[CC 1984 §55.010]
As used in this Chapter, the following words and terms shall
mean:
ADVERTISEMENT
The attempt by publication, dissemination, solicitation,
circulation, or any other means to induce, directly or indirectly,
any person to enter into any obligation or acquire any title or interest
in any merchandise.
MERCHANDISE
Any objects, wares, goods, commodities, intangibles, real
estate or services.
SALE
Any sale, lease, offer for sale or lease, or attempt to sell
or lease merchandise for cash or on credit.
[CC 1984 §55.040]
As used in this Chapter the following terms shall have these
prescribed meanings:
ADULTERATED
Varying from the standard of composition or quality prescribed
by statute or lawfully promulgated administrative regulations of this
State lawfully filed, or if none, as set by commercial usage.
MISLABELED
Varying from the standard of truth or disclosure in labeling
prescribed by statute or lawfully promulgated administrative regulations
of this State lawfully filed, or if none, as set by commercial usage;
or represented as being another person's product, though otherwise
accurately labeled as to quality and quantity.
[CC 1984 §55.050]
A person commits the offense of altering a mileage registering
device if, with the purpose of misrepresenting to a prospective or
eventual purchaser the number of miles traveled by a motor vehicle,
he/she disconnects, changes or causes to be disconnected or changed,
any mileage registering device on a motor vehicle so as to thereby
indicate a different mileage than such motor vehicle has actually
traveled. For the purpose of this Section, "motor vehicle" means any self-propelled vehicle not operated exclusively upon tracks.
[CC 1984 §55.060]
A person commits the offense of false advertising if, in connection
with the promotion of the sale of, or to increase the consumption
of, property or services, he/she recklessly makes or causes to be
made a false or misleading statement in any advertisement addressed
to the public or to a substantial number of persons.
[CC 1984 §55.080]
The offenses described in Sections
625.030 through
625.070 shall be included offenses in the unlawful practices prohibited by Section
625.020. No person shall be convicted of a violation of both Section
625.020 and of one (1) or more of Sections
625.030 through
625.070, as a result of the same act by him/her.