[HISTORY: Adopted by the Mayor and Council of the Borough of Woodcliff Lake 7-17-2000 by Ord. No. 00-4 (Ch. 213 of the 1985 Code). Amendments noted where applicable.]
GENERAL REFERENCES
Land use procedures — See Ch. 37.
Building construction — See Ch. 114.
Uniform construction codes — See Ch. 140.
Fees — See Ch. 163.
Fire prevention — See Ch. 178.
Fund-raising events — See Ch. 195.
Parking regulations — See Ch. 234.
Parks and playgrounds — See Ch. 240.
Vehicles and traffic — See Ch. 250.
Property maintenance — See Ch. 265.
Site plan review — See Ch. 292.
Subdivision of land — See Ch. 332.
Zoning — See Ch. 380.
This chapter shall be known as the "Woodcliff Lake Sign Ordinance."
For the purposes of this chapter, the terms and words set forth below shall be defined as follows:
ADVERTISE
Giving, attempting to give or intending to give any notice or information, or any activity which gives, attempts to give or intends to give notice, information or warning.
ATTACHED SIGN
Any sign on or affixed to any exterior surface of a building, provided that such sign does not project beyond 12 inches from said exterior surface.
BILLBOARD
Any signboard or other surface used for the purpose of displaying a sign not related to the use of the premises.
BUILDING
Any permanent roofed enclosure, including any physical related parts.
ERECT
To build, construct, attach, hang, place, suspend or affix, and shall also include the painting or lettering of any sign, insignia or letters painted or otherwise affixed to the outside wall of any building or structure or part thereof.
FREESTANDING SIGN
Any sign which is not on or affixed to the exterior surface of a building.
FRONT FACADE
In a building without dividing walls or partitions, the front width between the two intersecting walls multiplied by the height; and in a dividing building, the front width between the side wall and the dividing wall or between the two dividing walls, as the case may be, multiplied by the height. In all cases, height shall be assured to be 12 feet, which is herein adopted as a uniform standard of height.
PERSON
Any person, individual, business entity, partnership, association, corporation, company or organization of any kind.
PREMISES
A building or structure or piece or tract of land or real estate, vacant or otherwise.
REMOTE SIGNAGE
Any permanent sign or signs that are placed off the subject premises or property for purposes of advertisement of a product or service not located or offered at the premises or property upon which it is placed (see "billboard").
SIGN
Any structure or part thereof or device attached thereto or painted or represented thereon, which displays or includes any banner, letter, word, model, flag, pennant, insignia, slogan, device or representation used as or in the nature of an announcement, direction or advertisement. For the purposes of this chapter, the word "sign" does not include a flag, pennant or insignia of any church, nation, group of nations, state, city or other governmental unit. For the purposes of this chapter, the word "sign" does include any sign in the interior of any structure which is placed in or near a window to be viewed from the outside of the structure.
SIGN AREA
The area of a sign which shall be computed as the total square foot content of the background upon which the lettering, illustration or display is presented, including any frame but not the base support. If there is no background, the sign area shall be computed as the product of the largest horizontal width and the largest vertical height of the lettering, illustration or display. This shall not be construed to include the supporting members of any sign which are used solely for such purposes. For signs with two display faces, the maximum area requirement shall be permitted on each side.
STRUCTURE
Any combination of materials to form a construction for occupancy, use or ornamentation, either permanent or temporary, and whether installed on, above or below the surface of a lot. The term "structure" includes building, edifice, construction, canopy, awning, device or piece of work or other part thereof, or any combination of the related parts.
USE
The occupation, activity, business operation or industrial operation maintained or engaged in by any person. Where a business or industrial building contains no partitions or dividing walls, the one or more uses maintained or engaged in therein shall be considered as one use. Where such business or industrial building is divided by partitions or dividing walls, the one or more uses maintained or engaged in, in each such division, shall be considered as one use.
WINDOW
Any opening in the exterior wall or roof of any building for which it is the purpose of admitting air or light, whether or not covered with glass, plastic or other covering.
WINDOW SPACE
The aggregate square footage of all windows of any given side of any given story of any building, regardless of the angle or angles at which they are set. In computing window space, there shall be included all portions of any door which, if part of a wall, would constitute a window.
For the purposes of this chapter, the classes of districts set forth in Chapter 380, Zoning, § 380-7, of the Code of the Borough of Woodcliff Lake, shall apply to this chapter, and all changes, amendments, supplements or variations of said zones or districts as now or hereinafter adopted in said chapter shall be deemed to change, amend, supplement or vary this chapter.
A. 
Temporary signs (all zones). The following temporary signs are permitted within any district. The signs may be freestanding or attached to buildings. The signs shall not be illuminated and shall not violate any of the limitations or prohibitions hereinafter set forth in this chapter. Permits for the erection and maintenance of these signs shall be obtained from the Construction Code Official and are limited to a period of 30 days where required or such other period of time as herein otherwise specified.
(1) 
Real estate "For Sale" signs. One sign per lot is permitted to advertise the sale or rental of premises upon which the sign is located by the owner or a real estate agent or broker. The sign is not to exceed an area of six square feet in residential districts or 16 square feet in other districts. This sign shall be removed within seven days after consummation of a sale or lease transaction. So long as a real estate "For Sale" sign complies with this section, no permit shall be required for its placement within the Borough.
(2) 
Real estate "Sold" signs. One sign per lot is permitted to indicate that real estate offered for sale or rental has been either sold or leased by the owner or real estate agent or broker. This sign shall not exceed an area of six square feet in residential districts or 16 square feet in other districts. This sign shall be removed within 14 days after its erection. So long as a real estate "Sold" sign complies with this section, no permit shall be required for its placement within the Borough.
(3) 
Major subdivision signs: signs advertising a major subdivision that has received preliminary Planning Board approval. The signs shall not exceed two in number, each on a separate lot of the major subdivision. No sign is to exceed 20 square feet in area. The signs shall be removed within 90 days after the completion of construction work within the subdivision or within 10 days after the issuance of the last certificate of occupancy, whichever may be sooner.
(4) 
Building under construction signs. One sign per lot is permitted to identify the work of a builder and all subcontractors on a new construction. The sign shall not exceed six square feet in area and shall be removed within seven days after the completion of construction.
(5) 
Announcement of future events signs. One sign per lot is permitted to announce any educational, charitable, civic, religious or like campaign or event, and the sign may be displayed for a consecutive period not to exceed 21 calendar days in any one calendar year. No such sign shall exceed 12 square feet in total area. The sign may relate to the use of premises other than that upon which the sign is located.
(6) 
Streamers, flags, pennants. Strings of streamers, flags, pennants, spinners or other similar nonilluminated devices are permitted on a lot occupied by a new business. Such devices are permitted to be displayed only at the time of the opening of the new business and then only for a period of seven days from the date of opening.
B. 
Temporary signs (all zones) located on Borough property. No sign shall be erected upon property belonging to the Borough of Woodcliff Lake without first obtaining the approval of the Mayor and Council. The type and dimensions of any such sign and the length of time such sign may be displayed shall be determined by and shall be within the discretion of the Mayor and Council. Applications for approval shall be made to the Mayor and Council on the forms specified in § 287-9B. No other sign permits or approvals shall be required.
C. 
Temporary signs [Executive, Administrative and Research Office District (EAO); Business Districts (B-1, B-2 and B-3); and Special Office District (S-O)]. The following temporary signs are permitted within the Executive, Administrative and Research Office District (EAO). These signs shall be freestanding. The signs shall not be illuminated and shall not violate any of the limitations or prohibitions hereinafter set forth in this chapter. Permits for the erection and maintenance of these signs shall be obtained from the Construction Code Official and are limited to a period of 30 days or such other period of time as herein otherwise specified:
(1) 
Building under construction signs. One sign advertising a building under construction that has received Planning Board site plan approval and a building permit is permitted. No sign is to exceed the dimensions of a permitted permanent sign identifying or advertising the name or use of a building in such zoning district. The signs shall be removed within seven days after the issuance of the certificate of occupancy or the installation of permanent signs, whichever may be sooner.
D. 
Permanent signs. The following permanent signs are permitted within the zone districts specified. The signs shall not violate any of the limitations or prohibitions hereinafter set forth in this chapter. Permits for the erection and maintenance of these signs, when required, shall be secured in accordance with this chapter.
(1) 
Permitted signs (all zones). The following signs are allowable in all zones where they apply to a permitted use:
(a) 
Official signs of any governmental agency. Such signs may be freestanding or attached.
(b) 
One professional nameplate sign not to exceed 180 inches for a professional occupant. Such a sign shall not be freestanding.
(c) 
One directory sign listing the uses of the property on which the sign is located, provided that four or more uses have an allowed use of the property. Such a sign may be freestanding or attached and shall not exceed 20 square feet in area.
(d) 
One bulletin board or sign not exceeding 20 square feet in area for a religious or charitable institution, when located upon the premises of said institution. Such sign may be freestanding or attached.
(e) 
One attached sign indicating the name of a building or the date of its erection when cut into any masonry surface or when constructed of bronze or other incombustible material and mounted on the building surface, not to exceed eight square feet in area.
(f) 
Such signs as required by law; for example, licenses and permits, which signs shall be freestanding.
(g) 
Freestanding signs necessary for directional or safety purposes (subject to site plan approval by the Planning Board under the provisions of Chapter 292, Site Plan Review, of the Code of the Borough of Woodcliff Lake), provided that:
[1] 
The sign shall contain the words "entrance," "exit" or "one-way" or similar directional instructions.
[2] 
The sign shall not exceed 27 inches in length or 12 inches in height.
[3] 
The top of the sign shall not exceed 60 inches in height from the ground at the base of the sign.
[4] 
Any lighting other than shielded floodlights or spotlights shall only be permitted if it is interior white diffused.
(2) 
Permitted signs (residential districts). The following signs are allowable in all residential districts where they apply to a permitted use:
(a) 
Those permitted in Subsection D(1) of this section, where applicable.
(b) 
For professional offices, nursing homes, group living facilities, rectories or parsonages in residential zones, one nameplate sign bearing only the name of the principal occupant(s) and/or the street number of a private dwelling, not to exceed 180 square inches in area.
(c) 
One sign identifying an incidental home occupation in accordance with § 280-13C of Chapter 380, Zoning, entitled "Incidental home profession or occupations," provided that such a sign is located on the same premises as the use it advertises, is not freestanding and does not exceed 180 square inches in area.
(d) 
One sign advertising a use permitted in a residential district in accordance with § 380-11E of Chapter 380, Zoning, entitled "Farms," and § 380-11F, entitled "Farm accessory buildings," provided that such a sign is located on the same premises as the use it advertises and does not exceed eight square feet in area.
(e) 
Freestanding signs identifying residential areas. Such signs shall show only the name assigned to the area and shall not exceed six square feet in area.
(3) 
Permitted signs [Business Districts (B-1, B-2 and B-3) and Special Office District (S-O)]. The following signs are allowable in the Business Districts (B-1, B-2 and B-3) and in the Special Office District (S-O):
(a) 
Those permitted in Subsection D(1) of this section, where applicable.
(b) 
Where a building is divided by partitions for two or more uses with individual entrances in the front facade, such as stores or shops, one attached sign for the purpose of identification and advertising of each unit of use of the premises. The area of the sign shall not exceed an area equivalent to 10% of the total area of the front facade or 24 square feet, whichever may be larger, but in no event shall it exceed 40 square feet. Where the rear of the building or portion of the building has a public entrance from a street or public parking lot, there shall be permitted an additional rear sign not to exceed an area equal to 5% of the front facade, but in no event shall it exceed 25 square feet. No sign shall project above the parapet of the building.
(c) 
One freestanding sign on the premises to advertise the name of a shopping center. Said sign shall not advertise the name or names of any tenant or occupant and shall not exceed 30 square feet in area.
(d) 
Signs commonly referred to as "barber poles" when used to indicate the location of a barbershop. The sign may be freestanding or attached.
(e) 
One attached sign for the purpose of identification of the premises. The area of the sign shall be not greater than 10% of the total area of the front facade, but in no event shall it exceed 40 square feet. As an alternative, one freestanding sign may be erected not exceeding 24 square feet in area.
(f) 
The following signs, customary and necessary to the operation of filling and service stations:
[1] 
Lettering on buildings displayed over individual entrance doors consisting of the words "washing," "lubrication" or "repairing" or other words of similar import, provided that there shall not be more than one such sign over each entrance and the letters shall not exceed six inches in height.
[2] 
Lettering or other insignia which are a structural part of a gasoline pump, consisting only of a brand name, lead warning sign and other signs as required by law.
[3] 
A credit card sign not exceeding two square feet in area, fixed to the building or permanent sign structure of a sign herein next referred.
[4] 
One sign bearing the brand or trade name of the station, of a design specified by the manufacturer, permanently affixed to the building or freestanding, and said sign shall not exceed 30 square feet in area and shall not exceed 15 feet in height overall. No freestanding sign may be installed closer than five feet from any property line nor more than 10 feet, with the permitted maximum clearance from the ground to the bottom of the sign to be 12 feet.
[5] 
A trading stamp sign or logo not to exceed two square feet in area, affixed to the building or permanent sign structure as hereinabove referred.
E. 
Permitted signs [Executive, Administrative and Research Office District (EAO)]. The following uses are allowable in any Executive, Administrative and Research Office District (EAO):
(1) 
Those permitted in Subsection D(1) of this section, where applicable.
(2) 
One freestanding sign for the purpose of identification and advertising the use of the premises, facing the front yard of the premises, and, in the event that the premises abuts the Garden State Parkway, one sign facing the Garden State Parkway. The area of the sign shall not exceed 100 square feet and shall have vertical dimension not to exceed 10 feet or a horizontal dimension not to exceed 20 feet. The signs shall not be internally illuminated. If attached, the top of the sign may not project above the parapet of a one-story building or no higher than the first story of a multifloor building.
(3) 
Two freestanding signs (plus one additional sign for each 20 acres of undeveloped property in the same ownership) for the purpose of identification and advertising of the use of the premises. The signs shall not be internally illuminated. The signs shall not:
(a) 
Be placed closer than 50 feet to a property line.
(b) 
Exceed 50 square feet in area nor exceed a horizontal dimension of 10 feet.
(c) 
Exceed a height of 10 feet above the finished grade of the premises.
A zoning variance granted pursuant to N.J.S.A. 40:55D-70, Subdivision d, which varies a use allowed in a particular district for particular premises, shall be deemed to vary the provisions of this chapter in the same respect for the premises.
A. 
Temporary signs. Temporary signs shall not be illuminated.
B. 
Permanent signs. Any permanent sign permitted by the provisions of this chapter may be illuminated subject to the following limitations:
(1) 
No flashing illumination shall be permitted.
(2) 
No action or moving illumination shall be permitted.
(3) 
No illumination shall be permitted which may cause confusion or interference with traffic control signs or lights or lights of emergency vehicles.
(4) 
No illumination shall be permitted which shall cause interference with radio or television signals.
(5) 
Illumination sources shall be shielded to prevent the extension of glare beyond the lot lines and beyond curbing or road edges adjacent to the property and in conformance with Chapter 380, Zoning, and Chapter 292, Site Plan Review, of the Borough Code.
(6) 
Freestanding internally illuminated signs shall have white backgrounds only.
(7) 
No uncovered neon or fluorescent bulbs are permitted on any sign. All internally illuminated signs must be shielded or covered in a manner so as to prevent the exposure of an uncovered light source of any sort providing direct glare. Neon window lighting displays of unshielded neon-type displays of any type are prohibited.
(8) 
Sign illumination shall be limited to those evening hours during which the establishment is open for business. This shall not prohibit the establishment from employing such illumination for security or other reasons that are unrelated to the illumination of signs.
The following prohibitions and limitations shall apply to all signs permitted under this chapter:
A. 
No signs shall be located or displayed upon any sidewalk or public right-of-way.
B. 
No signs shall be permitted on the surface of any roof, and no sign shall project above the parapet or roof ridge.
C. 
Attached signs shall not project beyond 12 inches from the exterior surface of any building.
D. 
No signs shall be, in whole or in part, moving, mobile or revolving, except for signs commonly known as "barber poles" ordinarily and customarily used in connection with barbershops.
E. 
Strings of streamers, flags, pennants, spinners or other similar devices strung across, upon, over or along any premises or building, whether as part of any sign or not, shall not be allowed except as provided in § 287-4A(6).
F. 
No signs shall be placed or displayed in any manner which will interfere with traffic or traffic control signs or signals or with moving or flashing lights or displays of any kind that create an off-site intrusive illumination and/or nuisance. No sky or crowd illuminating searchlights, moving or stationary searchlights of any sort are permitted.
G. 
Permitted advertising signs shall be removed within 30 days after the cessation of the activity or business which the sign advertises, except as otherwise specifically provided in this chapter.
H. 
No billboards or remote signage shall be permitted.
I. 
No freestanding signs shall be permitted, except as otherwise specifically permitted by this chapter.
J. 
Canopies, awnings or similar works shall be of opaque material such that under lighting shall not shine through. They shall consist of earthtone colors or combination of colors so long as the awning or canopy does not constitute a distraction for persons operating vehicles along the public streets.
K. 
No freestanding sign may be erected or installed so as to interfere with line of sight or sight triangle requirements at driveways, cross streets, pedestrian crossings, traffic lights or traffic control signs and may not be erected within five feet of any sidewalk.
L. 
Any sign that is not specifically permitted in any zone throughout the Borough shall be deemed as specifically prohibited.
A. 
If the Construction Code Official, in his opinion, shall find that any sign is unsafe or insecure or is a danger to the public, he shall give written notice to the owner, agent or person having the beneficial use of the premises upon which such sign may be erected. If such owner, agent or person fails to remove or alter the sign so as to comply with the standards herein set forth, within 10 days after such notice, such sign or other advertising structure may be removed or altered to comply by the Construction Code Official at the expense of the owner, agent or person having beneficial use of the premises. The Construction Code Official may cause any sign or other advertising structure which is an immediate peril to persons or property to be removed summarily without notice. In either event, the owner, agent or other person interested in the sign shall save the Construction Code Official and Borough harmless and free from any liability for damage to said sign.
B. 
In the case of searchlights, illuminated signs, flags or similar devices as described in § 287-7A, E or G, above, the provisions of this section concerning the removal of such sign shall apply, except that the Borough may remove such offending sign on four hours' notice.
C. 
"Notice," as used herein, shall be accomplished and deemed as complete upon posting a notice of violations and demand to cease in a form to be provided by the Borough Construction Code Official, with either the property owner upon which the sign is located or upon the person or company which has installed or placed the sign on the site and which is the subject of the violation notice.
A. 
Sign erection permit required. With the exception of signs specified in § 287-4B and D(1)(a), (e) and (f) and (2) and temporary signs affixed to the interior side of a window, it shall be unlawful for any person to erect or relocate any sign within the municipality without first obtaining a sign erection permit from the Construction Code Official and, for freestanding signs, the approval of the Planning Board, which may act as a whole or summarily, through recommendations of a Sign Committee to be appointed by the Planning Board Chairman. The Construction Code Official shall issue permits only for such signs as are specifically allowed for the particular premises and district under the provisions of this chapter which govern.
B. 
Application. The application for a sign erection permit shall be made upon forms provided by the Construction Code Official, in triplicate, and shall contain or have attached the following information:
(1) 
The name, address and telephone number of the applicant and the owner of the premises.
(2) 
The location of the premises where the sign is to be located.
(3) 
The position of the sign indicating its relation to the premises and adjoining premises and roadways.
(4) 
A blueprint or ink drawings of the plans and specifications and method of erection and attachment to the premises or a photograph of the actual sign in lieu thereof, and such information as the Construction Code Official may reasonably require to indicate the work to be performed and to show full compliance with this and all other relevant and applicable laws and ordinances of the municipality.
(5) 
The name of the person to perform the works.
(6) 
A written consent of the owner and lessor of the premises.
(7) 
An electrical permit, if any, required by ordinances of the municipality.
C. 
Planning Board approval of freestanding sign.
(1) 
With the exception of signs specified in § 287-4B, all applications for freestanding signs shall be submitted to the Planning Board by the Construction Code Official. The Planning Board may:
(a) 
Approve the location of such sign based upon the information contained in the application to the Construction Code Official.
(b) 
Require the applicant to submit such additional information as the Planning Board deems necessary concerning the effect of the sign with relation to traffic or traffic control signs and signals on the premises or public streets; obstruction of pedestrian or motor vehicle sight lines in the area; and/or obstruction of buildings, other signs or views.
(c) 
After receiving such information from the applicant, approve the sign location, require relocation of the sign or deny the application.
(2) 
Planning Board Sign Committee. At its discretion, the Planning Board may hear all applications for signs through a three-member committee, to be appointed by the Planning Board Chair and who shall make recommendations to the Planning Board as to whether to grant or deny any sign permit application, as well as any conditions related thereto.
D. 
Permit issued if application is in order. It shall be the duty of the Construction Code Official, upon the filing of an application for a sign erection permit, to examine such plans and specifications and other data and the premises upon which it is proposed to erect the sign, and if it shall appear that the proposed structure is in compliance with all requirements of this chapter and all other laws and ordinances of the municipality, he shall then issue the sign erection permit and corresponding sign identification number. When the sign has been erected, said sign identification number shall be affixed to the sign in such an inconspicuous position and location, as determined by the Construction Code Official, that the number can be readily observed and identified by the Construction Code Official. In addition to the sign identification number, the date of expiration of the permit shall in the same manner appear on all temporary signs. If the work authorized under the sign erection permit has not been completed within six months after the date of its issuance, the permit shall become null and void.
E. 
Application fees. The application fee for a sign erection permit shall be as set forth in Chapter 163, Fees.[1]
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. I).
F. 
Exemptions from application fees. The following signs shall be exempt from application fees:
(1) 
Signs permitted under the provisions of § 287-4A (1), (2) and (5) and D(1)(a), (d), (e) and (f).
(2) 
Signs showing evidence of membership in retail, professional manufacturing or credit associations.
(3) 
Legally required licenses.
(4) 
Signs of a temporary nature affixed to the interior side of a window.
(5) 
Signs specified in § 287-4B.
This chapter shall be enforced by the Construction Code Official and/or Zoning Officer.
It shall be unlawful for any person to erect, locate, relocate or maintain any sign which falsely identifies the premises or occupant of the premises or which falsely advertises for sale, on any premises, any product no longer available therein, and any violation of this section shall subject the violator to the penalty provisions of this chapter.
A. 
For each and every violation of the provisions of this chapter, the owner, lessor, lessee, occupant, sign erector, contractor or other person interested in the premises upon which the violation has been committed, and who refuses to abate said violation within 10 days after written notice has been served upon him by regular mail or personally, shall, upon conviction, be subject to a fine of not more than $2,000; imprisonment not to exceed 90 days; a period of community service not to exceed 90 days, or any combination thereof, in the discretion of the court. The violation of any one provision and each day that a violation continues shall be deemed to constitute a separate offense.
B. 
Fines for searchlight and illuminated signs. For those signs that are in violation of this chapter, and are further deemed as unsafe signs by the Construction Code Official in accordance with § 287-8 of this chapter, or if such violation shall be for a sign listed in § 287-7F of this chapter, the violation shall be punishable by a fine of not more than $2,000; imprisonment not to exceed 90days; a period of community service not to exceed 90 days, or any combination thereof, in the discretion of the court. In addition, in the event that the Borough was compelled to abate the violation, the court shall enter as a further condition of sentence the obligation to reimburse the Borough for all costs associated with the abatement.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. I).