To regulate and restrict both the location of trades
and industries and the location of buildings designed for specific
uses, and for said purposes to divide the City into districts. To
prescribe for each such district the trades and industries that shall
be permitted, those subjected to special regulation, and the uses
for which buildings may not be erected or altered. Such regulations
are designed to promote the public health, safety and general welfare
and are made with reasonable consideration, among other things, to
the character of the district, its peculiar suitability for particular
uses, the conservation of property values and the direction of building
development, in accordance with the City's Comprehensive Plan.