It is the intent of this article to regulate signs to ensure
that they are appropriate for their respective principal uses and
in keeping with the appearance of the affected property and surrounding
environment. Illustrations, which present typical examples of signs,
are provided for to document the intent of the article.
A. Allow adequate signage for the economic vitality of businesses and
the appropriateness of use while minimizing clutter, confusion and
the unsightliness of excessive signage.
B. Establish criteria designed to encourage signs that are compatible
with their surroundings, appropriate to the type of activity to which
they pertain, expressive of the identity of individual proprietors,
and legible in the environment in which they are seen.
C. Allow for the coordination of signs to reflect the character of the
architecture, landscape and visual themes that the Municipality is
supporting.
In all zoning districts within the Municipality of Norristown,
after the effective date of this chapter, signs may be erected, altered,
maintained, used or moved only when in accordance with the provisions
of this chapter.
Words and phrases used in this article shall have the meanings
defined in this section. Words and phrases not defined in this article
but defined elsewhere in this chapter shall be given the meanings
set forth in the definitions section.
ABANDONED SIGN
A sign which has not identified or advertised a current business,
service, owner, product or activity, for a period of at least 180
days, and/or for which no legal owner can be found.
ADDRESS SIGN
A sign that designates the street number and/or street name
for identification purposes, as designated by the United States Postal
Service.
ANIMATED SIGN
A sign or portion of a sign that displays an electronic image
or video with action or motion or the optical illusion of motion,
flashing or color changes and allows for periodic changes in copy,
images and/or symbols by electronic means. This definition includes
television screens, plasma screens, digital screens, flat screens,
LED screens, streaming video or reader boards, and holographic displays,
or other technologies of a similar nature. Animated signs are prohibited.
Changeable-message outdoor advertising signs that meet all of the
standards contained herein are not to be considered animated signs.
AWNING SIGN
Any sign which is printed, painted or attached flat against
the surface of an awning made of canvas, fabric, metal or similar
material, which is affixed to a building and projects therefrom for
the purpose of shielding a doorway or window from the elements. The
following shall apply to awning signs:
A.
The maximum sign area requirement for awning signs applies only
to the area used for the sign lettering and/or logo and not the entire
dimensions of the awning.
B.
Sign lettering and/or logo shall not exceed 30% of the exterior
surface of the awning.
C.
Awning shall have a minimum height of eight feet clearance from
the sidewalk.
D.
Awning may not extend more than 4.5 feet from the building.
BANNER SIGN
A nonpermanent sign of lightweight fabric, or similar flexible
material, which is supported by frame, rope, wires or anchoring devices,
which may or may not include characters, letters, logos, illustrations,
or graphic symbols. National flags, flags of political subdivisions
and symbolic or decorative flags of any institution, neighborhood,
residential use or business shall not be considered banners for the
purpose of this article.
BEACON LIGHTING
Any source of electric light, whether portable or fixed,
the primary purpose of which is to cast a concentrated beam of light
generally skyward as a means of attracting attention to its location
rather than illuminate any particular sign, structure, or other object;
also known as a "searchlight." (Prohibited.)
BUILDING FRONTAGE
For the purpose of calculating the allowable total sign area
for wall and other signs:
A.
The linear footage of the building face which serves as a principal
approach to a building and which building face fronts upon a public
street, a shopping center driveway, parking area containing a minimum
of six parking spaces, or pedestrian mail or walkway.
B.
For corner lots, such footage may be calculated separately for
the principal approach and one adjacent face, if such face also fronts
on a public street, a shopping center driveway, public parking area
containing a minimum of six vehicle parking places, pedestrian mall
or public walkway. A sign area calculated for each frontage shall
be erected on that frontage only and shall not be increased by the
sign area calculated for another frontage.
CHANGEABLE MESSAGE OUTDOOR ADVERTISING SIGN
An off-premises outdoor advertising sign with a digital display
capable of changing advertising messages by remotely controlled means.
Each message display shall present a single image, such that each
image must be displayed for at least 10 seconds presenting a single
image, constant in appearance, color and lighting, and there may be
no more than a one-second interval for transition from one message
display to the next, constant in appearance, and these changeable-message
signs shall not be considered to be an animated or flashing sign,
and there shall be no action, motion, flashing or color changes within
each message display interval. Electronic changeable-message off-premises
signs shall not be permitted as roof signs.
COMMERCIAL MESSAGE
Any sign wording, logo or other representation that directly
or indirectly names, advertises or calls attention to a business,
product, service or other commercial activity.
DIRECTIONAL SIGN
An on-premises sign designed to guide vehicular and/or pedestrian
traffic into and out of, or within, a site.
DIRECTORY SIGN
A sign designating businesses or offices located on a multitenant
lot. A sign advertising a group of establishments occupying one property,
with the name of the property and the names of the individual establishments
located within the property or building.
DOUBLE-FACED SIGN
A sign with two identical faces of equal sign area, which
are back to back.
FLASHING SIGN
A sign whose illumination is not kept constant in intensity
at all times when in use and which exhibits changes in light, color,
direction or animation. Flashing signs are prohibited.
FREESTANDING SIGN
Any sign supported by structures or supports that are placed
on or anchored in the ground and are independent from any building
or other structure. For the purpose of this definition, "freestanding
signs" may consist of the following:
A.
MONUMENT SIGNA sign designed to be viewed at eye level. The bottom of the sign is no more than three feet from the ground.
B.
POLE SIGNA sign which is detached from a building and supported by no more than two poles or other structure supports which are architecturally dissimilar to the design of the sign.
FUEL DISPENSER SIGN
Any sign that is part of, or attached to, an enclosure containing
fuel dispensing equipment.
[Added 4-18-2017 by Ord.
No. 17-01]
GAS CANOPY SIGN
Any sign that is part of, or attached to, the vertical sides
of the gas station canopy roof structure.
[Added 4-18-2017 by Ord.
No. 17-01]
GENERAL PURPOSE SIGN
A sign that contains a commercial message, advertises or
otherwise directs attention to a business, commodity, service, industry
or other activity which is sold, offered or conducted, other than
incidentally, on the premises upon which the sign is located.
GOVERNMENT/REGULATORY SIGN
Any sign for the control of traffic or for identification
purposes, including street signs, warning signs, railroad-crossing
signs and signs of public service companies indicating danger or construction,
which are erected by or at the order of a public officer, employee
or other agent thereof in the discharge of official business.
HOME OCCUPATION SIGN
A sign which designates no-impact home-based businesses as
permitted in this chapter.
ILLUMINATED SIGN
A nonflashing or nontwinkling sign which has letters, figures,
designs or outlines illuminated by an internal or external light source
as a part of the sign.
A.
INTERNAL ILLUMINATEDLighting that illuminates the sign from within the sign cabinet. Awning signs shall not be internally lit.
B.
EXTERNAL OR HALO ILLUMINATEDThe illumination of a sign by a separate light fixture that casts light directly on the sign or the light is shown from behind a letter or graphic that displays the name of the business without any visible light penetrating through the face of the letter or graphic.
INCIDENTAL SIGN
A directional, information or sign of a public service nature,
indicating business hours, the availability of public restrooms, parking,
telephones, signs on automated teller machines (ATM), drive-through
window menus, gas pumps, vending machines, newspaper delivery boxes
or similar public conveniences, provided they do not contain a commercial
message (including logos), and do not obstruct the sight triangles
at internal intersections on the premises.
INSTRUCTIONAL SIGN
A sign located within the interior of a lot, generally not
visible from the street or adjoining properties, which provides information
as to the location, interior operation and/or use of the buildings
or facilities.
INTERIOR SIGN
Any sign located fully within the interior of a building
or stadium that is intended solely for information relating to the
operation of such building or stadium.
LEGALLY NONCONFORMING SIGN
Any existing sign that is located on a premises in the Municipality
with a permitted use, was legally erected prior to the adoption of
this article, and does not meet the provisions of the current chapter.
MARQUEE SIGN
Any sign attached to a marquee for the purposes of identifying
a movie theater or similar place of entertainment. (Permitted only
as a conditional use.)
MEMORIAL SIGN
A memorial plaque or tablet to include grave markers or other
remembrances of persons or events, which is not for commercial or
advertising purposes.
MURAL (NONCOMMERCIAL)
Artwork applied to the wall of a building, wall, or other
structure. A mural covers the surface and depicts a scene or event
of natural, social, cultural or historic significance and contains
no commercial message or commercial logo of any kind. (Permitted only
as a conditional use.)
NEON SIGN
Any sign or decorative lighting composed of glass tubing
containing neon gas, or a sign or decorative lighting simulating such
technology.
ON-PREMISES ADVERTISING SIGN
A sign that advertises or otherwise directs attention to
an activity on the same lot where the sign is located.
PENNANT
Any lightweight plastic, fabric, or other similar material
whether containing a commercial message or not, suspended from a rope,
wire, or string, usually in a series, designed to move in the wind.
PERSONAL EXPRESSION SIGN
An on-premises sign that expresses an opinion, interest,
position, or other noncommercial message.
PORTABLE-MOVABLE SIGN
Any sign not permanently attached to the ground or other
permanent structure or a sign designed to be transported, including,
but not limited to, signs designed to be transported by means of wheels;
signs converted to A- or T-frames; balloons used as signs; umbrellas
used for advertising; and signs attached to or painted on vehicles
parked and visible from the public right-of-way, unless said vehicle
is used in the normal day-to-day operations of the business. This
definition does not apply to sandwich board signs or umbrellas used
for outdoor dining. (Prohibited.)
PROJECTING SIGN
Any sign mounted to a wall or other vertical surface that
does not interferes with normal pedestrian or vehicular traffic.
PUBLIC INTEREST SIGN
A sign on public property that displays information pertinent
to public safety or legal responsibilities of the public, such as
warning signs.
ROOF SIGN
Any sign erected and constructed wholly on and over the roof
of a building, supported by the roof structure, and extending vertically
above the highest portion of the roof. (Prohibited.)
ROOF SIGN, INTEGRAL
Any wall sign integrated with the roof of a building that
does not extend vertically above the roofline.
SANDWICH BOARD SIGN
A movable sidewalk sign consisting of two faces, weighted
at the bottom, and whose message is targeted to pedestrians.
SIGN
Any device, fixture, placard, building wall, structure, object
or surface visible to the outside or outdoor surface or any device
that displays or includes any letter, word, form, graphic, insignia,
flag, color, illumination, or symbol used for visual communication,
which directs attention to an object, product, place, activity, service,
event, person, institution, organization or business and is visible
from any street, right-of-way, sidewalk, alley, parking lot, park
or other public property. The term "sign" shall not include any item
of merchandise normally displayed within a show window of a business.
SIGN AREA
The area of all lettering, wording and accompanying designs,
logos and symbols, together with the background on which they are
displayed, whether open or enclosed. The area of a sign shall not
include any supporting framework, bracing or trim which is incidental
to the display, provided that it does not contain any lettering, wording
or symbols. Where the sign consists of individual letters, designs
or symbols attached to a structure, awning, wall or window, the area
shall be that of the smallest rectangle which encompasses all of the
letters, designs and symbols.
A.
Signs may be double-sided. In determining the area of a double-sided
sign, only one side shall be considered, provided that both faces
are identical. When the interior angle formed by the faces of a multisided
sign is greater than 45°, then all sides of such sign shall be
considered in calculating the sign area.
B.
Any spacing between signs designating different or separate
occupants or uses of a building shall not be counted as sign area.
SIGN FACE
The part of a sign that is or can be used to identify, advertise,
and communicate information for visual representation, which attracts
the attention of the public for any purpose. This definition shall
include any background material, panel trim and color used that differentiates
the sign from the building or structure on which it is placed. The
sign structure shall not be included, provided that no message, display
or symbol is designed and included as part of the structure.
SIGN HEIGHT
The vertical distance from the highest portion of the sign
to the mean grade at the base of the sign. In the case of a sign located
on an isolated mound, height shall be measured to the original grade.
SIGN STRUCTURE
A sign structure is defined as the supporting structure erected
and used to support a sign, such as brackets, posts, monument bases,
etc. Sign structure shall be in keeping with the architectural style
of the building that it is related to.
SNIPE SIGN
A sign or poster affixed to a tree, fence, utility pole,
traffic light device or streetlight pole, regulating street sign,
such as a stop sign, or upon rocks or natural features. (Prohibited.)
TEMPORARY SIGN
A type of nonpermanent sign that is located on private property
that can be displayed for no more than 30 consecutive days at one
time.
UNIFORM CONSTRUCTION CODE
The Uniform Construction Code, as amended, shall be utilized
as it relates to these guidelines with respect to construction standards,
approved materials and projection standards, unless otherwise specified
in this chapter.
VEHICULAR SIGN
Any vehicle and/or trailer to which a sign is affixed in
such a manner that the carrying of the sign is no longer incidental
to the vehicle's purpose but becomes the primary purpose of the vehicle.
(Prohibited.)
WALL SIGN
Any sign which in any manner is affixed to and parallel to
any exterior wall of the building or structure and which projects
no more than 18 inches from above the parapet wall, eaves or building
facade on which it is located, if a building has a canopy or marquee
constructed as an integral part of the building, the front line of
the canopy or marquee shall be interpreted as being part of the face
of the building.
WINDOW SIGN
Any sign mounted, affixed or painted on a window or a sign
inside a building which can be seen from outside the building, window
or door. Window signs may be permanent or temporary and shall not
exceed 25% of window area.
[Amended 1-21-2020 by Ord. No. 20-03]
District
|
Use
|
Sign Purpose
|
Sign Form
|
Maximum Number
|
Maximum Sign Area
|
Maximum Sign Height
|
Additional Require- ments
|
---|
All Districts
|
Single-family residential
|
Address
|
Wall
|
|
2 square feet
|
|
|
|
Multifamily residential
Nonresident- ial
|
Address
|
Awning Freestanding
Wall
|
|
10 square feet
|
|
|
|
All Uses
|
Directional Incidental
|
Freestanding
Wall Window or freestanding
|
|
6 square feet One square foot
|
4 feet (freestanding)
8 feet (wall)
|
|
|
|
Memorial
|
Wall Freestanding
|
One sign per premises
|
9 square feet
|
|
Non- illuminated
|
|
|
Personal expression
|
Wall Banner Freestanding Window
|
|
4 square feet
|
6 feet (freestanding)
|
Non- illuminated
|
|
|
Public interest
|
Wall Freestanding
|
Two signs per premises
|
4 square feet
|
6 feet (freestanding)
|
Non- illuminated
Minimum spacing 100 feet apart
|
Residential Districts (R1, R2, MR)
|
Single-family residential
|
Home occupation
|
Wall
|
One sign per street frontage
|
2 square feet
|
6 feet
|
Non- illuminated signs only.
|
|
Multifamily residential
|
|
Awning Freestanding
Wall Sign
|
One sign per street frontage
|
12 square feet
|
6 feet
|
Non- illuminated signs only.
Freestanding signs on each premises shall be spaced at least
100 feet apart.
|
|
|
|
Awning Wall
|
|
20 square feet
|
|
Non- illuminated signs only.
|
|
All other uses
|
|
Freestanding
|
One sign per street frontage
|
|
6 feet
|
Freestanding signs are permitted on lots equal to or greater
than 10,890 square feet. Freestanding signs on each premises shall
be spaced at least 100 feet apart. Non- illuminated only.
|
|
|
|
Window
|
|
Shall not exceed 25% of glass area
|
|
Window signs may be temporary or permanent and require a permit.
Non- illuminated only.
|
TC Town Center, TC Town Center II, OR Office Residential,
NC Neighbor- hood Commercial, DR Downtown Riverfront
|
Multifamily
|
|
Awning Freestanding
|
1 sign per premises
|
12 square feet
|
6 feet freestanding
|
Non- illuminated
|
|
Institutional
|
|
Awning Freestanding
|
1 sign per premises
|
20 square feet
|
6 feet (freestanding)
|
Non- illuminated
Premises must have at least 30 feet of frontage to be eligible
for a freestanding sign. Freestanding signs must be located at least
100 feet apart.
|
|
|
|
Wall
|
1 sign per premises
|
35 square feet
|
|
Illumination permitted.
|
|
|
|
Window
|
|
Shall not exceed 25% of glass area
|
|
Window signs may be temporary or permanent and require a permit
Illumination permitted.
|
|
All other uses
|
|
Awning
|
|
24 square feet
|
|
Non- illuminated
|
|
|
|
Freestanding
|
3 signs per premises
|
15 square feet
|
6 feet (freestanding)
|
Premises must have at least 30 feet of frontage to be eligible
for a freestanding sign. Freestanding signs must be located at least
100 feet apart.
|
|
|
|
Projecting
|
1 per premises
|
6 square feet
|
|
Minimum height 7.5 above the pedestrian sidewalk. Illumination
permitted.
|
|
|
|
Sandwich board
|
1 sign per street frontage
|
6 square feet
|
|
Shall only be displayed on the sidewalk area contiguous to the
facade of the business for which it is displayed.
Shall not impede pedestrian traffic.
Shall only be displayed during business hours.
The sign must be constructed of materials that present a finished
appearance and be weighted at the bottom. Rough-cut plywood is not
acceptable. Chalkboard and white board signs shall be permitted. The
written message of the sign should be kept to the minimum necessary
to communicate the name of the business or a special message of the
business.
|
|
|
|
Wall
|
1 per frontage
|
35 square feet
|
|
Illumination permitted.
|
|
|
|
Window
|
|
Shall not exceed 25% of glass area
|
|
Window signs may be temporary or permanent and require a permit.
Illumination permitted.
Neon window signs require a permit and count toward the total
sign area.
|
CR Commercial Retail, MS-MU Main Street Mixed Use, LIMU
Limited Industrial Mixed Use, OCR Office Commercial Retail, Institutional
|
Multifamily
|
|
Awning Freestanding
|
1 per premises
|
12 square feet
|
6 feet freestanding
|
Non- illuminated
|
|
Institutional
|
|
Awning
|
1 per premises
|
20 square feet
|
|
Non- illuminated
|
|
|
|
Freestanding
|
1 per premises
|
20 square feet
|
6 feet
|
|
|
|
|
Wall
|
1 per premises
|
12 square feet
|
|
Illumination permitted.
|
|
|
|
Window
|
|
Shall not exceed 25% of glass area
|
|
Window signs may be temporary or permanent. Temporary window
signs are permitted for one calendar month unless approved for one
additional calendar month. Illumination permitted.
|
|
Convenience store with gas pumps
|
|
|
|
|
|
|
|
|
|
Directional
|
|
4 spare feet per sign
|
|
|
|
|
|
Freestanding
|
1 sign per entrance
|
175 square feet per sign
|
25 feet per sign
|
Premises must have at least 30 feet of frontage to be eligible
for a freestanding sign. Freestanding signs must be located at least
100 feet apart.
|
|
|
|
Fuel dispenser
|
1 sign per fueling position
|
4 square feet per sign
|
|
|
|
|
|
Gas canopy
|
2 signs per premises
|
40 square feet per sign
|
|
|
|
|
|
Wall
|
|
The lesser of 40 square feet or 10% of the area of the wall
of the building to which the sign will be attached and facing the
same direction of the sign
|
|
Illumination permitted
|
|
All other uses
|
|
Awning
|
1 per premises
|
35 square feet
|
|
Non- illuminated
|
|
|
|
Freestanding
|
1 sign per premises entrance
|
15 square feet
|
6 feet
|
Premises must have at least 30 feet of frontage to be eligible
for a freestanding sign. Freestanding signs must be located at least
100 feet apart.
|
|
|
|
Sandwich board
|
1 sign per street frontage
|
6 square feet
|
|
Shall only be displayed on the sidewalk area contiguous to the
facade of the business for which it is displayed.
Shall not imped pedestrian traffic.
Shall only be displayed during business hours.
Non- illuminated only.
The sign must be constructed of materials that present a finished
appearance and be weighted at the bottom. Rough-cut plywood is not
acceptable. Chalkboard and white board signs shall be permitted. The
written message of the sign should be kept to the minimum necessary
to communicate the name of the business or a special message of the
business.
|
|
|
|
Wall
|
1 sign per frontage
|
35 square feet
|
|
Illumination permitted.
|
|
|
|
Window
|
|
Shall not exceed 25% of glass area
|
|
Window signs may be temporary or permanent and require a permit.
Neon window signs require a permit and are count toward the
total sign area.
Illumination permitted.
|
HI Heavy Industry
|
Industrial
|
|
Awning Wall
|
|
35 square feet
|
|
|
|
|
|
Freestanding - monument
|
|
20 square feet
|
6 feet
|
Premises must have at least 30 feet of frontage to be eligible
for a freestanding sign. Freestanding signs must be located at least
100 feet apart.
|
|
|
|
Freestanding - pole
|
|
20 square feet
|
15 feet
|
|
|
|
|
Window
|
|
Shall not exceed 25% of glass area
|
|
Window signs may be temporary or permanent and require a permit.
|
|
All other uses
|
|
Wall
|
One sign per premises
|
24 square feet
|
12 feet
|
|
|
|
|
Freestanding
|
|
|
|
Premises must have at least 30 feet of frontage to be eligible
for a freestanding sign. Freestanding signs must be located at least
100 feet apart.
|