Definitions. In construing this section, the following words shall have the meanings herein given, unless a contrary intention clearly appears:
ACCESSORY USE The use of land, building or part of a building that is customarily incidental and clearly subordinate to the principal use of the premises.
ALTERATION OF A SIGN Any enlargement, rewording, relocation, redesign, repainting in a different color, relettering, or restoration of at least 35% of the cost to replace that sign with a new sign at the time of restoration. Any alteration of a sign must conform to the requirements of this chapter.
AREA OF SIGN Includes all lettering and designs, together with background, but shall not include any supporting or structural framework or bracing. The area shall also include any backing of different color than the finish material of the building face. If the sign consists of individual letters, the area shall be considered to be that of the smallest rectangle or other shape which encompasses all letters and symbols.
BUILDING, ATTACHED Any building which has one or more sides contiguous to another building so that together they form a row or block of buildings.
BUILDING, DETACHED Any building which stands alone, so as to be in no way touching another building.
BUSINESS An activity of some continuity, regularity and permanency which is a means of material being and livelihood.
CHANNEL LETTER SIGNS Signs composed of individually mounted letters, numbers, logos, and graphics which are illuminated internally. These signs can be illuminated externally; provided, however, that the sign shall be shielded so as to prevent glare from the sign onto abutting properties or onto the public way.
DIRECTORY SIGN A sign which combines in one panel the names of several business establishments or activities located in a building or on a premises.
ERECT Build, construct, attach, hang, place, alter, suspend, or affix. Repainting, repairing, maintenance, cleaning, or rearranging the letters of a changeable letter sign, not involving structure change or size of existing approved sign, shall not be considered erection.
FACADE Exterior surface of the building.
PRIMARY FRONTAGE The frontage that a building possesses on a public way that is considered the front of the business. Each lot shall have only one public way designated as primary frontage.
SECONDARY FRONTAGE Any frontage that a building possesses on a public way that is not considered primary frontage.
SHOPPING CENTER A group of stores, shops, restaurants, and offices or similar activities generally developed as a single unit with a common parking area available to the customers or visitors to the various activities present.
SIGN Any device, structure, or object for visual communication that is used for the purpose of bringing the subject thereof to the attention of others.
SIGN FACE The area defined by the frame or edge of a sign; however, where there is no geometric frame or edge of the sign, the area shall be defined by a projected, enclosed, rectilinear shape which most closely outlines said sign. Sign area includes the advertising surface and any framing, trim or molding but not the supporting structure.
SIGN HEIGHT The vertical distance from the grade below the sign to the uppermost module, cabinet or character.