[Ord. #255; Ord. #592; 1972 Code § 89-20]
It shall be unlawful for any person to erect, repair, replace or alter any sign or other advertising structure as defined in the Chapter, except those signs exempted under this section of the Chapter, without first obtaining a building permit.
[Ord. #255; Ord. #592; 1972 § 89-21]
All signs shall be limited to the lot or parcel to be sold or the premises where the business or service is conducted.
[Ord. #255; Ord. #592; 1972 Code § 89-21]
The maximum permitted area of each sign shall be the size of one side only. The area of the sign shall include each and every part of the sign including mouldings and frames. Where the sign is supported by a post or pylon whose surface is being used for advertising purposes, the area of the post, pylon or other supporting members shall be considered as part of the total allowable sign area. Wherever the name or advertising message on a sign is divided between the number of panels or parts, all of the panels or parts shall be considered as one sign. Where a sign consists of individual letters or numbers, the area of the sign shall be considered as the total area of the smallest rectangle, or rectangle which can enclose all of the letters or numbers.
[Ord. #255; Ord. #592; 1972 Code § 89-21]
Signs erected flat against the side of a building shall not extend above the height or beyond the sides of the vertical wall or cornice to which they are attached. Such facade signs shall not extend from the face of the wall on which it is attached more than eight inches.
[Ord. #255; Ord. #592; 1972 Code § 89-21]
Where the side or rear of a business structure adjoins a public parking area or a private parking area intended for the use of the structure in question, signs may be placed on the side or rear wall to identify the business use in the structure, subject to the maximum sign requirements of this Chapter.
[Ord. #255; Ord. #592; 1972 Code § 89-21]
No sign or any part thereof shall be located closer than 15 feet to any lot line.
[Ord. #255; Ord. #592; 1972 Code § 89-21]
Any sign erected in conjunction with a specific use will be removed upon the discontinuation or removal of that use.
[Ord. #255; Ord. #592; 1972 Code § 89-21; New]
The following types of signs shall not be permitted in any zone:
a. 
A flashing, fluttering, animated or rotating sign.
b. 
Signs with any lighting or control mechanism which may cause radio or television interference.
c. 
Any sign so erected, constructed or maintained as to obstruct or be attached to any fire escape, window, door or opening used as a means of egress or ingress, or for firefighting purposes, or placed so as to interfere with any opening required for legal ventilation.
d. 
Any sign which is of such form, character or shape as to confuse or dangerously distract the attention of the operator of a motor vehicle.
e. 
Any advertisement which uses a series of two or more signs or units, placed in a line parallel to the highway, or in similar fashion, all carrying a single advertising message, part of which is contained on each sign.
f. 
Signs which in any way simulate official, directional or warning signs erected or maintained by the State of New Jersey, County or Municipality thereof, or by any railroad, or public utility or similar agency concerned with the protection of the public health or safety.
g. 
Billboard and/or outdoor display structures.
h. 
Roof signs.
i. 
Signs on railroad or vehicular overpasses.
j. 
Signs with more than two display surfaces, sides or faces, such as hinged, triangular or box signs.
k. 
Any combination of advertising devices such as flags, pennants, spinners, or similar displays shall not be permitted.
l. 
No person shall paint, mark or write on or post or otherwise affix any handbill or sign to or upon any sidewalk, crosswalk, curb, curbstone, streetlamp post, hydrant, tree, shrub, tree stake or guard, railroad trestle, electric light or power or telephone or telegraph or trolley wire pole or wire appurtenance, or upon any fixture of the fire alarm or police telegraph system, or upon any lighting system, public bridge, drinking fountain, lifebuoy, life preserver, lifeboat or other lifesaving equipment, street sign or traffic sign.
[Ord. #255; Ord. #592; 1972 Code § 89-21]
All signs shall conform to the character of the neighborhood.
[New; Ord. #875; Ord. #1016]
One nonilluminated temporary sign advertising the prospective sale or rental of the premises upon which the sign is maintained, provided that the area of any such sign shall not exceed three square feet, shall not exceed four feet in height above ground level and shall be removed within 10 days after consummation of a lease or sale transaction, and further provided that the words "For Sale" or "For Rent" or similar words must be the largest wording on the sign. When the premises, upon which such sign is to be placed, fronts upon two arterial (arterial to be defined as a paved roadway accepted and maintained by the State of New Jersey, County of Monmouth or Borough of Brielle, a waterway accessible to boat traffic or a rear yard which fronts on an area of open space where there is a high volume of pedestrian traffic and the placement of a sign would have a positive benefit to the seller) one additional sign shall be permitted, provided that each individual sign fronts on a separate arterial and is in compliance with all the provisions of this section.
One additional sign, commonly known as an "Open House" sign may be permitted, but only for the duration of the event and with the prior written approval of the Code Enforcement Officer.
a. 
One directional sign shall be permitted during an "open house" event. Such sign shall be no larger than four square feet on one side or eight square feet, if the sign is two-sided.
Directional signs cannot be put in place earlier than two hours before the event and must be removed within one hour of the conclusion of the open-house.
No enhancements of the sign including, but not limited to balloons, streamers, et al. are permitted.
[Ord. #255; Ord. #592; 1972 Code § 89-25]
Professional signs indicating the name and profession of the occupancy of a dwelling, provided such signs do not exceed one square foot.
[Ord. #255; Ord. #592; 1972 Code § 89-25; Ord. #875]
Temporary signs inside windows or commercial establishment not covering more than 15% of the total window area. Whenever a new business opens in the Borough of Brielle or an existing business, operating with an approved mercantile license, wishes to conduct a special event, such business or commercial venture may make application for one fifteen-day special event permit per annum.
Said permit may be purchased for a fee of $25 from the Code Enforcement Officer and said permit shall allow a vendor to display flags or banners to publicize a specific commercial activity conditioned by a fifteen-day limitation that begins on the date that the permit takes effect.
The permittee must post a $200 cash bond, refundable no sooner than the 16th day, after the permit has taken effect and upon the completion of an inspection by the Code Enforcement Officer to verify that all banners, flags or any other such device employed to publicize the event, have been removed. Failure to do so shall result in the forfeiture of the bond and the permittee shall be subject to the penalty provisions of this Chapter.
[Ord. #255; Ord. #592; 1972 Code § 89-25]
Any signs forbidding trespassing, hunting, fishing or trapping as authorized by the Fish and Game Laws.
[Ord. #255; Ord. #592; 1972 Code § 89-25; New]
Temporary signs indicating a political preference or a political cause not to exceed four square feet in residential zones or 12 square feet in any other zone. Such signs shall not be erected prior to 30 days before an election and shall be removed within seven days after the election. A cash bond of $50 is required for the posting of political signs and will be refunded provided that all political signs are removed within the time period specified above. For purposes of this section a political sign shall mean a sign which indicates the name, cause or affiliation of anyone seeking public office, or which refers to an issue for which a public election is scheduled to be held.
[Ord. #255; Ord. #592; 1972 Code § 89-25]
Temporary charitable signs.
[Ord. #255; Ord. #592; 1972 Code § 89-22]
Decorative non-illuminated signs showing name and/or address of house or family.
[Ord. #255; Ord. #592; 1972 Code § 89-23]
Illumination devices such as, but not limited to, floor or spot lights shall be so placed and so shielded so as to prevent the rays of illumination thereof from being cast into residential properties or into a public right-of-way.
[Ord. #255; Ord. #592; 1972 Code § 89-24]
No portion of any sign shall be located within or suspended over a public right-of-way including a pedestrian walk.
[Ord. #255; Ord. #592; 1972 Code § 89-25]
When signs in a non-residential district are located along the district boundary line of any residential district, they shall be set back not less than 50 feet from such residential district boundary line.
[Ord. #255; Ord. #592; 1972 Code § 89-26]
Any sign that is or shall become dangerous or unsafe in any manner whatsoever shall be repaired, made safe and attractive in conformity with this Chapter or shall be removed by the owner, lessor, agent or occupant of the building, property or land upon which it is placed or to which it is attached. A written notice shall be served upon the owner, lessor, agent or occupant of a building, property or land upon which a dangerous or unsafe sign is located. The notice shall require necessary action to be taken within 10 days from the date of service of the notice upon such person, or within such lesser time as shall be deemed reasonable in cases where the danger to public health, safety, and general welfare is so imminent as to require more immediate abatement. All signs shall be painted and maintained in good repair at all times. Failure to keep signs painted, illuminated or in good repair for a period of 12 consecutive calendar months shall constitute abandonment, and such sign may not then be repaired or re-used and must be removed.
[Ord. #255; Ord. #592; 1972 Code § 89-27]
No sign shall be erected or located to obstruct the vision of drivers entering a public street; nor shall any sign be erected which obstructs existing signs on adjacent properties to a degree that the message contained on the obstructed sign is no longer visible for a reasonable distance therefrom.
[Ord. #255; Ord. #592; 1972 Code § 89-28; New]
In any residence zone, the following types of signs shall be permitted:
a. 
A professional or announcement sign accessory to a home professional office or home occupation in a residence building shall not exceed one square foot in area. Such sign shall be fixed flat on the main wall of such building and the face shall not extend from the face of the wall on which it is attached more than eight inches. Only one such sign shall be permitted and may only be interior-lighted.
b. 
A name or announcement sign accessory to a church or other place of worship, a public or quasi-public building, a multiple-dwelling group, and any permitted institutional or similar use shall not exceed 10 square feet in area. Such sign may only be interior-lighted. Not more than one such sign shall be permitted on a lot.
c. 
A sign which is listed as exempt in this section and under the same restrictions. Non-illuminated temporary signs on new construction sites, not exceeding 15 square feet in area and provided they shall be removed within seven days after completion of the construction work.
d. 
Decorative non-illuminated signs showing name and/or address of house or family, not larger than one square foot in area. Not more than one such sign shall be erected for each dwelling unit up to a total of two for any one lot.
e. 
Farm signs not to exceed six square feet.
f. 
Official signs erected by the Municipality, County, State or Federal Government not to exceed 10 square feet.
g. 
One sign shall be permitted for the purpose of identifying a multi-family dwelling project of more than three units, but shall not exceed 20 square feet aggregate of both sides. Said signs shall not be allowed to project above the ground by more than five feet. Signs may be illuminated as long as the glare from the lights shines directly on the sign and does not permit light to emanate beyond the property lines of the subject site.
h. 
No more than one sign shall be permitted on each lot in connection with a use or activity permitted in the Residential Zones.
i. 
Construction signs are specifically prohibited from Residential Zones. For purposes of this section construction signs shall mean signs which include the name of persons and firms performing services, labor, or supplying material to property where construction is actually in progress and under a current building permit.
[Ord. #255; Ord. #592; 1972 Code § 89-28; Ord. #947]
a. 
All commercial zones.
1. 
Any sign permitted in the Residential Zone shall be permitted in the Commercial Zones.
2. 
Facade signs: Exterior signs identifying or advertising the names or uses of the tenant's occupants of the premises may be affixed to the building and shall occupy no more than 10% of the front facade area of the building. Signs may be placed on all exposed sides of a building providing they do not total more than the 10% maximum limitation of the front facade.
3. 
Canopy signs. A building whose walkways along the front facade are covered by a permanently installed rigid canopy or other structural device shall be permitted to hang vertically from the complete underside of said canopy one sign for each store in the first floor of the building. The sign shall not exceed six square feet in area and shall not be less than 10 feet above the walks. Such signs may be illuminated, but shall not overhang any public right-of-way.
4. 
Free-standing signs:
(a) 
One free-standing identification shall be permitted provided the aggregate area of all sides of such sign in square feet shall be in accordance with the following schedule:
Gross Floor
Aggregate Sign Area
Under 5,000
25 square feet
5,001 to 15,000
50 square feet
15,001 to 30,000
75 square feet
30,001 to 50,000
100 square feet
50,001 to 100,000
150 square feet
(b) 
Any commercial building having over 100,000 square feet of gross floor area and desiring a larger sign than 150 square feet shall apply to the Planning Board for approval.
(c) 
Freestanding signs shall not exceed a height of 20 feet measured from the ground level to the top-most portion of a structure. Supporting frames for these signs shall be a permanent material such as steel or concrete.