Sign area shall be expressed in square feet,
and shall be the area within a rectangle enclosing the extreme limits
of writing, symbols, logos, letters, figures, emblems or other representations
plus all material or color forming an integral part of the sign or
used to differentiate the sign from the background against which it
is placed, provided that:
A. In the event that a sign is designed with more than
one face, the area shall be computed by including only the maximum
surface display area visible from any one point, provided that the
message is the same on each face.
B. The supports, uprights or other structure on which
any sign is attached shall not be included in the calculation of sign
area unless such structure is designed in such a manner as to form
an integral part of the sign or conveys meaning.
C. The area of lamps, neon tubing or other artificial
illumination visible on a sign shall be counted as part of the total
allowable sign area.
Any sign that is not permitted by the provisions
of this chapter is hereby prohibited, with the following signs specifically
prohibited:
A. A flashing, blinking, twinkling, animated, moving
or projected sign of any type or a sign that presents the illusion
of movement, with the exception of time-and-temperature displays as
otherwise permitted.
B. Banners, pennants, streamers or similar devices constructed
of cloth, light fabric, cardboard or other like material and searchlights,
displayed for the purpose of attracting the attention of pedestrians
and motorists, unless otherwise excepted.
C. Any sign so erected, constructed or maintained as
to obstruct any fire escape, window, door or other opening used as
a means of ingress and egress.
D. Any message or advertisement which uses a series of
two or more signs placed in a line parallel to a street each of which
contains part of such message or advertisement.
E. Any portable, bench or sidewalk sign; or signs that
emit smoke, vapor or noise.
F. Any sign which, when applying contemporary community
standards, has a dominant theme or purpose which appeals to prurient
interests.
G. Any sign attached to the roof of a building or a facade
sign that projects above the lowest level of a roof or beyond the
corner of a wall.
The following signs are exempt from the need
to secure permits:
A. Holiday decorations. Decorations for a generally designated
holiday, provided that they do not create a traffic or fire hazard,
and provided that such decorations are not installed more than 45
days prior to the holiday and are removed within seven days after
the holiday. Such signs may be illuminated.
B. Official governmental signs, including banners. Such
signs may be illuminated.
C. Election signs. Such signs may not exceed 32 square
feet in area; may not be erected more than 45 days prior to the day
of the election, referendum or other plebiscite; and shall be removed
within seven days after such election, referendum or other plebiscite.
No more than one sign per street frontage shall be permitted on any
one property.
D. Markers. Building markers that may contain only the
building name, date of construction or historical data, provided that
such marker does not exceed six square feet and is made of cut or
etched masonry, bronze or similar durable material and is approved
by the Historical Preservation Commission.
E. Change in the copy of a changeable-copy sign, once
a permit for that sign has been issued.
F. Yard or garage sales. Such signs shall not exceed
four square feet; shall not be erected more than seven days prior
to such sale; and shall be removed within 48 hours after the sale.
No premises shall be permitted to erect such signs more than two times
in any calendar year.
G. Real estate and contracting. Temporary real estate
signs and signs of contractors, mechanics, painters, paperhangers
and/or artisans, on the lot on which the real estate for rent or sale
is located or the lot on which the contracting work is being performed.
Said signs shall not be larger than six square feet nor more than
four feet high. They shall be removed within seven days of the completion
of the sale or rental of the premises or completion of the work to
which the sign relates.
H. Hunting and trespassing. Signs that relate to the
control of hunting or trespassing on property, provided that they
do not exceed two square feet in area nor are spaced closer than 50
feet to each other.
I. Emergency. Emergency warning signs erected by a governmental
agency, public utility, pipeline company or contractor doing such
work authorized or permitted by such agency, utility or company. Such
signs may be illuminated.
J. Public notice. Any public notice required by a valid
and applicable federal, state or local law, regulation or ordinance.
K. Interior signs. Any sign within a building, not attached
to a window or door, that is not legible from the lot line of the
building on which it is located.
L. Art. Works of art that do not contain a commercial
message. Art may be illuminated.
M. Traffic control. Traffic control devices on private
property, such as "stop," "yield" and other such signs, provided that
the face of the sign meets the standards of the New Jersey Department
of Transportation for such signs and which do not contain a commercial
message of any type, and provided that their location has been approved
by the Planning Board or the Zoning Board of Adjustment, as the case
may be.
N. Flags. Flags of the United States, the states, county
or municipality and foreign nations having diplomatic relations with
the United States and any other flag adopted or sanctioned by an elected
legislative body of competent jurisdiction, provided that such flag
shall not exceed 60 square feet in area and shall not be flown from
a pole that exceeds 40 feet in height. Other flags shall be considered
freestanding signs and shall be governed by such regulations that
may apply in the applicable zoning district in which such flag is
located. Flags may be illuminated.
O. Name and address. Name and address signs attached
to the facade of a building or on a mailbox, provided that the size
of the sign does not exceed one square foot.
P. Incidental. Incidental signs, provided that they do
not exceed two square feet in area.
Q. Residential. Residential freestanding signs, provided
that the size of the sign does not exceed four square feet in area
or three feet in height and shall be set back a minimum of 15 feet
from a curbline or edge of cartway.
R. Project development. Project development signs, where
final approval of a site plan or subdivision has been granted by a
board of competent jurisdiction and which indicate the name of the
development, developer, financier or major contractor; provided that
no more than one sign per street frontage is erected and the sign
area does not exceed 32 square feet or eight feet in height. All such
signs shall be removed within 14 days of the issuance of a conditional
certificate of occupancy that permits the occupation of a building
in the case of a nonresidential development or when 75% of the dwelling
units in a residential development have been issued certificates of
occupancy.
S. Window. Window signs pursuant to §
318-14.
T. Replacement of previously approved signs. Existing signs, previously approved by the Planning Board, that comply with current ordinance requirements may be replaced without the issuance of a sign permit, provided an application for sign permit is filed with the Administrative Officer and the conditions of prior approval are verified by Borough professionals. A fee for verification may be charged in accordance with the schedule established in Chapter
160, Fees. A replacement sign must exactly match the footprint and location of the sign it is replacing.
[Added 12-8-2021 by Ord. No. 2021-16]
Canopy signs, where permitted, shall comply
with the provisions of this chapter and the following additional requirements:
A. Canopy signs are only permitted in conjunction with
gasoline service stations and similar commercial uses where the canopy
is required to provide cover and protection for outdoor equipment
and service areas.
B. No more than one canopy sign shall be allowed per
canopy fascia, and no more than two such signs per canopy shall be
permitted.
C. No part of the canopy sign shall be less than 12 feet
nor more than 17 feet above ground level.
D. The area of a canopy sign shall not exceed 50% of
the area of the canopy fascia or 40 square feet, whichever is less.
E. A canopy sign shall not be used in conjunction with
a freestanding sign.
Changeable-copy signs, where permitted, shall
comply with the provisions of this chapter and the following additional
requirements:
A. The need for the changeable-copy sign is demonstrated
on the basis of the public's need to be apprised of special events,
attractions or similar time-related notices. Changeable copy shall
not be used to advertise merchandise or special sales events, with
the exception that the prices of motor fuel may be displayed on a
changeable-copy sign.
B. All such signs shall be permanently affixed to the
ground or to a structure.
C. Copy shall be changed electronically or by means of
movable lettering which is more than 1/8 inch in thickness and shall
not be changed more than once every 24 hours. Changeable-copy signs
that are changed more frequently shall be considered animated signs.
D. Changeable-copy signs may not be located in any residential
zoning district, excepting institutional uses.
E. Changeable-copy signs may be either freestanding signs
or canopy signs and shall conform to the height limitations of such
signs.
F. No more than one freestanding changeable-copy sign
shall be permitted per street frontage.
G. The changeable portion of the sign shall be limited
to three lines of wording or, in the case of a cinema with more than
one theater, two lines per theater.
H. The sign area of a changeable-copy sign shall be included
in the total permissible sign area for freestanding or canopy signs,
as the case may be, excepting institutional uses. Changeable-copy
signs for institutional uses shall not exceed 12 square feet in area.
Directional signs, where permitted, shall comply
with the provisions of this chapter and the following additional requirements:
A. Directional signs that are freestanding shall not
exceed 2 1/2 feet in height and may be located at the streetline,
provided that such signs do not obscure the vision of motorists.
B. Directional signs shall not exceed three square feet
in area.
C. Directional signs shall contain no commercial message.
D. Directional signs shall be required at public streets
where one-way driveways intersect.
Directory signs, where permitted, shall comply
with the provisions of this chapter and the following additional requirements:
A. The sign shall be located within the site or complex
so as to allow motorists to leave the flow of traffic and safely read
the directory or shall be placed at the main entrance to a building.
B. The sign may contain a map or floor plan diagram,
as the case may be, indicating the location of the buildings or offices
listed on the directory.
C. Any such sign shall not exceed 12 square feet in sign
area.
D. No more than one sign per entrance driveway, street
intersection or main entrance to a building shall be permitted.
E. A freestanding directory sign shall not exceed five
feet in height.
Freestanding signs, except for directional signs,
shall comply with the provisions of this chapter and the following
additional requirements:
A. Freestanding signs shall be permitted only in the
front yard.
B. No freestanding sign shall be erected closer to the curbline or edge of paving than 15 feet or five feet to a street line, whichever is more, except as otherwise provided herein. For all lots fronting on Rt. 561 (a.k.a. Lakeview Drive and Haddonfield-Berlin Road) and within the Office Technical Park District, no sign shall be set back farther than the minimums enumerated above unless the requirement places the sign within a clear sight triangle as described in §
318-3F.
[Amended 6-22-2005 by Ord. No. 2005-10]
C. With the exception of directory and directional signs,
no freestanding sign shall be erected closer than 80 feet to another
freestanding sign.
D. A freestanding sign shall not be used in conjunction
with a canopy sign.
Grand-opening signs shall comply with the provisions
of this chapter and the following additional requirements:
A. Grand-opening signs shall be permitted for a period
of time not to exceed 14 days from the initial opening of a business
or a change in the ownership of the premises on which the sign is
located. A grand opening of another establishment in the same chain
of stores or under the same ownership shall not be grounds for permission
to install grand-opening signs for existing businesses.
B. Grand-opening signs may be facade signs, freestanding
signs or banners.
C. Grand-openings signs shall not exceed the total sign
area permitted on the premises for permanent signs. Such signs shall
be permitted in addition to any permanent signage allowed. For the
purposes of this subsection, the total sign area of banners shall
not exceed that for facade signs.
Time-and-temperature signs shall be permitted
in any district in which commercial uses are permitted, provided that
they do not encompass more than 20% of the allowable sign area for
the type of sign upon which they are placed. Time-and-temperature
signs shall be permitted in addition to any other allowable signage
for the property. The time-and-temperature display may change, provided
that the period of time that one display is shown is not less than
one second.
The total area of all window signs, unless further
restricted by district regulations, shall not exceed 25% of the glass
area of the window in which placed. No window sign with the same message
shall be displayed for more than 30 days.