No person shall advertise, represent or hold out that
any sale of goods, wares and merchandise is an insurance salvage, bankruptcy,
bankrupt stock, mortgage, insolvent, assignee's, executor's, administrator's,
receiver's, trustee's, removal, reorganization, going-out-of-business,
selling-out or a quitting-of-business-at-any-particular-location sale, or
a sale of goods, wares and merchandise damaged by fire, smoke, water or otherwise,
or a sale of the goods, wares and merchandise of a former owner thereof, whether
in the seller's own name or that of the former owner, at any location
other than the seller's bona fide retail establishment where he has been
in business for a period of at least one year prior thereto in the town; and
it shall be unlawful for any person in any of the advertising in connection
with any sale, except at a sale conducted at the seller's bona fide retail
establishment where he has been in business for a period of at least one year,
to use the words "bankrupt," "bankrupt stock," "United States District Court,"
"assignee," "receiver" or "trustee," without first filing with the Clerk of
the Town of West New York the inventory hereinafter provided for and obtaining
from the Board of Commissioners a license so to do, to be known as a "closing
out sale license"; provided, however, that nothing in this chapter shall be
deemed to apply to sheriffs, constables and other public or court officers,
or to any other person acting under the direction of any court of record,
selling goods, wares and merchandise in the course of their official duties.
As used in this chapter, the word "person" includes corporations, companies,
associations, societies, firms, partnerships and joint-stock companies as
well as individuals.