[HISTORY: Adopted by the City Council of the City of Long Branch 1-26-1971 by Ord. No. 590 as Ch. VII of the 1971 Code. Amendments noted where applicable.]
GENERAL REFERENCES
Pawnbrokers — See Ch. 250.
Peddling and soliciting — See Ch. 256.
Special sales — See Ch. 276.
[1]
Editor's Note: The power to license and to prescribe license fees is contained in N.J.S.A. 40:52-1 and 40:52-2. The power to license and regulate licensing is also an aspect of the general police powers granted by N.J.S.A. 40:69A-29 and 40:69A-30.
As used in this chapter, the following terms shall have the meanings indicated:
AUTOMATIC AMUSEMENT MACHINE OR DEVICE
Any machine, operated mechanically, electrically or otherwise, which, upon the insertion of a coin, slug, token, plate or disc, may be operated by the public generally for use as a game, entertainment or amusement, whether or not registering a score. It shall include such devices as jukeboxes, marble machines, pinball machines, skill ball games, mechanical grab machines and all other games, operations or transactions similar thereto under whatever names they may be designated.
BUSINESS
All kinds of vocations, occupations and professions, enterprises, establishments and all other kinds of activities and matters, together with all devices, machines, vehicles and appurtenances used therein, any of which are conducted for private profit or benefit, either directly or indirectly, on any premises in the city or anywhere else within its jurisdiction.
[Amended 3-13-1973 by Ord. No. 676; 10-27-1998 by Ord. No. 36-98]
FIRE AND OTHER ALTERED GOODS SALE
A sale held in such manner as to reasonably cause the public to believe that the sale will offer goods damaged or altered by fire, smoke, water or other means.
GOING OUT OF BUSINESS SALE
A sale held in such manner as to reasonably cause the public to believe that, upon the disposal of the stock of goods on hand, the business will be discontinued, including but not limited to sales of adjusters, adjustment, alteration, assignees, bankruptcy, benefit of administrations, benefit of creditors, benefit of trustees, building coming down, closing, creditors' committee, creditors, end, executors, final days, forced out, forced out of business, insolvency, last days, lease expires, liquidation, loan of lease, mortgage sale, receivers, trustees and quitting business.
GOODS
Any goods, wares, merchandise or other property capable of being the object of a sale conducted under Chapter 276.
INSIGNIA
Any tag, plate, badge, emblem, sticker or other kind of device which may be required for use in connection with any license.
JUNK
Any old, discarded and unused waste iron or other metal substance, glass, paper, machine parts, accessories, discarded machinery or discarded machines, in whole or in part, unregistered motor vehicles which are unfit for reconditioning or for sale for highway transportation, used parts of motor vehicles and any material commonly known and generally referred to as "junk" in the ordinary meaning of the word, acquired or collected commercially.
JUNK DEALER AND KEEPER
Any person who buys or otherwise acquires junk for commercial purposes within the city or who collects and stores junk.
JUNKYARD and JUNK SHOP
Any lot of land or premises within the city in which junk of any kind or description is placed, collected, stored or kept.
LICENSE or LICENSEE
Includes respectively the words "permit" or "permittee" or the holder for any use or period of time of any similar privilege wherever relevant to any provision of this chapter or other chapter in this Code.
PREMISES
All structures, places and also the equipment and appurtenances connected or used in any business and any personal property which is either affixed to or is otherwise in connection with any business conducted on the premises.
REMOVAL OF BUSINESS SALE
A sale held in such a manner as to reasonably cause the public to believe that the person conducting the sale will discontinue business at the place of sale upon disposal of the stock of goods on hand and will resume business at a new location or will continue business from other existing locations.
[Added 9-27-1988 by Ord. No. 62-88]
A. 
Compliance required.
(1) 
It shall be unlawful for any person, firm or corporation to maintain an office or place or business to conduct, engage in or carry on any business, trade or occupation within the City of Long Branch, County of Monmouth, without first complying with the provisions of this section and obtaining an initial license and complying with annual renewal procedures therefor as provided herein.
(2) 
For the purposes of this chapter, a person shall be deemed to be engaged in a business when he/she does one act of:
(a) 
Selling any goods or providing services;
(b) 
Soliciting business or offering goods or services for sale or hire; or
(c) 
Acquiring or using any vehicle, machine or device or any premises in the city for business purposes.
(3) 
The agents, servants, employees or other representatives of corporations, partnerships, individual natural persons, joint ventures, societies, associations, clubs, trustees, trusts or unincorporated groups shall be personally responsible for compliance with this chapter by their principals and by the businesses they represent.
(4) 
No license shall be required of any person for the mere delivery in the city of any property purchased or acquired in good faith from such person at his/her regular place of business outside of the city where no intent by the person is shown to exist to evade the provisions of this section.
(5) 
No provision of this section shall be applied so as to impose any unlawful burden on either interstate commerce or any activity of the state or federal government.
B. 
Applications.
(1) 
General information. Every person required to procure a license shall submit an application on the prescribed form to the Supervisor of Licenses and Permits. Each application may contain the following:
(a) 
The name of the applicant; if a corporation, the names and home addresses (P.O. box addresses not acceptable) and home telephone numbers of the President and Secretary shall be set forth; if a partnership, the names and addresses of all partners shall be set forth.
(b) 
The name under which the business is to be conducted.
(c) 
The address (P.O. box address is not acceptable) at which the business is to be conducted.
(d) 
The specific nature of the business.
(e) 
Whether or not the applicant has ever had a license to conduct a business in the City of Long Branch which has been denied or revoked. If such license has been denied or revoked, the applicant shall set forth in detail the facts leading to such action.
(f) 
The details of any conviction for crimes of the first, second, third or fourth degree, the date of the conviction and the place where said conviction was obtained.
(g) 
The business telephone number of the applicant.
(h) 
If a corporation, the name and address of the registered agent thereof.
(2) 
Moral character. No license or renewal thereof shall be issued to any person not of good moral character. If the applicant is not an individual, these provisions shall apply to the officers and managers.
(3) 
Prior to the issuance of a license, the Supervisor of Licenses and Permits may cause a routine police check to be made of the applicant to verify the validity of the information above described. The Police Department shall report in writing affirmatively or negatively within 14 days after the request is made, indicating recommendations for approval or disapproval of the granting of the license and the reasons therefor.
(4) 
After submission of the application and the required fees to the Supervisor, he/she shall make any investigation necessary and indicate his/her written approval or disapproval of the license application within 30 days after the application is filed. If approved, the initial license shall be issued in the name of the applicant. If disapproved, the Supervisor shall notify the applicant, in writing, of disapproval and the reasons therefor, and the applicant shall have 10 days from the receipt of notice to appeal the decision of the Supervisor to the City Council, which, after due hearing, may affirm or reverse the decision of the Supervisor.
C. 
Certificate of information; agreement to comply. When submitting the information described in the preceding subsections, the applicant shall certify that such information is supplied to the City of Long Branch with the full understanding that the city shall rely upon the accuracy of the facts set forth therein in granting the mercantile license. By its submission for a mercantile license, the applicant further agrees to comply with all laws and ordinances of the City of Long Branch applicable to the operation of said business.
D. 
Authorization to prepare forms. The Supervisor of Licenses and Permits is hereby authorized to prepare any and all necessary forms to be utilized for the purposes of this section.
E. 
Term of license. All licenses shall commence as of January 1 and expire on December 31 of each year. No license may be transferred to any other person, firm, corporation or location.
F. 
Duplicate licenses. A duplicate license may be issued by the Supervisor to replace any license previously issued which has been lost, stolen, defaced or destroyed without willful conduct on the part of the licensee, upon the filing by the licensee of an affidavit sworn to before a notary public of the State of New Jersey attesting to such fact and the payment to the Supervisor of a fee of $25.
G. 
Contents of initial license. Each license issued under this chapter shall state upon its face the following:
(1) 
The name of the licensee and any other name under which the business is to be conducted.
(2) 
The amount of the license fee.
(3) 
Such other information as the Supervisor shall determine.
H. 
Regulations. Every licensee shall:
(1) 
Permit all reasonable inspections of his/her business.
(2) 
Permit access to the licensed premises at all reasonable times by the Supervisor or any other authorized city employee.
(3) 
Ascertain and at all times comply with the laws and regulations applicable to the business.
(4) 
Avoid all forbidden, improper, unlawful or unnecessary practices, businesses or conditions which do or may affect the public health, morals or welfare.
(5) 
Refrain from operating the licensed business on the premises after expiration of the license and during any period when the license is revoked or suspended.
(6) 
Not loan, sell, give or assign to any other person or allow any other person to use and display or destroy, damage or remove or have in his possession, except as authorized by the Supervisor or by law, any license or insignia which has been issued to the licensee.
(7) 
Any person, firm or corporation receiving a license pursuant to the within section shall notify the Supervisor of Licenses and Permits no later than 10 days prior to a change in the location of any licensed business and shall apply for a new initial license.
I. 
License fees.
(1) 
All fees and charges for mercantile licenses as set forth in the within section shall be paid in advance at the time of application to the Supervisor of Licenses and Permits.
(2) 
No rebate or refund of any license fee or any part thereof shall be made by reason of retirement of the license from the business or revocation or suspension of the license; by reason of the nonuse of the license for all or any portion of the license year or by reason of a change of location of business; or by reason offered or other accident or other casualty rendering the use of the license ineffective.
(3) 
Effective January 1, 2021, all businesses, trades and activities conducted within the City of Long Branch regulated by the within section shall pay a license fee of $125 for each year or part thereof in which they shall operate said business, together with the following additional fee, which shall be as noted hereinafter:
[Amended 2-14-1989 by Ord. No. 89-89; 6-13-1989 by Ord. No. 118-89; 10-27-1998 by Ord. No. 36-98; 12-26-2007 by Ord. No. 47-07; 2-26-2020 by Ord. No. 10-20]
(a) 
Automatic machines for weighing, vending or delivery of any article or service or automatic amusement machines or devices (except cigarette machines and food beverage vending machines regulated in Chapter 181, Food Establishments, Retail): $25 per machine per year or part of a year.
(b) 
Any application for renewal of a license under this chapter submitted after January 31 of the effective year of the license shall be subject to a late charge of $25.
J. 
Special events permits. The City Council may authorize the issuance of special permits without the payment of license fees or other charges to public, charitable, educational, literary, fraternal or religious organizations for the conduct or operation of a temporary nonprofit enterprise for a public, charitable, educational, literary, fraternal or religious purpose. However, the applicant shall submit the usual application form in the manner required in this section and shall operate in accordance with all requirements if granted a permit.
K. 
Enforcement. The Supervisor, any police officer of the city, any Construction Code Official of the city, any Health Officer of the city, the Zoning Officer or any other city official or employee authorized by the Business Administrator may examine all places of business and all persons conducting business in the city to determine if this chapter has been complied with and to enforce the provisions of this chapter against any person found to be violating the same.
L. 
Revocation or suspension of license.
(1) 
Any permit or license granted or issued pursuant to this chapter may be suspended or revoked by the City Council after notice and hearing, for any of the following causes:
(a) 
Fraud, misrepresentation or false statement contained in the application for license.
(b) 
Fraud, misrepresentation or false statement made in connection with the selling of goods, wares or merchandise.
(c) 
Violation of this chapter or of any ordinance of the City of Long Branch.
(d) 
Conviction of the licensee of any crime or offense involving moral turpitude.
(e) 
Conducting the business licensed, through the applicant himself/herself or any of his/her agents, servants or employees, in an unlawful manner or in such a manner as to constitute a breach of the peace or a menace to the health, safety or general welfare of the public or in such manner as to constitute a public nuisance.
(2) 
Notice of hearing on the suspension or revocation of a license shall be given in writing by the Supervisor, setting forth specifically the grounds of complaint and the time and place of the hearing. The notice shall be mailed, by certified mail, to the licensee, at the address indicated on the license application at least 10 days prior to the date set for the hearing.
(3) 
In addition to the provisions for suspension or revocation, the Supervisor, any police officer or city employee or official or any taxpayer or resident of the city may make complaint in the Municipal Court of the city for violation of this section or chapter.
M. 
Conditions for issuance. It shall be a condition of the issuance of any and all licenses under the provisions of this chapter that said business shall be used and operated only for lawful purposes and not in violation of the zoning ordinances or other ordinances of the City of Long Branch.
N. 
Renewal applications. Every person who receives an initial license shall file for a renewal annually on or before December 31 on forms provided by the Supervisor of Licenses and Permits.
O. 
Registration of regulated persons/businesses. Any person/business that claims exemption from licensing under this section, pursuant to N.J.S.A. 40:52-1, shall file an informational application with the Supervisor of Licenses and Permits for his/her review and determination on the validity of the request for exemption. The informational application shall also be used for review of compliance with other applicable state, county and local laws and regulations relating to the conducting of businesses within the City of Long Branch. The application may require the following minimum information:
[Amended 2-14-1989 by Ord. No. 89-89]
(1) 
Name of applicant, address and phone number.
(2) 
Address of business (P.O. box address not acceptable) and phone number.
(3) 
Type of business.
(4) 
Type of materials, if any, stored on premises.
(5) 
Number of employees.
(6) 
Any other information required by the Supervisor of Licenses and Permits.
P. 
Providing copy of mercantile computer records. Any person may request a copy of the list of mercantile licenses issued as of the date of the request. A computer search fee and reproduction fee of $25 or a fee of $50 for said list if provided on mailing labels, shall be paid in advance for said list.
[Amended 10-27-1998 by Ord. No. 36-98]
Q. 
Reward programs.
[Added 8-8-2018 by Ord. No. 18-18]
(1) 
Any vendor who offers reward programs which include the payment of taxes for Long Branch taxpayers or residents who shop at participating Long Branch-based businesses shall before implementing such a program obtain a license as provided for in this section.
(2) 
The program shall be administered solely by the vendor who shall undertake to register interested taxpayers, residents and Long Branch-based businesses.
(3) 
The vendor shall pay to the City a license fee in the amount of $50 yearly and shall submit to the Health/Mercantile office all information necessary as may be reasonably required to determine the truth or validity of the statements contained in the application.
(4) 
Conditions. The City shall establish the necessary reporting requirement for any payment of taxes made to the City by the vendor. The City shall not be responsible for any impact of program participation on mortgage escrow calculations. The City shall not be responsible for any changes in property ownership.
[Added 10-27-1998 by Ord. No. 36-98]
No new auto body shop business shall be commenced in the city. Existing auto body shops can relocate in the city where said use is permitted.