Two of the following signs may be permitted
on each building, provided that there shall be not more than one wall
or one projecting sign on any one structure:
A. One identification wall sign may be erected on one
facade of a building, provided that the sign shall not exceed an area
equal to 15% of the area of the facade upon which it is erected. In
the case of a commercial use located on the ground floor of a multistory
building, only the first floor facade area shall be used for the purpose
of calculating the permissible sign area. The sign may be illuminated.
B. One identification projecting sign which does not
exceed a total of 12 square feet in area on either side and does not
project more than five feet from the wall to which it is attached.
The sign may be illuminated.
C. One illuminated directory-of-occupants sign not exceeding
eight square feet in area. Such sign may be erected as a wall or projecting
sign.
[Amended 5-14-1996 by Ord. No. 15-96]
Any three of the following signs may be permitted
on each lot, provided that there shall be not more than one wall,
projecting or ground sign on any one lot:
A. One identification wall sign may be erected on one
facade of a building, provided that the sign shall not exceed an area
equal to 15% of the area of the facade upon which it is erected. In
the case of a commercial use located on the ground floor of a multistory
building, only the first floor facade area shall be used for the purpose
of calculating the permissible sign area. The sign may be illuminated.
B. One identification projecting sign which does not
exceed a total of eight square feet in area on either side and does
not project more than five feet from the wall to which it is attached.
The sign may be illuminated.
C. One identification ground sign which does not exceed
a total of 50 square feet in area on either side nor exceed a height
of 15 feet. The sign may be illuminated but shall not be located closer
than 10 feet to any property line.
D. One illuminated directory-of-occupants sign not exceeding
eight square feet in area. Such sign may be erected as a wall, projecting
or ground sign.
One of the following signs may be erected on
each public facility:
A. One identification wall sign, provided that the sign
does not exceed an area equal to 15% of the area of the facade upon
which it is erected; or
B. One projecting identification sign, provided that
the sign does not exceed a total of eight square feet in area on either
side and does not project more than five feet from the wall to which
it is attached.
Two of the following signs may be permitted
on each lot:
A. One identification wall sign may be erected on one
facade of a building, provided that the sign shall not exceed an area
equal to 15% of the area of the facade upon which it is erected. In
the case of an industrial use located on the ground floor of a multistory
building, only the first floor facade area shall be used for the purpose
of calculating the permissible sign area. The sign may be illuminated.
B. One identification projecting sign which does not
exceed a total of 12 square feet in area on either side and does not
project more than five feet from the wall to which it is attached.
The sign may be illuminated.
C. One identification ground sign which does not exceed
a total of 50 square feet in area on either side nor exceed a height
of 15 feet. The sign may be illuminated but shall not be located closer
than 10 feet to any property line.
The following signs shall be permitted for gasoline
service stations where they are permitted by special permit:
A. One identification ground sign which does not exceed
45 square feet on any one side nor 20 feet in height. Such signs may
be illuminated, but illumination shall be from within and be nonflashing.
Such signs may be located in the front yard area but shall not be
closer than 10 feet to a street line.
B. Two signs may be mounted on the front facade of the
building, provided that the total area of such signs does not exceed
20% of the area of the front facade, including window and door area.
C. Temporary signs advertising sales, premiums and other
such temporary activities may be mounted on the window or door surfaces
of the structure, provided that the total area of such signs at any
one time does not exceed 50% of the total window area on the same
side of the building.
[Amended 7-14-1983 by Ord. No. 1110]
A. The further erection or construction of signs known
as "commercial advertising billboard signs," except as hereinafter
provided, is prohibited.
B. Existing billboard signs or structures may be replaced
or relocated on the same lot.
C. Relocation of existing billboard signs or structures.
[Amended 5-12-1983 by Ord. No. 1100]
(1) Existing billboard signs or structures may be relocated
to a different lot upon the approval of the City Council. The City
Council may approve the relocation of an existing billboard sign or
structure, provided that:
(a)
No more than one such sign or structure shall
be permitted on any lot.
(b)
The sign or structure when relocated will comply
with all other applicable provisions of this chapter.
(c)
The sign or structure will not obstruct, impair
or diminish the visibility of any business or commercial enterprise
from the roadway on which it is located.
(d)
The aesthetic and environmental effects caused
by the placement of the sign or structure in its new location will
be less adverse than those caused by the sign or structure in the
location from which it is to be removed.
(e)
No billboard sign or structure may be relocated
to any lot or property adjacent to Ocean Avenue (formerly New Ocean
Avenue) or any portion of Ocean Boulevard.
[Amended 10-27-1983 by Ord. No. 1128]
(2) Notwithstanding anything to the contrary in other
sections or subsections of this chapter, the provisions of this subsection
shall not be varied or waived or otherwise modified by action of the
Board of Adjustment or Planning Board of the City of Long Branch.