The purpose of this chapter is to promote and maintain overall community beautification and to establish reasonable time, place, and manner regulations on the exercise of free speech in order to promote communication that does not create nuisances, without regulating content. This chapter protects property values by ensuring that proposed signage does not negatively impact adjacent land uses, existing neighborhoods, and municipal historic districts. This chapter promotes traffic safety by avoiding distractions and sight distance obstructions and serves the other objectives of this Code.
To determine sign area, signs shall be measured as follows:
A. The sign area shall be computed by multiplying the greatest height by the greatest length.
B. For double-faced signs, only one side shall be considered when determining sign size when both sides are identical, both sign faces share the same structure and supports; and the sign faces are back to back with an interior angle formed by the two faces which is less than or equal to 45°.
C. Structural members not bearing advertising matter and/or not in the form of a symbol or logo shall not be included in the computation of surface area.
D. Unless otherwise specified, all square footages in regards to signs are maximum sizes.
Any vehicle or structure to which a sign is affixed in such a manner that the carrying of such sign or signs no longer is incidental to the primary purpose of the vehicle or structure but becomes a primary purpose in itself shall be considered a freestanding sign provided it is located on the same lot as the business and as such shall be subject to requirements for freestanding signs in the district in which such vehicle or structure is located.