[HISTORY: Adopted by the Council of the City of Rye 1-20-1999 by L.L. No. 4-1999. Amendments noted where applicable.]
The purpose of this chapter is to establish regulations for the design, construction, installation and maintenance of signs in the City of Rye in order to maintain and protect the attractive and harmonious visual image of the community; permit effective identification of businesses to encourage economic prosperity; protect the aesthetic environment from the unrestricted proliferation of signs and visual clutter; protect property values; and protect the public health, safety and welfare.
A. 
Signs requiring a sign permit shall be erected, constructed, reconstructed, altered or maintained only after approval by the Board of Architectural Review as to design, colors, materials, illumination, location and size and:
(1) 
When granted a sign permit from the Building Inspector.
(2) 
Upon payment of the required fee as established by the City Council.
B. 
The Board may approve signs, provided that such action shall be by majority vote of the entire Board.
C. 
The Board, as a condition of approval, may recommend changes that are more restrictive than the limits of this chapter.
D. 
If a sign permit application is disapproved, the applicant may appeal the decision pursuant to Chapter 53, § 53-10. The applicant shall request written findings based upon the evidence presented to the Board that the sign would, if erected, constructed, reconstructed, altered or maintained, be contrary to the purposes of this chapter as set forth in § 165-1 by reason of, but not limited to, any of the following:
(1) 
Design distinctly out of character with store units in the same building, existing development in the affected vicinity or adjacent residential neighborhoods, landmarked buildings or districts.
(2) 
Colors that appear inappropriate because they cover too large an area of the sign or are in conflict with the colors of the subject building or surrounding buildings.
(3) 
Material that detracts from the surrounding architectural elements.
(4) 
Illumination that is inappropriate due to intensity, color and/or glare.
(5) 
Location and/or size inconsistent with that of other signs and awnings on the same building or surrounding buildings or the architectural detail of the subject building or surrounding buildings.
(6) 
A design which conflicts with other applicable City regulations.
A. 
No sign permit shall be issued by the Building Inspector until approval has been granted by the Board of Architectural Review.
B. 
The property owner is responsible for all signs displayed or erected on his or her property, is responsible for properly maintaining such signs and is responsible for removal of signs if no sign permit has been obtained.
C. 
The Building Inspector will notify the property owner of failure to properly maintain signs. Failure to comply with the Building Inspector's order to repair or refurbish a sign is a violation of this chapter.
D. 
Any sign requiring approval which has been erected, constructed, altered, reconstructed or maintained without a sign permit must be removed at the property owner's expense. In addition, such action or other failure to comply with the provisions of this chapter is a violation subject to the following quasi-criminal and/or civil penalties:
(1) 
Any person who violates any provision in this chapter shall, upon conviction thereof, be guilty of a violation and shall be punished, for each offense, by a fine of not more than $250 or by imprisonment for not more than 15 days, or both. Each week of a continuing violation constitutes a separate violation subject to the above penalties.
(2) 
Any person who violates any provision of this chapter or order to remove pursuant to Subsection E below shall be liable for a civil penalty of not more than $1,500 for each such violation. Each week of continuing violation constitutes a separate violation subject to the above penalty.
E. 
This chapter shall be enforced by the Building Inspector in keeping with its provisions and the Building Inspector's rules and regulations.
(1) 
The Building Inspector shall send written notification of violation of this chapter by certified mail, return receipt requested, in the following manner:
(a) 
To the tenant and property owner of a building displaying a nonapproved sign.
(b) 
To the property owner of an unoccupied building or property displaying an illegal sign.
(2) 
The property owner or tenant shall remove the sign within two weeks of the date on which the violation notification was postmarked.
As used in this chapter, the following terms shall have the meanings indicated:
CENTRAL BUSINESS DISTRICT
Those properties located in the "A" or "B" Parking Districts of the City of Rye, those properties located in business districts on the Boston Post Road between Peck Avenue and Central Avenue and those in business districts on Theodore Fremd Avenue between Locust Avenue and Purchase Street. (See accompanying map.)
[1]
NEIGHBORHOOD BUSINESS DISTRICTS
Those properties located in a B-1, B-3, B-4, B-5, B-6 or MC Zoning District and properties containing the following institutions: churches, schools, hospitals, senior housing, parks and wildlife reservations, unless located in the Central Business District as defined in this chapter.
RESIDENTIAL DISTRICTS
All areas not defined in this chapter as being in the Central Business District or in neighborhood business districts.
[1]
Editor's Note: The Zoning Map is included at the end of Ch. 197, Zoning.
As used in this chapter, the following terms shall have the meanings indicated:
SIGN
A. 
SIGNAny material, structure, device or part thereof containing any advertisement, announcement, notice, graphic symbol, illustration, insignia, picture or representation intended or arranged to be seen from any point outside of the property on which it is located.
B. 
AREA OF SIGN:
(1) 
For signs painted on or applied to a building wall, window or awning, the smallest rectangle that encompasses all the lettering and graphic symbol, or the lettering and graphic symbol together with any background of a different color or material from the natural color or material of the surface on which it is painted or applied.
(2) 
For freestanding and projecting signs, the smallest rectangle that encompasses the face of the sign, exclusive of the pole, post or base. Each face with signage is counted into the aggregate area allowed.
(3) 
Restrictions for all wall, window, awning and freestanding signs on a single property:
(a) 
Maximum aggregate area: 70 square feet.
(b) 
Maximum number: three.
C. 
AWNINGA structure made of any fabric material or one incorporated into a frame, attached to a building and projecting over a sidewalk or over the property on which the building is situated. An awning with lettering and/or graphic symbol may be a primary or secondary sign.
(1) 
Types of awnings:
(a) 
RETRACTABLE AWNINGAny awning supported solely by the wall of a building which can be raised to position flat against the building when not in use.
(b) 
MARQUEEAny nonretractable awning supported solely by the wall of a building.
(c) 
CANOPYAny awing attached to a building, carried by a frame supported by the ground or pavement.
(2) 
Restrictions:
(a) 
Awnings may not project over a street or right-of-way other than the sidewalk.
(b) 
Lettering or graphic symbol shall be either on the front or on the sides of the awning.
(c) 
Primary sign, maximum height of letters and graphic symbol: eight inches.
(d) 
Secondary sign, maximum height of letters and graphic symbol: three inches.
(e) 
Retractable awning.
[1] 
Minimum vertical clearance above the sidewalk: seven feet.
[2] 
Minimum horizontal clearance to curbline: 18 inches.
(f) 
Marquee.
[1] 
Minimum vertical clearance above the sidewalk: eight feet.
[2] 
Minimum horizontal clearance to curbline: four feet.
(g) 
Canopy.
[1] 
Minimum vertical clearance to grade at entrance: eight feet.
[2] 
No projection over a sidewalk or right-of-way.
[3] 
Limitation: one per building lot.
[4] 
Prohibited on Purchase Street.
D. 
BUSINESS IDENTIFICATION:
(1) 
NAME OF BUSINESSThe common, formal or legal name by which the permitted business occupant wishes to be known (Scott's, Scott Pharmacy, Scott Pharmacy, Inc.).
(2) 
NAME OF FRANCHISEThe name used under license by the business occupant to identify a brand of goods or services offered (if not selected as name of business) (Sav-a-Lot Supply Cartel).
(3) 
GENERIC DESCRIPTIONThe business nature of the permitted occupancy (Drugs and Sundries).
(4) 
GRAPHIC SYMBOLThe graphic design not including the name of the business (drawing of a Scottie).
(5) 
TAG LINEThe motto or slogan ("Affordable Health Care Starts Here").
E. 
FREESTANDING SIGNA sign on supports placed on or anchored in the ground and not attached to a building or other structure.
(1) 
Types of freestanding signs:
(a) 
MONUMENT SIGNHas a base affixed to the ground or is mounted on short supports.
(b) 
POLE SIGNHas vertical pole(s) with the sign securely affixed.
(c) 
POST-and-ARM SIGNHas a vertical post to which a perpendicular arm is attached and from which the sign hangs.
(2) 
Restrictions:
(a) 
One freestanding sign allowed per property.
(b) 
Maximum size: 20 square feet per face.
(c) 
Maximum height of a monument sign:
[1] 
Base or supports: two feet.
[2] 
Top: five feet.
(d) 
Maximum height of a pole sign: 10 feet to top of sign.
(e) 
Maximum height of a post and arm sign: 10 feet to top of sign.
(f) 
Minimum distance to side or rear property line that does not abut a street: 10 feet.
F. 
HEIGHT
(1) 
For signs: the vertical distance from the average established grade at the location of the sign to the top of that sign.
(2) 
For lettering: the height of the capital letter or the height of the "x" lower case letter, whichever is smaller.
G. 
IDENTIFICATION SIGNIn a Residential District may be affixed to the structure or be freestanding, and identifies:
(1) 
A one-family, two-family or multifamily residence denoting the name of the resident, the permitted professional, home occupation and/or building name.
(2) 
A memorial or historic building denoting the name or building and/or date of erection.
(3) 
A nonconforming use in a residential district denoting the name of use.
(4) 
Restrictions:
(a) 
One-family, two-family or multifamily residence:
Regulation
Signs Affixed to a Structure
Freestanding Signs
Maximum number
1 per residence
1
Maximum size
1 square foot per residence; 20 square feet maximum, whichever is smaller
1 square foot per residence; 20 square feet maximum, whichever is smaller
Maximum height
n/a
3 feet if 15 or less from street; 4 feet if more than 15 feet from street
Maximum height of lettering
3 inches
3 inches
(b) 
Memorial or historic structure:
Regulation
Signs Affixed to a Structure
Freestanding Signs
Construction
Cut into masonry surface, constructed of bronze or material compatible with the structure
Monument or post-and-arm
Maximum size
n/ a
12 square feet
Maximum height
n/a
10 feet
Maximum height of lettering
4 inches
4 inches
(c) 
Nonconforming use:
Regulation
Signs Affixed to a Structure
Freestanding Signs
Maximum number
1
1 per street frontage providing access to property
Maximum size
20 square feet
6 square feet per street frontage
Maximum height
n/a
3 feet if 15 feet or less from street; 4 feet if more than 15 feet from street
Maximum height of lettering
3 inches
3 inches
H. 
ILLUMINATED SIGNIncludes two types of illumination:
(1) 
Exterior illumination has a light source directed only toward the sign.
(2) 
Interior illumination has the light source contained within the sign.
(3) 
Restrictions:
(a) 
Exterior illumination: only white light with shielded source not visible from street, sidewalk or adjacent property.
(b) 
Interior illumination: Illumination shall be confined to the lettering of the name of business or franchise, and this lettering shall appear white when illuminated; none of the background, other lettering or graphic symbol shall be illuminated.
(c) 
Prohibited: unshielded neon; flashing rotating or intermittent illumination, except time and temperature signs.
I. 
INFORMATION SIGNMay contain but is not limited to the owner's name, phone number and/or hours of operation.
(1) 
Restrictions:
(a) 
Only on a window or a door.
(b) 
Maximum coverage: 5% percent of window glass size or overall door size.
(c) 
Maximum height of lettering: two inches.
J. 
PRIMARY and SECONDARY SIGNS:
(1) 
PRIMARY SIGNThe establishment's principal sign, whether on a wall, window, awning or freestanding, identifying the business to passersby, communicating the most pertinent information.
(2) 
SECONDARY SIGNProvides similar information to the primary sign and shall be smaller in scale.
(3) 
RESTRICTIONS:
(a) 
A primary sign shall have a maximum of three of the following five elements: name of business; name of franchise; generic description; graphic symbol; tag line.
(b) 
A secondary sign shall have a maximum of two of the following four elements: name of business; name of franchise; generic description; graphic symbol.
(c) 
One primary sign per property except:
[1] 
Corner property. (See "wall sign," "window sign."
[2] 
Symmetrical windows on either side of door. (See "window sign.")
(d) 
If name of business and name of franchise are both used on the sign, one must be significantly smaller than the other.
(e) 
All store units in the same building shall have their signs designed so that they shall be compatible and consistent in scale and in placement.
(f) 
No more than two different colors shall be used in any lettering.
K. 
PROJECTING SIGNA primary sign attached to the facade of a building which can be read from either side.
(1) 
Restrictions:
(a) 
Maximum size: eight square feet.
(b) 
Maximum projection: four feet.
(c) 
Maximum height: 14 feet.
(d) 
Minimum clearance above sidewalk: nine feet.
(e) 
Limit: one per property.
(f) 
Each face is counted into aggregate area allowed.
(g) 
No internal illumination is allowed.
(h) 
Projecting signs shall be allowed only in the Central Business District.
L. 
REAL ESTATE SIGNA sign used to advertise the sale, lease or rental of real property in Residential, Neighborhood Business or Central Business Districts. Real estate signs are temporary; however, for the purposes of this chapter they are considered distinct from temporary signs.
(1) 
Restrictions for all districts:
(a) 
Real estate signs are limited to identifying the owner or owner's agent and/or phone number and "for sale/lease/rent."
(b) 
May not be illuminated.
(c) 
Must be removed one week after the sale/lease/rental.
(d) 
Allowable colors: single-color lettering on white background.
(2) 
Other restrictions:
Regulation
Residential Districts
Neighborhood Businesses and Central Business Districts
Vacant Lots
Maximum number
1
1 per street frontage
1 per street frontage
Maximum size
12 inches in height by 18 inches in width
9 square feet
1 1/2 square feet per potential building lot
Maximum height of lettering
3 inches
4 inches
4 inches
Maximum height, freestanding
3 feet
4 feet
4 feet
M. 
TEMPORARY SIGN-Displayed only for a maximum, specified period of time, is not permanently mounted and may contain advertising or promotional information related to a permitted occupancy.
(1) 
Restrictions:
(a) 
Prohibited in residential districts.
(b) 
Only allowed inside a window.
(c) 
May not be illuminated.
(d) 
Maximum aggregate area: 20% of total window glass area on any given facade.
(e) 
Maximum length of time of installation: three weeks.
N. 
WALL SIGNPainted on or attached to the outside wall of a building.
(1) 
Restrictions:
(a) 
Maximum size for primary facade: two square feet per lineal foot of facade; maximum 30 square feet.
(b) 
Maximum size for side or rear facade: one square foot per lineal foot of facade, or 40% of area of sign on primary facade, whichever is smaller.
(c) 
Maximum height lettering: 12 inches.
(d) 
Maximum projection: eight inches.
(e) 
Maximum number: two.
(2) 
Exception:
(a) 
Allowable size for primary signs on corner property: two signs; each may be half of the sum of sizes allowable for primary and side facades.
O. 
WINDOW SIGNLettering or designs affixed to or painted on a window or located inside in such a way as to be visible from the sidewalk or street. "Window" shall include the entire glassed area within the frame.
(1) 
Restrictions if a window sign is the primary sign:
(a) 
Maximum size: 20% of window size.
(b) 
Maximum height of lettering: 12 inches.
(2) 
Restrictions if a window sign is the secondary sign:
(a) 
Maximum size: 5% of window.
(b) 
Maximum height of lettering: three inches.
(3) 
Exceptions if a window sign is the primary sign:
(a) 
In a corner situation, one window on each facade may have primary signs of equal size within the maximum allowable: 20% of window.
(b) 
In a symmetrical situation, one window on either side of a door may have primary signs of equal size within the maximum allowable: 20% of window.
A. 
All signs not specifically permitted are prohibited. Prohibited signs include but are not limited to:
(1) 
Off-premises signs or signs not related to the use of the premises upon which signs are located.
(2) 
Signs in a public right-of-way.
(3) 
Signs mounted to extend above a parapet wall.
(4) 
Signs mounted or painted on a roof.
(5) 
Billboards.
(6) 
Portable signs, sandwich boards, wheel-mounted signs.
(7) 
Construction, contractor and/or professional signs at construction sites.
(8) 
Signs mounted on or otherwise affixed to any tree, stone or other natural object.
(9) 
Signs mounted on or otherwise affixed to utility poles or fences.
(10) 
Signs in motion: promotional decorations, banners, pennants, ribbons, balloons, streamers, spinners or similar moving, fluttering, revolving or noise-making devices.
(11) 
Signs that may be confused with or obstruct the view of any traffic sign or signal or obstruct a sight distance at any street intersection.
B. 
Existing signs which do not meet the requirements of this chapter must be brought into conformance and approved by the Board of Architectural Review by December 31, 2003.
C. 
For other signs prohibited in Residential Districts, see § 165-7.
D. 
For other signs prohibited in Neighborhood Business Districts, see § 165-8.
E. 
For other signs prohibited in the Central Business District, see § 165-9.
F. 
City flag poles. The City Council shall decide, by resolution, which flags, if any, shall fly on City flag poles. In addition, only a City official or employee may raise such flag(s) on the City flag poles in furtherance of the City Council's action.
[Added 5-19-2021 by L.L. No. 5-2021]
A. 
Permitted without a sign permit. The following signs are exempt from sign permit requirements under this chapter:
(1) 
Identification sign affixed to structure for one-family, two-family or multifamily residence, memorial or historic structure.
(2) 
Identification sign that is a freestanding monument sign or post-and-arm sign are for one-family or two-family residence.
(3) 
Real estate sign.
B. 
Permitted with sign permit. The following signs must be approved by the Board of Architectural Review and must have a sign permit from the Building Department:
(1) 
Identification sign that is a freestanding monument sign or post-and-arm sign for multifamily residence, memorial or historic structure or nonconforming use.
(2) 
Identification sign affixed to structure for nonconforming use.
C. 
Prohibited:
(1) 
Wall signs.
(2) 
Window signs.
(3) 
Projecting signs.
(4) 
Freestanding pole signs.
(5) 
Signs with interior illumination.
(6) 
Temporary signs.
(7) 
Awnings, except retractable; lettering prohibited.
A. 
Permitted without sign permit. The following signs are exempt from the sign permit requirements under this chapter:
(1) 
Signs permitted without a sign permit in Residential Districts; see § 165-7A.
(2) 
Temporary signs.
(3) 
Informational signs.
(4) 
Any sign that is not in Subsection A(1), (2) or (3) above requires approval by the Board of Architectural Review and must have a sign permit from the Building Department.
B. 
Permitted with sign permit. The following signs must be approved by the Board of Architectural Review and must have a sign permit from the Building Department:
(1) 
Signs permitted with a sign permit in Residential Districts; see § 165-7B.
(2) 
Awnings.
(3) 
Business identification signs.
(4) 
Freestanding signs.
(5) 
Wall signs.
(6) 
Window signs.
(7) 
Illumination for signs.
C. 
Prohibited:
(1) 
Projecting signs.
A. 
Permitted without sign permit. The following signs are exempt from sign permit requirements under this chapter:
(1) 
Signs permitted without a sign permit in Residential Districts; see § 165-7A.
(2) 
Signs permitted without a sign permit in Neighborhood Business Districts; see § 165-8A.
(3) 
Any sign that is not in Subsection A(1) or (2) above requires approval by the Board of Architectural Review and must have a sign permit from the Building Department.
B. 
Permitted with sign permit. The following signs must be approved by the Board of Architectural Review and must have a sign permit from the Building Department:
(1) 
Signs permitted with sign permit in Residential Districts; see § 165-7B.
(2) 
Signs permitted with sign permit in Neighborhood Business Districts; see § 165-8B.
(3) 
Projecting sips.
C. 
Prohibited:
(1) 
Canopy facing onto Purchase Street.
If any phrase, sentence, part, section, subsection, or other portion of this chapter or any application thereof to any person or circumstance is declared void, unconstitutional or invalid for any reason, then such word, phrase, sentence, part, section, subsection or other portion, or the proscribed application thereof, shall be severable, and the remaining provisions of this chapter, and all applications thereof, not having been declared void, unconstitutional or invalid, shall remain in full force and effect.