WHEREAS, the Mayor and Board of Commissioners have determined
that it is in the best interest of the Town of West New York ("the
Town") to establish guidelines and procedures, and to properly legislate
such for proper implementation and use of the municipal seal, municipal
logo, and municipal flag (collectively, "Town branding") and any derivative
thereof; and,
WHEREAS, the purpose of such is to maintain consistent branding
to ensure that communications to and from the Town of West New York
are easily identifiable by residents, vendors, and other governmental
entities; and,
WHEREAS, a further purpose is to prevent the use of the Town
seal and logo to convey a false impression of Town, sanction, sponsorship
or approval consistent with the United States Constitution and the
Constitution of the State of New Jersey; and
WHEREAS, the Office of the Clerk, per N.J.S.A. 40A:9-129 must
maintain the municipal seal of the Town of West New York and file
the same with the Department of State of the State of New Jersey: