Failure to make application for, and to obtain the issuance of, a
short-term rental permit prior to advertising the short-term rental
in print publications or newspapers, on any internet-based booking
platforms, or online, and/or in the MLS or other real estate listing
of a real estate agent licensed by the New Jersey Real Estate Commission,
shall be equivalent to operation of the short-term rental without
a permit, and shall constitute a violation of this chapter, and will
result in enforcement action and the issuance of a summons and shall
subject the short-term rental owner, the short-term rental agent,
and the responsible party to issuance of fines and/or penalties.