[CC §55.010]
As used in this Chapter, the following words and terms shall
mean:
ADVERTISEMENT
Includes the attempt by publication, dissemination, solicitation
or circulation to induce directly or indirectly any person to enter
into any obligation or acquire any title or interest in any merchandise.
MERCHANDISE
Includes any objects, wares, goods, commodities, intangibles,
real estate or services.
SALE
Includes any sale, offer for sale, or attempt to sell merchandise
for cash or on credit.
[CC §55.040]
In the construction of the preceding Section the following terms
mean:
ADULTERATED
Varying from the standard of composition or quality prescribed
by statute or lawfully promulgated administrative regulations of the
United States of America or of this State lawfully filed, or if none,
as set by commercial usage.
MISLABELED
Varying from the standard of truth or disclosure in labeling
prescribed by statute or lawfully promulgated administrative regulations
of the United States of America or this State lawfully filed, of if
none, as set by commercial usage; or represented as being another
person's product, though otherwise accurately labeled as to quality
and quantity.
[CC §55.050]
A person commits the offense of altering a mileage registering
device if, with the purpose of misrepresenting to a prospective or
eventual purchaser the number of miles traveled by a motor vehicle,
he disconnects, changes or causes to be disconnected or changed, any
mileage registering device on a motor vehicle so as to thereby indicate
a different mileage than such motor vehicle has actually traveled.
For the purpose of this Section "motor vehicle" means
any self-propelled vehicle not operated exclusively upon tracks.
[CC §55.060]
A person commits the offense of false advertising if, in connection
with the promotion of the sale of, or to increase the consumption
of, property or services, he recklessly makes or causes to be made
a false or misleading statement in any advertisement addressed to
the public or to a substantial number of persons.
[CC §55.080]
The offense described in Sections
605.030 through
605.070 shall be included offenses in the unlawful practices prohibited by Section
605.020. No person shall be convicted of a violation of both Section
605.020 and of one (1) or more of Sections
605.030 through
605.070, as a result of the same act by him.