Definitions. As used in this article, the following
terms shall have the meanings indicated:
CONSUMER
A purchaser, lessee or recipient or prospective purchaser,
lessee or recipient of consumer goods or services or consumer credit,
including a co-obligor or surety.
DECEPTIVE TRADE PRACTICE
Any false, falsely disparaging or misleading oral or written
statement, visual description or other representation of any kind,
which has the capacity, tendency or effect of deceiving or misleading
consumers and is made in connection with the sale, lease, rental or
loan of consumer goods or services; the offering for sale, lease,
rental or loan of consumer goods or services; the extension of consumer
credit; or the collection of consumer debts. "Deceptive trade practices"
include but are not limited to:
(1)
Representations that:
(a)
Goods or services have sponsorship, approval,
accessories, characteristics, ingredients, uses, benefits or quantities
that they do not have.
(b)
The merchant has a sponsorship, approval, status,
affiliation or connection that he does not have.
(c)
Goods are original or new if they are deteriorated,
altered, reconditioned, reclaimed or secondhand.
(d)
Goods or services are of particular standard,
quality, grade, style or model if they are of another.
(2)
The use, in any oral or written representation,
of exaggeration, innuendo or ambiguity as to a material fact.
(3)
Failure to state a material fact if such use
or failure deceives or tends to deceive.
(4)
Disparaging the goods, services or business
of another by false or misleading representations of material facts.
(5)
Offering goods or services without intent to
sell them.
(6)
Offering goods or services without intent to
supply reasonably expectable public demand, unless the offer discloses
the limitation.
(7)
Making false or misleading representations of
fact concerning the reason for, existence of or amounts of price reductions
or the price in comparison to prices of competitors or one's own price
at a past or future time.
(8)
Falsely stating that a consumer transaction
involves consumer rights, remedies or obligations.
(9)
Falsely stating that services, replacements
or repairs are needed.
(10)
Falsely stating the reasons for offering or
supplying goods or services at sale or discount prices.
(11)
Causing, permitting, allowing or approving the
blockage, obstruction or concealment from the view of a purchaser
or purchasers the indicators of any machine, device or register used
to itemize and/or total sales to such purchaser or purchasers by any
person engaged in any commercial business activity in which consumer
goods and/or services are sold to the public. It shall not be deemed
a violation in those instances where the vendor gives to the purchaser
or purchasers, at time of the transaction utilizing such machine,
device or register, an itemized sales slip designating in words each
item purchased and the cost thereof, plus taxes, and the total cost
for all items purchased.
DIRECTOR
The Director of Weights and Measures, Director of Consumer
Protection and Public Advocate.
[Amended 8-5-2020 by L.L. No. 4-2020]
HOME APPLIANCE
Any electrical, mechanical or thermal article produced or
distributed for sale to a consumer for use in or around a permanent
or temporary household or residence, including but not limited to
air conditioners, dehumidifiers, dishwashers, dryers, electric blankets,
electronic games, fans, freezers, motorized kitchen aids, ovens, radios,
ranges, refrigerators, stereophonic equipment, televisions, washers,
typewriters, calculators and computers.
MERCHANDISE
Any objects, wares, goods, commodities, services or anything
offered, directly or indirectly, to the public for sale or rental
at retail.
MERCHANT
A manufacturer, supplier, seller, lessor, creditor or other
person, firm or corporation who makes available to consumers, either
directly or indirectly, goods, services or credit.
PERSON
An individual, merchant, partnership, firm or corporation.
PRICE ADVERTISEMENT
Any advertisement in which a specific dollar price is stated
with regard to specific advertised merchandise.
PRICE-REDUCTION ADVERTISEMENT
An advertisement which in any way states or suggests, directly
or indirectly, that merchandise is being offered or made available
for sale at a price less than that at which it has been routinely
sold or offered for sale in the past or at which it will be sold or
offered for sale in the future. The following words and terms or their
substantial equivalent shall be deemed to indicate a "price-reduction
advertisement": sale, discount, special savings, price cut, bargain,
reduced, prices slashed, clearance, regularly, usually, cut-rate,
originally, formerly, warehouse or factory clearance, buy-one-get-one-free,
at cost, below cost, wholesale.
REFERENCE PRICE
A price or price range set forth in a price-reduction advertisement
for the purpose of establishing an advertised selling price as a reduction
from a usual selling price of the advertised merchandise.
UNCONSCIONABLE TRADE PRACTICE
Any act or practice which takes unfair advantage of the lack
of knowledge, ability, experience or capacity of a consumer which
results in a gross disparity in the rights of a consumer as against
the merchant or results in a gross disparity between the value received
by a consumer and the price paid by the consumer.
WEIGHT LOSS PROVIDER
A person who is primarily engaged in the business of offering
services to consumers to assist them in losing weight.
[Added 8-4-1992 by L.L. No. 1992]