Certain terms are defined for the purposes of this chapter as follows:
ABANDONED SIGN
A sign which no longer identifies or advertises a bona fide business, lessor, service, owner, product, or activity and/or for which no legal owner can be found.
ADMINISTRATOR
The Code Enforcement Officer or his designated representative.
ANIMATED SIGN
Any sign which uses movement or change of lighting to depict action or to create a special effect or scene (compare "flashing sign").
AREA
See "sign, area of."
AWNING
A shelter projecting from and supported by the exterior wall of a building constructed of nonrigid materials on a supporting framework (compare "marquee").
AWNING SIGN
A sign painted on, printed on, or attached flat against the surface of an awning.
BANNER SIGN
A sign made of fabric or any nonrigid material with no enclosing framework.
CHANGEABLE COPY SIGN, AUTOMATIC
A sign on which the copy changes automatically on a lampbank or through mechanical means, limited to electrical or electronic time and temperature signs in business and industrial districts only.
CHANGEABLE COPY SIGN, MANUAL
A sign on which copy is changed manually in the field, e.g., readerboards with changeable letters.
CITY
Unless the context clearly discloses a contrary intent, the word "City" shall mean the City of Norwich, New York.
CLEARANCE (OF A SIGN)
The smallest vertical distance between the grade of the adjacent street or street curb and the lowest point of any sign, including framework and embellishments, extending over that grade.
COLLEGES/UNIVERSITIES
Public or private institutions of higher learning authorized to grant academic degrees or associate degrees and requiring for admission at least a high school diploma or equivalent general academic training.
[Added 3-19-2002 by Ord. No. 1-2002]
CONSTRUCTION SIGN
A temporary sign, including pertinent information regarding the construction on the property on which the sign is located.
COPY
The wording on a sign surface in either permanent or removable letter form.
DIRECTIONAL/INFORMATION SIGN
An on-premises sign giving directions, instructions, or facility information and which may contain the name or logo of an establishment but no advertising copy, e.g., parking or exit and entrance signs.
ELECTRONIC MESSAGE CENTER
See "changeable copy sign, automatic."
FACADE
The entire building front, including parapet.
FACE OF SIGN
The area of a sign on which the copy is placed.
FLASHING SIGN
A sign which contains an intermittent or sequential flashing light source used primarily to attract attention. Does not include changeable copy signs, animated signs, or signs which, through reflection or other means, create an illusion of flashing of intermittent light (compare "animated sign" and "changeable copy sign").
FREESTANDING SIGN
A sign supported upon the ground by poles or braces and not attached to any building, includes ground signs.
FRONTAGE
The length of the property line of any one premises along a public right-of-way on which it borders.
FRONTAGE, BUILDING
The length of an outside building wall on a public right-of-way.
GOVERNMENT
Includes city, county, state or federal governments.
[Added 3-19-2002 by Ord. No. 1-2002]
GOVERNMENT SIGN
Any temporary or permanent sign erected and maintained by the City, county, state, or federal government for traffic direction or for designation of or direction to any school, hospital, historical site, or public service, property, or facility.
GROUND SIGN
A sign placed on or supported by the ground independently of any other structure, with a maximum height of four feet.
HEIGHT (OF A SIGN)
The vertical distance measured from the highest point of the sign, excluding decorative embellishments, to the grade of the adjacent street or the surface grade beneath the sign, whichever is less (compare "clearance").
IDENTIFICATION SIGN
A sign whose copy is limited to the name and address of a building, institution, or person and/or to the activity or occupation being identified on the premises, one business phone number and/or a business email address or business website address where the sign is located.
[Amended 9-19-2017 by Ord. No. 1-2017]
ILLEGAL SIGN
A sign which does not meet the requirements of this chapter and which has not received legal nonconforming status.
ILLUMINATED SIGN
A sign with an artificial light source incorporated internally or externally for the purpose of illuminating the sign.
INCIDENTAL SIGN
A small sign, emblem, or decal informing the public of goods, facilities, or services available on the premises, e.g., a credit card sign or a sign indicating hours of business.
LOT
A piece of land having fixed legal boundaries.
MAINTENANCE
The cleaning, painting, repair, or replacement of defective parts of a sign in a manner that does not alter the basic copy, design, or structure of the sign.
MARQUEE
A permanent roof-like structure or canopy of rigid materials supported by and extending from the facade of a building (compare "awning").
MARQUEE SIGN
Any sign attached to or supported by a marquee structure.
MEMORIAL SIGN
A sign or tablet memorializing a person, event, structure or the like.
NAMEPLATE
A nonelectric on-premises identification sign giving only the name, address, and/or occupation of an occupant or group of occupants.
NONCONFORMING SIGN
A. 
A sign which was erected legally but which does not comply with subsequently enacted sign restrictions and regulations.
B. 
A sign which does not conform to this chapter's requirements but for which a special permit has been issued.
NOT-FOR-PROFIT CORPORATION
A corporation formed or existing under the Not-for-Profit Corporation Law of New York State.
[Added 3-19-2002 by Ord. No. 1-2002]
OCCUPANCY
The portion of a building or premises owned, leased, rented, or otherwise occupied for a given use.
ON-PREMISES SIGN
A sign which pertains to the use of the premises on which it is located.
OVER-THE-STREET SIGN/BANNER
Any sign/banner erected over a street or highway, which has the approval of the New York State Department of Transportation and also must meet the NYSDOT height requirements, shall be considered temporary for the purpose of fee calculations. The maximum allowable time a sign/banner may be in place, per event, is two weeks (14 days); this time must be consecutive days.
[Added 1-19-2010 by Ord. No. 1-2010]
OWNER
A person recorded as such on official records. For the purpose of this chapter, the owner of property on which a sign is located is presumed to be the owner of the sign unless facts to the contrary are officially recorded or otherwise brought to the attention of the Administrator, e.g., a sign leased from a sign company.
PARAPET
The extension of a false front or wall above a roof line.
PERSON
Any individual, corporation, association, firm, partnership, or similarly defined interest.
POINT OF PURCHASE DISPLAY
Advertising of a retail item accompanying its display, e.g., an advertisement on a product dispenser.
POLITICAL SIGN
A temporary sign used in connection with a local, state, or national election or referendum.
PORTABLE SIGN
Any sign designed to be moved easily and not permanently affixed to the ground or to a structure or building.
PREMISES
A parcel of land with its appurtenances and buildings which, because of its unity of use, may be regarded as the smallest conveyable unit of real estate.
PROJECTING SIGN
A sign, other than a flat wall sign, which is attached to and projects from a building wall or other structure not specifically designed to support the sign.
REAL ESTATE SIGN
Any sign which is used to offer sale, lease, or rental of the property upon which the sign is placed.
RELIGIOUS INSTITUTION
Includes tax exempt churches, temples, synagogues, convents, seminary and retreat houses which are open to the public.
[Added 3-19-2002 by Ord. No. 1-2002]
SCHOOL
Public kindergarten, elementary and secondary schools below university grade; and private, denominational and/or sectarian schools having a curriculum equivalent to and substantially the same as public elementary and secondary schools.
[Added 3-19-2002 by Ord. No. 1-2002]
SETBACK
The required distance for sign placement, measured from the curbline.
SIGN
Any device, structure, fixture, or placard using graphics, symbols, and/or written copy designed specifically for the purpose of advertising or identifying any establishment, product, goods or services.
SIGN, AREA OF
A. 
Projecting, freestanding and multifaced signs. The sign area for a sign with more than one face shall be computed by adding together the area of all sign faces visible from any one point. When two identical sign faces are placed back to back, so that both faces cannot be viewed from any point at the same time, and when such sign faces are part of the same sign structure and are not more than 42 inches apart, the sign area shall be computed by the measurement of one of the faces.
B. 
Wall signs. The area shall be within a single, continuous perimeter composed of any straight line geometric figure which encloses the extreme limits of the advertising message.
SPECIAL EVENT SIGN
A temporary sign used to direct attention to private events, such as bingo games, fairs, parades, carnivals, garage sales or similar events.
TEMPORARY SIGN
A sign not constructed or intended for long-term use.
[Amended 2-15-2000 by Ord. No. 1-2000]
USE
The purpose for which a building, lot, sign, or structure is intended, designed, occupied, or maintained.
WALL SIGN
Any sign painted on or attached to and erected parallel to the face of, or erected and confined within the limits of, the outside wall of any building and supported by such wall or building and which displays only one advertising surface.
WINDOW SIGN
Any sign placed inside or upon a window facing the outside and which is intended to be seen from the exterior. Window signs may not cover more than 20% of total window area.
ZONING DISTRICT
Includes residential districts, business districts and industrial districts as defined and used pursuant to Chapter 575, Zoning, of the Code of the City of Norwich, as it may from time to time be amended and modified.