It shall be unlawful for any person, firm or corporation to
sell or offer for sale at retail for use in internal-combustion engines
or in motor vehicles any gasoline unless such seller shall post and
keep continuously posted on top of each individual pump or other dispensing
device from which such gasoline is sold or offered for sale a sign
or placard not more than 12 inches in height and 12 inches in width
with nine-inch numerals, so as to be readable from the street, stating
clearly and legibly in numbers of uniform size the selling price per
gallon of such gasoline so sold or offered for sale, from such pump
or other dispensing device. Where a tenth of a cent number is used
on the sign, that number must be at least 1/2 the size of the number
to which it relates. The name, trade name, brand, mark or symbol and
grade or quality classification, if any, of such gasoline shall be
permanently displayed on the pump or other dispensing device.
The amount of governmental tax to be collected in connection
with the sale of such gasoline shall be stated on such sign or placard
separately and apart from the selling price.
An owner or operator of a gasoline service station in the City of Buffalo may, notwithstanding any provision of Chapter 511, Zoning, post one price sign, in addition to the sign required by §
219-2 of this Article, to indicate the type of gasoline sold, the price of gasoline per gallon and the type of service offered by the station. This sign may be a pole sign or a freestanding sign. Any pole sign installed in accordance with this section shall be limited to a height of 20 feet, and the sign shall not exceed a total area of 100 square feet. Any freestanding sign installed in accordance with this section shall be securely anchored and shall not exceed a total area of 20 square feet.
It shall be unlawful for any person, firm or corporation to
sell or offer for sale gasoline at retail in any manner so as to deceive
or tend to deceive the purchaser as to the price, nature, quality
or identity thereof or to sell or offer for sale from any pump or
other dispensing device any gasoline other than that gasoline manufactured
or distributed by the manufacturer or distributor marketing said gasoline
under the name, trade name, brand, mark or symbol affixed to or contained
on such pump or other dispensing device or to mix or adulterate gasoline
sold or offered for sale under a name, trade name, brand, mark or
symbol or to substitute other gasoline therefor.