regardless of sex, age or number of children, for the purpose of buying or renting affordable housing units. The plan shall address the requirements of N.J.A.C. 5:93-11. In addition, the plan prohibits discrimination in the sale, rental, financing, etc., on the basis of race, color, sex, religion, handicap, age, familial status/size or national origin. The Township of Maple Shade is in the housing region consisting of Burlington, Camden and Gloucester Counties. The affirmative marketing plan is a continuing program and shall meet the following requirements:
All newspaper articles, announcements and requests for applicants for low- and moderate-income housing shall appear in the following daily regional newspaper(s): The Burlington Times, Camden Courier Post and Gloucester County Times.
The initial advertising of affordable housing must take the form of at least one press release and one paid display advertisement in each of the above newspapers(s). At a minimum, the paid display advertisement shall include the following:
Street address of units.
Directions to housing units.
Number of bedrooms per unit.
Size of units.
Prices or rents of units.
Income range for qualifying households.
Location of applications.
Telephone number and office hours for obtaining information and requesting applications.
Applications must be mailed to prospective applicants upon request.
Public service announcements shall be made through the use of the following radio and/or cable television stations broadcasting throughout the region: WWJZ (640.0), Mount Holly Radio Co.; WGLS (89.7), Rowan College of New Jersey; and WDBK (91.5), Camden County College.
Announcements, requests for applicants and newspaper articles may be placed in the following neighborhood oriented weekly newspapers, religious publications and organizational newsletters within Burlington, Camden and Gloucester Counties as needed:
Affordable housing applications, brochures, signs and/or announcements regarding the availability of affordable housing units within the Township of Maple Shade shall be forwarded to and posted at the following three large-scale employers within the region:
Employers within commuting distance.
The following is a listing of community and regional organizations in Burlington, Camden and Gloucester Counties that will aid in the affirmative marketing program with particular emphasis on contacts that will reach out to groups that are least likely to apply for affordable housing within the region:
Quarterly informational circulars and applications shall be sent to each of the following agencies for publication in their journals and for circulating among their members:
Additional quarterly informational circulars and applications shall be sent to the following nonprofit, religious, governmental, fraternal, civic and community action agencies in Burlington, Camden, and Gloucester Counties:
The following is a description of the random selection method that will be used to select occupants of low- and moderate-income housing:
To be determined.
In the event that new low- and moderate-income units are approved, the Township of Maple Shade will designate an administrative entity to administer the affordable housing units. This entity will have the responsibility to advertise and income qualify low- and moderate-income households; to place eligible households in low- and moderate-income units upon initial occupancy; to continue to qualify households for reoccupancy of units as they become vacant; and to enforce the terms of the deed restriction. The Township of Maple Shade or the administrative entity will provide counseling services to low- and moderate-income applicants on subjects such as budgeting, credit issues, mortgage qualifications, rental lease requirements and landlord-tenant law. In addition, The Township of Maple Shade is designating (municipal staff person and position) as a (full-time or part-time) "housing officer" to act as liaison between the Council on Affordable Housing (COAH) and the municipality. The municipal liaison will be responsible for tracking the progress of affordable housing, fielding inquiries regarding affordable housing from the public and COAH, complying with COAH monitoring and reporting requirements as per N.J.A.C. 5:93-11.6 and 5:93-12.1.
Developers/builders/sponsors of low- and moderate-income housing units may be required by The Township of Maple Shade to assist in the advertising of affordable units in their respective developments in accordance with the preceding subsections. Such advertising must be coordinated with the administrative entity to be designated and is subject to the approval of the Township of Maple Shade.
The Township of Maple Shade may delegate other specific tasks to a developer/builder/sponsor (such as interviewing applicants, pre-screening households, etc.), provided that copies of all applications, income verification documents, sales records, etc., of the low- and moderate-income units are returned to the township or a designated administrative entity for reporting purposes and to aid with future resales.
Households who live or work in the housing region of Burlington, Camden and Gloucester Counties may be given preference for the affordable housing units within the municipality. Applicants living outside the housing region shall have an equal opportunity for units after intraregional applicants have been processed. The Township of Maple Shade intends to comply with N.J.A.C. 5:93-11.7.
The affirmative marketing plan for new units shall commence 120 days before the issuance of either temporary or permanent certificates of occupancy. Affirmative marketing shall continue until all low- and moderate-income housing units are initially occupied. Affirmative marketing for existing units shall continue on an "as needed" basis for as long as affordable units are deed restricted.