A.
It shall be unlawful for any person, firm or corporation to advertise or conduct any sales of goods, wares and/or merchandise at retail that is represented as a bankrupt, insolvent, assignee, adjusters, trustees, executors, administrators, receivers, wholesalers, jobbers, manufacturers, closing-out, liquidation, closing-stock, fire or water or other damage sale or any other sale which is by representation or advertising intended to lead the public to believe that the person, firm or corporation conducting such sale is selling out or closing out said goods, wares and/or merchandise of any business for less than the current or going retail price thereof in the Village of New Hartford without first filing with the Village Clerk the inventory hereinafter provided for and obtaining from the Mayor of the Village a license so to do, which shall be signed by the Mayor, countersigned by the Village Clerk, and without first having paid the fee required to the Treasurer of the Village and an endorsement to that effect placed upon the license.
B.
Said license shall be known as a "closing-out sale license."
C.
The fee for such license shall be $50 for 30 days; $100 for 60 days; $150 for 90 days, provided that only one such license shall be issued to any one person, firm or corporation within any twelve-month period, and no such license shall be issued for less than 30 days nor more than 90 days.
[Amended 9-11-1994 by L.L. No. 1-1994[1]]