[HISTORY: Adopted by the Town Board of the Town of Oneonta 11-10-1993 by L.L. No. 7-1993.[1] Amendments noted where applicable.]
[1]
Editor's Note: This local law also repealed former Ch. 76, Signs, adopted 10-14-1975, as amended. The preamble to L.L. No. also provided that, to the extent §§ 267-a and 267-b of the Town Law are inconsistent with the local law, such sections are superseded by the local law.
The purpose of this chapter is to regulate signs in the Town of Oneonta in order to enhance property values, encourage commerce, improve safety and traffic flow and preserve the scenic and natural beauty of the Town. The regulations herein are intended to promote attractive signs that clearly present the visual message in a manner that is compatible with its surroundings. No regulation in this chapter is intended as limiting the written or representational matter on the sign.
As used in this chapter, the following terms shall have the meanings indicated:
BACK-TO-BACK SIGN
A double-faced sign with two panels which are identical in size and content or a V-type sign, each panel of which is identical in size and content and forms an angle at the vertex of less than 5°.
COPY-CHANGE SIGN
A sign on which the visual message may be periodically changed.
DIRECTIONAL SIGN
A sign limited to providing information on the location of an activity, business or event.
ELECTRONIC SIGN
A sign that changes its message or copy at intervals by programmable electronic, digital, or mechanical processes or by remote control.
[Added 10-11-2017 by L.L. No. 5-2017]
ERECT
To construct, reconstruct, alter, build, raise, assemble, place, fix, affix, attach, create, paint, draw, post, display, or in any way bring into being or establish. The term shall not include ordinary/customary maintenance.
[Added 10-11-2017 by L.L. No. 5-2017]
FACADE
The vertical front or main surface of a building and all surfaces on the structure parallel or nearly parallel to said surface. Such surfaces include solid walls, doors and windows, porches, billboards and roofs. Normally, a building will have only one facade, which will be the wall facing the street.
[Amended 10-11-2017 by L.L. No. 5-2017]
FREESTANDING SIGN
Any sign not attached to or part of any building, but separately and permanently affixed by any other means, in or upon the ground. Included are pole signs, pylon signs and masonry wall-type signs.
ILLUMINATED SIGN
Any sign illuminated by electricity, gas or other artificial light either from the interior or exterior of the sign. Illumination includes reflective and phosphorescent light.
MODIFY
To alter or change a sign in any manner that prolongs the useful life of the sign, including, but not limited to, the following:
[Added 10-11-2017 by L.L. No. 5-2017]
A. 
Raising or lowering a sign.
B. 
Changing the location of a sign.
C. 
Changing the materials of a sign.
D. 
Changing the dimensions of a sign (length, width, height, depth, number of faces, or clearance between the bottom of the sign and the ground on which it is standing).
E. 
Adding lighting to a sign.
F. 
Replacing a dismantled sign.
G. 
Adding bracing, guy wires or other reinforcing devices which would prolong the useful life of the sign.
H. 
Moving the existing sign.
OFF-PREMISES SIGN
A sign unrelated to a business or a profession conducted or to a commodity or service sold or offered upon the premises where such sign is located.
[Amended 10-11-2017 by L.L. No. 5-2017]
PORTABLE SIGN
A sign, whether on its own trailer, wheels or otherwise, designed to be movable and not structurally attached to the ground, a building, a structure or another sign.
PROJECTING SIGN
A sign which is attached to the building wall or structure and which extends horizontally more than 18 inches from the plane of such wall or a sign which is perpendicular to the face of such wall or structure.
REPRESENTATIONAL SIGN
A three-dimensional sign built so as to physically represent the object advertised.
SANDWICH BOARD
A freestanding portable sign consisting of two rigid boards connected.
[Amended 10-11-2017 by L.L. No. 5-2017]
SIGN
Any material, structure or device, or part thereof, composed of lettered or pictorial matter which is located out-of-doors or on the exterior of any building, or indoors as a window sign, displaying an advertisement, announcement, notice or name, and shall include any declaration, demonstration, display, misrepresentation, illustration or insignia used to advertise or promote the interests of any person or business or cause when such is placed in view of the general public.
SIGN DIRECTORY
A listing of two or more business enterprises, consisting of a matrix and sign components.
SIGN STRUCTURE
The supports, uprights, bracing and framework for the sign. In the case of a sign structure consisting of two or more sides where the angle formed between any two of the sides or projections thereof exceeds 30°, each side shall be considered a separate "sign structure."
SIGN SURFACE AREA
The entire area within a single, continuous perimeter enclosing all elements which form an integral part of the sign. The structure supporting a sign shall be excluded unless the structure is designed in a way to form an integral background or part of the display. With the exception of back-to-back signs, all faces of a multi-faced sign shall be included in calculating total sign surface area.
TEMPORARY SIGN
A sign used for no more than 30 days and related to a single activity or event.
WALL SIGN
A sign which is painted on or attached to the outside wall of a building with the face of the sign in the plane parallel to such wall and not extending more than 15 inches from the face of such wall.
WINDOW SIGN
A sign visible from a sidewalk, street or other public place, painted or affixed on glass or other window material, or located inside within four feet of the window, but not including graphics in connection with customary window display of products.
All permanent signs, including permanent exempt signs as listed below, shall conform to the following requirements:
A. 
All signs shall be constructed of materials of such quality and workmanship as will withstand wind and weather so as not to present a hazard to persons or property. All signs shall be maintained in a safe, presentable and good structural condition by either replacement of defective parts, painting or replacement of deteriorated surfaces or any other action deemed necessary for proper maintenance of the sign.
B. 
No sign, sign support or light for a sign shall be affixed to or suspended over a right-of-way of a public road, temporarily or permanently. No sign shall be suspended less than eight feet above a walkway.
C. 
Lights directed on or constituting part of sign shall not cause a glare or nuisance to pedestrians, neighbors or vehicular traffic.
A. 
The following types of signs may be erected and maintained without permits or fees, provided that such signs comply with the general requirements of this chapter and with the specific safety regulations:
(1) 
Historical markers, tablets and statues, memorial signs and plaques; names of buildings and dates of erection cut into any masonry surface or when constructed of bronze, stainless steel or similar material; and emblems installed by governmental agencies, religious or nonprofit organizations; not exceeding six square feet.
(2) 
Flags and insignias of any government, religious organization or not-for-profit organization except when displayed in connection with commercial promotion.
(3) 
On-premises directional signs for the convenience of the general public, identifying public parking areas, fire zones, entrances and exits and similar signs, internally illuminated or nonilluminated, not exceeding four square feet per face and six feet in height. Business names and personal names shall be allowed, excluding advertising messages.
(4) 
Nonilluminated warning, private drive, posted or no-trespassing signs, not exceeding two square feet per face.
(5) 
Nonilluminated number and name plates identifying residents, mounted on a house, apartment or mailbox, not exceeding one square foot in area.
(6) 
Lawn signs identifying residents, not exceeding two square feet. Such signs are to be nonilluminated except by a light which is an integral part of a lamppost if used as a support with no advertising message thereon.
[Amended 10-11-2017 by L.L. No. 5-2017]
(7) 
Private owner merchandise sale signs for garage sales or auctions, not exceeding four square feet and posted for a period not exceeding seven days.
(8) 
Temporary nonilluminated "For Sale," "For Rent" and other real estate signs, concerning the premises upon which the sign is located. In a Residential or Residential-Agricultural Zoning District, one sign not exceeding four square feet per side. In all other districts, one sign not exceeding 50 square feet of surface area, set back at least 15 feet from all property lines. All such signs shall be removed within three days after the sale, lease or rental of the premises.
(9) 
One temporary sign for a roadside stand selling agricultural produce in season, provided that such sign shall not exceed 12 square feet in surface area and that it shall be set back at least 10 feet from the public right-of-way.
(10) 
Temporary nonilluminated window signs, not exceeding 25% of the window surface to be displayed for a maximum of 30 days.
[Amended 10-11-2017 by L.L. No. 5-2017]
(11) 
Holiday decorations or displays, including lighting.
(12) 
At gasoline stations, integral graphics or attached price signs on gasoline pumps.
(13) 
Directional signs for meetings, conventions and other assemblies, not exceeding six square feet in surface area. Such signs shall be in place for a period of no more than 10 days and shall be removed within three days following the end of the scheduled event.
(14) 
One sign, with total surface area not exceeding six square feet in residential districts or 16 square feet in business and industrial districts, listing the architect, engineer, contractor and/or owner, on premises where construction, repair or renovation is in progress. Such signs shall be removed no later than one week after the construction, repaid or renovation ends.
(15) 
Political posters, signs promoting a noncommercial cause or activity or not-for-profit fundraising devices, not larger than six square feet per surface in residential districts or 16 square feet per surface in business or industrial districts. Such signs shall bear the name and address of the person responsible for their removal, shall be in place for no more than 30 days and shall be removed no later than one week after the advertised event ends.
[Amended 10-11-2017 by L.L. No. 5-2017]
(16) 
Temporary off-premises directional signs for businesses, access to which has been obstructed or otherwise interfered with by road construction. Such signs shall be in place for no longer than three days following the completion of construction.
[Added 8-4-2002 by L.L. No. 2-2002]
(17) 
One grand opening sign upon the opening of a new business at the business location, not to exceed 30 square feet, to be displayed for a period of 30 days.
[Added 10-11-2017 by L.L. No. 5-2017]
(18) 
Temporary off-premises special promotion signage for Town and City of Oneonta community events or not-for-profit fund-raising events. Said signs shall not exceed 50 square feet in the Highway Development District (HDD) or 16 square feet in all other districts (R-10, R-20, RA-40, R-80, PDD, ID, ID-2, MHD). Said signs be placed no sooner than 30 days prior to an event, and shall be removed no later than three days after the event.
[Added 10-11-2017 by L.L. No. 5-2017]
B. 
If such temporary signs as described in Subsection A(7), (8), (13), (14), (15), (16), (17), and (18) above are not removed by the end of the allowed time, the Code Enforcement Officer may provide for their removal and charge the removal costs to the advertising body.
[Amended 8-4-2002 by L.L. No. 2-2002; 10-11-2017 by L.L. No. 5-2017]
A. 
No sign, other than exempt signs, shall be constructed, erected, created or modified (except for copy change) without first obtaining a sign permit in accordance with § 76-7 below, except that a sign displaced as a result of road construction may be moved to a different location on the same premises, if not altered, upgraded or otherwise changed, without obtaining a new permit.
[Amended 8-4-2002 by L.L. No. 2-2002; 10-11-2017 by L.L. No. 5-2017]
B. 
Except as set forth in § 76-6G, no sign shall be illuminated by or containing flashing, intermittent, rotating or moving lights.
[Amended 10-11-2017 by L.L. No. 5-2017]
C. 
No sign shall impair safety or visibility or cause confusion of vehicular traffic in its design, color or placement. No sign shall impair visibility for the motorist at a street corner or intersection by placement and location within 25 feet of the intersection of the outside street or highway lines nearest the proposed sign.
D. 
No advertising message shall be extended over more than one sign placed along a street or highway.
E. 
No sign shall consist of banners, pennants, ribbons, streamers, spinners or similar moving, fluttering or revolving devices, other than those signs provided for in § 76-6M below.
[Amended 8-14-1996 by L.L. No. 5-1996]
A. 
Identification. On all freestanding signs installed after the effective date of this chapter, other than exempt signs, the owner or installer shall attach a permanent means of identification of the sign permit number.
B. 
Size of signs.
(1) 
The portion of a sign frame or support containing, covered by or painted with any written or representational matter shall be counted as part of the permitted area of a sign. In those cases where a sign lacks obvious boundaries (for example, a painted logo on a wall without a painted boundary or background color to separate the sign visually from the rest of the wall, or a message spelled out in metal letters individually attached to a post), the sign area shall be computed by superimposing the smallest rectangle, circle, triangle or combination thereof that will encompass the extreme limits of the images and messages.
(2) 
The sign surface area for a sign with more than one face shall be computed by adding together the area of all sign faces, with the exception of back-to-back signs, for which surface area shall be the sign surface area of one face of the sign.
(3) 
The maximum permitted total sign surface area of all signs on a parcel, excluding exempt signs, shall be as follows:
(a) 
Four square feet for sandwich boards.
[Amended 10-11-2017 by L.L. No. 5-2017]
(b) 
In residential zones (R-10, R-20, RA-40, R-80, PDD-R and MHD), all signs are generally prohibited, with the exception of a sign identifying an approved use for home occupation consisting of a maximum total of two square feet, which sign must be attached to the facade of the house or affixed to a lamppost set back at least 15 feet from the front lot line of the parcel, or community and special events in accordance with § 76-4A(18).
[Amended 10-11-2017 by L.L. No. 5-2017]
(c) 
In HDD and ID and ID-2 Districts, each use conducted within any building or upon any lot may have a business sign not to exceed a maximum of 250 square feet except that on corner parcels, the second allowed business sign shall not exceed 100 square feet. For shopping centers, as defined by the Code of the Town of Oneonta, Chapter 103, Zoning, the property owner shall be permitted one additional freestanding sign for the shopping center not exceeding 200 square feet in signage, which may list any or all businesses located in the shopping center.
[Amended 6-16-1995 by L.L. No. 6-1995; 1-10-1996 by L.L. No. 2-1996; 10-11-2017 by L.L. No. 5-2017]
(d) 
In B-1 and B-2 Districts, the permitted maximum signage shall be as follows:
[Added 6-16-1995 by L.L. No. 6-1995]
[1] 
Each use conducted within any building or upon any lot may have a business sign, provided that the area of each such sign shall not exceed 100 square feet.
[Amended 10-11-2017 by L.L. No. 5-2017]
C. 
Number of signs. In residential districts and mobile home districts, only a sign identifying an approved home occupation as permitted by § 76-6B(3)(b), community and special events in accordance with § 76-4A(18), or a sign displaying the name of the mobile home park shall be permitted. In all other districts, excluding exempt signs, each business shall be allowed one facade sign, and the parcel allowed one freestanding sign. In shopping centers, as defined in Chapter 103, Zoning, of the Code of the Town of Oneonta, one freestanding sign listing all businesses at the shopping center and one facade sign for each business shall be permitted. On corner parcels, the facade of the structure facing the second street shall be allowed a second facade sign subject to size requirements in § 76-6B(3)(c) and § 76-6B(3)(d)[1].
[Amended 8-10-1994 by L.L. No. 7-1994; 6-16-1995 by L.L. No. 6-1995; 10-11-2017 by L.L. No. 5-2017]
D. 
Height of signs.
(1) 
Signs attached to, painted on or part of the roof of any structure may be no higher than the highest peak height of the main roof of that structure.
(2) 
Signs attached to a wall shall not extend above the highest habitable portion of the building to which they are attached or project more than 18 inches horizontally beyond the wall.
(3) 
In all districts where signs are permitted, freestanding signs shall not exceed 35 feet in height. The height of a freestanding sign shall be measured from the top of the sign structure to the finished grade, including any mounding, berming or filling solely for the purpose of siting the sign.
[Amended 10-11-2017 by L.L. No. 5-2017]
E. 
Freestanding signs. Freestanding signs, except those specified as exempt signs, must be located on the lot where the goods, services or functions announced by the sign occur. One nonexempt freestanding sign shall be permitted for each nonresidential or nonagricultural lot or parcel. If a single nonresidential, nonagricultural use occurs on adjacent lots or on lots across a road from one another, only one lot may have a nonexempt freestanding sign. Freestanding signs shall not exceed 250 square feet of surface area per face in HDD, ID, and ID-2 Districts, or 100 square feet in B-1 and B-2 Districts, except as permitted in § 76-6H.
[Amended 10-11-2017 by L.L. No. 5-2017]
F. 
Illuminated signs. Illuminated signs are permitted in all districts, except residential districts, provided that the illumination does not create a hazard, glare or nuisance. All illumination on, directed at, or part of a sign shall be turned off no later than one hour after the close of business.
G. 
Electronic signs. Electronic signs are permitted in all districts, except residential districts, subject to the following:
[Added 10-11-2017 by L.L. No. 5-2017[1]]
(1) 
All electronic signs shall contain a default design that will freeze the sign in one position or turn the sign off if a malfunction occurs.
(2) 
If the Code Enforcement Officer or any inspector of the Code Enforcement Office finds that an electronic sign or display causes glare or impairs the vision of the driver of any motor vehicle or otherwise interferes with the safe operation of a motor vehicle, upon request, the permit holder shall within 24 hours reduce the intensity of the sign to a level acceptable to the Code Enforcement Officer.
(3) 
The permit holder shall provide the Code Enforcement Office with contact information for a person who is available 24 hours a day, seven days a week, to turn off the electronic sign promptly if a malfunction occurs.
(4) 
Electronic signs' display lighting shall not exceed 0.3 footcandle over ambient light.
(5) 
All illumination that is part of an electronic sign shall be turned off no later than one hour after the close of business.
(6) 
Electronic signs are limited to static messages of an eight-second minimum duration.
(7) 
Electronic signs shall not:
(a) 
Emit any sound.
(b) 
Cause beams or rays of light to be directed at any portion of the traveled way, which beams or rays are of such intensity or brilliance as to cause glare or to impair the vision of the driver of any motor vehicle or otherwise interfere with the operation of a motor vehicle.
(c) 
Obscure or interfere with the effectiveness of an official traffic sign, device or signal, or cause an undue distraction to the traveling public.
(d) 
Contain more than one face visible from the same direction on the traveled way.
(e) 
Obscure or otherwise interfere with a motor vehicle operator's view of approaching, merging, or intersecting traffic.
(f) 
Contain flashing, intermittent, or moving lights; or display animated, moving video or scrolling advertising except as provided for in § 76-5B.
[1]
Editor's Note: This local law also redesignated former Subsections G through L as Subsections H through M, respectively.
H. 
Signs in shopping centers. In shopping centers, one common freestanding sign denoting the name of the shopping facility shall be permitted, not exceeding 200 square feet in total sign surface area, and with bottom panel not less than eight feet above the grade.
I. 
Off-premises signs. No off-premises signs shall be permitted other than those allowed in the exempt signs provision of this chapter.
J. 
Copy-change signs. Copy-change signs are permitted, provided that they conform in all other respects with the provisions of this chapter.
K. 
Portable signs. A new business or a business in a new location awaiting installation of a permanent sign may use a portable sign for a period of not more than 60 days or until installation of a permanent sign, whichever occurs first. Such a portable sign must meet all the safety regulations of this chapter. A separate permit for such a portable sign shall be required.
L. 
Removal of signs. All structural parts of signs no longer in use shall be removed within six months. If such signs are not removed within the allowed time, the Code Enforcement Officer may cause such signs to be removed, with the removal costs charged to the property owner. The Code Enforcement Officer may cause any sign which is a source of immediately peril to persons or property to be removed immediately and without notice, with the removal costs charged to the property owner.
M. 
Temporary nonilluminated banner signs displaying or announcing special events, such as but not limited to grand openings, temporary sales or events of limited duration, may be obtained upon application to the Code Enforcement Officer for a permit, subject to the limitations set forth herein. Temporary nonilluminated banner signs displayed at temporary sporting and nonprofit events are exempt from the banner restrictions as set forth in this section. The Code Enforcement Officer is hereby authorized to issue temporary sign permits for such temporary nonilluminated banners or similar signs for a limited event upon application of the property or business owner. Such sign permit will specify any restrictions or safety conditions as may be deemed appropriate by the Code Enforcement Officer of the Town of Oneonta. In no event shall any one temporary banner sign permit exceed 30 days' duration. The fee for obtaining such temporary permit for the erection of banner-type signs shall be such fee as is established by resolution of the Town Board from time to time. Upon expiration of the temporary permit, such temporary banner sign shall be promptly removed by the property owner, and, in the event of a failure to do so, said property owner shall be subject to the penalties as set forth in § 76-10 hereof.
[Added 8-14-1996 by L.L. No. 5-1996; amended 6-10-1998 by L.L. No. 6-1998; 7-12-2006 by L.L. No. 6-2006; 10-11-2017 by L.L. No. 5-2017]
Applications for sign permits shall be made in writing to the Code Enforcement Officer on forms prescribed and provided by the Town. Sign permits shall be issued by the Code Enforcement Officer.
A. 
Contents of application. Each application shall contain the following information:
(1) 
Name, address and telephone number of the applicant and owner of the property.
(2) 
Location of the building, structure or lot upon which the sign is to be located.
(3) 
Elevation and plan drawings to scale and a full description of the placement and appearance of the proposed sign, including:
(a) 
Location on the premises; specifically, the position of the sign in relation to adjacent buildings, structures and property lines.
(b) 
Method of illumination, if any, and the position of lighting or other extraneous devices.
(c) 
Materials and structural design.
(4) 
Proof of liability insurance covering the sign.
(5) 
Written consent of the property owner or a copy of the contract made with the owner of the property on which the sign is to be erected, if the applicant is not the owner. Such documents shall include acknowledgement of the property owner's responsibilities for cost of sign removal as specified in § 76-6L.
B. 
Application fees. A fee, which will be fixed by the Town Board at the time of adoption of this chapter and fixed periodically, shall accompany each application for a sign permit. The fee for an applicant for a sign permit who has constructed or erected the sign prior to applying and receiving approval for the sign permit shall be greater than the fee charged to an applicant who has not constructed or erected the sign prior to receiving permit approval.[1]
[1]
Editor's Note: The current fee is on file in the Town Clerk's and Code Enforcement Office.
A. 
Every sign lawfully existing at the time of adoption of this chapter may continue although not in conformity with the provisions herein, provided that the owner of the sign has previously obtained a permit from the Town of Oneonta for the sign.
[Amended 10-11-2017 by L.L. No. 5-2017]
B. 
The owner of every nonconforming sign in existence at the time of the adoption of this chapter shall apply for a nonconforming sign permit within six months of the adoption of this chapter. Upon application within the six-month period, the Code Enforcement Officer shall issue a nonconforming sign permit to each nonconforming sign upon showing by the owner that the sign existed prior to the adoption of this chapter.
C. 
Any owner of a sign who does not have either a validly issued sign permit or a nonconforming sign permit after six months from the adoption of this chapter shall remove any sign from the premises upon which it is constructed. A nonconforming sign shall not be enlarged or replaced by another nonconforming sign.
D. 
A nonconforming sign may be temporarily removed for normal maintenance or painting if it is returned to its place within three months. A nonconforming sign removed for more than three months shall be brought into conformity before replacement. Changing the text of a nonconforming sign shall be considered normal maintenance.
A special permit to exceed the restrictions as set forth in this chapter may be granted by the Town Zoning Board of Appeals if in its judgment it finds that the use for which such permit is sought will not, in the circumstances of the particular case and under any condition that the Board considers to be necessary or desirable, be injurious to the area or otherwise detrimental to the public welfare. The Board shall impose any conditions which it deems necessary to protect the area. The Board, shall deny applications for a special permit which in its judgment would prove detrimental to adjacent property. The Board on application and after public notice and hearing, may issue a permit complying with the general standards set forth as follows:
A. 
That the chapter causes unique hardship because of the physical nature (i.e., size, shape, location or topography) of the lot upon which the sign is to be erected.
B. 
Each special permit use must comply generally with regulations of this chapter, for the district within which it is to be located.
C. 
Each special permit use shall be of such character, intensity, size and location that it will be in harmony with orderly development of the district in which it is to be located.
A. 
Any person committing an offense against any of the provisions of this chapter shall be guilty of a violation under the Penal Law and, upon conviction thereof, shall be punishable as provided in Chapter 1, General Provisions, § 1-12, of the Code of the Town of Oneonta.
B. 
The Code Enforcement Officer of the Town of Oneonta shall have authority to enforce this chapter in accordance with the same powers and authority as set forth in the Code of the Town of Oneonta and any amendment thereto, including the right to issue notices of violation as provided therein.