Definitions. As used in this chapter, the following
terms shall have the meanings indicated:
BUILDING MARKER
Any sign indicating the name of a building and date and incidental
information about its construction, which sign is cut into a masonry
surface or made of bronze or other permanent material.
COMMERCIAL MESSAGE
Any sign wording, logo, or other representation that, directly
or indirectly, names, advertises, or calls attention to a business,
product, service or other commercial activity.
SIGN
A name, identification, description, display or illustration
which is affixed to, painted or represented directly or indirectly
upon a building, structure or piece of land which directs attention
to an object, product, service, place, activity, person, institution,
organization or business and the supporting members thereto. A motor
vehicle or trailer shall be deemed a sign if it is lettered or displayed
in such a fashion so as to attract attention and is utilized to advertise
or otherwise call attention to a business located in, or event taking
place in, the Town of Cheektowaga or surrounding communities.
SIGN, BILLBOARD
Any sign that attracts attention to an object, product, service,
place, activity, institution, organization or business not available
or located on the lot where the sign is located.
SIGN FACE AREA
The entire area within the single, continuous perimeter enclosing
the extreme limits of writing, representation, emblems or any figure
of similar character together with any material or color forming an
integral part of the display or used to differentiate such sign from
the background against which it is placed. The supports, upright or
structures on which any sign is supported shall not be included in
determining the sign [face] area unless such supports, uprights or
structures are designed in such a manner as to form an integral part
of the display. Where a sign has only two faces, the area of one sign
shall be the face area of the sign. Where a sign has more than two
faces, the area of all the faces shall be the face area of the sign.
SIGN, FREESTANDING
A sign resting upon or attached to the ground by means of
a integral base or one or more poles or standards. Freestanding signs
include both pole signs and ground signs.
SIGN, INCIDENTAL
A sign, generally informational, that has a purpose secondary
to the building lot on which it is located, such as "no parking,"
"loading only," and similar directives. No sign with a commercial
message legible from a position off the building lot on which the
sign is located shall be considered incidental.
SIGN, PROJECTING
Any sign affixed to a building or wall in such a manner that
its leading edge extends more than 12 inches beyond the surface of
such building or wall.
SIGN, WALL
A sign integral with or attached to and supported by the
exterior wall of a building or fascia attached to such wall and projecting
not more than 12 inches therefrom.