Any person violating any provisions of this chapter shall forfeit and pay a fine after summary conviction therefor according to the procedure in other cases of summary conviction in an amount of not less than $100 and not in excess of $300 for the first offense as to each and every provision of the ordinance violated by him and in an amount of not less than $300 for each subsequent offense and in the event of default of payment of such fine, such person shall be liable to imprisonment for not more than one day for each $10 of unpaid penalty or fine. Each day after written notice that the person is in violation of this chapter shall be deemed to constitute a separate and new violation.