A. 
One nonilluminated, temporary, ground sign pertaining to the lease, rental or sale of the same lot or building upon which it is placed and not exceeding nine square feet in area on any one side, provided that such sign is erected or displayed not less than five feet inside of the property line and shall not be mounted on or attached to trees. This sign must be removed from the premises within seven days after the property is sold or leased. Not more than one sign shall be permitted for each street contiguous to the premises. Such signs shall be exempt from all other provisions of this chapter.
[Amended 5-12-1983 as Ord. No. 1100; 7-14-1983 by Ord. No. 1110]
B. 
One nonilluminated, temporary, ground, directional sign indicating the location of and direction to the premises available for lease, rent or sale and in the process of development, having inscribed thereon the name of the owner, developer, builder or agent, may be erected and maintained, provided that:
(1) 
The size of any such sign is not in excess of six square feet and not in excess of four feet in length; and
(2) 
Not more than three such signs shall be erected for any one development.
(3) 
They are removed within 30 days after the level of occupancy reaches 80% of the total number of units available.
C. 
Parking lot markers, permanent directional signs, traffic control signs and entrance or exit signs may be erected on the same premises as the use to which they apply, provided that each such sign does not exceed three square feet in area and the number and location of such signs are approved by the Planning Board. In making such approval, the Planning Board shall be guided by the degree to which such signs contribute to public safety as opposed to their advertising value.
A. 
One- and two-family dwelling structures may erect one illuminated wall or ground identification sign per dwelling unit, provided that the sign does not exceed 10 inches by 18 inches and that any such ground sign is not more than two feet in height above ground level; or one illuminated wall or ground identification sign indicating a home professional office in the residential zones in which they are permitted, provided that the sign does not exceed three square feet in area on either side and that any such ground sign is not more than two feet in height above the ground level.
B. 
For churches, one ecclesiastical changeable letter ground sign may be erected referring to service and events to be held on the premises, provided that the sign is not more than 10 square feet in area. The sign may be illuminated, but it may not be closer than 10 feet to any property line and not closer than 30 feet to any street line or public right-of-way.
C. 
One nonilluminated identification ground sign may be erected for a cemetery, beach club, schools, colleges, boardinghouses, hospitals, philanthropic or eleemosynary, and nursing home uses in the residence zones in which they are permitted. Such sign shall not exceed 25 square feet in area on either side nor a height of 12 feet.
D. 
Multiple-family dwelling structures may erect one illuminated wall identification sign not exceeding 10 square feet in area or may erect one illuminated ground identification sign not exceeding 25 square feet in area on either side nor a height of 12 feet.
A. 
The following two signs may be permitted on each lot:
(1) 
One identification ground sign which does not exceed a total of 25 square feet in area on either side and does not exceed a height of 12 feet above ground level. The sign may be illuminated but shall not be located closer than 10 feet to any property line.
(2) 
One illuminated directory-of-occupants wall sign which does not exceed six square feet in area.
B. 
For churches, one ecclesiastical changeable letter ground sign may be erected referring to services and events to be held on the premises, provided that the sign is not more than 10 square feet in area. The sign may be illuminated, but it may not be closer than 10 feet to any property line and not closer than 30 feet to any street line or public right-of-way.
Two of the following signs may be permitted on each building, provided that there shall be not more than one wall or one projecting sign on any one structure:
A. 
One identification wall sign may be erected on one facade of a building, provided that the sign shall not exceed an area equal to 15% of the area of the facade upon which it is erected. In the case of a commercial use located on the ground floor of a multistory building, only the first floor facade area shall be used for the purpose of calculating the permissible sign area. The sign may be illuminated.
B. 
One identification projecting sign which does not exceed a total of 12 square feet in area on either side and does not project more than five feet from the wall to which it is attached. The sign may be illuminated.
C. 
One illuminated directory-of-occupants sign not exceeding eight square feet in area. Such sign may be erected as a wall or projecting sign.
[Amended 5-14-1996 by Ord. No. 15-96]
Any three of the following signs may be permitted on each lot, provided that there shall be not more than one wall, projecting or ground sign on any one lot:
A. 
One identification wall sign may be erected on one facade of a building, provided that the sign shall not exceed an area equal to 15% of the area of the facade upon which it is erected. In the case of a commercial use located on the ground floor of a multistory building, only the first floor facade area shall be used for the purpose of calculating the permissible sign area. The sign may be illuminated.
B. 
One identification projecting sign which does not exceed a total of eight square feet in area on either side and does not project more than five feet from the wall to which it is attached. The sign may be illuminated.
C. 
One identification ground sign which does not exceed a total of 50 square feet in area on either side nor exceed a height of 15 feet. The sign may be illuminated but shall not be located closer than 10 feet to any property line.
D. 
One illuminated directory-of-occupants sign not exceeding eight square feet in area. Such sign may be erected as a wall, projecting or ground sign.
A. 
One-family dwelling structures may erect one illuminated identification wall or ground sign, provided that the sign does not exceed in area dimensions 10 inches by eighteen inches and that any such ground sign is not more than two feet in height above ground level; or one illuminated wall or ground identification sign indicating a home professional office or home occupation, provided that the sign does not exceed three square feet in area on either side and that any such ground sign is not more than two feet in height above the ground level.
B. 
Professional offices may erect one identification ground sign which does not exceed a total of 12 square feet in area on either side and does not exceed a height of 10 feet above ground level and one illuminated directory-of-occupants wall sign which does not exceed six square feet in area.
One of the following signs may be erected on each public facility:
A. 
One identification wall sign, provided that the sign does not exceed an area equal to 15% of the area of the facade upon which it is erected; or
B. 
One projecting identification sign, provided that the sign does not exceed a total of eight square feet in area on either side and does not project more than five feet from the wall to which it is attached.
Two of the following signs may be permitted on each lot:
A. 
One identification wall sign may be erected on one facade of a building, provided that the sign shall not exceed an area equal to 15% of the area of the facade upon which it is erected. In the case of an industrial use located on the ground floor of a multistory building, only the first floor facade area shall be used for the purpose of calculating the permissible sign area. The sign may be illuminated.
B. 
One identification projecting sign which does not exceed a total of 12 square feet in area on either side and does not project more than five feet from the wall to which it is attached. The sign may be illuminated.
C. 
One identification ground sign which does not exceed a total of 50 square feet in area on either side nor exceed a height of 15 feet. The sign may be illuminated but shall not be located closer than 10 feet to any property line.
The following signs shall be permitted for gasoline service stations where they are permitted by special permit:
A. 
One identification ground sign which does not exceed 45 square feet on any one side nor 20 feet in height. Such signs may be illuminated, but illumination shall be from within and be nonflashing. Such signs may be located in the front yard area but shall not be closer than 10 feet to a street line.
B. 
Two signs may be mounted on the front facade of the building, provided that the total area of such signs does not exceed 20% of the area of the front facade, including window and door area.
C. 
Temporary signs advertising sales, premiums and other such temporary activities may be mounted on the window or door surfaces of the structure, provided that the total area of such signs at any one time does not exceed 50% of the total window area on the same side of the building.
[Amended 7-14-1983 by Ord. No. 1110]
A. 
The further erection or construction of signs known as "commercial advertising billboard signs," except as hereinafter provided, is prohibited.
B. 
Existing billboard signs or structures may be replaced or relocated on the same lot.
C. 
Relocation of existing billboard signs or structures.
[Amended 5-12-1983 by Ord. No. 1100]
(1) 
Existing billboard signs or structures may be relocated to a different lot upon the approval of the City Council. The City Council may approve the relocation of an existing billboard sign or structure, provided that:
(a) 
No more than one such sign or structure shall be permitted on any lot.
(b) 
The sign or structure when relocated will comply with all other applicable provisions of this chapter.
(c) 
The sign or structure will not obstruct, impair or diminish the visibility of any business or commercial enterprise from the roadway on which it is located.
(d) 
The aesthetic and environmental effects caused by the placement of the sign or structure in its new location will be less adverse than those caused by the sign or structure in the location from which it is to be removed.
(e) 
No billboard sign or structure may be relocated to any lot or property adjacent to Ocean Avenue (formerly New Ocean Avenue) or any portion of Ocean Boulevard.
[Amended 10-27-1983 by Ord. No. 1128]
(2) 
Notwithstanding anything to the contrary in other sections or subsections of this chapter, the provisions of this subsection shall not be varied or waived or otherwise modified by action of the Board of Adjustment or Planning Board of the City of Long Branch.