Signs containing noncommercial speech are permitted anywhere
that signs containing commercial speech are permitted, subject to
the same regulations applicable to such signs.
No sign shall hereafter be located, erected, moved, reconstructed,
extended, enlarged, converted or structurally altered without conforming
to the provisions of this article.
The requirements and restrictions of this article are in addition
to, and not in lieu of, other provisions of this chapter. This article
shall be strictly construed to limit signs in the Town. Upon submission
of sufficient documentation demonstrating the need to modify the size,
design or number of signs necessary to identify a development, the
Plan Commission may modify the sign restrictions within this article
to overcome constraints due to poor site visibility, excessive setbacks
or other physical constraints.
Signs not requiring a permit shall comply in all respects with
the sign regulations presented in this chapter. The following signs
are allowed without a permit, subject to the following regulations:
A. In residential districts:
(1) One temporary sign, subject to the following:
(a)
Sign shall not exceed 16 square feet in total face area.
(b)
Sign shall not be located in any public right-of-way.
(c)
Sign shall not be artificially illuminated.
(d)
Sign shall not be erected more than 15 days before and shall
be removed no later than five days after the event, activity, or purpose
for which the sign is intended, excepting those signs specifically
allowed under § 12.04, Wis. Stats.
(2) One wall sign, subject to the following:
(a)
Sign shall not exceed two square feet in face area.
(b)
Sign shall not be artificially illuminated.
B. In nonresidential districts.
(1) Two temporary signs, subject to the following:
(a)
No sign shall exceed 32 square feet in total face area.
(b)
Signs shall not be located in any public right-of-way.
(c)
Signs shall not be artificially illuminated.
(d)
Signs shall not be erected more than 15 days before, and shall
be removed no later than five days after, the event, activity, or
purpose for which the sign is intended.
(e)
In no cases shall signs be maintained for more than 60 days,
other than specifically allowed under § 12.04, Wis. Stats.
(2) One portable sign, subject to the following:
(a)
Portable signs shall comply with all setback requirements.
(b)
Portable signs shall be in place exclusively during the hours
of operation of the entity for which the sign is associated.
C. In all districts.
(1) Integral signs, not to exceed two per structure.
(2) Official and governmental signs, such as traffic control, parking,
information, and notices.
(3) Signs intended to protect public safety; provide safe ingress/egress
to, from, and within a property and warn of potential hazards associated
with a specific activity. Such signs shall be maintained only so long
as the activity for which they are intended is ongoing.
(4) No more than two direction and instructional signs located entirely
on a property to which they pertain and do not exceed eight square
feet each in area. This includes, but is not limited to, such signs
as those identifying restrooms, telephone, parking areas, entrances,
and exits.
(6) Official notices posted by public officers or employers in the performance
of their duties.
(7) Signs required as specifically authorized for a public purpose by
any law, statute, or ordinance.
(8) Truck, bus, trailer or other vehicles, while operating in the normal
course of business which is not primarily the display of signs.
(9) A sign carried by a person.
(10)
House numbers and nameplates not exceeding two square feet in
area for each residential, commercial or industrial building.
One permanent ground sign placed at the entrance to a residential
subdivision or similar such development. Such sign shall not exceed
144 square feet in total face area.
No person shall cause to be placed any type of sign, notice
or other item on any traffic sign pole, utility pole, street indicator
sign, or any other pole under the jurisdiction of the Town.
All persons involved in the maintenance, installation, alteration,
or relocation of any sign shall agree to hold harmless and indemnify
the Town of West Bend, its officers, agents, and employees against
any and all claims of negligence resulting from such work insofar
as this chapter has not specifically directed the placement of a sign.
Every sign contractor shall maintain all required insurance
and shall file with the Town a satisfactory certificate of insurance
to indemnify the Town against any form of liability to a minimum of
$300,000 (per occurrence and aggregate with regard to bodily injury
and property damage).