[HISTORY: Adopted by the Board of Trustees of the Village of Newark 4-21-1998 by L.L. No. 1-1998; amended in its entirety 11-15-2022 by L.L. No. 5-2022. Subsequent amendments noted where applicable.]
The legislative intent of this chapter is to promote and protect the public health, welfare and safety of the inhabitants of the Village of Newark by regulating existing and signs of all types which are intended to be viewed from outdoors. It intends to create a more attractive economic and business climate, enhance and protect the physical appearance of the community, preserve the scenic and natural beauty of designated areas, preserve property values and provide a more enjoyable and pleasing community.
As used in this chapter, the following terms shall have the meanings indicated:
ATTENTION-GETTING DEVICE
Any nongovernmental flag, spotlight, balloon or similar device or ornamentation used for purposes of attracting attention for promotion of business use.
AWNING SIGN
Any visual message incorporated into a nonpermanent structure projecting from a building and providing protection from the elements, or a marquee.
AWNINGS and/or CANOPIES
Movable or fixed ornamental roof-like structures extended from the face of a structure and constructed of durable materials, including fabrics, which sometimes display lettering or other business insignia.
BACKLIGHTING
Any indirect source of light which is located from behind the sign surface or shielded from the viewer's eyes by a translucent or opaque material.
BUILDING DIRECTORY SIGN
A sign listing the name and location of all tenants in a structure.
BUILDING FRONTAGE
The width of a building facing a street or public parking lot; in the case of a corner lot, it may be either frontage at the option of the applicant. Where a mall exists, "building frontage" shall mean that portion of the building perimeter facing a street or designated parking area; in the case of two such perimeters, it may be either frontage at the option of the applicant.
BUILDING IDENTIFICATION SIGN
A sign which identifies the name of the building and does not identify any individual business activity.
BUSINESS FRONTAGE
The width of building face allocated to each individual occupant.
BUSINESS USE
A commercial, industrial or service enterprise, including churches.
CHANGEABLE-COPY SIGN
An announcement sign, bulletin board, or sign which makes provision for changing letters and other copy.
CODE ENFORCEMENT OFFICER
The official who is charged with the administration and enforcement of this code, or any duly authorized representative.
EXTERIOR ENTRANCE
A direct entrance from a public way to a habitable or tenantable space.
FLAG
Any state, municipal, county, or national flag. The national flag must be displayed in accordance with the Federal Flag Code (see United States Code Title 4, Chapter 1). No flag pole shall exceed 50 feet for public display, or 25 feet for home use. All flags shall be proportionate to the height of the flag pole as the Federal Flag Code.
FREESTANDING SIGN
A single or multifaced sign affixed to a supporting structure or embedded in and extending from the ground or detached from the building.
ILLUMINATED SIGN
Any sign illuminated by electricity, gas or other artificial light, including reflective or phosphorescent light.
LOGO
Any picture, shape or drawing, with or without letters or words, used to identify a product service, business or organization.
MUNICIPAL SIGN
Any sign relating to the use of a building or property by a government, public agency, or municipal board.
MURAL
A work of decorative art applied on or attached to an exterior wall or fence within public view that does not include graphics or text that can be interpreted as commercial advertising. Embellishments to or decoration of architectural elements is not considered a mural. Notwithstanding the above definition, a mural may contain bona fide historic recreations of vintage advertising.
NONBUSINESS SIGN
Any sign, other than a sign promoting a business use.
PORTABLE SIGN
A sign that is not permanently affixed to a building, a structure or the ground.
PROJECTING SIGN
A sign which is attached to a building or other structure and which extends beyond the surface of the building. This sign is not parallel to the building.
REFLECTIVE SURFACE
Any material or device which has the effect of intensifying reflected light, such as Scotchlite, DayGlo, glass beads and luminous paint.
SIGN
Any material, structure or part thereof, or any device attached to a structure or painted or represented thereon, composed of or upon which is placed lettered or pictorial or other matter for visual communication, when used or located out-of-doors, or on the exterior of any building or indoors as a window sign, for the display of any advertisement, notice, directional matter or name. The term "sign" does not include signs erected and maintained pursuant to and in discharge of any governmental function within this political jurisdiction, or required by any law, ordinance or governmental regulation or the flag or insignia of any nation or of any governmental agency having jurisdiction over the Village of Newark.
SIGN PERMIT
A permit issued by the Code Enforcement Officer providing documentation of the specific sign(s) requiring a permit have been approved pursuant to these regulations.
WALL SIGN
A sign on a surface or panel that may be affixed to the wall of a building or structure, includes individual letters, characters or devices.
A. 
Permit required. A sign permit shall be required prior to erecting a sign (including awnings and/or canopies whereby a sign is attached) within the Village of Newark, except as provided in Subsection B of this section. Signage for new site plans and building plans will be approved and granted via the Planning Board approval process or via a building permit. New sign permits for existing buildings will be approved by the Code Enforcement Officer. All sign permit fees shall be paid by the applicant pursuant to the Village of Newark Fee Schedule[1] as set forth by the Newark Village Board.
[1]
Editor's Note: Said fee schedule is on file in the Village offices.
B. 
Exceptions; permit not required. The following signs shall not require a permit:
(1) 
Nonbusiness signs, as defined and regulated in this chapter.
(2) 
Municipal signs.
(3) 
Sale, lease, or open for inspection signs relating to the real property transfer provided that such sign is no greater than eight square feet in area for residential parcel signs and 32 square feet for commercial parcel signs. Signs must be at least six feet from the public right-of-way and must not reduce the line of sight for egress from that property, or any other property. Such signs are limited to one per property, except that an additional two signs advertising that the premises is "open" is permissible only during the period that the property is open for inspection.
(4) 
Not-for-profit, charitable and political organizations may advertise an event with a sign limited to four feet in height and six square feet per face may be used for the period of the event, and the preceding 14 days. Temporary signs relating to an event must be removed not more than two days thereafter.
(5) 
Window or wall signs no greater than two square feet in area that provide notice of hours of operation, payment options, invitee restrictions, or legal warnings or notices. In no event may a sign within a window cover more than 30% of the total area of the particular window's total area. In the case of a window that is a portion of a door, then the sign may not cover more than 10% of the total window area of the door.
(6) 
Signs required by law or necessary to the public welfare.
(7) 
Historical markers, tablets and statues, memorial signs or plaques, when cut into a masonry surface or when constructed of bronze, stainless steel or similar material and not exceeding six square feet.
(8) 
Nonilluminated "warning," "private drive," "posted," or "no trespassing" signs, not exceeding two square feet per face.
(a) 
"Warning," "private drive," "posted," or "no trespassing" signs shall not be in excess of four feet in height and shall not be in excess of two square feet per face. A maximum of one "posted," "warning," or "no trespassing" sign shall be permitted to be placed along the perimeter of property lines at intervals of not less than 100 feet apart. This restriction shall not apply to properties owned by public entities or utility companies.
A. 
No sign or attention-getting device shall be illuminated by or contain flashing, rotating, scrolling, strobing, or moving lights.
B. 
No sign or attention-getting device shall impair or cause confusion of vehicular or pedestrian traffic, in its design, color or placement.
C. 
No sign or attention-getting device shall be placed upon the roof of any building.
D. 
No sign or attention-getting device shall consist of ribbons, streamers, spinners, or similar moving, fluttering or revolving devices.
E. 
No permanent, temporary or exempt sign or attention-getting device shall be placed upon, painted or drawn upon, fastened, or attached to any utility pole, tree, fence, or man-made or natural feature in all districts of the Village of Newark. No signs may be placed in Village of Newark medians. However on special occasions or in emergencies, the Mayor may, by written permit filed in the office of the Village Clerk, grant use of these areas for a limited period of time.
F. 
Unrelated signs or unrelated attention-getting devices. Business use signs must advertise a bona fide business conducted on the premises where the sign is located. Vehicles with signs may not be parked in another business's location unless the owner is concurrently conducting business on the premises.
G. 
Signs or attention-getting devices that produce vapors, smoke, particles, or noise may be removed by the Code Enforcement Officer without notice.
H. 
Illegible signs and signs or attention-getting devices in disrepair may be removed by the Code Enforcement Officer without notice.
I. 
Electronic changeable-copy signs, with the exception as noted in § 130-8(B)(7).
A. 
Sign permits shall be issued by the Code Enforcement Officer for any business use signs in any zoning district.
B. 
Applications for signs proposed for any land use activity that require site plan approval from the Planning Board shall be reviewed and approved by the Planning Board prior to issuance of a sign permit from the Code Enforcement Officer.
A. 
All applications for a sign permit shall be made in writing to the Code Enforcement Officer and contain the following information:
(1) 
The name, address, and telephone number of the applicant and property owner.
(2) 
The location of the building, structure, or land to which or upon which the sign is to be erected.
(3) 
If a new sign is to be erected, elevation and plan drawings should be included. A clear description of the placement and appearance of the proposed sign should include the following:
(a) 
Location on the premises, specifically, its position in relation to adjacent buildings, structures and property lines.
(b) 
The method of illumination and position of lighting.
(c) 
Graphic design, including symbols, letters, materials, and possible color combinations.
(d) 
The zoning district in which the design is to be placed.
(e) 
Written consent of the owner of the property on which the sign is to be erected along with identification of all other signs on the land (including locations and dimensions).
(f) 
The signature of the applicant attesting to the accuracy of the petition.
B. 
All applications for a sign permit shall be reviewed by the Code Enforcement Officer within 15 days of submittal ofa complete application.
(1) 
The Code Enforcement Officer shall deny any application for a sign which does not conform with this chapter. A denial shall be made in writing with a statement for the denial and served upon the applicant.
(2) 
The Code Enforcement Officer shall approve an application for a sign which conforms with this chapter, or upon an approval from the Planning Board or Zoning Board of Appeals where such review is required.
(3) 
In the event that the Code Enforcement Officer finds that the sign(s) does not conform with the approval, the applicant shall be so notified in writing and have 30 days thereon to correct the cited deficiencies, or be removed in accordance with the provisions of this chapter.
A. 
Design and appearance.
(1) 
All signs and supporting structures must be in harmony with the style and scale of the architectural features of the buildings on which they are placed or to which they relate.
(2) 
All signs must be appropriate to the type of activities they represent.
(3) 
Layout of all signs and their messages must be orderly and of simple shapes.
(4) 
The number of different colors or shades of colors used on one sign or group of signs shall be of a consistent theme.
(5) 
All signs that are lit must be so designed as to reflect light and glare away from surrounding properties and the right-of-way and not be greater than necessary to make the sign legible at night from the right-of-way. Lighting among signs shall be consistent with surrounding signs.
B. 
Construction and installation.
(1) 
All signs shall comply with the Uniform Fire Prevention and Building Code.
(2) 
No sign shall interfere with utility line clearance.
(3) 
No sign shall interfere with the use of any fire exit, door, or window or other access to a building. No sign shall obstruct the vision of any access or be designed in such a way as to confuse access to a fire escape route.
(4) 
No sign shall interfere with sight distances or otherwise interfere with the ability of motor vehicle traffic to make safe movements.
(5) 
No sign shall project into a public right-of-way.
C. 
Computation of sign type area. The area of a sign type is determined as follows.
(1) 
For signs consisting of freestanding letters or logos, sign area is calculated as the total area of the rectangle, circle or square that fully encloses each word or logo.
(2) 
For wall signs and signs on a background, the entire area of the background is calculated as sign area, including any material or color forming the sign face and the background used to differentiate the sign from the structure against which it is mounted. Sign area does not include any supports or bracing.
(3) 
The area for a sign with more than one face is computed by adding together the area of all sign faces, except where the angle at which the two sign faces are placed does not exceed 30°. Freestanding signs may include one identical back without including an identical area.
(4) 
Sign area examples:
(a) 
Sign area, monument. The sign area shall be the extreme outer dimensions of the freestanding structure, excluding the support structure and architectural features.
130-7Mounument.tif
(b) 
Sign area, pole. The sign area shall be measured as the area enclosed by the smallest single rectangle that will enclose the structure exclusive of the poles.
130-7Pole.tif
(c) 
Sign height. Height shall be the distance from the top of the sign structure to the lowest grade level of the base of the sign. The height of any monument base or other structure erected to support or ornament the sign shall be measured as a part of the sign height.
130-7MonuPole.tif
(d) 
Three-dimensional signs. Signs that consists of, or have attached to them, one or more three-dimensional objects, shall have a sign area of the sum of all areas using the four vertical sides of the smallest cube that will encompass the sign.
130-7Icecream.tif
(e) 
Double-faced signs. On a sign where the information is located back to back or located at an interior angle equal to or less than 30°, the sign area shall be computed as the area of one sign face. Where the two faces of a double-faced sign are not equal in size, the larger sign face shall be used. Where two faces of a double-faced sign are located at an interior angle more than 30° from one another, both sign faces shall be counted toward sign area.
130-7Doublefaced.tif
(f) 
Multi-faced signs. On a three-or-more-faced sign, sign area shall be calculated as the sum of all faces.
130-7Signheight.tif
(g) 
Measurement of sign height. The total height of a freestanding sign is measured from the highest point of the sign or the highest point of the supporting structure (whichever is higher) to the adjacent grade.
No signs or billboards shall be permitted in any district except as specifically permitted herein as follows:
A. 
Signs in residential districts. The following signs are permitted when located on the immediate property:
(1) 
Professional and home-occupation signs: one unlighted identification sign, not more than two square feet in area and attached to the wall of the building and not to protrude more than six inches from the wall face.
(2) 
One attached sign of an appropriate nature identifying any nonresidential building or use permitted in residential districts, not exceeding 20 square feet in area.
(3) 
Signs necessary for the identification, operation or protection of a public-utility installation.
B. 
Signs in business and industrial districts. The following signs are permitted:
(1) 
All signs permitted under Subsection A of this section.
(2) 
An attached entry directory sign (not exceeding 10 square feet in area), provided that it announces only services offered within the building.
(3) 
In addition to any building directory sign, each tenant of a building, or plaza with a separate entrance to a Village street, or parking area shall be entitled to an individual sign not exceeding two square feet for each lineal foot of building frontage belonging to the particular tenant. Or each tenant may have two attached signs with a combined square footage not exceeding what is permitted for the one attached sign; or
(4) 
For a tenant space having frontage on more than one street, they may have a sign for each frontage on a street, however, the combined square footage of all signs may not exceed 1.5 times the permitted square footage as outlined in § 130-8(B)(3); or
(5) 
A tenant having more than two public entrances may have a sign for each public entrance, however, the combined square footage of all signs may not exceed 1.5 times the permitted square footage as outlined in § 130-8(B)(3).
(6) 
Portable signs.
(a) 
Portable signs may not be illuminated.
(b) 
Portable sign size shall not exceed 32 square feet and shall be limited to five feet above grade.
(c) 
Portable signs must be removed after 60 days. Another portable sign permit can be applied for 30 days after removal of a portable sign.
(d) 
Temporary signs and attention-getting devices relating to an event shall be removed by the owner or occupant of the property not more than two days thereafter.
(e) 
Portable signs less than eight square feet may be used without a permit, provided such signs are displayed only during the businesses hours of the business advertised, and no more than one such sign is displayed per business entrance, and no more than one such sign is displayed at a site entrance.
(f) 
Portable signs must be displayed within 25 feet from the business entrance, and not conflict with pedestrian or vehicular traffic. Distances of greater than 25 feet may be administratively approved by the Code Enforcement Officer. Such sign must comply with the regulations concerning temporary signs and attention-getting devices above. Noncompliant sandwich signs may be removed by the Code Enforcement Officer without notice.
(7) 
Electronic changeable-copy signs.
(a) 
Electronic changeable-copy signs may be permitted inside store windows parallel to the right-of-way and not exceeding 2% of the window area.
(b) 
The marquis-portion lettering is a single color.
(c) 
The sign does not scroll or flash in a continuous motion.
(d) 
The sign message changes no more than once every 60 seconds.
(e) 
The sign will have no background movement.
(8) 
Wall signs.
(a) 
A wall sign may not be painted directly on a building. However, the Village Board may approve artistic murals at its discretion. If the name of the business is included in the mural, this shall be considered a wall sign and will be subject to sign restrictions. This sign area is calculated as the total area of the rectangle, circle or square that fully encloses each word or logo.
[1] 
All applications for murals shall be accompanied by a sketch or digitized picture, drawn to scale, showing the proposed location, size, height, artwork and color(s) of the mural, as well as the building facade upon which it is to be located. Applications for murals shall also include a written plan for ongoing maintenance of the mural once completed, including the person, agency or organization that will fund maintenance activities and probable costs associated with maintenance.
[2] 
Mural content shall not be obscene or offensive.
[3] 
Murals shall not negatively impact historic resources within the Village of Newark, or cause such resources to lose their local, state and national register eligibility.
[4] 
A mural shall be maintained and shall not be allowed to fade or lose its integrity. The Village of Newark is not responsible for maintaining a mural. If the mural is not maintained, the Village of Newark can require that the mural be removed or covered.
[5] 
If proposed mural materials are not compatible with the mounting surface, the mural shall be placed on its own substrate, set off from the mounting surface and properly anchored to resist wind and other forces in accordance with the Uniform Code. The use of combustible materials shall not be used where prohibited by fire safety codes.
[6] 
Sand or high-pressure water blasting that would damage an historic building's facade is prohibited.
[7] 
If a mural becomes marked with graffiti, the property owner, or other designated party, is responsible for the prompt removal of the graffiti.
[8] 
The maximum allowed size of a mural shall be determined by the Planning Board on a case-by-case basis.
(b) 
A wall sign shall not extend more than 12 inches from the face of the building to which it is attached.
(9) 
Projecting signs.
(a) 
One projecting wall is permitted in lieu of each permitted primary wall sign.
(b) 
Maximum sign area is 15 square feet.
(c) 
Maximum sign projection is five feet; bottom of sign must be at least 10 feet above finished grade.
(d) 
Signs within a New York State Department of Transportation right-of-way must have New York State Department of Transportation approval.
(10) 
Freestanding signs.
(a) 
The Code Enforcement Officer may issue a freestanding sign permit for commercial and industrial zoned properties, provided that said permanent sign complies with the following requirements:
[1] 
Signs shall not exceed 32 square feet per face for a double-faced sign.
[2] 
Any illumination shall not be obstrusive to adjoining properties or motorists.
[3] 
Design of the sign shall be aesthetically acceptable.
[4] 
There shall only be one freestanding sign allowed per property.
(b) 
Freestanding signs for malls/plazas. The Code Enforcement Officer may issue a freestanding sign permit for malls/plazas, provided that said permanent sign complies with the following requirements:
[1] 
Any mall/plaza area of less than 10 acres is allowed one freestanding sign.
[2] 
Any mall/plaza area of 10 acres or more is allowed a total of two freestanding signs.
[3] 
The total size per sign shall not exceed 260 square feet.
[4] 
Any illumination shall not be obtrusive to adjoining properties or motorists.
[5] 
Design of the sign shall be aesthetically acceptable.
[6] 
Mall/plaza area shall be considered as the total continuous developed area.
(11) 
Awning signs.
(a) 
One awning sign is permitted in place of a wall sign.
(b) 
It is preferred that the lettering for the sign is placed on the valance of the awning.
(c) 
Awnings internally illuminated within the structure of the awning itself are prohibited.
(d) 
An awning sign shall be considered an attached sign and maximum sign area should be calculated accordingly.
(e) 
Refer to section on awnings for awning regulations.
C. 
Signs in planned unit development districts. The following signs are permitted:
(1) 
All signs permitted under Subsection B of this section.
(2) 
One freestanding directory sign identifying the businesses contained within a planned unit development district, not exceeding 200 square feet in area.
(3) 
On residential uses, one attached entrance identification sign not exceeding six square feet.
All signs shall conform to the following requirements:
A. 
Back-to-back signs may be counted as one sign.
B. 
No attached sign shall extend above the facade of the building.
C. 
No freestanding sign shall exceed 25 feet in height from finish grade.
D. 
Signs shall be located in such a manner so as not to restrict vision or impair safety.
E. 
A building permit shall be required prior to the installation of any signs except those exempt from such requirement.
F. 
All lighted signs shall be Underwriters Laboratories' (UL) approved and installation shall be certified by the York Board of Fire Underwriters.
G. 
Extension cords are not an approved method for electrical service to any sign.
H. 
All signs and supports in the Village of Newark shall be properly maintained at all times. The Code Enforcement Officer shall have the authority to order the painting, repair or removal of a sign and accompanying landscaping which constitutes a hazard to safety, health or public welfare by reason of inadequate maintenance, dilapidation, obsolescence or abandonment. Notification shall be by personal delivery or by certified mail. If the maintenance notice is not complied with, within 15 days, it shall become an order to abate the sign or perform the maintenance or repair specified therein.
I. 
Any sign not conforming to the regulation of the district in which it is located at the time of adoption of this chapter shall be considered preexisting, nonconforming.
J. 
Any preexisting, nonconforming sign may change the face or panel of the sign that does not meet the area or height standards of this section. However, there shall be no increase in the degree of nonconformity.
K. 
All signs must be brought into compliance with this section if at any time the sign is altered, repaired, restored or rebuilt to the extent that the cost exceeds 50% of the estimated replacement cost of the sign (in current dollar value). All sign permits within any six consecutive calendar months will be aggregated for purposes of measuring the 50% standard.
L. 
If the repair is caused by involuntary damage or casualty and not deferred maintenance, the sign may be repaired to any extent.
M. 
Any nonbusiness signs shall be restricted to 16 square feet and shall be limited to one per parcel. A flag with verbiage not displayed on a pole will be considered a sign.
N. 
Any sign existing on or after the effective date of this section which no longer advertises an existing business conducted or product sold on the premises shall be removed by the owner of the premises upon which such sign is located after written notice. The Code Enforcement Officer, upon determining that any such sign exists, shall notify the owner of the premises, in writing, to remove said sign within 30 days from the date of such notice. In the event of the refusal or neglect of the person so notified to comply with said notice or order of the Village Board in the event the aggrieved party requests a hearing pursuant to § 113-8, the Village Board shall provide for the removal of the signs, as the case may be, either by Village employees or by contract, and the total cost thereof, including an administrative fee of $75, shall be billed to the owner and, if not paid within 30 days, will be assessed upon the real property upon which the signs are found, and shall constitute a lien and charge upon the real property on which it is levied until paid or otherwise satisfied or discharged, and shall be collected by the Village Treasurer in the manner provided by law for the collection of real property taxes.
The violation of any of the provisions this chapter shall be punishable by a maximum fine of $250 or by imprisonment for not more than 15 days, or by both such fine and imprisonment.