It shall be unlawful for any direct seller, transient merchant or solicitor
to engage in direct sales or solicitations within the City without being registered
and licensed for that purpose, as provided herein.
As used in this chapter, the following terms shall have the meanings
indicated:
APPLICANT
Each individual applying for registration and licensing as a direct
seller, transient merchant or solicitor.
CHARITABLE ORGANIZATION
Any benevolent, philanthropic, patriotic or eleemosynary person,
partnership, association or corporation for which there is provided proof
of tax-exempt status pursuant to § 501(c)(3) or (4) of the United
States Internal Revenue Code.
DIRECT SELLER
Any individual who, for himself or for a partnership, association
or corporation, sells goods or services or takes sales orders for the later
delivery of goods or services at any location other than the permanent business
place or residence of said individual, partnership, association or corporation
and shall include, but not be limited to, peddlers, canvassers and transient
merchants. The sale of goods and services includes donations requested or
required by the direct seller for the retention of goods or services by a
donor or prospective customer.
GOODS
Personal property of any kind and includes goods provided incidental
to services offered or sold.
PERMANENT MERCHANT
A direct seller or one representing a merchant who, for at least
one year prior to the submission of an application pursuant to this chapter,
has continuously operated an established place of business in the City or
has continuously resided in the City and now does business from his residence.
REGISTRANT
Each individual registered by the City Clerk.
[Amended by Ord. No. 927-2002]
SOLICITOR
Any individual who, for himself or for any other person, organization,
society, association or corporation, personally solicits money, property or
financial assistance of any kind from persons other than members of such organization,
society, association or corporation.
TRANSIENT MERCHANT
Any person, whether as owner, agent, consignee or employee, who engages
in a temporary business of selling and delivering goods, wares and merchandise
within the City and who, in furtherance of such purpose, hires, leases, uses
or occupies any building, structure, motor vehicle, trailer, tent, railroad
boxcar or boat, public room in a hotel, lodging house, apartment, shop or
any street, alley or other place within the City for the exhibition and sale
of such goods, wares and merchandise, either privately or at public auction,
provided that such definition shall not be construed to include any person,
firm or corporation who or which, while occupying such temporary location,
does not sell from stock but exhibits samples for the purpose of securing
orders for future delivery only. The person, firm or corporation so engaged
shall not be relieved from complying with the provisions of this chapter merely
by reason of associating temporarily with any local dealer, trader, merchant
or auctioneer or by conducting such transient business in connection with,
as a part of, or in the name of any local dealer, trader or auctioneer.
[Amended by Ord. No. 927-2002]
A. The following shall be exempt from all provisions of
this chapter:
(1) Any person delivering newspapers, fuel, dairy products
or bakery goods to regular customers on established routes.
(2) Any person selling goods at wholesale to dealers in such
goods.
(3) Any farmer or truck gardener selling agricultural products
of the farm or garden occupied or cultivated by such person.
(4) Any permanent merchant or employee thereof who takes
orders away from the established place of business for goods regularly offered
for sale by such merchant within the county and who delivers such goods in
his regular course of business.
(5) Any person who has an established place of business where
the goods being sold are offered for sale on a regular basis and in which
the buyer has initiated contact with and specifically requested a home visit
by said person.
(6) Any person who has had, or represents a company which
has had, a prior business transaction such as a prior sale or credit arrangement
with a prospective customer.
(7) Any person holding a sale required by statute or by order
of any court and any person conducting a bona fide auction sale pursuant to
law.
B. Charitable organizations registered with the Wisconsin Department of Regulation and Licensing, pursuant to § 440.42, Wis. Stats., shall be exempt from the requirements set forth in §§
193-4A and
C and
193-6 below if the organization has provided the individual representing it with credentials stating the name of the organization, the name of the representative and the purpose of the solicitation and provided, further, that said individuals complete an application on a form provided by the City Clerk. A license operative for the dates provided to the City Clerk shall be issued without charge upon compliance with the foregoing. The City Clerk shall then forward the information and notice of the issuance of a license to the Chief of Police.
C. Any religious organization from which there is provided proof of tax-exempt status, pursuant to § 501(c)(3) of the United States Internal Revenue Code, shall be exempt from the requirements set forth in §§
193-4A and
C and
193-6 below. The provisions of Subsection
B above shall be applicable to such organizations.
D. Any veteran who holds a special state license, pursuant to § 440.51, Wis. Stats., shall be exempt from the provisions of §§
193-4 and
193-6 below, provided that such veteran provides the City Clerk with the following information: the veteran's name and permanent address; the nature of the sales or solicitations; and the proposed dates and times of sales or solicitations. The City Clerk shall then forward the above information to the Chief of Police.
[Amended by Ord. No. 927-2002]
A. Applicants for licenses must complete and return to the
City Clerk a registration form furnished by the City Clerk.
B. Applicants shall present the following items to the City
Clerk for examination:
(1) A driver's license or some other proof of identity as
may be reasonably required.
(2) A physician's certificate where the applicant's business
involves the handling of food or clothing and is required to be certified
under state law, such certificate to state that the applicant is apparently
free from any contagious or infectious disease and dated not more than 90
days prior to the date the application for license is made.
C. No application shall be processed until the application
fee in the amount as set by the Common Council has been paid to the City Clerk
to cover the cost of processing said application.
[Amended by Ord. No. 927-2002]
A. Upon receipt of the completed registration form, the
City Clerk shall refer it to the Chief of Police for an investigation and
to complete and file a report with the City Clerk.
B. The City Clerk shall refuse to issue a license to the
applicant for any of the following reasons:
(1) The application contains any material omission or materially
inaccurate statement.
(2) The applicant was convicted of a crime, statutory violation
or ordinance violation within the last five years the nature of which is directly
related to the applicant's fitness to engage in direct selling or solicitation.
(3) The applicant failed to comply with any applicable provision of §
193-4B above.
C. If as a result of the investigation required under this section
the applicant's business or character is found to be unsatisfactory, the Chief
of Police shall endorse on said application his disapproval and his reasons
for the same and return the application to the City Clerk, who shall notify
the applicant that his application was not approved and no license will be
issued.
D. In the event that the City Clerk refuses to issue the
applicant a license, the City Clerk shall provide the applicant an opportunity
to refute the reasons for denial of the license. After the City Clerk has
made a final determination, the license shall be issued to the applicant or
the applicant shall be provided with written reasons for refusing to issue
the license.
E. Any person denied a license may appeal such action by
filing with the Council, within 14 days after written notice of the denial,
a written statement requesting a hearing and setting forth the grounds for
the appeal. The Council shall set a time and place for the hearing. Written
notice of the time and place of the hearing shall be given to the applicant
at least 24 hours prior to the time set for the hearing.
[Amended by Ord. No. 927-2002]
A. Upon compliance with the foregoing requirements and filing
of a bond, if applicable, the City Clerk shall register the applicant as a
direct seller, transient merchant or solicitor and issue a license to the
applicant. The license shall be operative for 90 consecutive days from the
date of issuance.
B. Such license shall contain the signature of the City
Clerk; the name and address of the direct seller, transient merchant or solicitor;
the type of goods or services being sold or the nature of the solicitation;
the dates during which the license is operative; and the license number of
any vehicle used for sales or solicitation.
C. A registrant shall exhibit his license at the request
of any citizen or police officer.
D. Every applicant who intends to take sales orders and
down payments for the later delivery of goods and services and is not a resident
of this county, or who is such a resident and represents a business or organization
whose principal place of business is located outside the state, shall file
with the City Clerk a surety bond for a term of one year from the date of
issuance of the license, running to the City, in the amount of $500 with surety
acceptable to the City Clerk, conditioned that the applicant comply with all
applicable ordinances of the City and statutes of the state regulating peddlers,
canvassers, solicitors and transient merchants. Such bond shall guarantee
to any citizen of the City that all money paid as a down payment shall be
accounted for and applied according to the representations of the seller and
that the property purchased shall be delivered according to the representations
of the seller. Action on such bond may be brought by the person aggrieved
and for whose benefit, among others, the bond is given. The surety may, pursuant
to a court order, pay the face amount of the bond to the Clerk of Courts in
which suit is commenced and be relieved of all further liability.
The provisions of §
193-7B(2) and
(3) above shall apply to transient merchants.
[Amended by Ord. No. 927-2002]
The Chief of Police shall report to the City Clerk all convictions for
violations of this chapter and the City Clerk shall note any such violation
on the record of the registrant convicted. The City Clerk shall note any complaint
or report of an alleged violation made by a resident of this City or a police
officer.
Except as otherwise specifically provided in this chapter, any person who shall violate any provision of this chapter or any order, rule or regulation made hereunder shall be subject to a forfeiture as provided in §
1-4 of this Code.