As used in this chapter, the following terms
shall have the meanings indicated:
TAXICAB
All vehicles transporting passengers for remuneration. This
definition shall not include ambulances, buses or rental cars.
It shall be the duty of the licensee to keep
each taxicab in a clean and sanitary condition, well painted, and
equipped and maintained as required by Ch. 347, Wis. Stats.
Every taxicab shall be conspicuously marked
either on the right and left side or on the top so as to clearly designate
that such is a taxicab. A card containing the make of the vehicle,
taxi license number and rate of fare printed thereon shall be kept
in a conspicuous space inside such vehicle at all times.