The purpose of this Social Media Policy is to establish enforceable
rules for the use of social media by Township officers and employees
when engaged in Township business. Social media at this time refers
to Facebook, Twitter, Instagram, GooglePlus, and any other form of
communication that is open to response or comment. Rules are necessary
to assure that communications made on behalf of the Township are properly
authorized and in correct form; that communications to the municipality
by means of social media which can be viewed by the public are appropriate
and pertinent; that all communications to the municipality are directed
to the proper recipient; and that the sender is clearly and fully
informed that a message received by means of social media is not a
substitute for required reporting procedures.
The objective of the use of social media by the Township or
its departments, is to expand and facilitate communication between
the Township and its residents, taxpayers and the general public;
and
A. This policy governs all social media use by or on behalf of the Township
and/or its departments.
B. The Township shall have a single presence on each social media site
approved for use. Any pages or sites created and/or maintained by
an individual department or instrumentality of the Township require
prior approval of the Manager and shall comply with this Social Media
Policy.
C. All Township presence and activity on social media are an integral
part of the Township's information networks and must comply with
all rules and policies governing the Township's computers and
electronic media, including but not limited to the applicable municipal
Internet Access and Use Guidelines.
D. All Township use of social media, including use by departments or
instrumentalities of the Township, is responsible for complying with
applicable federal, state, and county laws, regulations, and policies.
This includes adherence to established laws and policies regarding
copyright, records retention, Freedom of Information Act (FOIA), Open
Public Record Act (OPRA), First Amendment, privacy laws, sunshine
laws, and information security policies (if applicable) established
by the municipality, its departments, affiliated boards, commissions
and authorities.
E. Wherever possible, links to more information should direct users
back to the municipality's official website.
F. Employees representing municipal government on social media outlets
must identify themselves by name and, when relevant, by role at the
municipality. All municipal policies are applicable to interactions
on social media sites when acting in an official capacity and representing
the municipality.
G. The designated Municipal Webmaster shall monitor content on all social
media sites to ensure adherence to the Social Media Policy for appropriate
use, message, and branding consistent with the goals of the municipality.
H. No "friending" or other special relationship between a Township employee
and a third person is permitted.
I. Social media sites are not to be used for making any official communications
to the Township, for example, reporting crimes or misconduct, reporting
dangerous conditions, giving notice required by any statute, ordinance
or regulation (e.g., notice of claim). Prominent notice of this subsection
shall be displayed on every Township social media site, along with
the appropriate contact information for submitting such a communication.
J. The municipal Webmaster shall have the authority to remove any prohibited content (see below) from any Township social media site at any time, subject to archiving and retention requirements. See §
84-3, Prohibited content.
This policy shall apply to all municipal agencies and departments
as well as any affiliated government or nongovernment agency or official
permitted by the municipality to post on municipal social media sites.
If a material change is made to this Privacy Statement and/or
the way we use personally identifiable information, then we will post
prominent notice of the nature of such change on the first page of
this Privacy Statement and also on our home page.
If you have any questions about this privacy statement, the
Township of Monroe's information practices, or your e-commerce
dealings at any of our websites, you can contact us at Township of
Monroe, 125 Virginia Avenue, Williamstown, NJ 08094, 856-728-9800.