This article is intended to control outdoor
signs of all types and in all zoning districts by regulating size,
location, quantity, quality, content and design to:
A. Protect the safety of the public.
B. Enhance the aesthetic environment of the Town.
C. Reduce motorist distraction.
D. Provide for uniform design standards.
E. Encourage excellence in sign design.
F. Improve business identification and sign comprehension.
G. Limit the use of energy in sign design and maintenance.
H. Amortize and replace signs which do not conform to
the provisions of this article.
[Amended 12-15-1981]
Any sign not specifically permitted is prohibited
and shall be removed. Prohibited signs include but are not limited
to the following:
A. Any sign which is dangerous or hazardous to public
safety by virtue of its maintenance, structure, projection or any
other reason as determined by the Building Inspector.
B. Any sign which obstructs the visibility of drivers
or which conflicts with or obstructs a traffic control device for
any reason.
C. Any sign which obstructs a required window or door
in such a manner as to prevent free egress or ingress.
D. Mobile or portable signs.
E. Flashing, revolving, moving, sound-producing or animated
signs, including signs which have the capability of motion in whole
or in part, except signs which display time and/or temperature exclusively.
F. Roof sign painted or supported upon or above any portion
of a roof and which is visible anywhere from the ground, except when
approved by the Board of Appeals.
G. Commercial billboard which is rented or used to advertise
a product, service or establishment which is not the principle product,
service or establishment found on the property containing the billboard.
H. Any sign attached to a tree, telephone pole, portable
object or to the face of another sign.
I. Any sign which uses breakable glass in its construction,
except glass used in illumination.
J. Any sign in any street right-of-way, except historic markers erected pursuant to §
68-400E.
[Amended 3-14-2023]
K. Immoral or obscene sign, as determined by the Town
Board.
L. Any sign which requires a permit but does not have
one.
M. Any sign attached to a fence, except by written permission
of the Commissioner of Planning and Development.
[Added 8-25-1987]
N. Any signs attached to or painted on a permanent canopy.
[Added 8-25-1987; amended 9-15-2020]
(1) Exception: Canopy signs, as defined in §
68-3, may be permitted with Sign Inspector and building permit review and approval within the Business III or Industrial Corridor Districts as an accessory use to a gasoline service station, provided that the following criteria are met:
[Added 1-14-2003]
(a)
The size of any canopy sign is limited to 10%
of the area of that face of the canopy on which it is located. In
no case shall any canopy sign be larger than 12 square feet.
(b)
One canopy sign may be permitted per canopy.
Exception: Where a canopy is located on a corner of two public thoroughfares,
one canopy sign may be permitted on each canopy face, for a maximum
of two canopy signs.
(c)
Canopy signs shall be of channel letter or block
design only.
(d)
Canopy signs may be illuminated with internal
lighting or indirect lighting during permitted business hours only.
O. Box and cabinet facial signs. Any sign with a plastic acrylic, or
similar material face (panel) attached to a metal or similar material
frame (cabinet). This shall include push-through and embossed type
box and cabinet facial signs. An aluminum pan sign shall not be considered
a box or cabinet facial sign.
[Added 12-17-2019; amended 5-14-2024]
Permitted signs may only be ground, facial,
window or awning type and must conform to all other provisions as
specified herein as well as in the Schedule of Sign Regulations.
A. Ground sign: a freestanding sign attached to a structure
which is intended and designed only to support the sign and which
is embedded in the ground or anchored in concrete.
(1) When permitted. A ground sign is permitted to identify
a building or use within a building only if the building which it
serves to identify is set back more than 25 feet from the street curb
or edge of the street pavement.
[Amended 2-7-1984]
(2) Quantity. Only one ground sign is permitted on any
parcel containing one or more buildings for any permitted signs, except
public interest signs, which are permitted as required to safely convey
the message, and place signs which identify the hamlet or neighborhood
in which they are located. Where two or more persons, agencies or
establishments are located in a place or location common to all, such
as a shopping center or an office complex, or where separate facilities
share a common parking area, only one ground sign is permitted in
the location common to all. One real estate sign may be attached to
an existing sign as the need arises.
[Amended 2-7-1984; 8-5-2014]
(3) Sign area. The area of a ground sign shall be the
area of a rectangle, the sides of which completely enclose the sign,
excluding structural supports, each of which may not exceed 16 inches
in any horizontal dimension or 24 inches in combination, unless approved
by the Planning Commissioner or their designee. The maximum area of
a ground sign may not exceed 10 square feet plus one foot of sign
area for every 10 feet of lot frontage (along one street only, if
the lot has multiple frontages), or the maximum area listed in the
Schedule of Sign Regulations, whichever is smaller. Any sign may be
double-faced, and only one face shall be used in determining conformity
to sign area limitation. If the distance between faces exceeds 16
inches, all sides of the sign shall be computed to determine sign
area, except the top and bottom of the sign. The maximum sign area
shall be the area specified in the Schedule of Sign Regulations.
[Amended 5-14-2024]
(4) Height. The maximum height of a ground sign shall
be as specified in the Schedule of Sign Regulations and shall be measured
vertically from the nearest street grade to the top of the sign or
its structural support, whichever is higher.
(5) Setback. The setback of a ground sign is the shortest
horizontal measurement from the property line to any part of the sign.
A ground sign shall be set back from any street, right-of-way, property
line or required buffer a horizontal distance equal to the height
of the sign. A ground sign may be erected within one foot of a street
right-of-way only if the sign is certified by a registered architect
or engineer to be able to withstand a one-hundred-mile-per-hour wind
or if the height of the sign multiplied by the area of the sign does
not exceed 100.
(6) Construction. All ground signs, except in residential
areas, must be protected from vehicular damage by a masonry curb or
planter, if required and as approved by the Building Inspector.
(7) Illumination. Illumination of ground signs may be direct or indirect as specified in the Schedule of Sign Regulations and in accordance with §
68-400A.
B. Facial sign: a sign painted on, applied on or otherwise
attached to a wall of a building or storefront and is designed as
a unified message.
(1) Quantity. Only one facial sign is permitted per building
in residence and general service districts but may be constructed
in one or more parts, provided that it conveys one unified message.
In business and industrial districts, only one facial sign (primary)
is permitted on the face of the storefront or establishment. Where
an establishment has additional exterior walls which are visible from
the main thoroughfare, each such wall may have one facial sign (secondary),
but not more than two such additional facial signs are permitted.
Within the Business District (BD) only, where an establishment has
additional exterior walls which are visible from any parking area,
each such wall may have one facial sign (secondary), but not more
than two such additional facial signs are permitted.
[Amended 9-15-2020; 5-14-2024]
(2) Area. The area of a facial sign shall be the area
of a rectangle, the sides of which completely enclose the sign or
letters which are attached to the face of the building. The background
area of a sign shall not be included in sign area limitation only
when such background is an integral part of the design of the building.
The area of a primary facial sign may not exceed the amount set forth
in the Schedule of Sign Regulations. The area of a secondary facial
sign may not exceed 50% of the area permitted for the primary sign,
except that the area of each secondary sign may be increased in the
amount that the area of the primary sign is decreased, but not in
excess of the area permitted for the primary sign.
(3) Height. The maximum height of a facial sign shall
be as specified in the Schedule of Sign Regulations or as approved
by the Planning Director and shall be measured vertically from the
first-floor elevation of the building supporting the sign to the top
of the sign.
(4) Construction. In business districts, a facial sign
may not project more than 18 inches from the wall to which it is attached;
in all other districts, the projection may not exceed 12 inches. Exceptions:
[Amended 7-7-1992; 9-15-2020]
(a) A marquee sign as approved by the Planning Board.
(b) A canvas sign as approved by the Planning Commissioner.
(5) Illumination. Illumination of facial signs may be direct or indirect as specified in the Schedule of Sign Regulations and in accordance with §
68-400A.
(6) Appearance. The shape, size and location of wall or facial signs
shall be designed, constructed and maintained so as to fit into the
architectural features of the building. Indirectly lit wood or metal
letters, reverse lit channel letters, or individually lit channel
letters are preferred.
[Added 8-25-1987; Amended 8-5-2014; 12-17-2019]
(a)
All wall or facial signs on a site, center, complex or on the
same building shall be designed, constructed and maintained to be
contextually compatible to each other and the surrounding environment
with regard to design, size, shape, location, material, and illumination,
Modifications of uniform design shall be subject to the approval of
the Planning Commissioner or designee.
(b)
Wall or facial signs shall not obscure windows or ornamental
features of the building.
(c)
Wall or facial signs shall be set in at least 18 inches from
each end of the wall on which they are located.
(d)
Any new or replaced box and cabinet facial signs are prohibited
as of the date of this subsection.
C. Window sign: a sign entirely contained inside a building
and which is comprehensible from the street. Such signs are permitted
to allow for the notification of products on the premises, merchandise
sales, rental or sale of the premises or special events to be held
within the building containing the window sign. Window signs are subject
to the area limitations as set forth in the Schedule of Sign Regulations.
D. Awning sign: a sign painted on a retractable window
awning which identifies only the name of the establishment. An awning
sign may only have one row of letters not higher than 12 inches along
the bottom edge of the awning.
E. Canvas sign: a stationary sign constructed for fire-retardant
canvas or similar material on a fire-retardant frame. Canvas signs
shall conform to the requirements of facial signs with respect to
quantity, area, height, construction and illumination.
[Added 8-25-1987 ]
To encourage design excellence, the maximum
sign areas for certain business, industrial, marquee and directory
signs, as set forth in the Schedule of Sign Regulations, may be increased by the percentages as provided for herein.
A separate bonus is granted for compliance with each of the criteria
and the area is cumulative, but the percentage increase is based on
the original sign area limitation.
A. Ground signs may be increased as follows:
(1) Twenty percent when the sign is constructed of solid
wood and uses only the colors approved by the Planning Director.
(2) Ten percent when a directory sign utilizes uniform
coloring and lettering for all establishments listed in the directory,
except the one major facility.
(3) Twenty percent when the sign is installed in a landscaped
planter having an area four times the area of the resultant sign and
the entire design is approved by the Building Inspector.
(4) Ten percent if the sign is not designed or used with
illumination.
(5) Five percent if the sign face is made from unbreakable
material.
B. Facial signs may be increased as follows, but only
if the projection of the sign does not exceed 12 inches:
(2) Ten percent if the sign is not designed or used with
illumination.
(3) Ten percent if the facial sign is the only sign identifying
the establishment or its principal product. This bonus provision is
not applicable in BD and DDD Districts and for stores in a shopping
center.
(4) Ten percent if the sign is designed to contain only
the identification of the establishment without advertisement of any
products sold on the premises.
(5) Five percent of the sign face is made from unbreakable
material.
[Amended 3-3-1981; 5-15-2018]
For any and every violation of the provisions
of this article, the owner or owners of the sign shall be held liable
on conviction thereof for a fine or penalty of not less than $250
nor more than $500 for each and every offense. Each week of continued
violation shall constitute a separate additional offense.
[Added 6-5-1990]
If any provision of this ordinance or the application
thereof to any person or circumstance is held invalid, such invalidity
shall not affect other provisions or applications of this ordinance
which can be given effect without the invalid provisions or application,
and to this end the provisions of this ordinance are severable.