This chapter shall be known and may be cited as the "Sign Ordinance."
The purpose of this chapter is to protect the health, safety
and welfare of the citizens of the City of Roseville, including but
not limited to defining and regulating signs in order to promote aesthetics,
to avoid danger from sign collapse and to regulate sign materials,
avoid traffic hazards from sign locations and size, avoid visual blight
and provide for the reasonable and orderly use of signs.
As used in this chapter, the following terms have the meanings
set forth in this section:
A-FRAME
An A-frame or sandwich board is a freestanding temporary
sign, with no moving parts or lights, no larger than six square feet
total sign size, displayed outside a business, and is only allowed
to be displayed during hours of operation and is capable of being
moved by one person.
ANIMATED SIGN
A sign with action or motion, flashing or color changes requiring
electrical energy, electronic or manufactured sources of power supply.
This definition does not include revolving signs or time-and-temperature
displays.
AREA OF SIGN
The area within a continuous perimeter enclosing the limits
of writing, representation, emblem or any figure of similar character,
together with any frame or other material or color forming an integral
part of the display or used to differentiate such sign from the background
against which it is placed, and excluding the necessary supports or
uprights on which such sign is placed; provided, however, that any
open space contained within the outer limits of the display face of
a sign or between any component, panel, strip or figure of any kind
composing the display face shall be included in the computation of
the area of the sign, whether such open space is enclosed or not by
a frame or border. Where a sign consists solely of lettering or other
sign elements mounted on a wall of a building without any distinguishing
border, panel or background, only the area of a tightly drawn imaginary
rectangle enclosing each such letter and other sign elements shall
be treated as a single sign for the purposes of area computation.
For double-faced signs, only one display face shall be measured or
counted in computing sign area or items of information where the sign
faces are parallel or where the interior angle formed by the faces
is 60° or less; if the two faces of a double-faced sign are of
unequal area, the area of the sign shall be taken as the area of the
larger face.
AWNING SIGN
A sign painted on, printed on or attached flat against the
surface of an awning.
BANNER SIGN
A sign made of fabric or any nonrigid material with no enclosing
framework.
BENCH SIGN
A sign painted on, printed on or attached to a structure
designed for or suitable for seating.
BUILDING DIRECTOR
The department head of the Department of Buildings and Inspection
or a designee of such department head.
BUILDING FACADE
That portion of the front elevation of a building, extending
from grade to the top of the parapet wall or eaves, which fronts on
any street or public right-of-way.
CHANGEABLE-COPY PANEL
A sign panel which is characterized by changeable copy, regardless
of the method of attachment.
CHANGEABLE LED MESSAGE SIGN
A sign or portion thereof with characters, letters, or illustrations
that can be changed or rearranged without altering the face or surface
of the sign, either manually or electronically.
DISTRICT
A zoning or land use district specified in the City of Roseville
Zoning Ordinance.
FREESTANDING SIGN
A sign completely or principally supported by one or more
columns, uprights or braces placed in the ground.
ILLUMINATED SIGN
A sign in which an artificial source of light is employed
in order to light the sign or make the message readable. This definition
includes internally and externally lighted signs and reflectorized,
glowing and radiating signs.
MARQUEE
A permanent roofed structure attached to a building and projecting
over public property.
MARQUEE SIGN
A sign attached to or constructed on the face of a marquee.
NIT
A unit of visible-light intensity, commonly used to specify
the brightness of a cathode ray tube or liquid crystal display computer
display. One nit is equivalent to one candela per square meter.
PERSON
An individual person, association of persons, firm, company,
corporation, partnership or organization of any kind.
POSTAL ADDRESS
Letters or numbers which set forth the house or building
address.
PROMOTIONAL SIGN
A feather flag, pennant, or banner (including retractable
custom banners) that is used to promote a special occasion or special
sales event that is offered for a limited time only.
PORTABLE SIGN
A freestanding sign not permanently anchored or secured to
either a building or the ground, such as, but not limited to, an A-frame,
T-shaped or an inverted T-shaped sign.
PRIVATE TRAFFIC DIRECTION AND RELATED SIGNS
Signs directing traffic movement onto a premises or within
a premises, when such signs are located on the premises, do not exceed
five square feet in area for each sign and, if freestanding, do not
exceed five feet in total height. Such signs are considered to include
parking directions, exit or entrance signs, drive-up window signs,
restroom signs and the like. Horizontal directional signs on and flush
with paved areas are exempt from these standards.
PROJECTING SIGN
A sign which projects from and is supported by a building
wall, any part extending more than 18 inches beyond the building wall.
REVOLVING SIGN
A sign which revolves 360° but does not exceed eight
revolutions per minute.
ROOF SIGN
A sign erected upon or above a roof or parapet wall of a
building and which is wholly or partially supported by said building.
SHOPPING CENTER SIGN
A sign which identifies a group of three or more contiguous
stores, offices or shops, whether or not under single management,
served by a common off-street parking lot located on private property.
SIGN
Any structure, material, display, sculpture, flag, string
of lights, image, object or device which advertises, publicizes or
calls attention to a business, goods, services, institution, person,
activity, location or idea, or is intended to do so, by a word, image,
color or shape or combination thereof and which is visible from any
public street, right-of-way, sidewalk, alley or other public property.
SIGN STRUCTURE
Any structure which supports or is capable of supporting
any sign. A sign structure may consist of one or more poles or columns
and may or may not be an integral part of a building.
WALL SIGN
A sign attached parallel to and extending not more than 18
inches from the wall of a building or awning. This definition includes
painted signs, individual letters, cabinet signs and signs on a mansard.
A sign not expressly permitted is prohibited.
"Illuminated" or "illumination" refers to lighting of a sign
by any type of artificial light, whether by emission or reflection.
All sign illumination shall adhere to the following requirement and/or
the International Dark Sky Association standards (http://www.darksky.org/),
whichever is more restrictive in terms of standards/illumination:
A. To prevent glare, illuminated signs shall not emit more than 5,000
nits in full daylight and 100 nits between dusk and dawn. All illuminated
electronic signs shall have functioning ambient light monitors and
automatic dimming equipment which shall at all times be set to automatically
reduce the brightness level of the sign proportionally to any reduction
in the ambient light. In order to verify compliance with the City
Code or other applicable law, the interface that programs an electronic
sign shall be made available to City staff for inspection upon request.
If the interface is not or cannot be made available upon the City's
request, the sign shall cease operation until the City has been provided
proof of compliance. Regardless of any other requirement, illuminated
signs shall not project light that exceeds 1/10 of a footcandle above
the ambient light at any property line bordering any R-1, R-1A, R-2,
RM-1, or RM-2 Zoning District, as defined in the Zoning Ordinance.
B. Changeable-copy signs. The changeable-copy portion of a sign shall
not exceed 25% of the area of the sign and shall not exceed 30 square
feet per sign and 15 square feet per sign face.
C. Digital billboards:
(1) Should not display moving or flashing images (or lighting); or
(2) Change in a way that produces an impression of movement; and
(3) Transition time between images should be instantaneous.
D. LED shall be no more than 25% of any sign.
The following types of signs (illuminated or nonilluminated)
are permitted in the following districts:
A. Freestanding signs.
(1) In Local Business, Community Business, and General Business Districts:
(a)
Each eligible advertiser is permitted one sign per 300 feet
of business frontage thereafter, except that no on-premises freestanding
sign is permitted if an on-premises projecting or roof sign exists
on the same frontage.
(b)
The maximum sign area shall be 100 square feet.
(c)
The maximum height of the sign, measured from ground level to
upward-most extremity, shall be 25 feet at minimum setback line, one
foot per two feet additional setback up to 45 feet maximum.
(d)
Signs shall not extend over the public right-of-way.
(2) Light Industrial District:
(a)
The maximum number of signs permitted shall be one.
(b)
The maximum area of the sign shall be 150 square feet.
(c)
The maximum height of the sign, measured from ground level to
upward-most extremity, shall be 40 feet at minimum setback line, plus
one foot of height per two feet additional setback up to a maximum
height of 60 feet.
(d)
Signs shall not extend over the public right-of-way.
(3) General Industrial District:
(a)
The maximum number of signs permitted shall be one.
(b)
The maximum area of the sign shall be 200 square feet.
(c)
The maximum height of the sign, measured from ground level to
upward-most extremity, shall be 40 feet at minimum setback line, plus
one foot of height per two feet additional setback up to a maximum
height of 60 feet.
(d)
Signs shall not extend over the public right-of-way.
(4) Multiple-Family Residential (Low Rise) District:
(a)
The maximum number of signs permitted shall be one.
(b)
The maximum area of the sign shall be 50 square feet.
(c)
The maximum height of the sign, measured from ground level to
upward-most extremity, shall be 10 feet.
(d)
There shall be a ten-foot setback.
(5) Multiple-Family Residential (High Rise) District:
(a)
The maximum number of signs permitted shall be one.
(b)
The maximum area of the sign shall be 50 square feet.
(c)
The maximum height of the sign, measured from ground level to
upward-most extremity, shall be 10 feet.
(d)
There shall be a ten-foot setback.
(6) Office Service District:
(a)
The maximum number of signs permitted shall be one.
(b)
The maximum area of the sign shall be 50 square feet.
(c)
The maximum height of the sign, measured from ground level to
upward-most extremity, shall be 25 feet.
(d)
There shall be a ten-foot setback.
B. Wall signs and wall-mounted signs. The maximum area of all wall signs,
regardless of location, may be based on the largest building elevation
but may not exceed 15% of any building facade.
(1) Office Service District/Local Business District:
(a)
There shall be no limit on the number of signs permitted.
(b)
The maximum sign area shall be 15% of the building facade area,
not to exceed 150 square feet maximum.
(c)
Signs shall not stand beyond the top or ends of the wall surface
on which they are placed nor project more than 18 inches from the
building facade.
(2) Community Business District/General Business District:
(a)
There shall be no limit on the number of signs permitted.
(b)
The maximum sign area shall be 15% of the building facade area,
not to exceed 150 square feet maximum. Buildings in excess of 100
feet from all rights-of-way may utilize 10% of their building facade
area with no maximum on the signage allowance.
(c)
Signs shall not stand beyond the top or ends of the wall surface
on which they are placed nor project more than 18 inches from the
building facade.
(3) Industrial Districts:
(a)
There shall be no limit on the number of signs permitted.
(b)
The maximum sign area shall be 20% of the building facade area,
not to exceed 200 square feet maximum.
(c)
Signs shall not stand beyond the top or ends of the wall surface
on which they are placed nor project more than 18 inches from the
building facade.
C. Projecting signs.
(1) Office Service District:
(a)
The maximum number of signs permitted shall be one per eligible
advertiser, except that no projecting sign is permitted if a freestanding
or roof sign exists on the same frontage. Upper-level businesses are
not allowed projecting signs.
(b)
The maximum height and projection of the sign shall be nine
feet minimum clearance above the ground. No sign shall extend above
the portion of the roof immediately adjacent to the sign. No sign
shall project more than five feet from the face of the building to
which it is attached.
(c)
The maximum area of the sign shall be 15 square feet.
(d)
Signs shall not extend over any public right-of-way, except
that if a business is within a building, the face of which is less
than five feet from the property line, the projecting sign may extend
up to three feet over the public right-of-way.
(2) Local Business, Community Business, and General Business Districts:
(a)
The maximum number of signs permitted shall be one per eligible
advertiser, except that no projecting sign is permitted if a freestanding
or roof sign exists on the same frontage. Upper-level projecting signs
are not allowed.
(b)
The maximum height and projection of the sign shall be nine
feet minimum clearance above the ground. No sign shall extend above
the portion of the roof immediately adjacent to the sign. No sign
shall project more than five feet from the face of the building to
which it is attached.
(c)
The maximum area of the sign shall be 20 square feet.
(d)
Signs shall not extend over any public right-of-way, except
that if a business is within a building, the face of which is less
than five feet from the property line, the projecting sign may extend
up to three feet over the public right-of-way.
(3) Industrial districts:
(a)
The maximum number of signs permitted shall be one per eligible
advertiser, except that no projecting sign is permitted if a freestanding
or roof sign exists on the same frontage. Upper-level projecting signs
are not allowed.
(b)
The maximum height and projection of the sign shall be nine
feet minimum clearance above the ground. No sign shall extend above
the portion of the roof immediately adjacent to the sign. No sign
shall project more than five feet from the face of the building to
which it is attached.
(c)
The maximum area of the sign shall be 30 square feet.
(d)
Signs shall not extend over any public right-of-way, except
that if a business is within a building, the face of which is less
than five feet from the property line, the projecting sign may extend
up to three feet over the public right-of-way.
D. Roof signs.
(1) Local Business, Community Business, and General Business Districts:
(a)
The maximum number of signs permitted shall be one per eligible
advertiser, except that no on-premises roof sign is permitted if an
on-premises freestanding or projecting sign exists on the same premises.
(b)
The maximum height of the sign shall be 10 feet as measured
from that part of the roof immediately below the sign.
(c)
The maximum area of the sign shall be three square feet per
front-foot of business frontage up to a maximum of 200 square feet.
(d)
Signs must be located wholly within the roof area of the structure.
(2) Industrial districts:
(a)
The maximum number of signs permitted shall be one per eligible
advertiser, except that no on-premises roof sign is permitted if an
on-premises freestanding or projecting sign exists on the same premises.
(b)
The maximum height of the sign shall be 10 feet as measured
from that part of the roof immediately below the sign.
(c)
The maximum area of the sign shall be three square feet per
front-foot of business frontage up to a maximum of 200 square feet.
(d)
Signs must be located wholly within the roof area of the structure.
E. A-frame signs.
(1) DDA District. The use of small pedestrian-oriented A-frame or sandwich
board signs is permitted in the DDA District, subject to the approval
of a sign permit and the following requirements:
(a)
Submittal requirements. A site plan showing the location of
the proposed A-frame sign, as well as colored elevations representing
size, dimensions and the graphic design of the sign, must be presented
along with the applicable permit fee. Permits shall be for one year
from the date of issue.
(b)
Maximum sign area. A-frame signs may have a maximum sign area
of six square feet.
(c)
Maximum sign height and width. The maximum height shall be four
feet and the maximum width shall be two feet.
(d)
Business hours. A-frame signs shall be utilized only during
regular business hours and shall be removed during nonbusiness hours.
(e)
One A-frame sign per business. No business shall be allowed
to have more than one A-frame sign.
(f)
More than one A-frame sign per property. When more than one
A-frame sign is requested on a property, the property owner shall
determine the locations where the signs may be placed. In any case,
an A-frame sign shall not be placed nearer than 10 feet, as measured
parallel to the street, to another A-frame sign.
(g)
Sign maintenance. A-frame signs are to be maintained in a neat,
orderly fashion so as not to constitute an unsightly appearance or
a public nuisance. Signs shall be constructed of durable, weather-resistant
materials and be professional in appearance in a manner meeting the
approval of the Building Director. If such signs are not maintained,
the property owner or business owner shall remove them immediately
upon notice by the Building Director.
(h)
Illumination not permitted. A-frame signs shall not be illuminated.
(i)
Location and accessibility. A-frame signs may be located on
private property or within the public right-of-way, as long as they
are on the sidewalk between the curb and the front of the building,
and provided they do not interfere with pedestrian movement or wheelchair
access. A-frame signs shall not cause a visual obstruction as determined
by the Building Director. A minimum access width of five feet shall
be maintained along all sidewalks and building entrances accessible
to the public.
(j)
Requirements for signs in the public right-of-way. A sign permit
application for an A-frame sign to be located on public property or
the public right-of-way shall be accompanied by a certificate of insurance
in the amount of $1,000,000. A valid certificate shall be submitted
annually to the Building Director for as long as the A-frame sign
is proposed to be displayed.
F. Changeable LED message signs.
(1) Allowed in all districts except the DDA District.
(a)
Changeable LED message signs shall only be permitted as no more
than 25% of the allowable sign area, regardless of the type of sign.
(b)
Except for time-and-temperature displays, an electronic LED
changeable message sign shall be limited to the electronic display
of a nonflashing or nonmoving message that shall remain unchanged
for at least 10 continuous seconds before it is replaced by another
message.
(c)
Government buildings and education facilities shall be exempt from the requirements of §
264-6F(1)(b).
G. Promotional signs.
(1) Allowed in all districts except residential (R-1, R-1A, R-2, RM-1,
RM-2 Districts).
(a)
Permits required. Except as otherwise provided in this chapter,
it shall be unlawful for any person to erect, display, show or exhibit
any promotional sign within the City of Roseville without first obtaining
a permit therefor from the Department of Buildings and Inspection
and making payment of any fee required by this chapter.
(b)
Each business is allowed to have no more than three promotional
events per year.
(c)
Each promotional event shall last more than five days.
(d)
Each promotional event shall have no more than three promotional
signs.
(e)
Promotional signs are not allowed on the roof of any building.
(f)
In addition to feather flags, pennants, and banners, signs determined
to be similar may be allowed by the Building Director.
(g)
No off-premises promotional signs are permitted.
Signs specified in this section are permitted in all use districts.
Permits are unnecessary unless required by the particular subsection.
A. House or building address sign.
B. Flags bearing the official sign of a nation, state, municipality
or educational institution. Flags permitted shall be erected in full
compliance with Section 2102 of the Zoning Ordinance or any subsequent amendment.
C. Private traffic direction signs and related signs.
D. Time-and-temperature display signs. No such sign shall exceed the
height of the building to which it is accessory nor an area of 20
square feet (permit required).
E. Underground public utility warning signs.
F. Marquee advertising, provided that said advertising is wholly contained
within the basic marquee face.
G. Signs painted on or attached to any motor vehicle, trailer, wagon,
cart or other vehicles which are normally used upon the highways for
transportation of persons, goods or equipment, but no person shall
cause or allow any vehicle to be parked on a street or highway, public
thoroughfare or right-of-way or between said thoroughfare and the
existing building line for the principal purpose of advertising any
business or activity being conducted upon nearby private property
by means of a sign or signs painted upon, supported by or attached
to such vehicles.
H. Specific districts.
(1) One-Family Residential and Two-Family Residential Districts:
(a)
The maximum number of signs permitted shall be one sign per
street bordering or entering the subdivision.
(b)
The maximum area of the sign shall be 10 square feet.
(c)
The maximum height of the sign shall be five feet.
(d)
The location of the sign shall be within a ten-foot minimum
setback, but wholly upon the premises.
(2) Multiple-Family Residential District:
(a)
The maximum number of signs permitted shall be one sign per
street bordering or entering the subdivision.
(b)
The maximum area of the sign shall be 50 square feet.
(c)
The maximum height of the sign shall be 10 feet.
(3) Office Service District:
(a)
The maximum number of signs permitted shall be one sign per
street bordering or entering the subdivision.
(b)
The maximum area of the sign shall be 50 square feet.
(c)
The maximum height of the sign shall be 10 feet.
(d)
Signs shall conform to the setback requirements for structures
in the applicable districts.
(4) Local Business, Community Business, and General Business Districts:
(a)
The maximum number of signs permitted shall be one sign per
street bordering or entering the subdivision.
(b)
The maximum area of the sign shall be 75 square feet.
(c)
The maximum height of the sign shall be 15 feet.
(d)
Signs shall conform to the setback requirements for structures
in the applicable districts.
(5) Light Industrial and General Industrial Districts:
(a)
The maximum number of signs permitted shall be one sign per
street bordering or entering the subdivision.
(b)
The maximum area of the sign shall be 100 square feet.
(c)
The maximum height of the sign shall be 20 feet.
(d)
Signs shall conform to the setback requirements for structures
in the applicable districts.
(6) Multiple Residential Districts signs.
(a)
One sign is permitted per frontage up to 200 feet and one additional
sign for each 300 feet thereafter.
(b)
Wall signs shall not extend beyond the top or ends of the wall
surface on which they are placed.
I. Temporary signs. Temporary signs, banners and pennants may be approved by the Building Director subject to reasonable conditions and temporary placement in conjunction with an event approved under Chapter
248 or any amendment thereto.
J. Residential window signs. One sign may be displayed in the window
of a dwelling in a residentially zoned area, provided that it does
not exceed four square feet in size and does not advertise a home
occupation unless it has been approved pursuant to § 402-11
of the Zoning Ordinance.
Any parcel which is found to be over 20 acres may erect up to 50 square feet of signage. This is in addition to the maximum amount of signage they are allowed under §
264-6A of this chapter.
The following signs shall not be permitted, erected or maintained
in any district, notwithstanding any other provisions of this chapter:
A. Signs which incorporate in any manner any flashing or moving lights.
B. Banners, pennants, spinners and streamers, except as permitted in §
264-7.
C. String lights used in connection with commercial premises for commercial
purposes, other than holiday decorations.
D. Any sign which has any visible moving part, visible revolving parts
or visible mechanical movement of any description or other apparent
visible movement achieved by electrical, electronic or mechanical
means, including intermittent electrical pulsations or by action of
normal wind currents, but automatic change-of-message with cycle time
of not less than 30 seconds is permissible.
E. Any sign or sign structure which is structurally unsafe or which
constitutes a hazard to safety or health by reason of inadequate maintenance,
dilapidation or abandonment or which is not kept in good repair or
which is capable of causing electrical shocks to persons likely to
come in contact with it.
F. Any sign which, by reason of its size, location, content, coloring
or manner of illumination, constitutes a traffic hazard or detriment
to traffic safety by obstructing the vision of drivers or by obstructing
or detracting from the visibility of any traffic sign or control device
on public streets and roads.
G. Any sign which obstructs free ingress or egress from a required door,
window, fire escape or other required exitway.
H. Signs which make use of words such as "Stop," "Look" or "Danger"
or any characters or shapes generally used as public safety symbols
or other words, phrases, symbols or characters in such a manner as
to interfere with, mislead or confuse traffic.
I. Any sign or other advertising structure containing any obscene, indecent
or immoral matter.
J. Any sign unlawfully installed, erected or maintained.
K. Any sign now or hereafter existing which no longer advertises a bona
fide business conducted or a product sold.
M. Bench signs, whether such benches are permanent or portable, which
are prohibited where benches are located outside of a fully enclosed
structure.
The Building Director shall have the power to adopt and promulgate
rules and regulations to interpret and implement any provisions of
this chapter and to secure the intent thereof. Any such rules and
regulations shall not become effective until approved by resolution
of the City Council and, upon such approval, shall be as complete
and binding as if specifically set forth herein. A violation of any
such rule or regulation shall be deemed a violation of this chapter.
Copies of such rules and regulations shall be kept on file in the
office of the City Clerk and shall be distributed to the public upon
request.
No person shall engage in the business of erecting, repairing
or dismantling of signs for which sign erection permits are required
by this chapter without first being licensed as an authorized sign
erector.
A. License fee. No such license shall be issued until such license fee
as may be established by the City Council by resolution is paid. The
City Council shall establish such reasonable license fees as will
reimburse the City for its costs in processing and issuing such licenses.
B. Bond. Permits may be issued to sign erectors only upon the following
conditions:
(1) Insurance certificates. Before a permit is issued for the erection
of a sign, the installing company shall submit for filing with the
City Clerk a certificate of insurance for public liability in the
amount of $100,000 for injuries to one person and $300,000 for injury
to more than one person and property damage insurance in the amount
of $25,000 for damages to any property due to the actions of himself
or any of his or her agents or employees.
(2) Lapsing of insurance. At any time the insurance of any sign erector
is permitted to lapse, his or her right to obtain permits shall automatically
be revoked.
(3) Notification of change. A sign erector shall notify the Department
of Buildings and Inspection of any change in address and, if a firm
or corporation, any change in ownership or management, if other than
that indicated on the insurance certificates.
C. Revocation of licenses. Such erectors' licenses may be revoked
by the City Council for cause, but only after the holding of a public
hearing concerning the proposed revocation of license, at which time
the licensee will be given an opportunity to present relevant evidence
and defend himself. "Cause," as used herein, means failure to construct
signs in accordance with this chapter and other relevant provisions
of City ordinance or state statute or failure to comply with lawful
directions given to the licensee by the Department of Buildings and
Inspection concerning the construction, reconstruction and removal
of signs.
Requirements concerning details of construction, materials,
loads and stresses are governed by the provisions of the City of Roseville
Official Building Code, and every sign shall be erected in compliance with such
provisions.
A. Combustible materials. Every sign for which any erection permit is
required shall be constructed of noncombustible material, except that
combustible structural trim may be used thereon.
B. Fastenings. Signs attached to masonry, concrete or steel shall be
safely and securely fastened thereto by means of metal anchors, bolts
or approved expansion screws of sufficient size and anchorage to support
safely the loads applied. All building fastenings must be of galvanized
noncorrosive materials.
C. Wind loads. For the purpose of design, wind pressure shall be taken
upon the gross area of the vertical projection of all signs and sign
structures at not less than 25 pounds per square foot for those structures
above ground. In calculating wind pressure on curved surfaces, such
as cylindrical or spherical signs or sign structures, this pressure
shall be assumed to act on 6/10 of the projected area. In all open-frame
signs or sign structures, the area used in computing wind pressure
shall be 1/2 times the net area of the framing members exposed to
the wind.
It shall be unlawful for any person to erect, construct, maintain, enlarge, alter, move or convert any sign in the City of Roseville or cause or permit the same to be done contrary to or in violation of any of the provisions of this chapter. Any person violating any of the provisions of this chapter shall be punished as provided in Chapter
1, General Provisions, Article
I.