Definitions. In construing this section, the following words shall
have the meanings herein given, unless a contrary intention clearly
appears:
ACCESSORY USE
The use of land, building or part of a building that is customarily
incidental and clearly subordinate to the principal use of the premises.
ALTERATION OF A SIGN
Any enlargement, rewording, relocation, redesign, repainting
in a different color, relettering, or restoration of at least 35%
of the cost to replace that sign with a new sign at the time of restoration.
Any alteration of a sign must conform to the requirements of this
chapter.
AREA OF SIGN
Includes all lettering and designs, together with background,
but shall not include any supporting or structural framework or bracing.
The area shall also include any backing of different color than the
finish material of the building face. If the sign consists of individual
letters, the area shall be considered to be that of the smallest rectangle
or other shape which encompasses all letters and symbols.
BUILDING, ATTACHED
Any building which has one or more sides contiguous to another
building so that together they form a row or block of buildings.
BUILDING, DETACHED
Any building which stands alone, so as to be in no way touching
another building.
BUSINESS
An activity of some continuity, regularity and permanency
which is a means of material being and livelihood.
CHANNEL LETTER SIGNS
Signs composed of individually mounted letters, numbers,
logos, and graphics which are illuminated internally. These signs
can be illuminated externally; provided, however, that the sign shall
be shielded so as to prevent glare from the sign onto abutting properties
or onto the public way.
DIRECTORY SIGN
A sign which combines in one panel the names of several business
establishments or activities located in a building or on a premises.
ERECT
Build, construct, attach, hang, place, alter, suspend, or
affix. Repainting, repairing, maintenance, cleaning, or rearranging
the letters of a changeable letter sign, not involving structure change
or size of existing approved sign, shall not be considered erection.
FACADE
Exterior surface of the building.
PRIMARY FRONTAGE
The frontage that a building possesses on a public way that
is considered the front of the business. Each lot shall have only
one public way designated as primary frontage.
SECONDARY FRONTAGE
Any frontage that a building possesses on a public way that
is not considered primary frontage.
SHOPPING CENTER
A group of stores, shops, restaurants, and offices or similar
activities generally developed as a single unit with a common parking
area available to the customers or visitors to the various activities
present.
SIGN
Any device, structure, or object for visual communication
that is used for the purpose of bringing the subject thereof to the
attention of others.
SIGN FACE
The area defined by the frame or edge of a sign; however,
where there is no geometric frame or edge of the sign, the area shall
be defined by a projected, enclosed, rectilinear shape which most
closely outlines said sign. Sign area includes the advertising surface
and any framing, trim or molding but not the supporting structure.
SIGN HEIGHT
The vertical distance from the grade below the sign to the
uppermost module, cabinet or character.