To encourage design excellence, the maximum sign areas for certain business, industrial, marquee and directory signs, as set forth in the Schedule of Sign Regulations, may be increased by the percentages as provided for herein. A separate bonus is granted for compliance with each of the criteria and the area is cumulative, but the percentage increase is based on the original sign area limitation.
A. Ground signs may be increased as follows:
(1) Twenty percent when the sign is constructed of solid wood and uses only the colors approved by the Planning Director.
(2) Ten percent when a directory sign utilizes uniform coloring and lettering for all establishments listed in the directory, except the one major facility.
(3) Twenty percent when the sign is installed in a landscaped planter having an area four times the area of the resultant sign and the entire design is approved by the Building Inspector.
(4) Ten percent if the sign is not designed or used with illumination.
(5) Five percent if the sign face is made from unbreakable material.
B. Facial signs may be increased as follows, but only if the projection of the sign does not exceed 12 inches:
(2) Ten percent if the sign is not designed or used with illumination.
(3) Ten percent if the facial sign is the only sign identifying the establishment or its principal product. This bonus provision is not applicable in BD and DDD Districts and for stores in a shopping center.
(4) Ten percent if the sign is designed to contain only the identification of the establishment without advertisement of any products sold on the premises.
(5) Five percent of the sign face is made from unbreakable material.