[HISTORY: Adopted by the Town Board of the Town of Newstead 9-13-2004 by L.L. No. 4-2004 (Ch. 72 of the 1988 Code); amended in its entirety 9-8-2014 by L.L. No. 4-2014. Subsequent amendments noted where applicable.]
GENERAL REFERENCES
Mailboxes — See Ch. 266.
Vehicles and traffic — See Ch. 388.
Prior notice of defects — See Ch. 285.
Zoning — See Ch. 450.
[Amended 6-28-2021 by L.L. No. 6-2021]
The intent of this chapter is to promote and protect public health, welfare, and safety by regulating existing and proposed outdoor signs. It is intended to protect property values, restrict visual blight, and enhance the appearance of the community. It is further intended to enhance the business environment while protecting and improving the character of the community by reducing hazards that may be caused by obstructions or distractions.
[Amended 6-28-2021 by L.L. No. 6-2021]
As used in this chapter, the following terms shall have the meanings indicated:
A-FRAME SIGN (aka SANDWICH BOARD)
A portable temporary sign connected at the top and angled down on either side in the shape of an "A," usually with advertisement on two sides.
ANIMATED SIGN
Sign using movement or change of lighting to depict action or create a specific effect or scene.
AWNING/CANOPY SIGN
Sign attached to the soffit or under the fascia of a permanent canopy, covered entrance or walkway awning or marquee.
BANNER/FLAG
A piece of cloth or material attached directly to the building or hung on posts or poles.
BILLBOARD
Larger than 80 square feet one-sided face area off-premises sign used to attract attention to an object, product, service, place, activity, institution, organization, business, or public service message.
BUILDING FRONTAGE
Length of the wall of a building facing nearest public right-of-way. Where building faces more than one street, the building frontage will be equal to the length of the longest side facing nearest public right-of-way.
CHANGEABLE-COPY SIGN
Sign containing a message, text or graphics that can be changed intermittently, either manually or electronically, to display a different message.
COMMERCIAL SIGN CODE DISTRICT
A. 
C-1 - Commercial District.
B. 
C-2 - Commercial District.
C. 
R-C - Restricted Commercial District.
D. 
I-1 - Industrial District.
E. 
I-2 - Industrial District.
F. 
Route 5 Zoning Overlay District.
DIRECTIONAL SIGN
Sign located on premises and used to direct traffic to a business, including roadway signage within multibusiness parcels, such as plazas.
ERECT
Build, construct, alter, display, relocate, attach, hang, place, suspend, affix, or maintain any sign, including painting of exterior wall signs, murals or wall billboards.
FACE AREA
Sign face area is portion of sign on which copy is placed. This excludes the structures on which sign is supported. Where a sign has two or more faces, the area of all faces is the total face area of the sign.
FASCIA SIGN
Sign attached flat against a building fascia.
FLASHING SIGN
An illuminated animated or changeable-copy sign characterized by a repetitive cycle in which the period of illumination is either the same as or less than the period of non-illumination.
FREESTANDING SIGN
A sign permanently or temporarily affixed by any means in or upon the ground.
ILLUMINATED SIGN
Any sign lighted by electricity, gas or other artificial light, including reflective or phosphorescent light, which must conform to all National Board of Fire Underwriters requirements.
LED SIGN
Light-emitting diodes, differing from incandescent bulbs because a variety of colors can be emitted from the same bulb without using filters; has the ability to display scrolling or flashing messages as well as a variant of colors. This definition includes electronic message boards, liquid crystal displays, digitized signs or sign parts, variable electronic message centers and similar electronic displays.
LIGHTING DEVICE USED
Any light, string of lights or group or movement of lights located or arranged so as to cast illumination on and draw attention to a sign, person, activity, or business.
MONUMENT SIGN
A ground sign generally having a low profile with little or no open space between the ground and the sign.
OFF-PREMISES SIGN
Sign less than 80 square feet one-sided used to attract attention to an object, product, service, place, activity, institution or business not located on site where sign is located.
PERMANENT SIGN
Sign intended for continuous display.
POLE SIGN
Freestanding sign in excess of six feet high that is detached from a building and is attached to a single pole or similar structure.
PRIMARY SIGN
A sign related to a business or activity or service or sale upon the sign location premises. The primary sign must be the most predominantly featured. Only one primary sign per business is allowed to be placed on any building.
RESIDENTIAL SIGN CODE DISTRICT
A. 
R-A Rural-Agricultural District.
B. 
R-1 Residential District.
C. 
R-2 Residential District.
D. 
R-3 Residential District.
E. 
MHP Manufactured Home Park District.
F. 
RVP Recreational Vehicle and Campground Park District.
RIGHT-OF-WAY (ROW)
Any state, county or Town-owned land for the purpose of public transportation.
SECONDARY SIGN
A sign related to a business or activity or service or sale upon the sign location premises, subordinate to the primary sign. Only one secondary sign is allowed per business that has a public parking lot, street, highway or access way.
SIGN
A name, identification, description, display or illustration which is affixed to or painted or represented directly or indirectly out-of-doors upon a building, structure, or piece of land which directs attention to an object, product, service, place, activity, person, institution, organization or business and its membership.
STREET FRONTAGE
The length of the property that is contiguous with a public street or right-of-way. Where the lot abuts more than one public right-of-way, the street frontage will be the length of the longest side.
TEMPORARY SIGN
Any sign constructed of cloth, paper, canvas, plastic or light fabric, wallboard, or other light, impermanent material with or without frames intended to be displayed for a limited period of time only.
WALL SIGN
A sign fastened to or painted on the wall of a building/structure in such a manner that the wall becomes the support structure for or forms the background surface of the sign, and the sign does not project more than 12 inches from building/structure.
WINDOW SIGN
A sign placed inside or upon a window facing the outside which is intended to be seen from the exterior.
[Amended 6-28-2021 by L.L. No. 6-2021]
A. 
If part of a site plan, appearance and placement of signs are subject to Planning Board review and Town Board approval, taking aesthetics into consideration.
B. 
Multiple permanent signs per parcel must be approved by Planning Board or as part of a site plan.
C. 
One freestanding sign is allowed for each individual building that is not a part of a multiple development and permitted in nonresidential sign district only.
D. 
Signs must not prevent vehicle drivers from having a clear and unobstructed view of any official sign or entrance or exit to a roadway or intersection, or to approaching or merging traffic.
E. 
Twelve feet height maximum unless approval granted by Planning Board or by Town Board as part of site plan.
F. 
Lighted signs permitted only by Planning Board approval.
G. 
Single pole signs are prohibited.
H. 
Landscaping is recommended. Sign and area around it must be maintained.
I. 
Street number must be displayed on permanent signs.
J. 
Monument or ground level signs are recommended. Maximum height equals eight feet above grade level. Maximum square footage per side equals 32 feet for a total 64 square feet. Deviations must be approved by Planning Board.
K. 
Monument signs must be located minimum 25 feet from nonresidential lot and 50 feet from adjacent residential lot and 15 feet minimum from ROW.
L. 
Maximum total face area of a freestanding sign is determined by street frontage of the lot as follows (if lot fronts on more than one street, it is the longest street):
Street Frontage
(linear feet)
Total Face Area
(square feet)
Total Signage
Under 200
64
128
200 to 349
96
192
350 to 499
128
256
500 to 750
192
384
Over 750
224
448
NOTE:
Total face area of sign counts against total maximum allowable face area.
M. 
Multibusinesses per parcel signs:
(1) 
Must be consistent with other existing signs on site, including replacement of existing signs that are damaged or destroyed.
(2) 
Repair or replacement of previously approved signs that are damaged or destroyed are permitted in kind without approval or fee.
(3) 
If a new business is added to an existing sign, it must not be greater than 50% of original sign and submitted for approval by the Planning Board.
(4) 
Signs must be kept clean, neatly painted and free from all hazards, including faulty wiring and loose fastenings, and must be maintained at all times in a tidy and safe condition so as not to disserve the public health, safety and general welfare. Any sign found unsafe or unsecure or that is a menace to the public must be suitably repaired or removed.
(5) 
Any sign no longer performing its original function due to vacancy or other change on the premises on which sign is located must be painted over by the owner within 30 days and removed within one year, including foundation and supporting structure.
N. 
Roof signs.
(1) 
Roof signs are not permitted unless approved by Planning Board or by Town Board as part of site plan.
(2) 
Signs placed above or supported on top of a structure must be constructed of incombustible material and supported by framework of structural steel or comparable metal, except that lattice under sign, moldings and capping can be wood or other combustible material.
(3) 
An open space must be maintained below bottom of sign except for necessary vertical supports. Within fire limits, roof sign cannot be supported by or attached to wooden beams or other wood structure over 40 feet high.
(4) 
Roof sign must be designed for wind pressure meeting current building codes.
(5) 
Metallic parts of a roof sign exposed to lightning must be grounded.
(6) 
Roof signs must not interfere with access to all parts of the roof, scuttle or fire escape.
[Amended 6-28-2021 by L.L. No. 6-2021]
A. 
Historical markers, tablets and statues, memorial signs, and plaques.
B. 
Names of buildings and dates of erection when cut into masonry or of bronze, stainless steel, etc.
C. 
Emblems installed by government agencies, religious or nonprofit organizations cannot exceed six square feet maximum size.
D. 
On-premises direction signs identifying public parking, fire zones, entrances, and exits cannot exceed four square feet per face maximum and six feet high. Can be internally illuminated.
E. 
Personal names, excluding advertising messages.
F. 
Nonilluminated warning, private drive, posted or no-trespassing signs cannot exceed two square feet per face maximum.
G. 
One on-premises sign (freestanding or attached) for any business conducted on same premises as a house; cannot exceed eight square feet maximum and must be set back at least 10 feet from ROW without direct glare illumination beyond property line.
H. 
Number and name plates mounted on house, apartment, or mailbox identifying residents, cannot exceed two square feet maximum.
I. 
Lawn signs identifying residents with no advertising message. Cannot exceed four square feet. Can only be illuminated if the sign support is a lamppost.
J. 
Architect, engineer, contractor and/or owner signs on premises where work is in progress. Cannot exceed 12 square feet.
[Amended 6-28-2021 by L.L. No. 6-2021]
A. 
Temporary signs must not be attached to utility poles or street signs. Temporary signs cannot be placed in the right-of-way and must not create a visual obstruction.
B. 
Temporary signs for commercial purposes must have an approved permit with a paid fee. No permit is required for temporary signs in residential districts.
C. 
Temporary signs are allowed in all districts, provided a permit has been obtained, if required
D. 
Maximum face area size is 32 square feet in non-residential districts. Maximum face area size is 16 square feet in residential districts.
E. 
Banners are allowed in all districts without a permit unless for commercial purposes.
F. 
Temporary A-frame signs are permitted for commercial use only. Must not exceed eight square feet in area per side, be no more than four feet from the building, and can only be used during business hours. One such sign allowed per tenant in a plaza.
G. 
LED, animated, and illuminated temporary signs are only allowed by the Planning Board with an approved permit.
H. 
Must be located at least 15 feet off paved portion of road, including A-frame signs.
A. 
Off-premises signs must be approved by the Planning Board.
B. 
Written permission of the property owner where sign is to be displayed must be included with the sign application.
C. 
Off-premises signs must be located at least 15 feet from the street right-of-way and 20 feet from adjoining properties. Size is limited to six square feet per side, unless approved by the Planning Board.
D. 
Temporary off-premises signs advertising an event not located on the same site as the sign must be removed three days after event date.
E. 
The Code Enforcement Officer will issue a warning to off-premises sign applicants and land owner concerning any violations of these requirements.
A. 
Any illuminated sign or lighting device must employ light of constant acceptable intensity.
B. 
A static duration of at least 30 seconds before a message changes.
C. 
No flashing, intermittent, animated, rotating or moving light(s) are allowed.
D. 
Illuminated sign or lighting device must not be placed where the beams of light are illuminated directly on a public street, highway, sidewalk or adjacent premises causing glare or reflection that may create a traffic hazard or nuisance.
E. 
Spacing: one LED sign per parcel and at least 400 feet from nearest noncommercial district.
F. 
The full number of illuminating elements of a sign must be kept in working condition or immediately repaired or replaced.
G. 
Overhead wires or exposed wires on a sign or its supporting member are prohibited.
H. 
No sign can include any mirror or mirror-like surface nor any day-glowing or other fluorescent paint or pigment.
I. 
LED signs for religious or public institutions, schools and fire departments are subject to review by Planning Board and may be restricted based on location or other criteria.
A. 
When any sign is constructed, erected or maintained in violation of any of the terms of this sign code or is unsafe and unsecure or is in such condition as to be a menace to the safety of the public, the Code Enforcement Officer will issue a notice in writing to the owner directing him to alter or repair such structure in a safe and secure condition within a reasonable time. Upon failure to comply, the CEO may issue an order to remove the sign. Upon failure to remove sign, it will be removed and removal expense will be charged to the sign owner.
B. 
The Code Enforcement Officer may, at any time, revoke any sign permit for a violation of the sign code. Notice of revocation and reason given in writing will be mailed to the last known owner of the premises on where the sign is placed using the address on the assessment roll of the Town of Newstead. A copy will be filed with the Town Clerk.
C. 
See § 327-3, General requirements, regarding unsafe, unsecure or signs no longer performing original function.
A. 
A permit is needed to erect, re-erect, construct or structurally alter a sign or sign structure.
B. 
Application for a sign permit shall be made to the Code Enforcement Officer and include the following:
(1) 
Acceptable proof of consent of the property owner where sign is to be located.
(2) 
Plan drawings to scale.
(3) 
Full description of the placement and appearance of proposed sign, including location on the premises; specifically, its position in relation to adjacent buildings, structures and property lines.
(4) 
Method of illumination and the position of lighting.
(5) 
Graphic design, including symbols, letters, materials and colors, visual message, text, copy or content of the sign.
(6) 
Fee, according to the Town of Newstead Fee Schedule.[1]
[1]
Editor's Note: Said fee schedule is on file in the Town offices.
C. 
For multiple-building developments, a coordinated sign plan must be submitted to the Planning Board in addition to the application procedure.
D. 
Upon receipt of a complete application and fee payment, the Code Enforcement Officer will examine the information and either issue a sign permit or refer it to the Planning Board for approval.
Any person who violates any provisions of this chapter or any regulation adopted hereunder is guilty of an offense punishable by a fine not exceeding $250 for the first violation; and a minimum of $250 and a maximum of $500 for a second violation within five years; and a minimum of $500 and a maximum of $750 for a third or subsequent violation within five years; or imprisonment for a period not to exceed 15 days, or both. Each week's violation shall constitute a separate violation.
If any section, subsection, phrase, sentence or other portion of this chapter is for any reason held invalid or unconstitutional by any court of competent jurisdiction, such portion shall be deemed a separate, distinct, and independent provision and such holding shall not affect the validity of the remaining portions thereof.